Reena Goodwin
Grow Your Wellth
Welcome to Grow Your Wellth—the podcast where growing a successful brand and your wellness go hand-in-hand. Forget survival mode – to build a business that builds a fulfilling life, you owe it to yourself to thrive. We’re flipping the script on hustle culture, proving you don’t have to burn out to build your brand. Hosted by FACTEUR PR Founder & CEO, Reena Goodwin, expect power-packed tips on branding, marketing, and business growth, plus actionable wellness practices from the trailblazers who are striving to master the balance. If you’re ready to level up your biz and your life, let's GROW.
Where to listen?
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Episodes
Democratizing Women's Health: How Kirsten Karchmer Is Making Fertility Care Affordable for Everyone 08.07.2026 50:39
What if the technology to dramatically improve your fertility, or simply understand what your body has been trying to tell you all along, cost $15 a month instead of tens of thousands of dollars? In this episode of Grow Your Wellth , I sit down with Kirsten Karchmer , founder of Conceivable , who built her company around a statistic that stopped her in her tracks: only 3% of couples can afford fer...
The Struggle Is the Story: Why Your Hardest Moments Are Your Most Powerful Brand Asset 01.07.2026 26:32
We're trained to rush to the highlight reel, the revenue screenshot, the press feature, the sold-out launch. But what if the part we're all skipping over, the struggle in the middle, is actually the part that makes people trust us? In this deeply personal solo episode of Grow Your Wellth , I'm sharing something that stopped me in my tracks: I recently discovered my own story featured i...
Stop Letting Your Tax Return Run Your Business: Financial Clarity for CEOs with Danielle Hayden 24.06.2026 46:14
If your financial strategy stops at "the IRS is happy," you might be leaving the most valuable parts of your business completely untapped, and this episode will show you what "great" could actually look like. In this episode of Grow Your Wellth , I sit down with Danielle Hayden , former corporate CFO and founder of Kickstart Accounting , who has spent the last 11 years helping...
The 5 P's of Brand Growth: The Sequence That Helps Businesses Work Smarter not Harder 17.06.2026 23:28
If you've ever poured money into ads that won't convert, posted content that disappears into the void, or wondered why your promotion isn't translating into growth, the problem probably isn't your promotion. It's the foundation underneath it. In this solo episode of Grow Your Wellth , I walk you through my Five P's of brand building, the exact framework behind FACTEUR PR &#...
The CEO's Guide to Food Freedom with Coco Pierrel of Eat Shed Glow 10.06.2026 54:13
If you've ever done everything "right" (eating clean, exercising, counting every calorie) and still couldn't lose the weight, this episode is going to feel like a revelation. In this episode of Grow Your Wellth , I sit down with Coco Pierrel , certified integrative nutritionist and founder of the Eat Shed Glow method, to talk about the real reasons weight loss stalls, and why wil...
PR Works if You Work It: The Media Strategy Nobody Explains 03.06.2026 24:45
A few years into running FACTEUR, I started noticing a pattern. The clients who got the most out of their PR weren't always the ones with the biggest budgets or the most well-known names. They were the ones who stayed open. Who said yes to the roundup and the podcast and the trend piece, not just the dream feature. And over time, those clients became the ones landing the dream features, becaus...
Scaling Health, Wellness, & Aesthetics Beyond a Million with Cameron Hemphill 27.05.2026 50:34
If your med spa, wellness practice, or service-based business has hit a plateau, or you're wondering why working harder isn't translating into growing bigger, this episode is going to reframe everything. In this episode of Grow Your Wellth , I sit down with business growth strategist and host of the Medical Millionaire podcast, Cameron Hemphill, to talk about what it really takes to build...
