Grow Your Pet Business with Tori Mistick

No matter what you do in the pet industry, you have a business and that means you're trying to sell something to someone. I hear from people all the time that they don't want to appear "salesy" so they tiptoe around what they're offering. In this episode, I'll let you in on a little secret mind shift I made so that I never feel sleazy and salesy. I've learned how to authentically and effortlessly...

On this episode, I'm talking to a dog mom who started her pup's social media accounts just a few years ago on a whim, grew them to 50,000 followers on Instagram and over 80,000 on Facebook! Now she's come out with a children's book inspired by her dog Max and his adventures. She explains how she self publishes the book using Amazon print on demand. (00:00) Intro (00:29) Introducing Lisa Shawver of...

Today's episode is a little longer than usual, but it's so worth it! I got a chance to talk to an entreprenur who's grown a solo pet sitting and walking business into a full on empire! You're going to be so inspired when you learn about her business philosophy. It's all about being authentic. That approach allows you to sell without being pushy, build a strong company culture and provide tons of v...

On this episode, I'm talking to an entrepreneur who's passion for giving back to animal rescue organizations has lead her to create a booming online store with t-shirts and more. You'll love hearing how the business started with her and her mom making tons of dog treats in their home kitchen and how they've transitioned to a much more scalable business model that raises money for animal rescue. Sh...

Welcome to episode number 50! I'm so excited to celebrate this milestone of the Wear Wag Repeat podcast with a very special interview. I really admire the style, craftsmanship and originality of this luxury dog brand and I'm excited to learn more about it from the founder. We're talking about forming major partnerships with brands and influencers, her commitment to quality and how her dog inspires...

On this episode, I'm talking to a design savvy pastry chef who's turned her skills toward the pet industry and creates goodies that not only look Pinterest perfect, but are healthy for your dog! We talk about how she finds inspiration, the key to working with brand ambassadors and a few tools that enable her to run this whole business on her own. (00:00) Intro (01:39) Introducing Jen Mello of Spot...

Have you ever considered that dog treats could change the world? Anne Carlson left the corporate pet industry to start her own sustainably minded brand that uses an unusual protein source that requires far less water and has a smaller carbon footprint than tradition ingredients like beef and chicken. We discuss how she's managed to get the word out though creative in-store sample placements and by...

This week I bring you a very special Valentines' Day inspired episode with Lilly Smartelli of The $5 Dog Wedding. While Lilly has accomplished some things that I usually cover on this show - such as publishing a book and getting publicity - the reason why I wanted to talk to her, especially this week, is because she's one of the kindest and most selfless people I've ever met. I hope that her story...

On this episode, we're diving into some product development and manufacturing talk. Do you have a dog product somewhere in your imagination that you'd like to make a reality? This interview will help you figure out how to do that. We also talk about the importance of being available for your customers - whether that's by DM, email or phone - communication is an important part of entrepreneurship!...

On this episode, I'm interviewing a woman who was inspired by a very cold camping trip to invent a solution to keep her dog warm and cozy on future trips. She tells us how she used kickstarter to fund the first run of production, how she connected with people online to figure out how to even do that and towards the end of the interview she shares a really touching story about how her company gives...

On this episode we're talking all about online marketing for your pet industry business. I've talked a lot about email lists on other episodes (like this one with Kelsey from Barklyn Grace ), but we're diving into it again since it's so important for your growth! We also talk about creating a positive mindset and how that can have an impact in your business - community over competition, ladies! (0...

On this episode, I'm talking to a TV news anchor turned dog mom blogger and cookbook author! It's amazing what she's accomplished in just 3 years since since starting her site. We talk about how she's been able to get it all done, from photos to recipes and more with the help of her favorite apps and tools - make sure you listen until the end to see what those are! (00:00) Intro (00:29) Introducin...

On this episode, I'm talking to a woman who's made caring for geriatric and special needs pets her business. As you listen you'll hear how important it is to be passionate about what you do if you want to work with pets. She also talks about various dog sitting apps and the virtual community of pet sitters that she's building so everyone can connect with likeminded pet industry entrepreneurs. (00:...

