Grow Your Pet Business with Tori Mistick

On this episode, I'm excited to welcome 2 guests who I've had the pleasure of collaborating with over the past month. Sara Carson is the dog trainer behind The Super Collies. She's currently traveling the United States performing alongside her dogs. Sara joins me and Jane Bernard of dog hip and joint supplement brand WagWorthy Naturals, to host the Old Dog / New Tricks 10-Day Challenge that's happ...

In this new solo episode, I open up about my entrepreneurial journey and how I make decisions about new projects and ideas. A lot of my decision-making skills are from lessons in Marie Forlio's B School. I share how I've used the strategies and skills I learned in B-School to tailor my latest project to make the most of my unique skill set. This new project I'm embarking on is centered around cani...

Today, you'll hear from Dr. Kelly Diehl, the Senior Director of Science and Communications at Morris Animal Foundation. During our conversation, we explore the role of the foundation in funding important animal health research. Kelly shares some intriguing case studies that have come from the research they've funded including work on the Parvo virus, which is close to my heart. We also discuss the...

On this episode of Wear Wag Repeat Podcast, Tori discusses the importance of accountability and consistency in achieving success in your pet business. She begins by sharing the success story of her blog traffic increasing by 17% in June thanks to consistently posting high-quality content. Search engines recognize and trust websites that maintain a consistent posting schedule. One of the best ways...

In today's episode, we acknowledge the growing awareness and acceptance of mental health within the pet industry. However, it's essential to recognize that current conversations may not provide sufficient resources for individuals struggling with pet-related mental health. Jess Adam, through her business Handlers & Humans, is creating a bridge to fill this gap. Jess and I discuss why telling someo...

In this episode, I'm sharing a work hack that could change your pet business – and it only takes 15 minutes! This time-management approach that I've found a lot of success with recently is based on the popular Pomodoro method. Many years ago, I learned about the Pomodoro method where you work for an amount of time, then take a break. When the break is over you either move on to the next task or co...

In this episode, I'm sharing a conversation with Angela Schneider, the remarkable woman behind Big White Dog Photography and One Last Network. Angela's life, shaped by the companionship of her beloved dogs Shep and Bella, led her to establish businesses that empower women to find their unique place in the world, with their pets by their side. After experiencing personal loss, Angela embarked on a...

On this episode of the Wear Wag Repeat Podcast, I'm diving into a topic that's been at the top of my mind lately. I can't stop thinking about the power of long-form content and how it can benefit the marketing strategy for your pet business. When we're in the business of caring for people's pets, trust is absolutely paramount. Long-form content allows us to provide comprehensive, helpful informati...

In this episode, I'm talking with Beth Herriman, the inventor of DooLoop. Discover how Beth's experience of fostering two Bassett hounds led her to create the Dooloop, a handy leash accessory designed to give you a helping hand while walking dogs — and picking up after them! Beth shares why she prioritizes sustainability and local job creation in the manufacturing process of her dog waste manageme...

In today's episode, I'm digging into affiliate marketing, focusing on a game-changer for your pet business: the Resources page. If you're unsure what that is or why you'd need one, that's okay. I discuss why a well-curated Resources page is an essential tool for your business and a valuable asset for building trust with your audience. Check out my brand new Pet Parent Resources Page to get ideas o...

If you listened to my last solo episode, you heard my latest takeaways and advice on using ChatGPT to strategically get more done in your pet business. To sum it up in one sentence: ChatGPT is great for helping you with writing outlines, creating content calendars, or providing quick answers, but there's no replacement for actually writing the words in your business. So, for today's episode, I've...

Today I want to ask you to welcome a new member to our pack! It's not the usual four-legged friend you might be imagining (I didn't get a new pet!), but it's something that could be a reliable companion in your pet business. I'm talking about ChatGPT!  In this episode, I share my own experience tapping into the power of ChatGPT, an AI tool that's changing how I create content and plan for all kind...

In this episode, I'm talking with Caroline Wilkinson of Barket Place, an online dog training and pet coaching business based in the UK. After several years working in person with clients, in 2018 Caroline began to offer online dog training courses to expand who she was able to reach. She noticed that online courses and training eliminated a lot of the stress that pets and their people experience w...