How AI Sent My Business $100K (And How to Make It Do the Same for You) 20.05.2026 21:12
Hey friends, the age of AI-driven success is here—it's not some far-off dream! Smart AI tools are already guiding amazing, high-value clients straight to businesses that have positioned themselves as genuine, trustworthy leaders in their fields. Get ready for a special solo episode of Grow Your Wellth where I pull back the curtain on a massive win: FACTEUR PR brought in over $100,000 in new bu...
Entrepreneur Wellness: Looking & Feeling Your Best with Dr. Bahar & Dr. Maral of The Well Westlake 13.05.2026 45:03
If you've ever felt dismissed, rushed, or bounced from specialist to specialist without real answers, this episode is going to feel like a long-overdue exhale. In this episode of Grow Your Wellth , I sit down with the founders of The Well Westlake — a women's healthcare practice in Cleveland, Ohio built around a simple but revolutionary idea: that women deserve comprehensive, connected car...
The 10 Biggest Lessons I Learned in 10 Years about Scaling a Business Sustainably 06.05.2026 50:18
Ten years ago, I filed an LLC from my home attic for a new business I called FACTEUR PR. I knew a lot about PR and almost nothing about building a business. Today, FACTEUR PR is a nationally recognized, seven-figure public relations agency with a team of 12. In this special anniversary episode of Grow Your Wellth , I'm sharing the ten most valuable lessons I've learned building and scalin...
Fitness That Actually Fits Your Busy Life with Matt Kasee of Trilogy Fitness Systems 29.04.2026 45:01
If you've ever felt overwhelmed by fitness advice or like every approach you've tried just isn't sustainable, this episode is going to change how you think about moving your body. In this episode of Grow Your Wellth , I sit down with Matt Kasee, founder of Trilogy Fitness Systems, to talk about what fitness actually needs to look like for busy entrepreneurs, parents, and professionals...
The Business KPI You Shouldn't Sleep On and Five Ways to Improve It 22.04.2026 26:04
What if the fastest path to growing your business isn't getting more clients but taking better care of the ones you already have? In this solo episode of Grow Your Wellth , I get candid about one of the most overlooked drivers of sustainable business growth: client retention. After experiencing our worst year of client retention in 2024, we made a deliberate shift: less focus on chasing new le...
The Modern Retail Playbook: Community, Curation, and Brick-and-Mortar Success with Kait Turshen of SLFMKR 15.04.2026 44:06
In this episode of Grow Your Wellth , I’m sitting down with Kait Turshen , founder of SLFMKR and Well Stocked, to talk about what it really takes to build a successful brick-and-mortar business in today’s big box digital world. Kait shares how she opened her retail store during the uncertainty of a global pandemic — when most businesses were pulling back — and how she approached everything from ne...
Your PR Questions, Answered: Part 2 08.04.2026 15:37
You’re getting visibility… but is it actually driving revenue? In Part 2 of this series on frequently asked questions about PR, we go beyond the basics and breaks down how to turn PR, media coverage, and influencer content into real business growth. I’ll answer the next set of questions clients don’t always know how to ask, including: How national media builds authority for local businesses Why wa...
Your PR Questions, Answered: Part 1 01.04.2026 16:47
PR isn’t what it used to be… and that’s exactly why it matters more than ever. In this episode, I break down why PR is having a major resurgence, largely driven by how people search, discover, and make decisions in the age of AI. If you’ve ever questioned whether PR actually impacts revenue, this conversation will shift your perspective. Before you invest in an agency, I’ll share what to look for...
Style as Strategy: How High-Performing Women Dress to Grow Their Brands with Rose Transformations 25.03.2026 51:34
In this episode of Grow Your Wellth , I’m joined by professional stylists Kyla and Brenda Rose , the mother-daughter duo behind Rose Transformations , to talk about something many ambitious women overlook in their professional lives: personal style as a leadership tool . When we’re busy building businesses and managing teams, it’s easy to push our personal expression to the side. But Kyla and Bren...
