Grow with Evergreen | Growth Marketing Podcast

How to Sell High-Ticket Lifestyle Products Online (When Conversions Happen In-Person) How do you sell high-ticket lifestyle products online when the real conversion happens face-to-face in a showroom? In this episode of Grow with Evergreen , we dive deep into the world of outdoor living, hot tubs, and swim spas to uncover exactly how to bridge the gap between digital marketing and physical sales....

How do you market a product that looks like a plain brown root today, requires a six-month waiting period before the customer sees the final result, and relies almost entirely on physical B2B retail channels? In this episode of Grow with Evergreen , Aaron and Darren catch up with Ian and Charlotte from Taylors Bulbs, a remarkable fourth-generation, £19 million UK agricultural and horticultural leg...

How a £20M Legacy Brand Scales Using AI, TV & Omni-Channel Marketing with Sarah Page, MD of Plumbs. How do you scale a traditional £20M home service business when your core channel is shifting, your target market is aging, and new customers don’t buy the same way? In this episode of Grow with Evergreen, Aaron and Darren sit down with Sarah, the Managing Director of Plumbs, a spectacular 75-yea...

In this episode of Grow with Evergreen, we sit down with Dan Sinnott, Head of Marketing at  Bunches , a heritage floristry brand that has blossomed from a 1989 Mansfield market stall into a £20 million turnover powerhouse. Dan shares how Bunches is navigating the “death of traditional search” and skyrocketing acquisition costs by shifting their focus from cold automation to human-centric brand bui...

In this episode of Grow With Evergreen, we sit down with Claire Harris, the founder and co-CEO of https://www.talkingtables.co.uk/ , to discuss how she built a £23 million homeware and lifestyle empire. With over 25 years of organic growth, Claire shares the journey of taking a "kitchen table" idea and scaling it into a global brand found in major supermarkets and independent boutiques a...

The digital transformation of Hayloft Plants, a heritage mail-order business with a 30-year history and a £7 million turnover. In this episode of the Grow with Evergreen podcast, Aaron and Darren sit down with Megan, Hayloft Plant‘s Brand Content and Creative Manager to discuss how an established brand balances a traditional audience with a digital first future. Hayloft has successfully flipped it...

Scaling a £900k Interiors Brand, From Organic PR to Video-First Growth How do you turn a spare-room passion project into a  £900,000 turnover  powerhouse? In this episode of Grow With Evergreen, we sit down with Jamie, co-founder of the maximalist design studio  Divine Savages . We dive deep into the reality of running a “bold and brave” lifestyle brand in an increasingly saturated market. Jamie s...

In this episode Aaron talks to Sonia and Jacob from GrowTropicals, an online store with an incredible selection of rare houseplantsGrowTropicals starting in 2019 during Covid due to a surge in people getting into indoor gardening and a realisation that it was unsustainable to source these rare houseplants with the increased demand. They're committed to building a great community that love thei...

We sit down with Hannah, co-founder of  The Home County Co , a candle and home fragrance brand inspired by the scents of UK counties. From humble beginnings at a kitchen table in 2018, the business has grown to around £600,000 in annual revenue, built through organic social, trade shows, wholesale, DTC and even expansion into the US. Along the way, they’ve rebranded, opened and closed retail shops...

Inside the growth of The English Soap CompanyWe were joined by Susannah, Managing Director of The English Soap Company, and Kelsey, their Brand and Marketing Manager. This is a family-run manufacturing business turning over £9 million, employing more than 100 people, and growing fast. They operate two brands, manufacture everything on-site in East Sussex, and have expanded from one barn to eight o...

Swift is one of those brands that looks like it's doing everything right, and after listening to Keiran Hewkin (Founder & CEO), it's easy to see why. They're doing over £30m a year, growing fast, and they've just opened their first store in Angel. This episode isn't just a success story. It's a practical look at what happens when you build a brand around a clear custome...

Home and garden brands that scale successfully rarely do it by accident. They combine strong product, clear positioning, and smart decision making over time. Plank Hardware is a textbook example of that approach done well. In this episode of Grow with Evergreen, we sit down with Annie and Tom, the husband and wife team behind Plank Hardware. From humble beginnings to a business now turning over mo...

