Grow Your B2B SaaS

What does it take to scale a B2B SaaS company from zero to $100 million in ARR ? In the final episode of Season 6 of the Grow Your B2B SaaS Podcast , we explore this big question with two standout guests: Oji and Ezinne Udezue . They’ve worked with top tech companies like Typeform, WP Engine, and Twitter. They also co-wrote Building Rocketships: Product Management for High-Growth Companies . Beyon...

Sales is changing fast. What once relied heavily on cold calls and manual follow-ups is now being reshaped by artificial intelligence. In this exciting episode of the Grow your B2B SaaS Podcast , Joran Hofman sits down with Frank Sondors CEO at Forge , who is a leading expert in sales and AI integration, to uncover how companies can use AI to build smarter, faster go-to-market strategies. Frank sh...

In this episode of the Grow Your B2B SaaS podcast , we sit down with Alexander Estner to talk about how to grow a SaaS company from zero to $1 million in ARR — and why many founders struggle to get there. Alex is a SaaS expert who has helped lots of startups build strong go-to-market (GTM) strategies. He shares a simple, step-by-step playbook that breaks the journey into three key stages: hustle,...

Welcome back to another episode of the "Grow Your B2B SaaS" podcast. In this episode, the host, Joran, takes a unique approach by interviewing himself. This episode is particularly personal and fresh, as Joran shares a recent experience involving an acquisition that was 99% complete before it unexpectedly fell through. The purpose of this episode is to provide insights and lessons learned from thi...

Imagine this: you’ve finally finished building your product after countless late nights. The code works, the demo is ready, and your first prospect is waiting. Your heart races because you know one thing for sure: if this person says no, nothing else matters. On this episode of the Grow Your B2B SaaS Podcast , host Joran Hofman chats with Zoltan Vardy , founder of The Launch Code , about why this...

Before spending a single dollar on paid advertising, you need to ask one critical question: Do you have product-market fit—or at least clear signals of it? In a recent podcast episode, Patrick Cumming, Head of Marketing at KlientBoost, emphasizes that paid advertising, especially paid search, is not a shortcut to growth. If your product doesn’t already have demand, paid search will likely drain yo...

Struggling to turn new sign-ups into loyal, paying customers ? You’re not alone, and the problem might not be your product, it might be your onboarding. In this episode of Grow Your B2B SaaS , we’re joined by onboarding expert and best-selling author Ramli “RJ” John to break it all down. Ramli exposes what most SaaS companies miss: onboarding isn’t a feature — it’s a full-blown business strategy....

In this episode, we explore how SaaS companies can build smart pricing strategies that stay relevant, especially with the rise of artificial intelligence (AI). learn how to Future-Proof Your B2B SaaS Pricing Our guest, Kevin Lems , Commercial Director for Europe at Younium , shares lessons from his years of experience in SaaS sales, subscription management , and revenue growth. His insights are es...

In this episode, Joran welcomes Nicola Calabrese , the founder of Undertow , a localization agency focused on aiding SaaS businesses in their international growth . Nicola brings a wealth of experience, having managed translation and localization projects for startups and enterprises in over 20 languages. He also hosts the Multilingual Content Podcast, discussing international expansion and locali...

Ready to crack the code on SaaS finances? In this episode, we’re breaking down the numbers behind successful SaaS businesses—without the boring jargon. We’re joined by Ben Murray, better known as The SaaS CFO , who brings over two decades of real-world finance and operations experience. He’s been in the CFO seat at multiple SaaS companies, and now he’s on a mission to help founders and finance lea...

Ever wondered who your perfect customer really is? In this episode on the Grow Your B2B SaaS Podcast , we explore the power of the Ideal Customer Profile (ICP) a must-know for B2B SaaS founders looking to grow smart. Our guest, Craig Brown , founder of Troubadour (a product marketing agency for SaaS startups), breaks it all down. With experience at HSBC, Beemri, and mentoring startups across the U...

In this episode of the Grow Your B2B SaaS podcast , Elliott Rayner joins Joran to unpack a game-changing tool for B2B SaaS brands: strategic storytelling. As a CMO @ Owow , Elliott has deep roots in the sports and tech arenas, Elliott brings a fresh, insider perspective on how to craft narratives that cut through the noise. In a world brimming with sameness, he shows us how the right story can bec...

In this episode, Joran explores how SaaS founders can create a smart growth strategy to boost revenue and aim for a profitable exit. Joining him is Jonny Staker, a seasoned entrepreneur with over 23 years of experience in growing businesses. Jonny shares a unique approach that helps SaaS companies grow just enough to exit profitably without chasing endless scale. Key Timecodes (0:00) - Introductio...

