Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

In this episode of the Deeply Rooted Business Podcast, we're tackling a question that stumps so many wellness entrepreneurs: should you focus on local clients, go fully online, or find a sweet spot in between? Drawing from our combined experience with both local and online businesses, we break down the real pros and cons of each approach. We're sharing what actually works (and what doesn't) when i...

Welcome to Deeply Rooted Business! In this episode, Jess and Rachel explore the importance of pausing and reflecting to root your business in purpose for 2025. Together, they’ll walk you through their deeply rooted values, share actionable planning tips, and introduce their free 30-Day Reflection Workbook—a tool designed to help you map out a profitable, sustainable, and balanced business year. Th...

In this episode of the Deeply Rooted Business Podcast, we're diving into a crucial conversation about why traditional marketing tactics might be hurting your wellness business more than helping it. Ever noticed how those high-pressure, FOMO-driven strategies that work so well in business coaching feel... off when you're promoting your health programs? There's a reason for that, and we're unpacking...

Today, we're focusing on bridging the biggest gaps in your marketing plan so you can maximize your impact, work more efficiently, and see consistent growth. Whether you’re struggling to find the time to create content, trying to decide between local and online strategies, or figuring out what offers to focus on, I’ve got a practical roadmap for you. In this episode, we’ll tackle key gaps like maki...

In this episode of the Growing a Deeply Rooted Business Podcast, Jess and Rachel are diving straight into the numbers game of successful launches! Ever set a launch goal that felt like a shot in the dark? That's why we're unpacking how to set goals that aren't just pulled from thin air but are backed by real data (and yes, we'll make it way less scary than it sounds!). You'll discover our good, be...

In this episode of The Deeply Rooted Business Podcast, we're pulling back the curtain on Black Friday - and trust me, it's not just about those midnight doorbusters! Having spent years in retail trenches, Jess will share what really goes on behind those "biggest sale of the year" signs. We're talking about the exhausting prep work, the strategic planning, and yes, even why some savvy business owne...

Struggling to hit your launch goals or break through the same revenue ceiling? In this episode of The Growing Deeply Rooted Business Podcast, Jess uncovers the 3 limiting beliefs that could be holding your launches back. If you’ve ever felt stuck in a cycle of burnout, perfectionism, or constant strategy-hopping, this episode is for you. Discover how these mental blocks show up during launches—and...

Can a launch ever be less stressful? In this episode of the Growing A Deeply Rooted Business Podcast, I'm tackling this question head-on and sharing strategies to transform your launches from anxiety-inducing events into profitable, manageable processes. As an operations and project manager specialist, I've gathered valuable insights to help you navigate the launch journey more smoothly. We'll als...

In this episode of the Deeply Rooted Business Podcast, Jess discuss the common causes of burnout during the launch of group programs or courses and provides strategies to avoid it. Jess explores over-complicating launch strategies, lacking a strategic plan, inadequate support, and neglecting personal wellness as key reasons behind launch burnout. The episode emphasizes that a successful launch is...

In this episode of the Deeply Rooted Business Podcast, Melanie, an experienced online business manager, and her podcast co-host Branda, a skilled copywriter and content strategist, join Jess to discuss the benefits of incorporating workshops and masterclasses into a sustainable business model. They cover the differences between workshops and webinars, share insights on planning and executing succe...

Building a money-confident business is essential for long-term success. In this episode, we dive into the 6 Pillars of Money Confidence with expert Jillian Todd. Learn how to make empowered financial decisions, develop a strong money mindset, and create sustainable growth in your business. Whether you're just starting out or looking to refine your financial strategy, these pillars will help you ga...

In this episode of the Growing a Deeply Rooted Business podcast, we’re celebrating the one-year anniversary of their podcast. We reflect on our journey, lessons learned, and our approach to sustainable growth without focusing on vanity metrics. We also discuss planning ahead, the importance of having fun, and our strategy for consistent content delivery. We outline our goals moving forward, includ...

Ready to cultivate lasting success in your business? In this episode, we’re sharing 5 essential habits that have been key to our growth, inspired by years of experience in the corporate world. Discover how to implement strategies like effective time management, systems-driven operations, and long-term planning to create a business that thrives sustainably. Whether you’re an entrepreneur just start...

