Grow Your Pet Business with Tori Mistick

Victoria Schade is a dog trainer, author and entrepreneur who chatted with me about her new novel, Life on the Leash. It's a romantic comedy about a dog mom who finds herself translating her dog training skills to her love life. This book also serves as an opportunity to educate and improve the image of Pit Bulls. We cover a ton of interesting topics in this interview including marketing ideas and...

Sheri Soltes of Service Dogs, Inc. runs a Texas based non-profit that trains rescue dogs to become service animals for people with disabilities. If you love heartwarming stories of life-saving dogs, then you'll love this conversation. Also, September is National Service Dog Month, a time designated to raising awareness and showing appreciation for the extraordinary work service animals do every da...

Maitri Mody of Honey I Dressed the Pug and Ari & M is using her experience in the fashion industry to create a brand for stylish dog moms. Her Instagram motto is Twinning is Winning - and that concept has helped her create a dedicated fan base to support the launch of her own line of dog accessories. Listen for advice on starting your own brand and becoming a social media influencer. Show notes: h...

Liz Rubinstein of GingerLead had trouble helping her golden retriever get around post-surgery. Instead of putting up with less than impressive solutions, she invented a new tool to help dogs and their owners get around safely and comfortably.  Hear her story and learn about the Morris Animal Foundation Golden Retriever Lifetime Study that her current dog Jake is a part of. Show Notes: https://wear...

I'm so excited to share the  Wear Wag Repeat Shop  with you! I've been thinking about this concept since March and diligently working on it all Summer so it's with a lot of nervous excitement that I tell you it's NOW OPEN! Part of what I love to do is support other dog moms. That's why everything in my shop is handmade by dog moms and also why I recorded this episode in case it can help you pursue...

Learn how Asia Dabrowski grew her dog's Instagram account and then used that community of dog moms to built a new account just for crazy dog moms like us! In just the last six months, she's built up that account, launched a website and sold branded goods to her followers who now tag her in posts on a regular basis. We get into specifics on website platforms and shipping processes. If you're dreami...

Candace D'Agnolo of Pet Boss Nation used her experience running a local pet shop with multiple locations, a doggy day care, and other ventures to create an educational community for pet bosses. Did you know that of all the pet supplies purchases made each year, just 9% come from online sales? That means brick and mortar is big business in the pet industry.

Isa Zapata of Soulmates Collection is an inspiring artist and dog mom who was inspired by her love for her dogs to create a collection of wearable dog mom art. She talked to me about the journey to get where she is today, through many false starts and the long process it took to figure out how to make her dream a reality. 

In this episode I interview myself! My guests have told me that they'd like to get to know me better (I usually spend my recording time asking all the questions!). So listen to hear about how I got into dog mom blogging, the conferences that inspired me to pursue my creative passion, the one thing I wish I knew sooner and my plans for Wear Wag Repeat going forward!

Emily Lagasse adopted a dog while serving the Peace Corps in Africa, only to get home and realize that highly processed American dog food made her pup sick. One day she found a flyer for a dog food cooking class, and it's fair to say that class changed her life! Listen to hear how she turned her home cooked recipes into a business now known as Fedwell Pet Food. Show notes:  http://wearwagrepeat.co...

Jessica Williams, the owner of PetTalk Media, is a bit obsessive about online communication and social media. She uses her life-long passion for connecting with people to help pet-focused brands craft content that resonates with their target customer.  Her passion stems from her award-winning blog - You Did What With Your Wiener? - a pet lifestyle blog focused on climbing mountains, breaking stere...

Kristin Trudeau of Dog Love Repeat is a woman who started an online dog boutique that carries handmade artisan dog products may of which are made by women. She has formed unique partnerships that have allowed her to collaborate on exclusive prints, designs and treat flavors that you'll only find in her shop.  Show notes:  http://wearwagrepeat.com/podcast-episode-18

Amy Kim of Chasing Monkey is an industrial designer who is reinventing the dog crate. Imagine having a safe, functional and pretty crate for your dog. She launched a Kickstarter campaign to get the PAWD crate off the ground. She started Chasing Monkey as an Instagram account for her dog Monkey and turned it into a company when Amy came up with the idea for this cool product while living in NYC.  A...

