Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

What if the reason your plans keep falling apart isn’t because you’re undisciplined—but because your systems aren’t supporting you? In this episode, we’re talking about the piece of annual planning that almost everyone skips: setting up the conditions for success. We’ve all been taught to plan harder, try harder, and rely on willpower to carry us through the year—but that approach is exactly what...

Download the Rooted In Reality Annual Planning Guide here : https://buy.stripe.com/eVqaEY0pC9v8cPl9F6d3i00 We take you behind the scenes of the planning process we use for ourselves and our clients a process that’s helped us ditch hustle-mode and actually achieve the goals we set. If you’ve ever mapped out a dreamy business plan only to find yourself overwhelmed halfway through the year (or in bur...

Get the Rooted In Reality Planning Guide : https://buy.stripe.com/eVqaEY0pC9v8cPl9F6d3i0 0 In this episode of the Deeply Rooted Business Podcast , we’re unpacking the real-life mistakes and mindset traps we’ve run into when creating annual business plans. From overestimating our energy to chasing perfection, we’re calling out the planning fallacies that leave entrepreneurs feeling behind, burnt ou...

As the year winds down, we’re taking a step back—not to hustle harder, but to reflect, recalibrate, and root deeper into what actually matters. In this throwback episosde, we’re walking through the mindset, values, and practical tools we’re using to close out 2025 and set the foundation for a grounded, profitable, and sustainable 2026. In this episode, we cover: 02:32 What “women first” means in o...

What if your most powerful end-of-year strategy didn't involve discount codes, last-minute launches, or hustling through the holidays? In this episode of the Deeply Rooted Business Podcast , we’re flipping the script on the traditional sales push. Whether you’re feeling launch fatigue, resisting FOMO, or craving more clarity heading into 2025, Jess and Rachel share three grounded—but strategic—way...

The content hamster wheel is dead, so now what? In this episode of the Deeply Rooted Business Podcast, we’re getting real about what’s actually working in content and marketing—and what’s not—as we head into 2026. Organic reach is dropping, AI is flooding our feeds, and posting more just doesn’t cut it anymore. So how do you future-proof your business? Listen to find out In this episode, we cover:...

In this episode of the Growing a Deeply Rooted Business Podcast, we’re pulling back the curtain on the kind of content that doesn’t just disappear after 24 hours—but actually gets stronger with time. We’re talking about anchor content: blog posts, podcasts, and videos that continue driving traffic, leads, and sales for months (or even years) after they go live. We share how we help our clients mov...

If you’re tired of dancing for the algorithm gods and still not seeing consistent conversions, you’re not alone. In this episode of the Deeply Rooted Business Podcast, we unpack why the old “post more, pray harder” model just doesn’t work anymore and what to do instead. We’re moving beyond short-lived social content and diving into what it really takes to build a sustainable marketing ecosystem th...

In this episode of the Growing a Deeply Rooted Business Podcast, we’re flipping the script on everything you think you know about content creation. If you’re spending hours on social media every week and still not seeing traction, it’s not because you’re uncreative or undisciplined—it’s because you don’t have the right system. And that’s exactly what we’re diving into. In this episode, we cover: 0...

In this episode of the Deeply Rooted Business Podcast , we're tossing out the old “set-it-and-forget-it” advice for Q4. Instead of coasting through the holidays, we’re choosing to lock in with clarity, creativity, and intention. We're sharing the five mindset shifts we’re embracing to help us finish 2025 strong without burning out. From optimizing what you already have, to honoring your energy, to...

In this episode of the Growing a Deeply Rooted Business Podcast, I’m pulling back the curtain on something I see all the time: Coaches and service providers frustrated that their lead magnets just…aren’t working anymore. If you’ve ever wondered why your downloads are low, your list isn’t converting, or you’re just plain tired of creating freebies that collect dust—I get it. I’ve been there, and I’...

In this episode of the Deeply Rooted Business Podcast , we’re pulling back the curtain on one of the most overlooked elements of a successful launch: your energy. What happens when your launch starts slow, despite all your prep? How do you protect your mindset and momentum when sales aren’t pouring in right away? We’re sharing real behind-the-scenes stories—including what happened when one of Jess...

