Grow Your Pet Business with Tori Mistick

I'm excited to share a conversation about pet wellness, intuition and holistic healing practices. I had such a cool conversation with Aisha LuVert, she's the founder of Emisha Wellness. Through her brand, she creates all-natural CBD dog treats, medicinal mushroom-based supplements and more to help your dog live a naturally healthy life. Coming from a career in the human medical world, Aisha brings...

Learn about the best essential oils for dogs with Sara Grace Newhall, founder of Dog Love Oils. About four years ago, she created a blend of pure essential oils to help her dog, Sadie, overcome chronic hot spots - a skin condition that's very itchy and can take a long time to heal. When the owner of a local pet supplies shop saw how Sadie's condition improved, she asked to carry the products in he...

I'm re-sharing an episode from last summer that's greatly impacted my business. Dawn LaFontaine talked to me about how she secures tons of great press coverage for her brand Cat in the Box. She makes whimsical and delightful cardboard cat playhouses and when you go to her website you'll see, front and center, a collection of media logos for some of the many places she's been featured. The way Dawn...

I'm excited to share a conversation with Ava Dorsey who started her brand Ava's Pet Palace as a kid-reprenur when she was just 8 years old. Now she's 15 years old and her USDA certified organic pet treats are carried in over 200 stores around the United States. In this interview we talk about how she got started with her very first recipe and what Ava's big dreams are for the future… She sees Ava'...

On this episode, I'm talking with Cassidy LaMair, the owner of a pet care and dog walking service in Southern California. Cassidy is passionate about providing personalized care to her furry clients and talked to me about why she loves working one-on-one. We also talk about the importance of building trust with clients. As a dog walker and sitter, you're going into people's homes, you're around th...

In this solo episode, I explain how affiliate marketing can create an additional revenue stream in your pet business. If you clients or customers ask you for recommendations, why not share an affiliate link with them? This is a great strategy for dog trainers and groomers, pet photographers, bloggers and pupfluencers. In 9 years of pet blogging, I've tried a lot of strategies to share affiliate li...

On this episode I'm talking to Jessica Bevilacqua about fresh food for dogs. She founded her company Dog Standards with a mission to raise the standard of the food we give our dogs. But she doesn't want you to think of her fresh human grade food as spoiling your pup. Health is not a luxury, it's a canine right. It took about 8 months of research and development to launch Dog Standards in January o...

In this episode I'm talking with Alexandra Smith who is developing a new tool to provide physical and mental exercise to dogs. Her automated agility course will make these kinds of enrichment activities accessible to people with mobility issues or those who don't have time to be home with their dog as much as they'd like. I loved hearing how Alexandra came up with the idea for this Canine Innovati...

On today's episode I'm talking to Jess Berger, the founder of Bundle x Joy. Jess is launching this new brand with over 15 years of experience in knowing what it takes to sell a product at stores like PetSmart and Whole Foods. She's using that experience to create a dog brand that fills a gap in the marketplace. Jess shared with me that pet ownership in the minority community is growing 5X faster t...

On this episode I'm chatting with Liz Nowell of Best Life Leashes. We chat about what sets her products apart and how they're so much more than a product, she's really building a community through the 2 stripe symbol for rescue dogs. I loved learning about the symbolism and meaning behind the stripes and how they're educating people about rescue dogs. Liz also shares the product development proces...

This month I've been doing a social media experiment on both of my Instagram accounts. A few weeks ago I was struck by how judgemental and negative comments impact me. They disrupt my creative process and get in the way of me doing what I do best - helping pet parents and petpreneurs! In this episode I'll explain how I've been experimenting with ignoring the comments and insights on Instagram. I'v...

Today I have a special double feature episode featuring two interviews with two wonderful petpreneurs. The common theme for both of these interviews is repurposing! First up… Dog trainer Ruth Hegarty shares her expertise around adoptable dogs and how to set them up for success in your life. In a sense, adopted dogs are kinda repurposed. When you rescue, you have the chance to give a dog a new life...

On this episode, I'm sharing a conversation with dog trainer Chelsea Nelson. What we talked about is the importance of being able to have conversation in the dog space. A canine conversation that isn't an argument and isn't about proving who is right and who is wrong. Instead, we need to focus on how we can help pets in the best way we know how. Chelsea and I have an assignment for everyone listen...

