Grow with Evergreen | Growth Marketing Podcast

Cyberjammies is a £20 million turnover pyjama brand with a split model: £5 million comes from their own website, and £15 million from retail giants like M&S, John Lewis, and Next. They’ve carved out a strong position in the UK nightwear market—but 2025 has brought new challenges. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Whether...

For the 50th episode of the Grow with Evergreen podcast, Aaron was joined by a special guest: Joe Denham, founder of VegTrug and Director General of Gardenex, the UK federation for garden and leisure product exporters. With over a decade of global experience building one of the UK’s most recognisable garden brands, Joe offered a masterclass in how British home and garden businesses can expand inte...

In this episode of Grow with Evergreen, we sat down with Jon, the Ecommerce Manager at Hampshire Tile Warehouse. With a £5 million turnover, multiple websites, and physical showrooms, Jon wears many hats. His biggest challenge? Time. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Whether you're an ecommerce brand or a brick-and-morta...

Nina’s transition from luxury fashion to founding her own homeware brand is rooted in Scandinavian storytelling and emotional connection. After years at iconic names like Burberry and De Beers, she’s now on a mission to bring people together around the table through beautifully hand-illustrated tableware — all inspired by family, food, and Swedish traditions. *** Evergreen is a growth marketing ag...

We spoke to Kelly from Oxfordshire Stoves and Interiors — a beautiful Bicester-based showroom selling stoves, media walls, and interior finishes. She's run the business for 8 years... and never done any real marketing. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Whether you're an ecommerce brand or a brick-and-mortar business,...

Celina Digby's journey from a living room operation to a luxury home decor brand showcases how small businesses can thrive in competitive markets. Beginning in 2018 with just a sewing machine and Etsy store, this cushion and homeware business has evolved significantly but faces common growth challenges. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and li...

Misona’s journey as a small bath mat and towel brand reveals a classic ecommerce challenge, spreading marketing resources too thin. Currently generating just a few thousand pounds monthly, their experience offers valuable lessons for similar businesses. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Whether you're an ecommerce brand...

In this enlightening conversation with Carla, co-owner of Hot Tubs Oxford, we explore how a strategic digital marketing approach helped transform her business after the post-pandemic slump that affected many home and garden retailers. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Whether you're an ecommerce brand or a brick-and-mort...

In this week's podcast we're joined by Harry Rickard of Rickard Landscapes, we explore the challenges faced by a successful startup looking to scale beyond word-of-mouth referrals. Having grown his landscaping business to £230,000 in just his first year, Harry is now navigating the critical transition from subcontractors to employees while seeking reliable lead-generation strategies. *** E...

In this fascinating conversation, we chat with Ana, co-founder of Seedball, a wildflower seed business with a powerful environmental mission. Starting from scientific roots and a passion for conservation, Anna and her co-founder Emily have built a £1.5 million turnover business while staying true to their vision of helping save bee populations. *** Evergreen is a growth marketing agency that works...

This insightful conversation with Craig, co-founder of Bear, reveals how a passion for coffee grew into a thriving hospitality business with 8 locations, 130 employees, and £6 million in annual revenue. The discussion highlights key marketing opportunities for scaling a regional coffee brand. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands....

This insightful conversation with Great House Farm Stores, a small scented candle business founded by sisters Rona and Abby, reveals the common challenges many small business owners face when transitioning from startup to sustainable operation. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Whether you're an ecommerce brand or a bric...

This inspiring conversation with Kate, co-founder of She Grows Veg, reveals how a passion project on Instagram transformed into a thriving e-commerce business selling heritage vegetable seeds. In just 15 months, this startup has disrupted the traditional seed industry with innovative digital marketing. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifesty...

Roger Masterson's journey from frustrated traveler to "The Castleman" shows how focusing on customer needs can build a thriving business. Starting in the late '90s with just four Scottish castles, Celtic Castles now generates £4M connecting luxury travelers with over 300 castles worldwide. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and li...

A fascinating conversation with Connor Jafari reveals how Cozy Crew Club scaled from startup to £1M in revenue. What started as a Covid side hustle has transformed into a thriving baby lifestyle brand, but their digital marketing strategy needed some serious adjustments. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Whether you're a...

In an in-depth discussion with George from Cubicle Systems, we explore the strategic challenges and opportunities facing a £10M washroom supplier business targeting significant growth. The business recently acquired a domestic-focused subsidiary, adding complexity to their growth strategy. **** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands. ...

A fascinating discussion with Ratesh from Made to Measure reveals the precise calculations needed to scale a home improvement and fitted furniture business. Through detailed analysis, we uncover the exact numbers needed to achieve ambitious growth targets. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and lifestyle brands.  Whether you're an ecommerce bra...

A fascinating discussion with Rachel Henley, who runs Teak Unique, reveals valuable insights into scaling a niche garden furniture business. Since acquiring the business in 2016, Rachel and her cousin Victoria have maintained steady growth, even through challenging market conditions. Currently generating around £200,000 in turnover, this business presents significant growth potential, particularly...

Furniture businesses often face a critical choice between specialisation and diversification. Timber Foundry's journey from startup to £500K revenue illustrates the challenges and opportunities of this decision. Current Business State: The company has grown organically through a mix of direct sales and commercial projects. Currently generating £500K in annual revenue, they've reached a piv...

Creating a new product category isn't easy, but Glove Glue shows how focusing on a specific niche can lead to global success. Here's how they built a £3m business selling grip spray for goalkeeper gloves. Business overview: Created a new product category in goalkeeper glove care Currently selling in 55 countries globally Revenue approaching £3m annually Product sold every 150 seconds world...

From word of mouth to digital growth, Alice from Crittall Interiors could achieve her business goals with some bigger goals! Starting and growing an interior design business presents unique challenges. Here's how to take your business from word-of-mouth referrals to a structured marketing approach. Current situation: Successful business built purely on referrals Projects ranging from 2 months...

In today's digital marketplace, artisanal furniture makers face unique challenges in standing out. Mass-market retailers dominate search results and paid advertising, making it difficult for small craftsmen to gain visibility. However, these challenges also present opportunities for authentic storytelling and personal connection.  *** Evergreen is a growth marketing agency that works exclusive...

A UK fragrance brand transformed from a modest market stall to a £15m powerhouse in just a few years. Their journey showcases remarkable success but there are still so many significant missed opportunities in digital marketing! Business Overview: Started as a humble market stall in Greenwich Market 15 years ago Pre-COVID: £500k revenue with just 5 staff members. Current: £15m revenue with 160 staf...

Neem London, a climate-conscious menswear brand approaching £500K in annual revenue Founded by Nick Reed, offers valuable lessons in building a sustainable fashion business. An industry veteran with over 20 years of experience, the brand demonstrates how to balance eco-conscious values with commercial success. *** Evergreen is a growth marketing agency that works exclusively with home, garden, and...

Baker and Bray's transformation from startup to seven-figure pet brand in 12 months is seriously impressive! But they still have some marketing challenges holding them back from even more growth Business overview: Premium sustainable dog products European-made luxury items Average 90-100K monthly revenue Focus on eco-friendly materials Each bed contains 40 recycled bottles Their commitment to...