Is your email list quietly underperforming? You’re not alone and the issue isn’t always the content. It’s what’s happening under the hood . In this solo episode of the Deeply Rooted Business Podcast , I’m breaking down three of the biggest silent killers that could be sabotaging your email list’s ability to convert—plus the mindset shifts and strategic fixes to turn your list into a reliable reven...

In this episode of the Deeply Rooted Business Podcast, we’re tackling one of the most common (and stress-inducing) questions we get: How should I price my offer? From price point panic to overcomplicating your tiers, we walk through the biggest pricing mistakes we see during launches—and how to fix them. You’ll hear real client stories (like the $500 upsell that generated $75K), tips for aligning...

If you've ever felt like you were pushing a boulder uphill during launch week...you’re not alone. In this episode, we get honest about the biggest launch mistake we see over and over again: starting too late. We break down what actually needs to happen before you open the cart—like building a warm, aligned audience and creating steady demand through intentional, values-driven list growth. In this...

Let’s be honest, most of us didn’t start our business to follow someone else’s formula. But when it comes to launching, it’s easy to feel like there’s only one “right” way to do it—and if you’re not doing webinars or countdown timers or challenge funnels, you’re doing it wrong. In this episode, we’re talking about what it really means to launch in a way that feels aligned—not just with your goals,...

What do Taylor Swift and your next launch have in common? Maybe more than you think. I’m pulling back the curtain on some of the biggest mindset shifts I’ve had around launching—and how they’ve completely changed the way I approach it. I’m also sharing what Taylor Swift’s no-runway launch style can teach us (and why it doesn’t actually work for most small business owners). Whether you’re gearing u...

In this behind-the-scenes episode of the Deeply Rooted Business Podcast, we’re pulling back the curtain on what launching really looks like—from the tiny $1K launches to the high-stakes $3M ones. Whether you're gearing up for your very first offer or managing a complex team-driven launch, this episode is packed with honest reflections, war stories, and game-changing mindset shifts to help you plan...

Today, I’m pulling back the curtain on one of the most overlooked opportunities in email marketing: segmentation. If you’re still treating your email list like a crowd instead of a community, it’s time to shift. I walk you through why sending one-size-fits-all emails is costing you conversions and how even simple segmentation strategies can build trust and drive more intentional engagement. Whethe...

In this episode of the Deeply Rooted Business Podcast , we’re diving into the market shifts that are changing the way people buy and what that means for how you sell. Buyers today are more cautious, more discerning, and more intentional than ever. Gone are the days of fast yeses from a quick story post or a shiny freebie. Instead, we’re operating in what we’re calling the trust economy —where pers...

In this episode, I’m walking you through exactly why Notion is my go-to for organizing my backend and how it’s helped me reduce mental fatigue, make better decisions faster, and actually feel in control of my day-to-day. Whether you’re a solopreneur or managing a small team, I’ll share how to start small, avoid overwhelm, and create a system that grows with you. In this episode, we cover: 01:02 Ho...

What if the problem with your email list isn’t the content...but the way your systems are set up? In this solo episode, Rachel breaks down five of the most common reasons your email list isn’t converting and what to do instead. From fixing disconnected customer journeys and rethinking sales timing, to segmenting based on real behavior and tracking the right metrics, this episode is packed with act...

In this raw and reflective episode of the Deeply Rooted Business Podcast , Rachel shares what it really looked like to rediscover her business after maternity leave and why she chose to burn it all down to rebuild something that felt truly aligned. From navigating marketing ick during postpartum, to redefining her values, voice, and client offers, Rachel opens up about how motherhood radically res...

In this powerful episode of the Deeply Rooted Business Podcast , we dive into the real mindset shifts that helped us build sustainable, profitable businesses without burning out. We open up about our own experiences with client overload, the pressure of being fully booked, and the hard lessons that came from running their business like a job instead of a company. Whether you're drowning in client...

In this episode of the Deeply Rooted Business Podcast, we’re getting real about something we’ve both struggled with—work-life balance. You’ve heard the advice: block your time, shut the laptop at 5PM, keep business and life in perfect harmony. But honestly? That’s not how real life or entrepreneurship works. Instead, we’re talking about work-life integration—what it looks like to run a sustainable...