Grow Your Pet Business with Tori Mistick

In this episode, I'm talking to Candi Wong of Designs by Wildside. She walks us through how she's grown her dog collar business from an Etsy store to a full e-commerce website that's now experimenting with wholesale. If you're a small brand and considering going into wholesale, definitely stay tuned for Candi's advice and bear with us as we try to explain profit margins! The rest of the shownotes...

In this interview, Liza Fisher-Munroe of The POP Company shares her experience selling her dog-mom focused products at local markets and through her online store via Instagram. She's passionate about supporting other women though cottage sewing programs and fabric makers on Etsy, and she shares why it's important to have relationships with your suppliers. The rest of the shownotes can be found at...

Do you dream of running a successful pet care business? In this episode, I talk to Susan Briggs of the Dog Gurus . She's a pet industry business coach who helps entrepreneurs launch and grow their dog daycares, boarding facilities, training classes, and more. A lot of the advice in this interview will help you grow your pet business. But, more importantly, it will help keep the dogs in your care s...

I'm continuing coverage of Pet Dental Health Awareness Month by talking with Dr. Emily Stein, the co-founder and inventor of TEEF . Poor oral hygiene can cause a wide range of health problems for dogs, so Dr. Stein walks us through why cleaning your dog's teeth is so crucial, why treats and brushing aren't the best solutions, and how TEEF is trying to bring awareness to the issue. The rest of the...

To celebrate the 100th episode of the Wear Wag Repeat podcast, I'm answering questions about the pet industry, dog blogging and telling a story about one of my own dogs. The rest of the shownotes can be found at wearwagrepeat.com/podcast

I'm kicking off Pet Dental Health Awareness Month by talking with Gail Beregovich and her son Andres of Jax & Cali . Gail and Andres walk me through coming up with the idea for paw wipes, lessons they learned trying to sell their product door to door at pet shops around the country, and the importance of listening to feedback from industry professionals.  The rest of the shownotes can be found at...

Jen Costello, the creator of the popular award-winning dog blog My Brown Newfies , joins me today to share her blog and content strategies, why she believes it's important to engage with your community, and why she's happy sticking to her niche. She also shares fun (and embarrassing) stories about her dogs, including the backstory for her recent viral Tiktok video. The rest of the shownotes can be...

In this episode, I'm talking to Johnna Devereaux, a clinical pet nutritionist and small business owner of Fetch RI and board member to pet product startup Bow Wow Labs. She shares her best tip for making your dog's meal healthier, how her rescue dogs inspired her to get into pet nutrition, and how her indoor dog playroom has become a great space for dog owners in the community. The rest of the sho...

On this episode, I'm finally interviewing someone in the pet talent industry! Paula Stewart of Urban Paws UK joins me today to share some great stories about dogs and cats on film sets, what it takes to make it as a dog model, how to work with celebrities, and more! The rest of the shownotes can be found at wearwagrepeat.com/podcast

In this episode, I'm talking with a very inspirational dog mom. Marika Meeks, along with her dog Stella, is the founder of IncredibullStella. Marika is always up to something new and today you'll get to hear about her new book, a partnership with Papa John's Pizza, a pilot for a TV show and a screenplay that she's writing! One of my biggest takeaways from our conversation is about timing. Marika t...

Happy New Year! I'm revisiting another episode from the Wear Wag Repeat archives today to help ring in the new year. For this episode, I'm looking back at my conversation with Dr. Judy Morgan of Naturally Healthy Pets. On Episode 62: Using Food Therapy To Help Your Dog Live a Healthier Life, we discussed what type of food we feed our pets. The interview I did with Dr. Morgan is a special one as th...

Instead of interviewing a guest for my Christmas episode this year, I'm going to revisit one of my favorite Wear Wag Repeat episodes, Episode 25: Creating an Online Shop! When that episode originally aired, the Wear Wag Repeat shop had just opened. A year and a half and a lot of growth later, I thought it would be fun to listen to my past advice and to see how it all still applies today! The rest...