David Austin Roses  is one of the most iconic names in horticulture, built on heritage breeding, craftsmanship, and a community that genuinely cares about the garden. This episode of Grow with Evergreen explores how established brands can balance performance with authenticity, improve clarity across a multi-channel mix, and build marketing that earns attention rather than demanding it. --- Evergre...

Melanie launched What a Host during COVID with a clear vision: to design and manufacture beautiful, functional home accessories that elevate everyday dining and decor. With over 250 products, from gold cutlery sets to handmade candle holders, the brand has strong creative roots and a growing loyal audience. But despite great products and quality design, growth had plateaued. Melanie was investing...

Sam from Consilium Hortus is building a business that’s designed to last - both creatively and commercially. Based in Essex, the company focuses on luxury garden design, transforming spaces into lifestyle-driven outdoor areas. With five years under his belt, Sam now wants to scale up - fewer but bigger projects, a stronger in-house team, and a brand that can one day be passed down to his children....

In this episode of Grow with Evergreen, we’re joined by Steve, the new Managing Director of Grass Gains - a fast-growing UK lawn feed business with a big ambition. Grass Gains is already in garden centres and retail stores, has started selling on Amazon, and now wants to turn their own website into a major sales channel. The conversation covers content strategy, brand building, YouTube marketing,...

In this episode of Grow with Evergreen, Aaron and Darren are joined by Mariane from In2Interiors a solo business owner specialising in made-to-measure curtains and blinds in Ashford, Surrey. Mariane wants to move beyond just referrals and recommendations to generate more consistent leads, but without growing into a large company or getting bogged down in complicated advertising. The team dive into...

In this episode of Grow with Evergreen, we welcomed Johnny and Brad, the co-founders of Salus Eyewear, a startup bringing style and substance to protective eyewear. They launched the business just last year, surpassed £50K in their first 12 months, and now want to take things up a gear. We delved into their backstory, explored their marketing challenges, and mapped out practical growth strategies...

Shamrock Linen is a classic family-run business in Wiltshire, now at a turning point as the next generation plans to take over. With decades of high-street history and a new drive for digital, the brand faces big questions: How do you market hundreds of fabrics? Should you focus on ecommerce or local footfall? Here’s what we learned from our conversation. *** Evergreen is a growth marketing agency...

On this episode of Grow with Evergreen, the team sits down with Sagren, owner of Tiles & Stone Direct in Chelmsford, a business turning over £750,000 and competing head-to-head with national chains. The conversation dives into the practical realities of running a local retail showroom, how to drive footfall, and the steps needed to break through the £1M turnover barrier. *** Evergreen is a gro...

In this episode of Grow with Evergreen, we sat down with Alan and Peter from Signature Walls, a luxury interior finishes business working on both residential and commercial projects. Their biggest challenge? Consistently attracting high-quality, qualified leads, especially in a market where a premium service demands a premium client. The conversation was packed with practical marketing advice, act...

In this episode of Grow with Evergreen, we sat down with Gabriele from Berkshire Turf, a small business with big ambitions. Turning over £350,000–£380,000 per year and based in Berkshire, the business sells turf and topsoil, primarily across Berkshire and Greater London. The goal? To break through the £1 million turnover mark, but with fierce competition and a “race to the bottom” on price, the ch...

In this episode of the Grow with Evergreen podcast, we welcomed Michael, the owner of Animal Crackers (a long-standing pet food store in Petersfield, Hampshire) and Cantons Field & Focus (a newly-launched dog training and psychology brand). With one established business and one new venture, Michael joined us to discuss how to grow brand awareness and reach more pet owners without breaking the...

The UK garden centre industry is experiencing a period of rapid change and growth, with trends in consumer behaviour, business operations, and digital marketing all shaping the sector’s future. A recent conversation with Peter Burks, Chief Executive of the Garden Centre Association (GCA), offers valuable insights into what’s happening right now. *** Evergreen is a growth marketing agency that work...

This week we had the pleasure of having Kane Dowell on the podcast, the Founder and MD of Ask Mummy & Daddy which is a gourmet confectionery brand with a playful name and serious potential. With a turnover of over £1 million, the business is thriving in the wholesale world—but now, the team wants to ramp up its direct-to-consumer (D2C) side. This podcast episode explores what it takes to trans...