Grow Your B2B SaaS

Are you wondering how to build a brand strategy for your SaaS? In this insightful episode of the Grow Your B2B SaaS Podcast , host Joran sits down with Angeley Mullins , former CCO at Resourcify , to explore the art of building a brand strategy for SaaS companies. With over 20 years of global leadership experience at companies like Amazon, GoDaddy, and Intuit, Angeley is a highly respected marketi...

What exactly is affiliate marketing, and how can you successfully set up and scale a SaaS affiliate program? In this exciting episode of the Grow Your B2B SaaS Podcast , host Joran Hofman sits down with Adam Glazer , the President of Partner Commerce , to explore the strategies for launching and growing a thriving affiliate program . Adam, a true expert in the field, explains that affiliate market...

In this episode of Grow Your B2B SaaS Podcast , host Joran welcomes Chris Cunningham , head of social media at ClickUp , a company that has grown into a $4 billion entity since its launch in January 2017. Chris discusses his transition from VP of Sales to leading ClickUp's brand and social media strategies, offering valuable insights into how ClickUp leverages social media to generate impressive m...

What are the 7 was to build a successful SaaS without big VC funding? In this episode of the Grow Your B2B SaaS Podcast , host Joran Hofman chats with Greg Head , a veteran in the software industry with over 30 years of experience. Greg has played a key role in the growth of multiple companies in the CRM space, such as Act, SalesLogix, and Infusionsoft. Currently, he advises SaaS founders through...

In today's episode of the Grow Your B2B SaaS podcast, host Joran Hofman sits down with Andrew Davis , the CMO at Paddle , to explore how to hire your first marketing leader for a B2B SaaS Startup. In this comprehensive guide, they dive into the critical relationship between founders and their first marketing hire. Andrew shares valuable insights on building a successful founder-marketer relationsh...

Are you a SaaS founder dreaming of scaling your company from $1 million in Annual Recurring Revenue (ARR) to a $100 million exit? Well, you're not alone! In this episode of the Grow Your B2B SaaS Podcast , host Joran Hofman talks with Ryan Allis , the CEO and founder of SaasRise , to explore how to achieve just that. Ryan has a proven track record, having built iContact from zero to $50 million in...

In this insightful episode, Joran engages with Gilles Bertaux on the Grow Your B2B SaaS Podcast , the co-founder of Livestorm , a platform designed for organizing and hosting engaging webinars. Founded in 2016, Livestorm has successfully gone global, boasting over 5,000 clients worldwide. Gilles shares valuable lessons from Livestorm’s journey, offering a wealth of knowledge for startups looking t...

In today’s episode of the Grow Your B2B SaaS podcast , host Joran hofman dives into the world of B2B podcasting with Tom Hunt , an entrepreneur who has seen the highs and lows of building businesses. With 17 business attempts and 11 investments, Tom found success with Fame , a company dedicated to launching and growing podcasts for B2B businesses. Today, Tom shares his extensive experience in crea...

Many agency owners dream of transitioning from service-based businesses to creating their own Software as a Service (SaaS) products. The appeal is undeniable: a scalable business model that generates recurring revenue and offers greater autonomy. However, making the shift from running an agency to building a SaaS isn’t a walk in the park. It demands careful strategy, meticulous planning, and a cle...

What is message-market fit, and what are the essential strategies for B2B SaaS success ? In this episode of the Grow Your B2B SaaS Podcast , host Joran Hofman sits down with Diane Wiredu , a messaging expert and founder @ Lion Words , to dive into the concept of message-market fit. She emphasizes the importance of crafting messages that resonate with prospects and succinctly articulate the value a...

In today’s fast-paced digital world, micro SaaS platforms are making waves and for good reason. As our guest describes it, micro SaaS is a streamlined version of Software as a Service that addresses specific problems with targeted solutions. Unlike traditional SaaS, which aims to cover a broad range of needs, micro SaaS focuses on niche markets, often created by solo entrepreneurs or small teams....

When it comes to Software as a Service (SaaS) business, customer success plays a crucial role in keeping a business healthy and thriving. It’s not just about acquiring new customers; it’s equally important to ensure that existing customers are satisfied and see the value in your product. Customer success focuses on enhancing customer experiences and encouraging effective product usage, while custo...

Scaling revenue operations effectively is essential to long-term success for any B2B SaaS company. Jacco van der Kooij , the founder of Winning by Design and author of Revenue Architecture , offers invaluable wisdom on creating a sales framework that adapts to the modern business environment. His insights are especially crucial for SaaS companies seeking to grow strategically, streamline their go-...

