Grow Your Pet Business with Tori Mistick

Today's episode is about working smarter, not harder! I found my inspiration for this topic while going through Marie Forleo's B-School back in 2021.  There was an exercise in the first module called Profit Picture that helped me realize a big mistake I was making in my business.  I was putting more effort into marketing and selling a $7 bracelet than I was putting into marketing and selling my fl...

If you started off the new year super pumped and then got a little overwhelmed by the goals you set for yourself and your pet business, today's episode comes at the perfect time. I'm talking with Karoline Edmonds of Dog Mom Mentality. I love how Karoline normalizes talking about mental health for pet parents. In this conversation, we talk a lot about Karoline's new journal to help you tap into you...

This year I'm kicking off a new format for the podcast based on feedback from my listeners! I'm always hearing how much you enjoy my solo episodes. So starting now, I'll alternate solo episodes and interviews. Changing the format like this - and sticking with it - is one of my goals for the first 90 days of the year. In honor of that, I'm sharing my 90-day goal-setting strategy with you on this ep...

We're kicking off the New Year with a conversation I had with Daniella Morgan-Pascualvaca, one of the key people at Mella Pet Care. I got to know Mella while speaking on a panel about influencer marketing for Leap Venture Studio last year. We also connected in person at SuperZoo in August. I thought this interview would be the perfect conversation to share this January because Mella is all about m...

I am so excited to celebrate hitting a major milestone of 250 episodes on the Wear Wag Repeat Podcast! When I came up with the idea to do a podcast about women in the pet industry in the Summer of 2017 I has no idea I'd still be doing it 5 years later. If you've been a guest or a listener, thank you so much for making this possible! To celebrate 250 episodes, I'm doing a special recap featuring 5...

In this episode I'm talking to Morgan Weber. We had so much to talk about because she's the owner of an award winning pet sitting and dog walking company and founder of Memory Flame Candle Co. Morgan created her candle brand after her dog Olive passed. She felt firsthand how hard it was to process the grief of losing a pet and found comfort in rituals like lighting a candle. The holidays can be an...

I'm so pleased to share this interview with you today. I'm talking with Orazie Cook, the founder of Praline's Backyard. Her impactful dog daycare and boarding facility is inspired by a sobering statistic that affects women and dogs around the country. 10 million people in the US are affected by domestic violence each year. With roughly 50% of Americans owning dogs, that's 5 million dog owners who...

In this episode, I'm talking with Shannon Ross about her pet product business Springer. She shares the origin story of the brand and their first product. In just the last year since launching, the business has grown pretty rapidly! Shannon has been able to partner with trend-setting brands and even appear on national television. You won't be surprised that none of this was by accident. Shannon has...

In this episode I'm talking to Diana Akelman, a pet tech entrepreneur who founded PetPocketbook. Her app helps pet sitters and dog walkers run their business so they can focus on what they're passionate about - caring for pets. I was interested to learn that Diana has been working on this business for 10 years, but the product has only been live for the last 5. We talked about how important it is...

In this solo episode, I'm sharing some tips on how to break down your customer's wants so you can sell them what they need. To have a successful pet business, it's important that pet parents have a ton of trust in you and your brand. The best way to do that is to figure out what your customer values, share stories that help build trust and then show them how your products and services will help th...

Esther Salata is the founder of Benesafe Solutions. She created a pet-safe pest control product that safely kills mosquitos in your backyard while keeping you, your pets, and the environment safe. It was important to her to use natural, plant-based ingredients. This is where her background in biology came in handy to find what ingredients would be really effective and the regulations around differ...

If you spend time on social media, you're probably bombarded with images of things you need, shopping haul videos, and this time of year, gift guides! A lot of those promotions are for things with all the latest bells and whistles and there's always a new release dropping every Tuesday - or something like that. It's fast fashion and it's coming for the pet industry! But not everything is built to...

