Grow Your Practice Podcast

In this episode, I talk about mentorship. I share a personal story about the time spent with my amazing mentor, Ernie Davis, and some of the lessons I've learned from him.

PT Practices were hit with major reimbursement cuts in 2022. Unfortunately, more cuts are expected in 2023. For many practices, this could reduce margins and threaten profitability. In this episode, BCMS President Mary Daulong summarizes what to expect from Medicare and reimbursements in 2023. We also discuss how to mitigate your risk and grow revenue. This episode is a must for any PT practice ow...

This week, we took the Grow Your Practice Podcast Live! We invited listeners to join the conversation Live on Zoom to ask questions and share their expertise. Chad discussed the biggest mistake practice owners make during economic uncertainty and shared 4 must-do marketing strategies to employ during uncertain times. Listeners asked questions about 2023 Medicare cuts, conversion conversations, the...

Get your notepad out now because you'll want to take notes throughout this episode! Chad has a great conversation with Business Coach, Author and Doctor of Chiropractic, Dr. Stephen Franson. Dr. Stephen shares information on how to achieve alignment, and why alignment is a better goal than balance. He talks about how to build the right team and how to think about marketing. He also shares 5 counte...

Chad shares a recording of a recent Patient Demand course that he taught to private practice owners. In the course, Chad goes in-depth into the 3 pillars of private practice marketing: Attract, Convert, and Measure. SPECIAL ANNOUNCEMENT: What if instead of listening to Chad, you could ask him questions directly and share your thoughts in return?  That is exactly what you can do in an upcoming LIVE...

Chad talks with Dr. Dan Sullivan, a Neuroscience Strategist. In this podcast, Dan aims to prove to you that story is everything. He shares his philosophy on how to grow your business by telling your story. His book, The Trust Formula is available on Amazon: https://www.amazon.com/dp/B0B441RTXL Also, you can use The Impact Story Formula video + workshop to help refine your own story. Video: https:/...

Most practice owners don't realize they have a conversion problem, but it is the #1 biggest missing link I've seen in the practices I've worked with. A conversion problem means that interested prospects are falling through the cracks and failing to turn into patients. In this episode, I'll discuss the importance of conversion and how to audit and improve your conversion process.

Chad talks cash pay PT with Dr. Aaron LeBauer, Physical Therapist and author of the Cash PT Blueprint. They talk about Aaron's background and talk about why he became a cash PT. They discuss sales and marketing strategies, email marketing and more tools to become successful as a cash PT. Want more from Aaron? Check out these resources: His book: www.cashptblueprintbook.com His Marketing Strategies...

One of the questions I get the most is how to build a digital marketing presence, without requiring a large time investment. In this episode, I share strategies I've learned that work. Plus, hear about the mistakes I've made so you know what NOT to do. Bonus....should you be on TikTok?! Tune in to find out. For more free resources on digital marketing and practice growth, visit https://getbreakthr...

Chad shares 4 ways to grow your practice and actually thrive despite inflation and a looming recession. You'll get clear actions steps you can implement today to help promote the financial stability of your practice. Chad shares the mistakes he made during the 2008-2009 recession and how he's changed his approach since then.

This episode is a recent webinar recording in which Chad speaks with Tyson Wigfall, Online Marketing Expert. Chad and Tyson discuss how doubling down helps practices stay competitive during a challenging economy. Recognizing that owners are time-starved and juggling treatment along with everything involved in running a practice, Tyson shares a few quick wins that can be implemented right away. He...

Dr. Kevin Christie, the Evidence-Informed Sports Chiropractor, on: Preventing practice overwhelm, modern chiropractic marketing & mastery, positive margins, and practice longevity.

This episode is a recorded webinar. Earlier this year, Chad sold a portion of his practice. In this episode, he shares how he prepared for a sell, including the primary planning tool he used to align his team. He shares his practice's growth story and the key strategies that helped grow his practice value. You can access the full webinar recording with slides here: https://info.getbreakthrough.com...

