Grow Law Podcast

Send us Fan Mail What if you could *raise* settlement values by 20-30% automatically? It’s possible! In this episode, Sasha welcomes Kenny Eliason, CEO of Quilia, who interviewed 100 attorneys before building Quilia. His genius AI tool eliminates PI's #1 headache: unresponsive clients who derail cases. Kenny reveals the "suffering data" that most demand letters miss (and Quilia catc...

Send us Fan Mail Your best cases are hiding... in your referral network! In this episode, Sasha Berson sits down with Delisi Friday, Founder of First Call Friday, who scaled a PI firm from 7 to 8 figures and grew staff from 3 to 30, with ZERO ad spend. How? She engineered referrals! Delisi reveals the 4-part referral system your law firm needs, the 5 lawyers you *must* have in your network, and wh...

Send us Fan Mail Every PI law firm sounds *exactly* the same. “No fee till we win. We're the best.” Guess what? Clients don’t care! In this episode, Sasha Berson sits down with Stuart Foster, Co-Founder of Law Firm Fractional CMOs, who reveals his 3-step framework to find your TRUE differentiator or “your unique color jacket.” He breaks down the marketing strategy that took one firm from 30 t...

Send us Fan Mail “Why won’t private equity touch my law firm?” Because you may have nothing of value to sell! In this episode, Sasha Berson sits down with Jordan Couch, partner at Palace Law, who has acquired 6 law firms. His take is extremely BRUTAL: “Everything you have of value… cannot technically be sold.” Your clients can leave. Your lawyers can leave. And your “systems” are probably just in...

Send us Fan Mail Most law firm owners NEVER scale past $1M. You can be the exception! In this eye-opening episode, Sasha Berson sits down with Andy Goldstrom, Managing Partner at Midcourse Advisors and author of Grow Like a Pro, whose clients grow at an average of 40% per year (that’s 8X the industry norm!). Andy breaks down the main reason why 96% of firms plateau before hitting $1M, how one clie...

Send us Fan Mail Are you using ChatGPT like Google? Big mistake. HUGE! In this episode, Sasha Berson sits down with Derek Weber, a 20+ year entrepreneur, to discuss how Derek applied AI in a highly strategic way to achieve a *MASSIVE* 30% top-line growth and add over $500K in profit in under 3 years. As Derek puts it, “AI is a genius-level intern with access to the greatest library.” Are you givin...

Send us Fan Mail Most law firms convert just 3% of their traffic… a few convert 11%! In this thrilling episode, Sasha Berson sits down with Daniel Steinberg, founder of LawBrokr, a *phenomenal* platform that replaces boring, high-friction “Contact Us” forms with a unique, high-converting conversational intake experience. The result: A 5X lead growth! Daniel explains how his conversational workflow...

Send us Fan Mail How do you go from 0 to 300+ cases in just 26 months? Break the rules! In this episode of the Grow Law Podcast, Sasha Berson sits down with Lee Rudin, founder of Rudin Law and creator of the “Get Rude” brand. Lee breaks down why referrals alone are risky, why you should invest at least ~10K in ads to see results, and (yes!) his #1 trick to LOWER client acquisition costs. Lee also...

Send us Fan Mail This is the kind of growth 99% of law firms only dream of! In this episode, Sasha Berson chats with Josh Schmerling, co-founder of LawPro.ai. His impressive AI tool helped take his firm from 200 to 1,000+ active cases! It also cuts time on desk by 20–30% and uncovers tiny “nuggets” in medical records (sometimes one sentence) that can dramatically increase case value! You’ll hear h...

Send us Fan Mail You’re making some HUGE client relationship mistakes… and losing referrals! In this episode, Sasha Berson sits down with highly acclaimed speaker Barb Betts, who has 23+ years in business and leadership. After building a 7-figure business with zero ads, Barb shares simple, repeatable systems to drive consistent introductions. She also explains why *EVERYONE* in your firm (even you...

