Grow Your Pet Business with Tori Mistick

It's September, and there's a lot of exciting things coming up this month! Listen to this solo episode with Tori Mistick, founder of Wear Wag Repeat, to learn about pet business strategies and events to grow your impact this month.  Topics discussed:  Wear Wag Repeat Society's September Blogging Challenge is off to an exciting start! Pet pro members are setting blogging goals for the month from 1...

Join the September Blogging Challenge that kicks off on Tuesday, September 3rd! It's happening inside Wear Wag Repeat Society: https://wearwagrepeat.com/society/

This question came up on the monthly Hot Seats call in my membership, Wear Wag Repeat Society. How do you know if keyword research for blog posts is really worth it? Can you show an example of a blog post written with keyword optimization and one without? Yes! I happen to have 2 great examples to illustrate this answer and I'll cover them in this special audio and video episode of the Wear Wag Rep...

Do you feel like your blog posts are like a collection you started a long time ago and now they just sit on the shelf and collect dust? Blogging can be discouraging if you're not seeing traffic and results from your posts. Q3 theme - July interview with Pamela Keniston and solo episodes from me. Our August expert is Caitlin Brown from Sparkles and Sunshine Blog. I've known Caitlin for years and I'...

August is full of exciting updates for your pet business! After Tori shares a personal update about her dogs Burt and Lucy, she goes into everything you can expect from Wear Wag Repeat this month: Wear Wag Repeat Society: This month's theme in my membership is profit-focused keyword research! Learn to use keyword research tools and Pinterest research to drive traffic to your pet business's key sal...

  In this quick episode of the Wear Wag Repeat Podcast, host Tori Mistick shares a smart strategy to enhance your pet business: turning your frequently asked questions (FAQs) into a blog post. While this seems too simple, there's actually a lot of smart strategy behind this! Episode Highlights: Why an FAQ blog post can improve your search engine rankings Ways to save time by consolidating common q...

Learn actionable tips from pet industry digital marketing expert Pamela Keniston of Big Paws Marketing. This interview is all about strategically blogging for your pet business to drive traffic and sales. Topics Discussed: Using keyword research and creating pillar posts as the foundation for blog content. The relevance of blogging for different types of pet businesses, particularly e-commerce. Pa...

  July is a big month for online growth in your pet business! Here's what you can expect from me and Wear Wag Repeat this July: WWR Society: Last chance to join my membership for pet pros until October! It's an unbeatable value at $69/month. Join at wearwagrepeat.com/society Q3 Theme: Blogging and SEO is our focus for the next 3 months. Look forward to expert insights on the podcast from Pamela Ke...

A lot of pet indsutry business owners, pet influencers and content creators tell me they have an email list but they don't know what to send. Or maybe they haven't emailed their list of pet lovers in a long time and it's feeling a little awkward now. In this short episode, I share 3 email ideas that you can write and send in less than 20 minutes. Promise me you'll do this before June is over! 3 em...

Email marketing is a game-changer for petpreneurs! But when it comes to automated emails, many of us are stuck thinking that only means a welcome email sequence. In this episode with copywriter Sara Gillis, we're taking a look at two powerful types of email sequences that you don't want to neglect: nurture sequences and launch sequences. These strategic messages can transform your email marketing,...

Join me, Tori Mistick, for a new solo episode packed with valuable insights and resources to elevate your pet business. In this episode, we're continuing our Q2 focus on email marketing, a crucial tool for pet pros looking to grow their businesses. Tune in to discover: Personal Updates : Catch up on what's happening in my life, including my latest hobbies and adventures. I'm teaching a boxing clas...

Feeling stuck on what to email your subsrobers? Not sure if your emails are strategically designed to turn subscribers into customers? I have an idea for you! Not only will this idea help to build trust with your audience and encourage sales, but it will give you more free time this Summer! Listen to this episode of my Short Leash series and let me know if you're going to try this idea with your e...

In this episode, I'm talking with Deanna Seymour, a branding and content strategy expert. Although she's not directly in the pet industry, I'm excited to feature experts from beyond the pet world who can provide us with valuable and actionable advice! We discuss how to build a community without relying 100% on social media. If you're not a fan of social media platforms or if you're not seeing resu...

