Grow Your Pet Business with Tori Mistick

I started my blog as a hobby almost 8 years ago. I thought I'd use it to document my love of style and dogs. My original tag line was "I wear it, they wag it, then we repeat!" Although I had my site for many years, I didn't go full time with it until 2 years ago. In this episode, I'm going to share with you how made the leap to full-time, some of the highlights of the last 2 years and the most imp...

In this episode, I'm talking with Jamie Ruden who's spent her quarantine building a new online community for pet parents. She was inspired to created Dog Spotted after fostering and then adopting a dog last year. The website, which is launching this month, provides expert advice on dog training, health, wellness, gear shopping and so much more. But all that advice doesn't do much good without an a...

Michelle Stern of Pooch Parenting has built a niche business around helping families with new babies or small children who need dog training support. You know I love talking about niching down! Michelle shares her perspective on the value and importance of narrowing down what you offer to your audience. There is such a thing as too much information and it's impossible to be good at everything. I l...

On this episode, I'm talking to Melinda Kirk Stenger, the creator of PetCakes and YumYum Bones. Recently, Melinda has gone from pet treat manufacturer to pet lifestyle entrepreneur with the creation of her new canine cookbook called Brunch and Bitches. When the pandemic put a damper on her plans for a furry friendly book tour, Melinda got creative and has been working with local businesses and ani...

In this episode, I'm talking to Julie Napolitano about her affordable luxury dog skin car brand, Pup Wax. She shares her inspiration behind creating an all-natural, non-toxic paw balm and how she sets her product apart with high end packaging that delights the sense. Julie and I also talk about the tech side of starting your own pet brand like email opt-ins and digital downloads designed to educat...

There are many monthly membership programs specific to various specialties in the pet industry. These are nothing like the professional memberships and associations that your parents belonged to! Most of these memberships are virtual and many of them have a majority of female members. In this episode I'll tell you about 9 different pet industry membership programs from a pet photography membership...

In this episode, I'm going to ask you to THINK BIG! What do you want success to look like when you get there? That's the topic of this interview with Gila Kurtz, the co-founder of Dog Is Good and an expert in helping petpreneurs define what success really looks like. As a dog trainer and dog mom herself, she knows how important it is to be motivated and inspired by the enthusiasm that our dogs bri...

For this episode, I had so much fun talking about fashion, art, business, and pets with Ann Greenberg of A Pet with Paws. She used her 20 years of experience in the fashion industry to pivot her own handbag line into a collection of eco-friendly, functional, and stylish pet carriers and accessories. Ann shares great advice on how to pivot in your career and why it's so important to have enthusiasm...

I'm excited to get back to my roots and talk about Instagram dogs with Courtney Lynne, aka the Dog Mom Boss. Courtney talks about how she got started growing her Instagram account when she got her first dog Hammy a couple of years ago and grew the account into something where she shares her passion, makes some money and now, teaches other pet influencers. The rest of the shownotes can be found at...

In this solo episode, I'm answering a few listener questions and sharing some plans I have in store for petpreneurs like you with Wear Wag Repeat in 2021. The rest of the shownotes can be found at wearwagrepeat.com/podcast

On this episode, I'm excited to dive into a topic I didn't know anything about before today. Jeni Becht is an expert at selling her pet products through her brand Fido Fizzies on Amazon. She took the time to share insider tips about how she got started as an Amazon seller and what it takes to keep her business running smoothly. It turns out you don't have to be a big, corporate, mass-produced bran...

In my conversion with Laura Gendron of Miss Behavior, we discuss the journey Laura has been on to build confidence around promoting her business. She's learned to get comfortable doing live videos, hosting an online dog training membership program and even appearing on Good Morning America! This year has certainly forced a lot of us to change how we run our businesses. If you're still struggling t...

How do influencers partner with brands that align with their values?  On today's episode, I'm discussing how to get clear on your values, how to identify and find the right brands, and how you should flirt and reach out to the companies. The rest of the shownotes can be found at wearwagrepeat.com/podcast

As we celebrate Thanksgiving in the US this week, it's a great time to reflect on what you're thankful for. With that in mind, I'm very excited to share this interview with Stacie Bianco, owner of the The Good Dog Cause, a for-purpose company on a mission to help fund projects for non-profit organizations that raise, train, and place Assistance Dogs. We talk about creating print-on-demand products...

Jen Kirby started Piggyback Treats Company to make dog and cat treats from unused, human-grade foods that would otherwise go to waste. She joins me today to talk about what it takes to create a successful and sustainable pet business. And we also obsess over out chocolate labs for a while - her dog Candy sounds like a love match for Burt! The rest of the shownotes can be found at wearwagrepeat.com...

Pure Earth Pets' founder Leanne Pinard Baum joins me to talk about her eco-friendly subscription box for pets, how you can make your business more sustainable, how to limit the barriers that a customer might run into when they consider buying from you, and more. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Photographer and influencer Corey C. of @jaxandthepack joins me today to talk about how to get your start in photography, growing your pet imagery skills, and how to collaborate with brands. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Event planning dog mom Taylor Brione Ballard joins the show today to share what makes a pet-friendly event a success and suggestions on how to incorporate sponsors. We also talk about her upcoming virtual yappy hour coming up on November 4th. The rest of the shownotes can be found at wearwagrepeat.com/podcast

I'm sharing the 5 things you need to do to set up and optimize your account on Pinterest for your pet industry business. With the tips I share in this episode, I'll teach you how to set your account up correctly so you can benefit from all the pet parents who are already searching for what you offer! The rest of the shownotes can be found at wearwagrepeat.com/podcast

The Pet Summit co-founders join me in this episode to talk about their new virtual pet influencer conference coming up October 24th + 25th. Chelsea Evans and Paige Chernick are bringing over 100 speakers from all over the world and all areas of the pet industry to deliver panels, live talks, and education sessions. The rest of the shownotes can be found at wearwagrepeat.com/podcast

In this episode, I'm talking to a young entrepreneur who is passionate about dog training, rescues and her Etsy shop. Victoria Harmon is just 18 years old and she's already making an impact in the lives of pets and their people. In our conversation, she gives great tips to get to your first 100 sales in your online shop, how to encourage reviews and work with influencers for original photographs a...

In this episode, I'm talking with Paige Nadeau about her cat blog Live Long and Pawspurr. This year she's learned a ton about SEO, grown her blog to over 50,000 pageviews per month and been accepted to Mediavine. She shares some of her favorite resources for learning about search engine optimization, which has been the key to her blog growth this year. We also talk about her Pinterest strategies t...

In today's episode, I'm talking to Veronica Guzik of Yay Hound (formerly Pupcycle). Veronica curates sustainable dog toys and supports local animal rescues and efforts to keep the earth an awesome, green place to live. In this conversation, she shares advice on how to get the most out of your dog's toys so you throw away less, and she also gives some great ideas for low-to-zero cost ideas to make...

In this solo episode, I'm sharing some tips for how to market your pet products and services on Instagram. These four tips will help you optimize your profile and content to increase conversions, get more customers to interact with your posts, and ultimately promote your products to get more sells. The rest of the shownotes can be found at wearwagrepeat.com/podcast

In this week's episode we're diving deep into one of the news exciting features of Instagram. You've probably heard of Reels and seen plenty of them, but have you created one yourself? I'm talking to Lauren McGlade of @nelson.the.pup about everything you need to know about Instagram Reels for your pet business or pupfluencer account. She shares content ideas, trending song suggestions, as well as...