In this episode I'm outlining a few different formats for Instagram giveaways, listing their pros and cons and explaining how to run your giveaway in an FTC and Instagram approved way! Whether it's big or small, I highly recommend hosting a giveaway on your dog's account this year. The rest of the shownotes are at wearwagrepeat.com/podcast.

On this episode, I got to talk to a major dog lover! I thought everyone might like to hear from someone who's a little different than my regular guests. This dog mom is making a big impact in the lives of dogs through her work in the veterinary field, as a groomer, dog sitter and now a trainer! The biggest takeaway I hope you get from this episode is to take chances and be open minded about where...

On this episode, I'm talking to a pet photographer who's turned her expertise in that industry into an educational empire! I hope she doesn't mind me referring to it that way, but when you build up a Facebook group to 8,000 members, I think you're at empire status! We discuss photography tips, productivity apps, business advice and of course we talked about her rescue dog. If you'd like to improve...

On this episode, I'm talking to a solopreneur who started a clothing line inspired by her love of dogs about 3 years ago. She's single handedly grown it into a major brand with 50,000 instagram followers and over 2,000 brand ambassadors. The most inspiring part is that everything she does is cause based - a percentage of every sale goes to rescuing homeless dogs. Listen in to learn about how to ge...

On this episode you'll learn how an e-commerce pet store also serves as an online community of dog lovers and supports rescues across the country with every purchase. Learn how this mother daughter entrepreneur team finds vendors for their store and connects with experts to guide their customers. In turn, they've become experts themselves and they use that as their main social media content strate...

On this episode, I share the 7 tools and tricks I use to run my pet business on autopilot. Keeping my shop, blog and podcast running can get really crazy! But since I use a lot of automation, I'm able to have more time time to play with my dogs! I'm so excited to share these with you because I've been getting so many Instagram DMs from family and friends! Listen in! The rest of the shownotes are a...

On this episode, we're talking a lot about pet wellness and nutrition. Do you include probiotics and phyto plankton in your dog's diet? Listen to find out why you should! All this advice and much more is coming from Amanda who owns a natural pet food store and offers holistic pet wellness consultations. We also talk about why it's so important to stay authentic in the pet business. Let's dive in!...

Welcome to Wear Wag Repeat Podcast Episode 34: Jen Fox of Bumble Bee Pet Company saw an opportunity to apply her sewing and design problem solving skills to the pet industry. Her brand new start up is focused on creating products based around making the dog walk a better experience. We discuss how she and her co-founder (who's also her brother) found a local manufacturer who gives back to the comm...

In this episode,  you'll hear from Erin Mastopietro, the founder of Dope Dog, a hemp product line that helps dogs who struggle with anxiety, joint pain, and even epilepsy! There are a lot of misconceptions when it comes to giving your dogs cannabis products. Find out the answer to the most common concern about your dog getting high and hear Erin's best business advice! (00:00) Intro (00:30) Introd...

In this episode, Christie Horvath, Founder of Wagmo, a pet wellness business and Trina Pappadia who helps run the company, speak about the importance of regular vet visits. We cover a lot of topics from managing my sweet Bert's epilepsy to cool underground marketing strategies. If you don't have pet insurance, this is a must listen! (00:00) Intro (00:30) Introducing Christie Horvath and Trina Papp...

In this solo episode Tori Mistick updates listeners on the progress of her online shop for stylish dog moms that launched on August 1, 2018. She's evaluating what sold and what didn't, exploring print on demand with local artists and looking into press and advertising opportunities. Plus, Tori finally got Instagram to integrate with her Shopify account after troubleshooting for 2 months! Visit the...

Kim Dow is an entrepreneur who's combined her creative spirit with her drive to empower women and her love of animals to start three award-winning businesses. Her flagship company is Sass Studios specializes in supporting and empowering women-owned and pet-related businesses by helping them cultivate their visual "voice".   Do you know who your target audience is? We'll get into why you need to kn...