Affiliate marketing is an invaluable strategy for B2B SaaS companies that want to expand their reach and increase sales. In this special episode, the host of this show Grow Your B2B SaaS Podcast , Joran Hofman , founder of Reditus , hosts himself to dissect the crucial topic of affiliate marketing. By leveraging third-party affiliates—such as influencers, bloggers, and consultants—companies can pr...

In today's world of technology, many entrepreneurs are interested in Software as a Service (SaaS) businesses. But running a successful SaaS company is not always easy. In this episode on the Grow Your B2B SaaS host Joran Hofman sits down with Tim Schumacher , co-founder of SaaS Group , who has built a proven playbook for growing 20+ B2B SaaS companies. His playbook gives useful advice on how to ov...

In the B2B SaaS world, achieving sustainable growth is no small feat. It involves more than just capturing quick wins; it requires a well-thought-out strategy that ensures long-term success. In this episode of the Grow Your B2B SaaS Podcast , host Joran Hofman sat down live with Ferdinand Goetzen , a founding partner at the Growth Syndicate , at the B2B Rocks SaaS event in Paris, where Ferdinand s...

In the early days of a startup, founder-led sales are crucial . Founders know their product and market well, often leading customer conversations . But as the company grows, this approach can hold back progress. To succeed long-term, it’s essential to shift to a scalable sales model. In this first episode of Season 5 of the Grow Your B2B SaaS podcast , host Joran sits down with Gavin Tye , the fou...

Are you wondering how to grow your B2B SaaS towards 10M ARR? In Season 4 of the Grow Your B2B SaaS podcast, we asked all our guests a crucial question: “What advice would you give to a B2B SaaS founder aiming to reach $10,000,000 in Annual Recurring Revenue (ARR)?” We’ve compiled their answers into one special episode, which you can listen to in under 30 minutes. If you’re looking to grow your Saa...

In Season 4 of the Grow Your B2B SaaS podcast, we asked all our guests a crucial question: “What advice would you give to a B2B SaaS founder aiming to reach $10,000 in Monthly Recurring Revenue (MRR)?” We’ve compiled their answers into one special episode, which you can listen to in under 30 minutes. If you’re looking to grow your SaaS business and need help surpassing the $10,000 MRR mark, this e...

Starting a SaaS company can be a fun and challenging adventure. In this exciting episode of the Grow Your B2B SaaS Podcast , host Joran sits down with the proud founder of SwipeGuide , Daan Assen . SwipeGuide helps big companies like Heineken and Coca-Cola manage their workers better. In this episode, we’ll explore Daan’s story, the smart choices he made, and what he learned along the way. Key Tim...

In this episode of the Grow Your B2B SaaS podcast , Host Joran sits down with Rory Sadler , the co-founder and CEO of Trumpet , a dynamic SaaS platform designed to streamline the buying process for customers. Since its launch in December 2021, Trumpet has rapidly grown, attracting hundreds of customers and thousands of companies on its free plan.  In this episode, Rory shares the origins of Trumpe...

In entrepreneurship, the path is full of ups and downs, with both triumphs and challenges. David Baum CEO & Co-founder @ Relato , a veteran entrepreneur with 25 years of experience, has navigated this journey, building and scaling several businesses. In a recent podcast episode on the Grow Your B2B SaaS Podcast hosted by Joran , David shared important lessons from his experiences, emphasizing...

In this episode of the Grow Your B2B SaaS podcast , host Joran sits down with Farzad Rashidi , the co-founder and driving force behind Respona . Farzad reveals how Respona, a startup born within VisMe , a massive platform with 20 million users navigated the exciting journey of growing from an in-house tool to a thriving business. Farzad shares the ups and downs of building a startup inside a big c...

Are you thinking about exiting your SaaS business ? Unsure about where to start, who to talk to or what it’s worth is? This episode will guide you through buying and selling SaaS businesses with expert advice! In this episode of the Grow Your B2B SaaS Podcast , Joran chats with Blake Hutchinson , CEO of Flippa . They dive into how to prepare for a business exit, the details of buying and selling S...

In this episode of the Grow Your B2B SaaS Podcast , Joran hosts Thomas De Clerck , founder of Luzmo (formerly Cumul), a company specializing in AI-powered analytics solutions for businesses. Thomas, who brings extensive experience from previous roles at Google and other tech companies, shares his journey from Luzmo’s inception in 2015 to its current status with over €5 million in annual recurring...