Tori Mistick

Grow Your Pet Business with Tori Mistick

Business EN ↓ 354 episodes

Grow Your Pet Business with Tori Mistick is a top-rated podcast for independent pet professionals who want to build sustainable, profitable businesses without burnout. Hosted by Tori Mistick, digital marketing educator and founder of Wear Wag Repeat, the show draws on more than 15 years of experience helping pet businesses grow through content, email marketing, and long-term visibility strategies. With over 350 episodes and a 5-star rating, this podcast has featured interviews with founders of award-winning and multimillion-dollar pet brands. Currently, new episodes focus on practical advice f...

Author

Tori Mistick

Category

Business

Podcast website

wearwagrepeat.com

Latest episode

Jan 21, 2026

Where to listen?

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Episodes

Exciting Things Happening in February 07.02.2024

In this episode I'm sharing a few of the exciting things happening this month that will help you grow your pet business.  We're sticking with the Q1 Money theme! New guest expert episode with Julie Swan: The Numbers You Need to Know in Your Pet Business [Coming Feb 14]  Julie is featuring on my Top 10 Lessons I've Learned From My Podcast Guests Freebie

Quick Tip: Manifest Money Miracles for 14 Days 17.01.2024

Introducing Quick Tips. Or Short Tails. Or... suggest a better name for this series! Each month, the week after our expert guest interview episode comes out I'll share a short solo episode with an actionable tip that you can implement in your pet business or in life with your pet.  Today I'm sharing a 14-Day challenge to manifest money miracles and develop your money magnet mindset! 💰 Does that s...

👩🏻‍🤝‍👩🏼 Negotiate Like a Pro: How Pet Content Creators Can Boost Their Earnings 10.01.2024

We're digging into the 1st quarter theme of making more money in your pet business.   To get us started on this theme, I'm excited to share a conversation with Kara Conway Love. Kara brings to the table her wide ranging expertise in the legal world, content creation, and entrepreneurship. As we explore topics like maximizing earnings, negotiating partnerships as pet influencers or content creators...

Make More Money in Your Pet Business: Our Q1 Theme 04.01.2024

Do you want to make more money in your pet business this year? Of course you do! So that's what we're dedicating the first three months of this year to. In this episode, I'm sharing what to expect from Wear Wag Repeat Society and this Podcast in January.  Wear Wag Repeat Society membership is now OPEN through Janaury 10: https://wearwagrepeat.com/society/ Join the K9 in 90 Workshop January 8: http...

300 Episodes 🎉 Our Impact + Plans for 2024 20.12.2023

Welcome to the 300th episode of the Wear Wag Repeat Podcast! What a journey it's been since we started in the summer of 2017. Today, with over 177,000 downloads, I'm taking a moment to reflect on our growth, share my personal journey, and unveil some exciting plans for 2024. Join me as we dive into the world of pet business, celebrate our milestones, and embrace the bright future ahead. Topics Dis...

Telling Stories Pet Parents Want to Hear: Author Amy Shojai 13.12.2023

In this episode, I have the pleasure of getting to know pet author and certified animal behavior consultant Amy Shojai. We get started with Amy's story of how she got inspired to get into writing about pets while working in a small vet clinic in Eastern Kentucky. At the clinic, she witnessed first hand the wide variety of treatments and pets and need to convey important information to pet parents...

December Dos and Don'ts for Your Pet Business 06.12.2023

In Episode 298 I'm sharing the Dos and Don'ts of December for your Pet Business. This episode is a blend of practical business advice and personal reflections, all designed to empowering women entrepreneurs in the pet industry. Download my new FREEBIE: Top 10 Strategies I've Learned from Podcast Guests Topics discussed in this episode: Reflect and plan for 2024 Personal updates: Dog mystery respir...

Sustainable Trends & Women's Leadership in Pet Nutrition with Natalie Asaro 29.11.2023

This episode is all about my favorite theme… collaboration! In talking with Natalie Asaro of Petcurean Pet Nutrition, it was awesome to learn how their team works together with others in the pet food industry. We talked about some of the trends in the pet food industry as pet parents are getting more involved and invested in the ingredients they feed their dogs. Petcurean is leading the way with r...

Top 10 Pet Business Strategies from Almost 300 Episodes 22.11.2023

As we approach 300 episodes I thought it would be valuable to share the top success strategies I've learned from women petpreneur guests on the podcast.  I've interviewed some of the top women in the pet industry. But if you wanted to listen to every episode, it would take over 146 hours!  I know you don't have that kind of time… after all, you're growing a pet business of your own.  So, I did you...

How Your Pet's Mouth Influences Their Brain and Body 15.11.2023

I always have such a great time talking to Dr. Emily Stein of Primal Health (the makers of Teef! Dental water additive). Whenever we chat, she makes super complicated scientific info about our pets easy to understand. For example, I love how she gives characters to the good and bad bacteria that are living in your pet's mouth. Did you realize that oral health can be connected to cognitive health a...

Inside Tori's 2023 Income Strategy 08.11.2023

In this solo episode, I'm pulling back the curtain on my 2023 pet business income goals. Join me as I examine the shifts in my business income streams, the strategies I've used to more than double my affiliate sales, and the insights gained from pet business and social media industry trends. Topics Discussed My monthly accounting routine and goal to triple affiliate income in 2023 The transition f...

Building a Compassionate Business in the Pet Loss Niche: A Conversation with Remy Bibaud 01.11.2023

I'm excited to introduce you to Remy Bibaud, the co-founder of Pet Perennials, a company that has carved out a unique niche in the pet industry by focusing on an often overlooked aspect - pet loss. Remy's journey is a testament to the power of attention to detail and the importance of making customers feel special, even in a niche that many shy away from discussing. One of the key takeaways from o...

