Grow Law Podcast

Send us Fan Mail Join Sasha Berson as he speaks with Melanie Herschorn, Founder of Big Impact Books 👉 Sasha and Melanie explore:   — Why writing a book can be a game-changer for attorneys and how it bridges the gap between legal jargon and client understanding.  — The misconceptions attorneys have about self-publishing and how to protect their intellectual property while publishing independently....

Send us Fan Mail Join Sasha Berson as he speaks with Ben Paul, Founder of BD Ladder 👉 Sasha and Ben explore: — The surprising impact of spending just 18 minutes daily on business development, adding up to over 70 hours a year of focused growth. — Why starting business development early in your career is a game-changer. — Strategies to overcome fear of rejection and make networking an easy habit....

Send us Fan Mail Join Sasha Berson as he speaks with Harlan Schillinger, Legal Marketing Expert at Harlan Schillinger 👉 Sasha and Harlan explore:  — The challenges and triumphs of producing the first-ever TV commercials for lawyers in 1979.  — The evolution of legal advertising, from the early days of answering countless calls from TV ads to today's focus on digital and social media strategi...

Send us Fan Mail Join Sasha Berson as he speaks with Joe McCarthy, Founder of JEM Social 👉 Sasha and Joe explore:  — The importance of authentic content and messaging over superficial production quality.  — Practical strategies for creating a content calendar and consistent posting schedule.  — How investing strategically in your social media presence can accelerate results.  — Why Instagram is a...

Send us Fan Mail Join Sasha Berson as he speaks with Ben Leader, Partner at Elrod Pope Law Firm 👉 Sasha and Ben explore:   — The pivotal role of joining mastermind groups to accelerate firm growth.  — How shifting focus from practicing law to marketing and intake management transformed Ben’s law firm.  — Strategies to optimize marketing spending for better ROI.  — The impact of data-driven decisi...

Send us Fan Mail Join Sasha Berson as he speaks with Ted DeBettencourt, Co-Founder of Juvo Leads Chat 👉 Sasha and Ted explore: — The impact of automation on content creation and distribution. — Ted's approach to using data-driven insights for marketing decisions. — The future of personalized customer experiences in digital marketing. — Why businesses need to adapt quickly to stay competitive...

Send us Fan Mail Join Sasha Berson as he speaks with Russell Knight, Founder of The Law Office Of Russell D. Knight 👉 Sasha and Russell explore: — The challenges of scaling a multi-million dollar law firm. — How to manage wearing multiple hats, like marketing, sales, HR, and leadership. — The importance of delegation in sustaining firm growth. — Russell’s experience working with a business coach...

Send us Fan Mail Join Sasha Berson as he speaks with Greg Ward, the Founder and Managing Partner of The Ward Law Group 👉 Sasha and Greg explore: — The entrepreneurial journey from solopreneur to scaling a successful law firm — Niche marketing strategies targeting Spanish-speaking communities — Effective marketing and client acquisition techniques — The importance of core values in business growth...

Send us Fan Mail Join Sasha Berson as he speaks with John Scott, Partner at Anders CPAs and Advisors 👉 Sasha and John explore: — The importance of paying attention to data and testing different marketing strategies to see what works best for your firm — How legal businesses, like any service business, can scale if there is demand and supply — The ability to replicate a successful process-driven s...

Send us Fan Mail Join Sasha Berson as he speaks with Tom Lenfestey, CEO of The Law Practice Exchange 👉 Sasha and Tom explore: — The importance of strategic fit in law firm acquisitions — Developing a clear acquisition plan aligned with growth goals — The process of searching for the right acquisition opportunity — Financial considerations and funding in law firm acquisitions — Buy-sell agreements...

Send us Fan Mail Join Sasha Berson as he speaks with Chris Guymon, the Founder of Time Freedom for Lawyers 👉 Sasha and Chris explore: — How the four-hour rule focuses attorneys' work only on cases that have funds in their trust account to ensure they are working on paid matters — Common exceptions to the four-hour rule for certain practice areas like personal injury or contingency fees — The...

Send us Fan Mail Join Sasha Berson as he speaks with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt 👉 Sasha and Stuart explore: — The importance of continuously developing legal and advocacy skills throughout one's career — The challenges of balancing both the professional obligations and business demands of running a small law firm — Finding fulfillment through upholding...