In this episode, I'm talking about my rescue dog, Burt, starting with the journey to adopt him. One of the reasons Burt was in the shelter for over a year is that he has epilepsy and requires daily medication. Since bringing him into our family and improving his lifestyle, I've been able to reduce his meds significantly and he's only had two seizures in the last five years.  In addition to his hea...

In this episode, I'm thrilled to be chatting with Kerry Martin, a Melbourne-based international dog photographer who's mastered the art of phodography™ – capturing heartwarming portraits of our beloved canine companions. During our conversation, we dive into the secrets of capturing better photos of your dog, working with a photographer to elevate your brand, and making the most out of professiona...

In this episode I'm talking about the biggest inspiration for my pet business… my dogs! Someone on Instagram recently asked if I have an episode all about Lucy or Burt and I realized that I do not. But what a great idea! The dogs are the inspiration behind every blog post and my motivation to grow my business and thrive as a self-employed single woman. As they say, I work hard to give my dogs a be...

In this episode, we're diving into the world of animal-assisted therapy with Sherrie Rohde, a therapy dog expert who revealed some surprising ways pets can help us in therapy. Sherrie holds a master's degree in Marriage and Family Therapy, she's a professional dog trainer, and the host of Therapy Dog Talk, an Instagram-Live show turned podcast dedicated to interviewing Therapy Dog teams around the...

The Course Creator Mastermind starts SOON!  In this episode, I'll explore the world of pet industry course creation and discuss the benefits of creating your own online course... both to help pet parents and petpreneurs! I'm sharing my own journey of how I grew my pet business with online courses and how this move allowed me to achieve freedom and financial independence. I'll also discuss some tip...

In today's episode, we're exploring the power of online education and how it's helping pet pros to reach a bigger audience and make a bigger impact on pet parents around the world. I pulled clips from previous episodes and we're going to hear from three petpreneurs who have successfully created online courses that are changing the way people learn about pets. First, you'll hear from Dr. Monica Tar...

Are you looking to expand your pet business and reach a wider audience? In this solo episode, I discuss how to come up with ideas for a successful course. Whether you're a seasoned pet pro or just starting out, you'll learn valuable insights on how to amplify your pet expertise in your first online course.  This episode is the perfect compliment to my new quiz! Creating a course that doesn't reson...

On this episode, I'm talking with Nicole Wilson of the sustainable pet accessories brand Hudson Houndstooth. We get into the details of what it means to be a sustainable pet brand. I dusted off some of my knowledge from my old eco-fashion blog and we got a chance to discuss the reality of being a product brand where you want people to buy your things, but you also want to be sustainable and not pr...

I originally learned about doing a strength dfinder test while doing a lesson in Marie Forleo's B-School. I was recently reminded of how valuable this personality test can be while reading the book We Should All Be Millionaires by Rachel Rogers. In this episode, I explain how to identify your natural talents and make a list of all the life-changing valuable things you do in your business. Then I'l...

In this episode I'm talking to Josie Gonzales, the inventor of a solution specially designed for people raising puppies. Her invention, the Puppy Nanny looks like a stuffed animal dog, but it's eqippped with 6 feeding nipples for nursing puppies. Josie came up with the idea when she was raising a litter of 11 pups who needed bottle fed and she just didn't have enough hands for that! With my recent...

Video is one of the most powerful tools in the marketing toolbox for your pet industry business. It allows you to demonstrate your products and services, connect with customers and reach new people. Studies have shown how powerful it is to connect with people through a screen. Appearing on video gives you influence and presents you as an expert to viewers. So let's talk about how to shoot and edit...

Wear Wag Repeat Society is OPEN: wearwagrepeat.teachable.com/p/society I sat down with Katie Miller of Forever Homes Communications to talk about elevating your pet brand beyond Instagram. Katie and I both agreed that we've made a lot of friendships and connections through Instagram, but that email is the key to connecting with your core audience. Email also lets you segment your audience in a way...