Building a high-performance team is essential for any business, especially in the B2B SaaS industry. In the latest episode of the " Grow Your B2B SaaS " podcast, Mina Golesorkhi shares her expertise on this topic. Mina has extensive experience, starting as an in-house talent partner and later becoming the head of people and culture. She has worked with over 160 startups across different...

In this episode, we talk about how top B2B SaaS companies are winning with SEO in 2025. Our guest, Tom Shapiro , is the founder and CEO of Strata Beat . He shares his knowledge and experience, including how he helped grow iProspect from $12 million to $75 million in yearly revenue. As an expert in neuroscience, psychology, and behavioral intelligence, Tom offers a fresh way to think about SEO and...

Are you wondering how to triple your B2B SaaS revenue with UX? and how to optimize conversion, retention, and expansion? In this exciting episode of the " Grow Your B2B SaaS " podcast, hosted by Joran! tackles how to skyrocket your B2B SaaS revenue with one game-changing factor: User Experience (UX). The subject matter expert is a second-time show guest Peter Loving , founder of UserActive , a top...

In this latest episode of the " Grow Your B2B SaaS Podcast ," host Joran sits down with Pablo Asensio , founder of 8% Growth , to discuss how to master product-led growth (PLG) for SaaS companies. Pablo explains that PLG is a strategy that shifts away from traditional methods of relying on sales and marketing to acquire and retain customers. Instead, it positions the product itself as th...

Are you wondering how to build a high-impact demand gen strategy for B2B SaaS? In this episode of the Grow Your B2B SaaS Podcast , host Joran talks with Clark Barron , CEO of Ronin, a cybersecurity marketing agency, and co-host of the Late Stage Demand podcast. They discuss demand generation, brand building , and how marketing strategies compare to cybersecurity tactics. Clark shares his views on...

In this episode, we explore How to Create Predictable Revenue for your SaaS with Aaron Ross , a top sales expert and author of books like Predictable Revenue and From Impossible to Inevitable. He breaks down why having a steady flow of sales is a game-changer for B2B SaaS founders and how today’s fast-changing world impacts it. Even when things feel uncertain, the core rules of growing revenue nev...

In the first episode of season 6 of the Grow Your B2B SaaS podcast , we discuss how customer success helps B2B SaaS companies grow by keeping customers happy and reducing churn. Our guest, Kristi Faltorusso , has 13 years of experience in customer success and SaaS. She shares how to create and manage customer success strategies . Kristi is the Chief Customer Officer at ClientSuccess , a founding m...

Are you building a B2B SaaS and aiming to hit 10M ARR ? Then this episode is a must-listen! In this podcast, we talk about how to scale a B2B SaaS business to 10 million in annual revenue (ARR). The episode includes tips from 20 experts in the field, offering useful advice for SaaS founders. Sponsored by Reditus, a platform that helps manage affiliate programs for B2B SaaS companies , this episode...

Are you building a B2B SaaS and aiming to hit 10K MRR ? Then this episode is a must-listen! In this special episode, we’ve gathered insights from 20 experienced guests from Season 5 of the " Grow Your B2B SaaS " podcast. Each guest shares their top advice to help founders like you reach the crucial milestone of 10K MRR. Hosted by Joran Hofman, founder of Reditus, this episode is packed w...

Do you want to build up Brand authority as a B2B SaaS and not sure where to start? In this episode of the Grow Your B2B SaaS Podcast , host Joran Hofman talks with Melissa Rosenthal , co-founder of Outlever . Melissa, with experience at BuzzFeed, Cheddar, and ClickUp, shares her expert insights on how to build brand authority and become a thought leader in the B2B SaaS space. If you're ready to st...

Want to build a profitable SaaS SEO strategy and leverage customer insights to drive sustainable organic growth? Are you unsure whether SEO is right for your business? In this episode of the Grow Your B2B SaaS Podcast , host Joran Hofman sits down with Sam Dunning , the founder of Breaking B2B , to explore the world of Search Engine Optimization (SEO). Sam shares his expert insights on why SEO mig...

How do you position your B2B SaaS for explosive growth? In this exciting episode of the Grow Your B2B SaaS podcast , host Joran Hofman sits down with April Dunford , the founder of Ambient Strategy and a leading expert in brand positioning. April shares valuable insights on why positioning is crucial for success in the B2B SaaS world. Positioning is often confused with branding and messaging , but...