Send us Fan Mail Join Sasha Berson as he speaks with Chris Dreyer, the CEO of Rankings.io 👉 Sasha and Chris explore: — The importance of proper capital allocation for marketing, especially for originating new cases — How direct response marketing requires short-term spending while brand building is long-term — Best practices for intake systems and client experience to generate reviews — The &quot...

Send us Fan Mail Join Sasha Berson as he speaks with Elise Holtzman, the CEO of The Lawyer's Edge 👉 Sasha and Elise explore: — Developing a book of business and lawyers' motivations to earn more based on the business they bring in — Lawyers' focus on billable hours and resistance to tasks without immediate billable credit like networking or thought leadership — Understanding busine...

Send us Fan Mail Join Sasha Berson as he speaks with Brian Glass, the Partner at BenGlassLaw 👉 Sasha and Brian explore: — The differences in sales efforts needed for personal injury law compared to other legal fields like estate planning — How the first lawyer a potential client speaks to will establish the most rapport — Differentiating a law firm by clearly explaining its process for handling c...

Send us Fan Mail Join Sasha Berson as he speaks with Suzette Welling, the Founder of Law Practice Edge 👉 Sasha and Suzette explore: — The challenges of bringing in inexperienced managers from outside the legal industry — Alternative partner compensation structures beyond equal splitting of profits — Suzette's experience helping firms develop new compensation models — Establishing standard op...

Send us Fan Mail Join Sasha Berson as he speaks with Tom Lenfestey, the CEO of Law Practice Exchange 👉 Sasha and Tom explore: — The unique challenges lawyers face in succession planning and business practices — The importance of building systems within a law firm to enhance value — Transition-based sales and their role in ensuring smooth handovers — Different scenarios for valuing a law firm and...

Send us Fan Mail Join Sasha Berson as he speaks with Philip Fairley, the President of The Rainmaker Institute 👉 Sasha and Philip explore: — The importance of branding, marketing, consistent lead generation, and sales. — Strategies for client intake, including automated nurturing and outbound calls. — The need for law firms to provide immediate and empathetic responses to potential clients. — How...

Send us Fan Mail Join Sasha Berson as he speaks with Kyle Hebenstreit, the CEO of Practice Made Perfect 👉 Sasha and Kyle explore: — The different stages of growth for law firms and how marketing strategies should be tailored to each stage. — The different marketing channels that can be effective for law firms, including broadcast TV, broadcast radio, streaming, paid social media, and paid search....

Send us Fan Mail Join Sasha Berson as he speaks with Matt Spiegel, the CEO of Lawmatics 👉 Sasha and Matt explore: — The importance of effective attorney-client communication. — The need for law firm owners to understand business concepts like valuations and recurring revenue. — The dual value proposition of Lawmatics is saving attorneys time while helping them generate more clients. — The potenti...

Send us Fan Mail 👉 Sasha and Eda explore: — The importance of having a clear vision and goal for your law firm and how this can help guide decision-making and drive success. — The challenges associated with a lack of proper systems and processes in legal practices. — The importance of marketing and targeting the right clients to increase the number of leads and closings — The impact of underutili...

Send us Fan Mail Join Sasha Berson as he speaks with Douglas Lusk, the Founder of NSLT 👉 Sasha and Douglas explore: — Why small law firms often don't have access to technology training or know about useful tools that could help them. — How AI can help solos and small firms handle more cases and be more efficient against larger opponents. — Different ways AI is being applied to improve legal...

Send us Fan Mail Join Sasha Berson as he speaks with Dan Warburton, Executive Business Coach 👉 Sasha and Dan explore: — The importance of delegating tasks and building a reliable team to increase profitability and free up time for other essential activities. — The concept of the Eisenhower matrix and the significance of focusing on both urgent and important tasks to avoid burnout and manage a sus...

Send us Fan Mail Join Sasha Berson as he speaks with Ken Hardison from PILMMA. 👉 Sasha and Ken explore — Ken Hardison shares his journey from growing up poor to building successful law firms and helping other lawyers.  — Ken emphasizes the importance of learning from others and being willing to invest in oneself.  — He shares his belief in the power of betting on oneself and taking calculated ris...

Send us Fan Mail Join Sasha Berson as he speaks with Jonathan Fitzgarrald from Equinox Strategy Partners 👉 Sasha and Jonathan explore: — The importance of networking and building relationships in the legal profession. — The follow-up process: the need for persistence and multiple interactions to secure new business. — The nonlinear nature of relationship building and the time it takes to develop...