Grow Your Pet Business with Tori Mistick

In this episode, Tori Mistick shares the latest information she learned about CBD (AKA cannabinoid) products for your dog when she attended the SuperZoo pet industry trade show in August 2019. Tori will talk about how CBD can help your dog's quality of life, what she learned from three major brands at the trade show and keywords you should look for on labels of CBD products before you use them wit...

In this episode, I'm talking to a pet sitting and dog walking business expert who grew her own business over the course of 18 years. We talk about how to hire your first few employees, and how important your gut intuition is in those decisions. With the right employees, you can achieve that work life balance that you got into this business for in the first place! Today's guest fine-tuned her staff...

On this episode, I'm talking to a certified dog trainer who's taking her modern dog training education to the masses through online courses. We talk about how this makes a positive impact on people's and pet's lives around the country and the logistics of how she created the lessons. She's also making a difference in her local community by supporting assistance dog programs and volunteering her ow...

Summer might be coming to an end, but as you'll hear on this episode, it's always gelato season! Today's guest started making gelato for dogs in her own kitchen, and now has her product carried in shops around the West Coast. We talk about how she made the transition from corporate life to a dog-inspired life and what keeps her motivated every day. She also shares some of the biggest struggles of...

On this episode we're getting real… talking about how important it is to be authentic and show the human side of being a dog influencer. Today's guest talked to me about how she decided to document her dog mommming through social media and blogging, how she uses bookmarks to keep her growing to-do list organized and her tips on  creating engaging Instagram stories. The rest of the shownotes can be...

In this episode, we get to hear from a press and publicity expert who specializes in pet stories and brands. Learn how to translate your popular social media posts into press coverage, what you need to include in a pitch email and also hear about how you can use the media to make a difference in pet's and people's lives. Today's guest is also a pet blogger and she has some great suggestions to get...

In this episode, I'm talking to a pet photographer who has built a full time business in less than 2 years by creating a strong visual style and sticking to her guns when it comes to pricing. She shares advice on how to get your new pet business off the ground. And we also address the myth that pet photography is a local-only business - this photographer has had dogs travel across state lines to s...

In this episode, I'm talking to an experienced pet industry pro with a background in corporate retail and professional FUN. The owner of Bow Wow Dog Bakery, Leel Michelle is sharing some great advice about creating a successful brick and mortar pet business like incorporating services into your retail shop. We also talk about how important pet birthdays are and how you can make them part of a spec...

In this episode, I'm talking to the dog mom behind Hami in Miami about what it's like to be a dog influencer and the importance of having an online presence, like a blog, as your brand grows. We also discuss how rewarding it is to share dog joy with the world through Instagram. However, juggling life, work and blogging can be alot, so listen to the end to get some advice on living in the moment wh...

I get questions from people all the time on Instagram (and in real life) asking me what it's like to be an influencer. Although it feels strange to describe myself with that term, the fact is that I'm influencing people with my online presence. I hope I'm influencing them to be happy, dog loving people! But I'm also suggesting places to go and products to buy that I believe in. By doing that throu...

On this episode, we're geeking out on Instagram! I got to talk to the dog mom behind @MyCanineLife, a huge account that's all about exploring, camping and living it up with dogs. We discuss her top Instagram growth tips, how to handle accounts with multiple dogs and some gear recommendations. This is a great episode for anyone looking to reach more people on Instagram, whether you have a brand or...

When you think about working with dogs, probably one of the first careers you think of is dog training… yet I haven't covered that topic very much on this show. That's why I'm so excited to share with you this interview with a woman who has spent that last 15 years helping dog trainers create successful businesses. There's way more to it than learning basic commands - you also need to know how to...

In this episode, we're not just talking about products, sales or marketing, we're talking about how to make people's and pets lives better. I absolutely love that today's guest said that one of her favorite resources is the dog park - I know that I get most of my news, shopping tips, recipes and dog momming advice from my park friends so that advice is on point and so authentic. You're going to lo...

On this episode, I'm talking to an artist who's taken her creative skill set and combined it with business experience in a variety of industries to create a successful pet brand. Style and design are at the core of everything she does, but operations, hiring, and accounting are necessary components that she's figured out through trial and error and with the help of a support network. Listen until...

I'm so excited to bring you this interview with a dog harness designer based in Paris, France. Her lifelong passion for dogs and history with some unique rescues inspires the collection that's all handmade in Germany with 100% vegan materials. I think you'll be so inspired by the passion she has for dogs and how that translates into a really unique and fun product. (00:00) Intro (00:29) Introducin...

In today's episode, we're talking about a much-requested topic - Kickstarter! Today's guest has a live Kickstarter campaign that already been successfully funded and continues to gain support. Hear about how she prototyped her design with the help of her mom's sewing skills and then found a manufacturer when she was ready to produce at scale. Of course, you'll also want to hear about her rescue do...

One of the best ways to market your online store is to have customers who already love you singing your praises to their friends. In this episode, I'm going to walk you through how to set up a rewards program for your online shop. I'll cover various apps you can use to build it, things to consider when structuring your program and how to get the word out about it. The rest of the shownotes are at...

On today's episode, we're taking a deep dive into what we feed our pets. Food is life, so what you feed your dog is going to make a big impact on them. Today, you'll hear from an integrative veterinary medicine expert on how the right foods can help your dog live a longer, happier and healthier life. If you're interested in learning more about pet nutrition, check out episodes 60, 57, 35 and 20. A...

On this episode, I'm talking to a woman, along with her sister, about how they started an app to help single dog lovers find love (without 4 legs). They created a dating app just for dog owners and the people who "get them." To get the word out about their new businesses, the sisters hosted events all over the country and even created a national holiday! We're gonna break it all down in this episo...

On this episode, I'm talking to a woman who's taking canine gut health mainstream. For years, investors, retailers and the press just didn't get it - but she stuck with this business and now it's taken off! You'll hear how she markets a product that's both fun and practical plus inspiring advice about never giving up! (00:00) Intro (00:51) Introducing Meg Meyer, The Bear and The Rat (01:30) Meg's...

On this episode, I'm talking to a party planning entrepreneur who discovered an opportunity to create a product that she couldn't find anywhere else. You'll hear how she found inspiration, the risks she took to get it off the ground and how she found success by scaling back. You'll also get some tips and ideas for planning your own puppy celebrations. (00:00) Intro (00:55) Introducing Mandy Diaz,...

On this episode, I"m chatting with a branding expert and designer who's been working with pet brands to help them reach their goals. She asks the tough questions with her clients - so listen in to get ideas for what you should be asking yourself before pursuing a website or logo redesign. She also shares some great resources that you can use to take your design to the next level! (00:00) Intro (00...

On this episode, we're talking a lot about life-changing dog nutrition. The origin story of this business starts with a Doberman who was given just 6 months to live, but through a major diet change he went on for nearly 3 more years! Now that nutrition advice and knowledge is being shared with dogs all over the country - changing the way dog moms give treats to their pups. Today's guest also gives...

Welcome to Wear Wag Repeat Episode 56: Creating A Dog Empire - How to Start a Niche Business, Grow Big & Pivot. Do you dream of taking your little niche blog and turning it into a multimedia brand? See what's worked and what didn't for me as I launched an online shop and started a podcast in the last two years. The rest of the shownotes are at wearwagrepeat.com/podcast.

On this episode, I'm talking to a woman who's been making a difference in pet dental health for about 2 decades. She's educating pet owners and helping them improve their dog's overall health starting with their mouths. Did you know that about 80% of dogs have some kind of periodontal disease? That's a scary statistic and the motivation behind this marketer's passion for her products and business....