In this episode, Chad speaks with Dr. Ed Osburn, The Chiropractic Philanthropist. Dr. Ed helps practice owners grow their business through innovative online marketing strategies. He also works with owners who want to take a portion of their business online, through virtual lifestyle coaching, podcasting and other avenues. In this episode, Dr. Ed and Chad talk about the latest trends in marketing y...

In this episode, you’ll hear a recording of an Inside Circle call with special guest Danny Kerr. Danny Kerr of Breakthrough Academy (no relation to the Breakthrough company I founded) is a leading business expert who helps business owners lead teams. He has an amazing story about how he transformed his life, but in this call he talks about situational leadership. For most of that are clinicians, w...

This episode is a replay of a webinar recorded in March. Chad teams up with Marketing Director Tyson Wigfall to uncover opportunities to gain more consistent patient visits by up-leveling email marketing and two-way texting practices. In this episode you'll learn: -Common pitfalls practice owners make when it comes to these tools -How to get better results from email -Best practices for two-way te...

This episode is a recording of a webinar hosted by Chad and Daniel Mina of Breakthrough. They discuss a common phenomenon that occurs in the world of private practice: When marketing doesn't work, practice owners are quick to blame the marketing channels themselves. What some practice owners often overlook is whether their lead funnel is working is as it should. As a result, many would-be patients...

The CoFounders of Breakthrough, Chad Madden and Carl Mattiola get together to talk about how the most successful practice owners today are getting more patients with less effort. In this recorded webinar, Carl and Chad cover: -The all-too-familiar rollercoaster scenario of monthly highs and lows in patient volume...why this happens and what gets in the way of consistent patient volume -3 of the bi...

Chad talks with Seattle-based practice owner, Ben Wobker. Ben shares his experience prioritizing work-life balance in a growing practice. He talks through his experience ending a major insurance contract and how it has impacted his practice. (He wishes he had done it years ago!) They also chat about what's new in Google ads and what a new payment model for PTs could look like.

In this episode, Physical Therapist and Practice Owner Dr. Jennifer Ratner shares insights from her rapid practice growth. Dr. Ratner opened up her practice in Fort Worth, Texas in November 2018. Since then, her practice has grown by leaps and bounds and today she has a total of 20 employees in 6,400 square feet. You'll hear about all the twists and turns of Dr. Ratner's practice growth journey an...

In one of our best episodes yet, Dr. Jeff Langmaid (The Evidence Based Chiropractor)shares his philosophy on marketing, revenue growth and practice management. We discuss the problem with discounts and vouchers. Dr. Jeff shares the key to his marketing success and we talk about how marketing is an opportunity to teach, educate, and connect. And how to get consistent with it. Dr. Jeff also shares 3...

Today's guest is Dr. Don Pelto, the first ever Podiatrist on the Grow Your Practice Podcast! In addition to running his own podiatry practice, Dr. Don educates on practice management and marketing via his YouTube channel, podcast, and Practice Mastery course. One of the key topics we talk about in this episode is the power of patient education. How creating educational content for patients attract...

As you’re navigating this year’s steep Medicare cuts, hiring challenges, and inflation— it's good to know about the most effective technologies and systems that can be implemented quickly to grow revenue. In this panel discussion, you’ll hear from other PT owners about their experience with two systems: Breakthrough's Patient Demand System and DJO's LightForce Therapy Lasers. The key aim of both s...

In this episode, you’ll hear from Robin Horace, Breakthrough's Media Director. Robin walks through how to choose your advertising platforms, how to structure a campaign and write ad copy, and the do’s and don’ts of online advertising. Looking for more practice growth resources? Visit getbreakthrough.com/resources.

Chad explores the evolution of PT marketing, from a reliance on physician referrals to direct access. He discusses the most common successes and pitfalls practice owners make, and shares a vision for the future of PT marketing.