On this episode I'm sharing a conversation with Jocelyn Mizrahi, the founder of Dog Mom Lifestyles subscription box. Jocelyn talked to me about how she was inspired to get into the pet industry after becoming physically ill from the stress of her previous career. Although entrepreneurship isn't an easy ride, it's amazing how pursuing something that you're passionate about can make an impact on the...

Have you ever wanted to start a dog podcast of your own? Podcasting is one of my favorite elements of my pet industry business! But it's a lot of work. Today I'm sharing an interview with fellow pet industry podcaster Erin Scott of Believe in Dog Podcast. Erin has been interviewing dog lovers on her show since October 2019. And in March 2022 she launched a second podcast co-hosted with Kim of the...

Last week I shared that the Wear Wag Repeat Podcast hit 100,000 downloads! To celebrate that milestone, this week I'm sharing the most downloaded episode ever. This is an interview with Julie Swan , aka The Honest Breeder. Julie and I had an interesting conversation about pricing. As a dog breeder, pricing is a very important component of her business. The right pricing structure can attract the k...

On this episode I'm celebrating a major milestone for the Wear Wag Repeat Podcast. As of this week we hit 100,000 downloads! That's 100,000 times listeners took action to hear inspiring interviews with women in the pet industry. In this solo episode I'll take a look back at the past 4 years of podcasting about business and dogs. I also have an exciting new quiz to help you discover your Ideal Petp...

Get to know Candace Meade, the creator of dog accessory brand Duke & Fox. Candance told me how she went from a hobby sewist to selling baby blankets and burp cloths to an Etsy shop to selling over 70,000 dog items in just the last 5 years. Lately I've noticed a lot of changes on Etsy, so I was really interested in asking Candace about her experiences with the platform. It's a love/hate relationshi...

In this episode I'm talking to Dana Ben David of Montreal-based dog wellness brand Healthybud. Her team's passion for nutrition lead them to create dog treats, toppers and meals that are all about superfoods. They worked with researchers to ensure their formulas were making the most of each ingredient. They are so dedicated to getting the recipes just right that when they launched they only had 2...

In this episode, I'm talking to Leslie Yellin, the founder and CEO of Animal Science Labs. Leslie's company is in the business of selling happiness! They're using molecular science to help dogs cope with separation anxiety. There was a study done at Emory University that showed how a dog's pleasure receptors in the brain light up when they smell their owner. And that is why Leslie is pioneering a...

This solo episode is part 2 of a series about starting a new dog service business (or not!). I've been looking for a way to find excitement and motivation in my business after getting burned out over the last couple of years. I've taken steps to become certified as a Canine Enrichment Technician because I believe that knowledge would improve pets' lives. Since talking about this in Part 1 on Episo...

In this episode I'm sharing a conversation with Ali Smith of Rebarkable. Ali is a dog trainer who has relocated to Maryland from the UK. She's been able to use blogging and a smart search engine optimization strategy to maintain her business no matter where in the world she is. Ali explains that content marketing through blogging and social media is your way to get in front of your ideal audience....

B-School is closing soon! Read my review to see how B-School works for pet businesses: https://wearwagrepeat.com/marie-forleo-b-school-right-for-pet-business/ and enroll before March 3rd!"  In this episode, I had the pleasure of talking to the amazingly animated and highly informed Lorien Clemens, the co-founder of PetHub. She is passionate about getting lost pets back home. That involves a lot of...

"B-School is now open! Read my review to see how B-School works for pet businesses: https://wearwagrepeat.com/marie-forleo-b-school-right-for-pet-business/ and enroll before March 3rd!"  On this episode, I'm talking to to Rosie Robinson of WUF Design. She's sharing SEO tips for dog walkers and other local pet businesses to get your website discovered by potential customers. This includes using fre...

What will you do on your pet's final day? It's something nobody wants to think about. But it's something we will all face. And that's why I'm excited to share this interview with you. I had a lovely conversation with Natalie Venosi about a product she's created to change saying the final goodbye to our pets from a sad time to a beautiful celebration of life. Natalie told me how family friends in B...