Grow Your Practice Podcast
Grow Your Practice Podcast
Each week, the Grow Your Practice Podcast with Chad Madden of Breakthrough brings you no-nonsense marketing & business growth strategies that deliver new patients and higher profits. Co-Founder of Breakthrough, Owner of Madden Physical Therapy and Author of "Killer Marketing Secrets for Private Practice PTs", Chad grew his practice 600% in the last five years using direct response marketing strategies. He sees more than 200 new patients each month in his single location Private Practice. Now he's teaching over 800 Practice Owners to do the same.
Be sure to visit the podcast's website and support the creator: breakthroughptmarketing.com
Author
Grow Your Practice Podcast
Category
Podcast website
Latest episode
Sep 16, 2026
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Episodes
The Power of Patient Education with Dr. Don Pelto 08.04.2022 45:44
Today's guest is Dr. Don Pelto, the first ever Podiatrist on the Grow Your Practice Podcast! In addition to running his own podiatry practice, Dr. Don educates on practice management and marketing via his YouTube channel, podcast, and Practice Mastery course. One of the key topics we talk about in this episode is the power of patient education. How creating educational content for patients attract...
Practice Owner Panel: Two Systems that Drive Consistent Revenue Growth 01.04.2022 1:02:01
As you’re navigating this year’s steep Medicare cuts, hiring challenges, and inflation— it's good to know about the most effective technologies and systems that can be implemented quickly to grow revenue. In this panel discussion, you’ll hear from other PT owners about their experience with two systems: Breakthrough's Patient Demand System and DJO's LightForce Therapy Lasers. The key aim of both s...
Getting a Consistent Flow of Patients with Google & YouTube Ads [Recorded Webinar] 25.03.2022 1:03:02
In this episode, you’ll hear from Robin Horace, Breakthrough's Media Director. Robin walks through how to choose your advertising platforms, how to structure a campaign and write ad copy, and the do’s and don’ts of online advertising. Looking for more practice growth resources? Visit getbreakthrough.com/resources.
The Evolution — and Future — of Physical Therapy Marketing 18.03.2022 43:11
Chad explores the evolution of PT marketing, from a reliance on physician referrals to direct access. He discusses the most common successes and pitfalls practice owners make, and shares a vision for the future of PT marketing.
My Story: How I Built a $10Million Private Practice 11.03.2022 1:05:15
In less than 5 years, Chad increased the value of his practice from $4M to more than $10M. In this episode, he shares what he learned on his journey, as well as the strategies and systems that led to massive practice growth. If you're planning to exit in the next 5 - 20 years, you need to know how to grow the value of your practice. In this episode, Chad shares the 15 determinants of practice valu...
California Practice Owner Lauren Masi on Clinic Expansion and Filling New Hires' Schedules 04.03.2022 53:26
Special guest Lauren Masi, Owner of Lafayette Physical Therapy, opened a second clinic location this year. In this episode, Lauren discusses her learnings from growing and expanding her practice. She shares her strategies around hiring and how to fill a new hire's schedule. Plus, Lauren goes into detail about the specific marketing tactics that work best for her practice to generate consistent pat...
No Surprises Act & Medical Review Audits with BCMS President Mary Daulong 25.02.2022 59:42
Chad Madden connects with BCMS President and CEO Mary Daulong, also known as the Queen of Compliance. Get details on the No Surprises Act and Medical Review Audits. Learn what you need to do to comply. Want to learn more from BCMS? Head to bcmscomp.com. For free practice growth resources, visit getbreakthrough.com/resources.
The Marketing Flywheel — How to Get More Patient Visits 18.02.2022 22:38
In this episode, Chad Madden talks about the evolution of marketing in private practice. He introduces the Marketing Flywheel, a proven framework for direct-to-consumer marketing success. Hundreds of Breakthrough customers use the flywheel model to consistently get more patient visits. Learn more at getbreakthrough.com.
How to Hire Clinicians When It Seems Impossible to Compete 11.02.2022 1:02:40
In this special episode, Chad Madden discusses the current hiring market with PT Hiring Expert Wendy Beaudet, VP of Talent Acquisition at InSearch Medical. Highlights: [05:41] The State of Hiring in 2022 [11:44] Common Hiring Mistakes That May Be Getting In Your Way [17:12] The 8-Step Personnel System Chad Uses, from the book Who by Geoff Street and Randy Street (https://whothebook.com/) [18:40] S...