Are you debating between setting up an evergreen sales funnel or going for a live sales launch? In this episode, we break down the pros and cons of each approach to help you decide which strategy aligns best with your business goals. Learn how to maximize revenue, build trust with your audience, and avoid common pitfalls in both evergreen funnels and live launches. Whether you're aiming for consis...

Discover the secrets to planning a successful launch with our comprehensive guide on creating an effective launch timeline. Learn how to avoid common pitfalls, maintain your energy throughout the launch, and ensure every detail is covered, from ramp-up to cart close. Whether you're a seasoned entrepreneur or launching for the first time, this video provides actionable tips and strategies to help y...

Believe it or not, it's time to start thinking about Black Friday 2024. In this episde, we're diving into why August isn't too early to plan and how you can set yourself up for a record-breaking sales season. From mapping out your calendar to targeting the right audience, we're covering all the essentials to make sure your Black Friday campaign isn't just good—it's epic. Don't get lost in the holi...

Ready to crush your upcoming launch? 🚀 In this episode of the Deeply Rooted Business Podcast, Rachel, your marketing ecosystem architect, and Jess, the operations guru, dive deep into the 5 critical steps you need to ramp up your launch strategy for Q3 and Q4. From debriefing past launches to setting realistic goals, market research, social proof, and list building, we cover everything you need t...

In this episode of the Deeply Rooted Business Podcast, Jess and Rachel dive into their top five must-have tech tools that have significantly transformed their business operations. They provide insights on how each tool enhances efficiency, supports customer experiences, and keeps their business running smoothly. Jess also shares some advanced automation strategies, while Rachel highlights the adva...

In this episode of the Deeply Rooted Business Podcast, Jess and Rachel discuss how business owners can avoid burnout by implementing effective habits and systems. Jess shares her personal experience of managing her business despite being seriously ill, emphasizing the importance of robust operational systems. Rachel and Jess explore three main types of business stress—financial worry, mental overw...

In this episode of the Growing A Deeply Rooted Business podcast, hosts Jess and Rachel dive into building effective systems for self-care and business management at every stage – starting, scaling, and stretching your business. They discuss the importance of time management, planning systems, and why systems can transform from being a mere to-do list item to a pivotal support system in your busine...

In this new episode of the Growing A Deeply Rooted Business Podcast, Rachel highlights the importance of integrating your email list into your overall marketing ecosystem. She discusses why many business owners fail to properly utilize their email lists and offers detailed advice on how to build and balance a marketing ecosystem. Key topics covered include understanding your marketing ecosystem, p...

Are you struggling to meet your 2024 revenue goals? You're not alone! In this episode of the Deeply Rooted Business Podcast, Jess, our operational expert, and Rachel, our marketing mastermind, discuss actionable strategies to boost your revenue in Q3 and Q4. We'll take you through a proven framework to assess, align, and act on your business goals. Topics Covered: Understanding why Q1 and Q2 may h...

In this episode of the Growing A Deeply Rooted Business Podcast, hosts Jess and Rachel discuss the importance of setting intentional goals for business growth. They discuss the pitfalls of setting arbitrary goals and the significance of aligning goals with core values and desires. Key aspects covered include defining your 'why,' understanding the 'what,' and establishing the 'how' to ensure goals...

Welcome back to Season 4 of the Deeply Rooted Business Podcast! In this episode, Jess and Rachel dive into the vibrant energy of summer and how it can transform your business. Discover how to integrate Ayurvedic principles for a holistic approach to growth and sustainability. Learn about balancing the Pitta dosha, managing business 'heat,' and avoiding burnout. Timestamps: 01:22 - Balancing busine...

In this guest episode of the Deeply Rooted Business Podcast, we're joined by Pinterest marketing expert Heather Farris to discuss Pinterest strategies for 2024. Heather shares her insights on how to use Pinterest as a background operation in your business effectively, the importance of a solid keyword plan, and the benefits of consistent pinning. We also explore the nuances of the Pinterest algori...