It might only be May 1st, but I'm getting on people's calendars for October and November! People are less responsive and more booked up than usual, so consider this your sign to plan ahead!  Here's what you can expect from me this May: Guest Expert episode with content strategist Deanna Seymour (May 8) Wear Wag Repeat Society: Optimise your Welcome Sequence to SELL on autopilot Course Creator Mast...

The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business.  Repurpose one of your welcome sequence emails as an email blast to your whole list of pet lovers Repurpose a"Secret Sauce" or "Brand Story" email from your welcome sequence as a "Reintroduce Myself" post on your pet brand's social media.  Work smar...

In this solo episode, I take a step back in 2 ways! One step back in strategy and also a step back in time... you'll see what I mean! If you haven't started an email list yet, the best time to start one is TODAY. First , you need an email service provider.  My favorite ESP is ConvertKit (that's my affiliate link).  Next , I'm sharing 6 of my favorite podcast episodes from the archives that touch o...

On this episode, I'm talking with Kerrie Fitzgerald of Ecommerce Society. I've known Kerrie for years and I love a chance to get on the line with her and talk about digital marketing.  Today's conversation is full of actionable advice. Kerrie explains the five emails that you need to send to new subscribers when they join your email list.  These five emails are written in advance and scheduled as...

Hear what's happening for petpreneurs this April in Wear Wag Repeat: Kicked off the quarter with K9 in 90 goal planning workshop Course Creator Mastermind is underway! Wear Wag Repeat Society now OPEN with Q2 Email Marketing theme April Podcast Guest: Kerrie Fitzgerld on setting up email automations, email funnel creation, creating customer superfans April Solo episodes: Email list growth sprints...

The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business.  Sign up for the FREE K9 in 90 Workshop on April 1: https://wearwagrepeat.com/k9in90/   Get the accountability you need to reach your goals for the next 90 days in Wear Wag Repeat Society. Enrollment open April 1- 7. Get on the waitlist here: https:...

What does financial freedom mean to you? Is it the same as financial independence? In this solo episode, Tori shares: How to define these terms Stats about women's financial independence How she defines values-based financial independence  4 steps you can take to create more financial independence in your pet business and your life.  This is part of the Q1 Money theme in Wear Wag Repeat. Check out...

Did you ever think that you could raise $10,000 or even $20,000 for a local animal rescue? My guest on this episode, Jessica Wasik of Bark and Gold Photography, has helped dozens of photographers create calendar contests that raise money for pets in need while also marketing their businesses. Topics Discussed:  1. Tori and Jessica discuss creating charitable pet calendar contests for animal rescue...

In this solo epsiode, I share what's happening this month in our Q1 MONEY theme, what steps you need to take after the Meta outage this week and I share a personal update.  Topics Discussed: What's new in my life - lots of quilting and learning Italian! March Guest Expert Interview with Jessica Wasik of Bark & Gold Photographs drops March 13th Wear Wag Repeat Society March guest expert is Orazie C...

The Short Leash is my monthly 10-minute or less episode designed to reel you back in to focus on one action that can make an impact in your pet industry business.  Check out my Top 3 Money Books: Profit First by Mike Michalowicz  We Should All Be Millionaires by Rachel Rodgers  Buy the Change You Want to See by Jane Mosbacker Morris Check out these books and share YOUR favorite money books with us...

Many of us in the pet industry face this common challenge: We want to invest in our business growth but we don't have the cash to make it happen. Have you ever had your eyes on a program you know will enhance your business, but you just don't have the cash to invest in it. Don't despair!  Today, I'm sharing 6 actionable strategies to make extra cash. From specialized pet services to pet-centric di...

In this episode, I'm bringing back one of my favorite guests, Julie Swan. She's the founder of the Dog Breeder Society and she runs a successful business breeding German Shorthaired Pointers and Rat Terriers. But don't tune out if you're not a dog breeder! This conversation is full of financial tips that apply to any type of pet business. You'll learn about the numbers you need to know in order to...