In this episode, I'm talking with Julie Holmes of Unique Pet Care. Julie's company creates solutions for cleaning pet stains and odors in your home. She talked to me about how important it is to use the right words to communicate with pet parents in her target audience - thinks "tinkle" instead of "urine". Of course, we also talk about the formulas themselves and why it's important to have a clean...

Today's episode is all about creating quizzes! My guest isn't technically in the pet industry, but she is a dog mom! Jessmyn Solana works at Interact Quiz Builder , the software that I use to build my own quizzes. I thought it would be cool to invite her on the show to share the why and how of building your own pet parent quiz. When I first set up my podcast playlist quiz, one of my main goals was...

In this solo episode, I want to talk about the importance of telling people who you are. As a business owner in the pet industry, you know that you need to be visible and recognizable to build a relationship with your audience. Your brand cannot exist on cute pet photos alone. Pet parents want to see the human they're buying from. As a small business, this gives you a huge advantage against the bi...

In this episode, I'm sharing a conversation with an entrepreneur I met in person at SuperZoo this past August. Kerry Cooke is the founder of Tail Chasers and the inventor of Spleash - a water holding spray leash handle. She told me how she came up with the idea while walking her dog in the warm California weather (and always forgetting to bring a water bottle and dog bowl). The Spleash can spray y...

In this episode, I'm talking to the delightful Chichi Enu. I got to know Chichi through Instagram during the pandemic. At the time, she was starting a pet sitting business and I invited her to come on the podcast and talk about that experience. I love featuring women who are in all phases of business growth. There aren't a lot of resources where you can hear directly from someone who's figuring it...

In this episode, I'm talking with fellow dog blogger Candy Pilar Godoy. We talk about how she grew her blog Boogiethepug.com from zero to over 50,000 sessions per month in just a few years. Of course, SEO played a big part and Candy shares her favorite online course to learn more about that. In addition to her blog, over the past couple of years Candy started two new online dog lover communities o...

In this episode, I talk to Julie Swan about how talk of an impending recession is affecting the pet industry. Are there ways that you can recession-proof your pet business. Julie has some sugessions and observations on how to best serve your pet parent customers so you can make your business thrive. Julie is a full-time dog breeder who also teaches an online course and membership program for breed...

Have you considered creating an online course for your pet business? If you're a dog trainer it seems like an obvious fit. But no matter what type of business you have in the pet industry, there's an online course you could create to help pet parents and other pet pros.  In this episode I share my experience creating several online courses and my membership and pull examples from 7 previous podcas...

Sometimes people come into your life at the perfect time. That's the case with Amanda Megara. She does so many things in the pet space, including starting her own business last year. One of her roles is foster coordinator for a local animal shelter. I was excited to be able to talk to Amanda about what to expect when fostering since I've committed to being a foster dog mom this year! But that's ju...

I just got back from spending three days in Las Vegas at the largest pet industry trade show in North America. SuperZoo had over 14,000 attendees and over 900 exhibitors with just about everything you need for your life with pets. In this episode, I'll share dog food and treats trends, hot ingredients to keep an eye out for, what was happening in terms of canine enrichment, something called palata...

I'm excited to share a dynamic interview with Susanne Kogut, the President of Petco Love. Susanne spent the early part of her career in corporate law before deciding to dedicate her life to animal rescue and welfare. She made such an impact as the Executive Director of an SPCA because she ran the shelter like a business. So there's a lot for everyone to learn here! I can't believe how much we were...

Do you ever feel like you're not sure if your social media strategy is actually paying off? In this episode, I'll tell you how to evaluate what you've been doing and see if all that hard work is getting you any closer to your pet business goals. I hear from people in the WWR community all the time that they are getting burned out keeping up with everything. I can totally relate! I'm the queen of t...

Nobody has practiced more medical cannabis on pets than Angela Ardolino. Back in 2015 she was diagnosed with rheumatoid arthritis and rather than taking synthetic prescribed medications, she started taking cannabis to help with the pain. She found that it also helped relieve the stress and anxiety around her diagnosis. She was so impressed that she sold her business at the time and threw herself i...