Dana Humphrey is a creative pet PR guru known as The Pet Lady. Our conversation will definitely get your wheels turning and you'll be inspired to plan a buzz worthy event for your brand. This advice is good for companies large or small, whether you have a product or a non-profit. Dana's passion for pets extends beyond dogs, listen to hear about her pet frog Prince Charming!  

Hannah Zulueta of Maggie Loves Orbit is sharing tips on growing your Instagram account. I'm talking to this marketing expert and Boston Terrier mom about how connecting online can grow your influence and your business. But there's nothing like IRL friends, especially when it comes to your dogs! So, listen for her advice on starting a pack walk group in your city. Hannah Zulueta's first career was...

Natalie Williams of Grey Dog Photo Studio recently relocated from Denver to London. She's talking to me about how her dog helped her adjust to life in a new city, sharing why you should try all your terrible marketing ideas to get to the good ones, and you'll get dog photo editing tips to take your photos to the next level. Natalie left her dream studio in Denver, CO just 6 months ago to follow he...

Jen Sotolongo of Long Haul Trekkers is taking us on a trip through Europe and South America. Hear about what it takes to travel internationally with your pup and how this trio raised awareness for rescue dogs in their travels. We'll also talk about writing for major publications like National Geographic.  Jen is a blogger and photographer at Long Haul Trekkers , among other fun trades like writer,...

On this episode we get into the details of how to create a dog accessories brand - from coming up with a concept and identifying your customer, to finding manufacturers and wholesale accounts. At a startup you have to wear many hats, so listen to find out how this entrepreneur handles it all. Wolfpack NYC was founded by Australian native Hayley Whitfield and was fueled by her desire to create a be...

Jeannie North of Ripley & Rue is talking to us about the diverse background that lead her to create a dog accessories boutique. Hear how she scaled her business through outsourcing and online tools, plus meet her doodle pups who inspire it all! All products are handcrafted in the U.S. by the R + R team and other talented makers nationwide. For show notes:  http://wearwagrepeat.com/ podcast-episode...

Jenny Karlsson of Financials for Creatives is talking to us about money! Dog treats don't grow on trees, so how can you create a budget for your business and your dog? Learn how you can use tarot to tap into your financial personality... and get some professional tips on the best way to capture your dog's personality in photos.  Jenny Karlsson is the founder of Financials for Creatives and has bee...

I'm so excited to bring you the Official 2017 Wear Wag Repeat Gift Guide! Lucy and I have personally tried every item here and have determined that they are some of the best gifts of the season. As I was thinking about what stands out most to me with these items, I realized it's the people behind each of them. To put together a guide like this, I work closely with the people behind each brand. The...

Leah Wiegmann of Spruce Pup is working with her husband to create a better travel dog bed. Their Pit Bull mixes are the focus group for this new product and it's really interesting to learn how they impacted the design. We also discuss Leah's love of design and hear about some of her favorite products. Leah worked side-by-side with her husband building a small start-up baby gear brand into a multi...

Crystal Serowka of Woof & Walls talks about how she created one of the most colorful feature accounts for dogs on Instagram. Hear how she continues to drive engagement for her account and the best hashtags to search to find street art in any city. You'll also learn about a new digital publication she creates called Pawlished that highlights independent dog accessories brands around the world. Crys...

Megan Sutherland of Pictory Productions explains how to be inspired by you dog's ability to live in the moment to prioritize your work-life balance. Learn what a puppy proposal package is (you'll want to share this episode with your guy!). You'll also get some tips on having your dog at your wedding.  Megan Sutherland is a videographer that loves to film weddings and creative brands. She lives in...

Marilyn Yacobovsky of PawPointer will help you find the perfect dog for you from a responsible rescue or breeder. We discuss the challenges of starting your own business and the importance of having a mentor. Listen to the end for tips on finding fashionable dog walking clothes! Two years ago, Marilyn left her career in the Bloomingdale's Buying Office to start PawPointer after having a difficult...