On this episode, I'm talking with Theresa Piasta, the founder of the Puppy Mama community and the author of a new book sourced from real dog mom stories alongside advice from trainers, groomers and vets. We talk about the importance of creating a community around dogs and the nitty gritty details that it took to create this new book. We also touch on Theresa's plans for her next book that will inc...

On this episode, I interview Terran Bayer, a professional pet photographer and the owner of Westway Studio. We talk about how she makes clients feel extra special through Limited Edition studio sessions around the holidays and how she partners with a local rescue to create a fundraising calendar that generates over $6,000 for pets in need each year. We also discuss her work as a commercial pet pho...

On this episode, I'm talking with two friends who started their own online doggy boutique with a twist. The Gift Spawt is designed so that you can send special birthday, holiday or thinking of you gifts to your Instagram dog friends anywhere in the world. They're sharing their best advice for working with a friend and tips on growing an engaged Instagram community - spoiler alert, being authentic...

In this episode, I'm talking with Mary Sue of UNLEASHEDlife about how to find your purpose in life. Mary explains how her rescue dog Finley taught her to be present and live in the moment. Now she's sharing that mindset with other purpose-driven dog lovin' ladies. She's inspiring others to have fun, be kind, take care of themselves and be joyful members of their communities. I hope you enjoy this...

In this episode, I'm talking to one of the pet blogging OGs! Carol Bryant has been blogging about dogs, specifically her Cocker Spaniels, for about a dozen years. In this interview, we talk about what makes pet blogging so special and how to make a career of it. Carol partnered with another pet blogging superstar, Maggie Marton of Oh My Dog! Blog, to co-author a book all about pet blogging for lov...

On this episode, I'm talking to Julie Krauss who is the co-founder of HuggleHounds, the maker of some of our favorite dog toys. Each year HuggleHounds re-designs their holiday collections, and Julie shares with us what that process is like from starting the designs a year and a half in advance to the final delivery which includes inspecting every single toy to make sure they meet their safety stan...

In this episode, I'm talking to Kristen Kidd, a social worker turned photographer who has combined those two passions into a new coffee table book called The Woman's Best Friend Project. In this conversation, she shares a few of the stories from the book that really stand out in her mind and we talk about how she captures the emotional bond between women and their dogs (or other loved ones) in pho...

Today on another solo episode, I'm sharing my expertise on doing a photoshoot for your brand. Professionally photos are great assets that can be used on your social media, your website, your store and products, or even for personal use. In the episode, I'm sharing resources and tips for finding photographers and locations, picking out your wardrobe, planning a shot list, and even how to pose with...

This episode is full of so much great info for any dog mom. Today's guest is an author and also a dog trick evaluator who has some really cool ideas on new tricks that you can teach your dog to create a stronger bond with them, or even make them an Instagram star! We also talk about how her work can assist in therapy dog programs - from reading to children to showing off tricks for seniors. Oh and...

In this episode, I'm talking with Courtney Nichols-Gould of SmartyPaws. She's on a mission to make your whole family healthier - even your dog! We talk about how to get started in the pet industry, from deciding if your product solves a real problem to how you can get more visibility in a competitive market. Courtney also talks about how important it is to consider the environment and pet parent l...

On this episode, I'm talking to Brooke Lima, the creator of [found by] fetch about starting an online shop for people and pups. We discuss the pros and cons of carrying inventory versus drop shipping, how to assemble a team to help with photos, graphics, brainstorming and more. And then we also talk about finding inspiration - both from the amazing women makers in the pet industry and the animal r...

In this episode I'm talking to the dog mom of Mary Evelyn Studio Art, she's an artist I've gotten to know over the past few years and she's done watercolor portraits of both Lucy and Burt! We talk about how she got into pet portraits, specifically in watercolor, and how she's grown her business to include commissions, workshops, online classes and collaborations such as a new illustrated book seri...

On this episode, I'm talking to Catherine Whiteman of the dog bedding and accessories brand, Three Wags. We talk about how her products make people and pet's lives easier and better, especially through her Awareness bandanas. I think you'll love the touching story about how those came to be. We also discuss the challenges of having to tackle it all as a solopreneur in the pet industry. The rest of...