Marla Ranieri On Growing Revenue with Conversion Tools 04.02.2022 38:06
Marla Ranieri, President of the Physical Therapy Division of Better Healthcare, on growing revenue though conversion tools, data and operational efficiencies.
Mike Fink on the evolution of manual therapy, what future employers should look for in DPTs and more 27.01.2022 38:59
Mike Fink, Department Chair at Lebanon Valley College, on the evolution of manual therapy, what future employers should look for in DPTs, and the academia versus private practice owner conundrum.
NY Practice Owner Kim Clark Sheds Light On How She Built a Lifestyle Practice 21.01.2022 37:54
NY Private Practice Owner Kim Clark Sheds Light on How She and Husband and PT Partner, Jamie Clark, Built a Lifestyle Practice While Raising 4 Kids
Building a Monopoly with Neuropathy: Hosted by Carl Mattiola and Chad Madden 14.01.2022 49:49
Building a Monopoly with Neuropathy: Hosted by Carl Mattiola and Chad Madden. Learn more at GetBreakthrough.com/Podcast
3 Ways to Grow Top Line Revenue with John Logar; Advertising on TikTok or Google? 07.01.2022 56:24
John Logar on Healthcare Trends in the US; 3 Ways to Grow Top Line Revenue; Advertising on TikTok or Google?
How to Make 2022 Your Best Year Ever: Creating Your Practice Growth Plan 31.12.2021 59:47
How to Make 2022 Your Best Year Ever: Creating Your Practice Growth Plan. Learn More at GetBreakthrough.com/Podcast
2022 Medicare Cuts Q&A with Chad Madden & Mary Daulong of BCMS 24.12.2021 1:03:56
2022 Medicare Cuts Q&A with Chad Madden & Mary Daulong of BCMS. Learn more at GetBreakthrough.com/Podcast.
Steve Mountain of MT Consulting talks buyers & sellers perspectives in private practice acquisitions 17.12.2021 51:03
Steve Mountain of MT Consulting discusses buyers and sellers perspectives in private practice acquisitions. Learn more about Steve by visiting mtbizbrokers.com and more about Breakthrough at GetBreakthrough.com/Podcast
Prompt EMR Co-founders Adam Baliatico & Michael Dwyer discuss how to build a streamlined practice 10.12.2021 45:46
Prompt EMR Co-founders Adam Baliatico and Michael Dwyer discuss how to build an efficient, streamlined practice, practice trends and Plan of Care compliance. Learn more about Prompt at http://promptemr.com/ and Breakthrough by visiting GetBreakthrough.com/podcast
Practice Owner Dan Neff, DPT, discusses Manual Therapy as Marketing 03.12.2021 32:00
Practice Owner Dan Neff, DPT, discusses Manual Therapy as Marketing; Neuropathy Treatments; Diagnostics and a Vision for Private Practice PT. Learn more at getbreakthrough.com/manual and getbreakthrough.com/podcast
In the Trenches Story #3: Shifting from Working in the Business to Working on the Business 26.11.2021 23:48
In the Trenches Story #3: Shifting from Working in the Business to Working on the Business
Mark Callanen on Adding Cash Pay Services with LightForce Laser and Shockwave Therapy Programs 19.11.2021 58:20
Mark Callanen PT, DPT, OCS on Adding Cash Pay Services with LightForce Laser and Shockwave Therapy Programs. Learn more at http://lightforcemedical.com
Neufit Founder, Garrett Salpeter Covers Advances in Neurological Rehab and Key Biometric Markers 12.11.2021 1:07:17
Neufit Founder, Garrett Salpeter Covers Advances in Neurological Rehab, Enhancing Fitness, and Key Biometric Markers
Chandler Bolt on the Power of Publishing Your Book & Using it to Grow Your Business 05.11.2021 36:32
Chandler Bolt, Founder of Self-Publishing School, on the Power of Publishing Your Book and Using it to Grow Your Business
Washington Practice Owner Shares Powerful Keys to Healthcare Reform 29.10.2021 1:02:50
Practice Owner Shares Powerful Keys to Healthcare Reform
Entrepreneur & Wealth Advisor, Karl Dettmann, on State of the Economy & How to Rethink Wealth 22.10.2021 1:04:17
Entrepreneur and Wealth Advisor to Successful Practice Owners, Karl Dettmann, on Current State of the Economy in the US and How to Rethink Wealth
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