Social Media Playbook for Petpreneurs: What to Post in 2024 25.10.2023

This episode is a sneak peek into an upcoming expert social media panel that I'm hosting on November 10, 2023. The virtual panel discussion and live Q&A is free to attend for all Wear Wag Repeat Society members. Overview of this Episode: Sneak peek and details about the upcoming expert-led social media panel Strategies for leveraging social media platforms for more engagement Insights into emergin...

A Recipe for Success: Scaling an All-Natural Dog Treat Brand 18.10.2023

In this episode, I'm sitting down with Kelly Ison, the brilliant mind behind Einstein Pets, an all-natural organic pet treat brand. From her corporate background to shaping a brand deeply anchored in love – both for her dog Abbey and for better pet nutrition – Kelly is a role model for every aspiring pet business owner. In this conversation, we get into her insights on the importance of step-by-st...

Does Email Marketing Outperform Social Media for Pet Businesses? 11.10.2023

We're diving into one of my favorite topics: email marketing! In this episode, I'll be sharing real numbers from my ConvertKit account and revealing how I achieved an impressive 48% open rate on my emails. Trust me, that's no easy feat. I'm sharing my journey of how I grew my engagement, replies, click-through rates, and daily email list growth. Get the Liz Wilcox Email Marketing Yearly Pass (excl...

Ellie Hansen's Mission to Expose Dog Research 04.10.2023

In this new podcast episode, I'm talking with Ellie Hansen, the host of the Dog Research Exposed Podcast. Our conversation starts with Ellie's journey into the pet industry. It all began 16 years ago when she opened a pet bakery in Billings, MT. With the tremendous support of the local community, her business has flourished, expanding to two locations that she still operates today. In addition to...

Overcome The Overwhelm in Your Pet Business 27.09.2023

As a fellow petpreneur, I understand the challenges and overwhelm that come with running a business in the pet industry. That's why I want to share my personal journey and some actionable tips on how to tackle the overwhelm that often creeps in. In the latest episode of the Wear Wag Repeat Podcast "Overcome the Overwhelm," I dive deep into the three main challenges every petpreneur faces: time, mo...

Are Dogs Our Pets or Members of the Community? 20.09.2023

Today I'm sharing a conversation with Chicago-based dog trainer Daphne Mendoza. Daphne is all about spreading the message of responsible dog ownership. What captivates me about Daphne's story is her background and the unique cultural influences she brings to the table. Growing up in Mexico City, she had a real hands-on experience with dogs because her grandfather was the chief of police. Together,...

I Doubled My Ad Revenue with Two Simple Changes to My Pet Blog 13.09.2023

In this solo episode, I'm talking about the power of making small changes. I'll share a mind-blowing story about how two simple changes to my blog resulted in doubling my ad revenue. It's a game-changer, and I can't wait to share it with you. Sometimes, the best solutions are the simplest ones. So, if you're feeling stuck or like you're pushing a boulder uphill, this episode is for you. Stay tuned...

Bringing Pet Healthcare Home: Carla Finzel on Transforming the Veterinary Industry 06.09.2023

In this episode of the Wear Wag Repeat Podcast, we're getting into a heartfelt chat with the lovely Carla Finzel, a District Veterinary Nurse based in the UK. In this conversation, we cover the emotional depths of caregiver compassion fatigue – that real strain pet guardians feel when trying to administer care to their pets. Carla was in the trenches at an emergency vet clinic practice for years a...

Part 2: When To Use a Pet Business Survey 30.08.2023

Welcome back to another solo episode of the Wear Wag Repeat Podcast. This one's all about how to implement surveys in your pet business. If you caught episode 282, you remember we discussed the immense value of connecting with our community through well-crafted surveys. Today, we're expanding on that foundation, exploring  where and when these tools become invaluable for your brand. 🎉 Special Par...

Cruelty-Free & Sustainable: Creating Cultured Meat for the Pet Food Industry 23.08.2023

In today's episode, we're taking a deep dive into the future of pet nutrition with Dr. Shannon Falconer, CEO and founder of BioCraft Pet Nutrition. Shannon, a biochemist and animal rescue volunteer, is leading a revolution in the pet food industry with cultured meat — a sustainable, cruelty-free alternative that offers optimal nutritional benefits. We chat about everything from the environmental p...

Part 1: Creating a Pet Business Survey Best Practices 16.08.2023

Are you utilizing the powerful tool of surveys in your pet business? In this solo episode, Tori dives into the essence of understanding what your audience really thinks about your products, services and more.  What if the feedback you receive could help you craft an even more compelling sales page? Or what if a simple closed-ended question could reveal more than an open-ended one? Dive in to find...

Creating Products to Solve Problems: Lisa Lane of Rinseroo 09.08.2023

On this episode, I'm chatting with a woman who calls herself a serial inventor. Lisa Lane is always listening to the people around her and what their problems are to see if she can come up with a solution.  One of those solutions is the Rinseroo. I loved hearing how Lisa is riffing on the Rinseroo to create new products to solve common problems. While the Rinseroo works with your faucet or shower...

What if it was easy? Midyear Mindset Shift 02.08.2023

Are you struggling with perfectionism? Join the club! In this episode I hope we can all learn to embrace "done is better than perfect". I'll share a story about a retreat I recently went on with a few entrepreneurial friends that has inspired me to shift my mindset. What if doing less was actually better? What if the tasks we needed to do for our business were easy? Related to this, in Wear Wag Re...

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