Grow Your Pet Business with Tori Mistick

In this episode, I'm talking to certified dog trainer Mikkel Becker, who is here to offer her advice on getting comfortable in front of the camera, dealing with criticism, and how to be authentic on video. For the second half of this interview, Mikkel shares some timely advice on working through separation anxiety with your dog - a challenge many people are facing due to Covid. Find the full shown...

In this episode, I'm talking to Goldie Kretzschmar, a bookkeeper specializing in the pet industry. At Pedigree Bookkeeping, she works with dog trainers, groomers, pet sitters and more to make sure that they know how much money is coming in and how much is going out each month. She has so many great tips that you can use in your own business, whether you manage your books yourself, or if you outsou...

In this episode, I'm talking to Melissa Mitchner, founder of The Bark Shoppe. Since launching her business in just 90 days, community engagement and customer service have been her top priorities. She touches on advocacy for inclusion and diversity, guerrilla marketing, fighting off the critics, and more. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Canine behaviorist Cheri Lucas joins the podcast today to talk about how we interact with our dogs. Dogs want us to be leaders. Not only has Cheri developed her own unique methods around this mentality, but she also works with other dog trainers to help them build their confidence and become the leaders that they were born to be. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Maria Ducasse joins me today to talk about her non-profit, East New York Dog Lovers, that helps people avoid separating from their dogs due to a hardship such as an illness, losing their job, or losing their home. Through her program, she's been able to keep pets out of animal shelters so that they can keep spots open for the dogs who really need them. The rest of the shownotes can be found at wea...

Are you looking for a creative way to make your pet business stand out? Having custom artwork commissioned isn't just for big brands with big budgets! Working with artists is something that is completely within your reach, no matter what size your business is. Unique artwork is a great way to increase your brand awareness. It can help you sell more products. And it's also a great way to support in...

In this conversion, dog trainer and advocate Kelli Parker shares advice on how to get involved in local policy changes that can affect our pets. Most importantly, she recommends starting with kindness and connecting with local leaders. She also shares how fostering adoptable dogs led her to pursue dog training. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Today's guest is Natasha O'Banion, who scaled her dog walking business in the Washington D.C. area to 6-figures in just 6 months. She did so by having a clear plan and a mission to create a business that gave her and her family the freedom to travel the country in their RV for a year. She also shares some of her favorite automation tools and how she's added business coaching and a drop-shipping ec...

On this episode, I'm talking to Jio Alcaide & Taylor Barconey, a team of CPDT-KA dog trainers who have created the in-your-face brand of Smart Bitch Modern Dog Training. Their brand embodies the fun and positive approach they bring to dog training. They continued to serve their customers and their dogs during the pandemic by creating online training packages that include group classes over Zoom, p...

In today's episode, I'm talking to Desh Valcin, the creator of The Miss Dog Mom Pageant. She joins me to talk about her dog friendly event planning company, some of the challenges around planning dog friendly events and why hosting off-leash events is a signature element of her company, her experience as a black women in the pet industry, and how you can audition to be 2020's Miss Dog Mom. The res...

In today's episode, I'm talking about one of my favorite marketing tools! Email marketing doesn't sound as fun as Instagram, but I'm going to tell you why I think all pet businesses and pupfluencers should prioritize their email list. Learn the common mistakes pet business owners make with their list, such as collecting addresses and never using them! I'll also share a few of my favorite automatio...

In today's episode, I'm talking to Rebecca Rose, who transitioned from the world of women's healthcare to focus on improving the health of woman's best friend with dog supplements! I loved asked Rebecca some of the frequently asked questions that I see in my online community such as... how early and often should you be supplementing your dog's diet? And I hope you're not eating lunch while you lis...

Today's guest is Stephanie Wolfinger, a labrador lover who has channeled her passion into dog breeding, shows titles and more. She explains some of the DNA testing done on her dogs and how that translates into what judges evaluate in the show ring. Stephanie also explains some of my biggest confusions about the show ring, how great it is to be able to bond with your dog, and more. The rest of the...

In this episode, I'm veering away from all things dog to talk to an Australian pioneer of cat exploring. Catexplorer founder Hasara Lay has created a community of people who love to explore the world with their cat by their side. She's created informational guides, a podcast and an online store all dedicated to getting out with your cat. Most recently, Hasara has launched a membership program to c...

Dog trainer Louise Daigle joins me today to talk about how she pivoted her business to offer an online course during the coronavirus pandemic. She also takes some time to talk about how to create a course, the importance of collaboration, and preparing your dog for you to go back to work. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Today you'll hear from Animal Communicator Liz Murdoch of Talking With The Dogs . She shares how she first discovered that she could communicate with animals, she explains how her methods of communicating can help pets and people live better lives together, and she even takes some time to talk to Burt! The rest of the shownotes can be found at wearwagrepeat.com/podcast

In this episode, I'm talking to Shahrina Ankhi-Krol, an attorney specializing in the pet industry. She talks about common issues that she sees pet businesses make, why it's important to protect yourself and your business with insurance, and why she made an app that makes it easy to network with entrepreneurs.  The rest of the shownotes can be found at wearwagrepeat.com/podcast

In this episode, I'm sharing two Wear Wag Repeat initiatives that I came up with, launched and have successfully run during the quarantine! These pivots have allowed me to give back while growing my business and I hope they inspire you to think of new ways to operate your business in a compassionate way. Listen to hear about a Buy 1, Give 1 program I did with my online course, and a special collec...

In this episode, I'm talking to Dani Pedraza who runs a dog walking company as well as a popular Instagram feature account. We talk about how she uses her large following online to help raise awareness for pet adoption. And in light of everything going on in the world lately, Dani talks about how she and her business partner are getting creative to find ways for their dog walking business to gener...

In this episode I had the pleasure of talking with Angela Pantalone, the founder of the canine culture hub Wag Central. Learn about how she makes it all work with the help of an amazing staff. Listen for her story about how an Instagram video she did the morning of this interview almost immediately resulted in a new day care client signup. The rest of the shownotes can be found at wearwagrepeat.co...

In this episode, I'm talking to Maddie St. Gelais, an online shop owner who is an advocate for shopping small and community over competition. Maddie has some great ideas to share about getting involved with your customers through Instagram, she strives to be on a first-name basis with many of her followers which really brings a sense of community to her account. Her customers-turned-ambassadors ar...

In today's episode, I'm going to share my own story about growing my Instagram account and how it's enabled me to have a successful pet industry business. Having over 40,000 followers is great, but the best part is that Instagram has enabled me to be independent, introduced me to a supportive community and made me available to spend as much time as possible with my dogs. Learn how you can approach...

For my 100th episode, I asked my listeners to call in with questions for me. I got so many great questions, that I broke them down into two episodes. Today, listen to Part 2 of answering listener questions. You'll learn about the best way to find pet influencers for your brand, suggestions for natural flea prevention, my thoughts on a philosophical dog blog and lastly, what innovation I wish would...

I thought I was really prepared for today's interview with Pattie Zeller, but I was surprised when she told me how she got started in the pet industry. What she shares is such a cool story that perfectly illustrates a concept I've been learning about recently that helps you find what you should do with your life based on the intersection of passion, talent and opportunity. Pattie found that, by le...

The COVID-19 pandemic has forced a lot of us into working from home, and while that by itself can be stressful, it can prove to be an adventure if you have a dog! On this special episode, I go over how working from home with your dog can be great for your happiness, creativity, and overall productivity. I also take some time to share some general work-from-home tips. The rest of the shownotes can...