The Power of Subtraction: Why Doing Less Can Scale Your Business Faster 18.03.2026 26:48
In this solo episode of Grow Your Wellth , I’m talking about a growth strategy that most entrepreneurs overlook: subtraction. When we think about growing a business, our instinct is usually to add more — more services, more platforms, more meetings, more tools. But in my experience, some of the biggest breakthroughs come from the opposite approach: removing what no longer serves you. I share how s...
Why Mom Influencers Are One of the Most Powerful Marketing Channels Today with Chelsea Clark 11.03.2026 48:11
In this episode of Grow Your Wellth , I’m joined by Chelsea Clark , founder of Momfluence , to talk about the incredible power of mom influencers and why brands should be paying much closer attention to this community. Chelsea shares how she built Momfluence to connect brands with authentic mom creators, and why moms remain one of the most influential consumer groups in the world. We dive into the...
How to 7x Your Business With Less Founder Involvement with Jesse P. Gilmore 04.03.2026 43:40
In this episode of Grow Your Wellth , I’m joined by Jesse P. Gilmore, founder of Niche in Control and creator of the Leverage for Growth® method, to talk about what most agency owners don’t plan for or get stuck on: how to scale your business without staying stuck at the center of it. If you’ve ever felt like your business can’t move without you — or worse, that your success is completely dependen...
🎙️ How I Prioritize My Week as a Busy CEO and Mama 25.02.2026 32:50
In this episode of Grow Your Wellth , I’m pulling back the curtain and sharing exactly how I structure my week as a CEO, a mom of two, and someone deeply committed to building a business that supports my life, not competes with it. With the energy of a new year and this idea of stepping into our highest selves, I’ve been thinking a lot about how our day-to-day habits shape who we become. There’s n...
What Happens to Your Business If Something Happens to You? with Benjamin Turshen of Solace Estate Planning 18.02.2026 50:44
Nobody enjoys thinking about death or disability. But today, we’re going there. Let’s talk about the plan you hope you’ll never need or at least not anytime soon – a plan for what happens to your business if something happens to you or if you pass away unexpectedly. In this episode of Grow Your Wellth , I’m joined by estate planning attorney Benjamin Turshen of Solace Estate Planning to have a con...
Clarity Scales: Why You Don’t Need More Marketing, You Need Better Positioning 11.02.2026 27:07
In this episode of Grow Your Wellth , I’m sharing why clarity scales, and why more marketing isn’t always the answer to your business growth problems, especially if your positioning isn’t clear. I take you behind the scenes of FACTEUR’s 2025 repositioning, moving from offering PR services to owning a clear category with Path to PRominence , and how shifting our focus from outputs to outcomes chang...
Become the Influencer in Your Business: Kayleigh Keen on Viral Content & Beauty Growth 04.02.2026 55:14
In this episode of Grow Your Wellth , I sit down with Kayleigh Keen — makeup artist, coach, and educational content creator — to unpack what’s actually working on social media for beauty professionals – really any professional! – today. Kayleigh shares her own journey navigating the ever-changing world of content creation, including her shift to long-form YouTube, the rise of TikTok-style algorith...
Want to Get on Podcasts? Stop Pitching Yourself. 28.01.2026 15:35
Want to get booked on more podcasts but keep hearing crickets? Most podcast pitches fall flat, not because the person lacks credibility, but because they are pitching the wrong thing. In this episode, I share five simple shifts that change everything. Especially in the AI era, podcasts remain one of the most powerful ways to build trust, create real human connections, and drive meaningful ROI. I...
From Music Exec to Creator Economy Powerhouse: Barbara Jones of Outshine Talent on Building Influence & Legacy 21.01.2026 47:20
What do you do when you're laid off during a recession — and the entire industry you’ve worked in is shifting beneath your feet? If you’re Barbara Jones, you build what’s next. In this episode of Grow Your Wellth , I sit down with Barbara Jones , founder and CEO of Outshine Talent , the first talent management firm to recognize the rise and relevance of TikTok in popular culture. We trace her...
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