Send us Fan Mail Thinking of starting a podcast? This is your sign! In this episode, Sasha Berson chats with Robert Hanna, the founder of the UK’s #1 legal podcast, Legally Speaking. Robert breaks down how to pick a great niche, and how he *reached an audience of 7,000 lawyers* on his first episode! Today, Robert has grown his show to reach 6,500 cities and attract $5 billion in sponsors. He’s *TH...

Send us Fan Mail Watch out… you’re losing clients to ChatGPT! In this episode, Sasha Berson sits down with Austin Brittenham, co-founder of 2nd Chair, to break down his insanely cool legal AI tool, Relay. This lets you deploy a private, branded AI in just 30 minutes to answer "quick questions" from clients. Today, most clients rush to ChatGPT and never reach you. With Relay, you’ll captu...

Send us Fan Mail This is unheard of growth, but it’s VERY possible. In this episode, Sasha Berson sits down with Andy Goldstrom, Managing Partner at Midcourse Advisors, whose clients grow at an average pace of 40% per year (not a typo!). He explains why most law firm owners are stuck at $2-3 million, why hiring A-players is your *biggest* mistake, and why your intake process is crushing your growt...

Send us Fan Mail What if we told you… you’re *significantly* overpaying on your tax bill? In this episode, Sasha Berson sits down with Moshe Amsel, CPA, enrolled IRS agent, and tax strategist, for a jaw-dropping conversation about how high-earning attorneys are *legally* slashing their tax bills (some by as much as $250,000!) and building generational wealth. Moshe breaks down the strategies most...

Send us Fan Mail Your margins are shrinking fast. Your associate is about to become… AI! In this episode, Sasha Berson sits down with Colin Levy, a 17-year legal tech expert, for an eye-opening conversation about how AI is rattling the legal world, shrinking profit margins, and threatening legal jobs. Colin gives law firm owners a jarring wake-up call: “The fastest way to become *LESS* in demand i...

Send us Fan Mail How did one lawyer go from a silent phone to a wildly successful probate firm? Come find out! In this episode, Sasha Berson chats with Darren Findling, brilliant founder of The Probate Pro. They talk about his journey from working in a tiny closet office to leading one of the *most* successful probate firms in the U.S. Darren breaks down his growth formula: skipping billboards and...

Send us Fan Mail Are you wildly busy? That might *not* mean you’re wildly successful! In this episode, Sasha Berson sits down with Phyllis Sisenwine, a 25+ year pioneer in lawyer business coaching. Together, they break down what separates a law firm owner making $400,000 from a law firm CEO making over $1 MILLION. Explore how those top “CEO” lawyers use delegation, referrals, and speaking engageme...

Send us Fan Mail The future is bright (but terrifying). Are you ready for the next 3 years? In this eye-opening episode, Sasha Berson interviews CJ Advertising CEO Micki Love (a 32-year legal industry veteran). They discuss how AI will completely revolutionize the client attraction game come 2028. Find out where AI crushes it with marketing and intake, and where authentic human connections still r...

Send us Fan Mail Is a 20-25% profit margin only a dream? Not for the top firms! In this episode, Sasha Berson sits down with fractional CFO Ryan Kimler to figure out what separates “meh” firms from the 4% that cross $1 MILLION. Ryan explains how smart owners reverse-engineer their growth, starting with their take-home pay. They dig into some math (it’s fun, we promise), like payroll, overhead, and...

Send us Fan Mail Be lazy. Grow your law firm like crazy! In this episode, Sasha Berson sits down with the “CEO whisperer”, Cameron Herold, who helped a business scale from $2M to $106M in just 6 years! Cameron explains why most founders get trapped doing work they hate, what to delegate using a *BRUTAL* thought experiment, and why every successful firm has a CEO and COO. Serious about growing with...

Send us Fan Mail Do you panic when leads *aggressively* drop? One lawyer lost 160 leads/per month, and grew his revenue by 59%! In this episode, Sasha Berson and Eric Gros-Dubois bust the myth that “more leads = more money”. Eric breaks down how AI is replacing low-level legal tasks (for the better!), how he masterfully delegates client acquisition to his team, and the top 3 “AI-proof” skills he u...

Send us Fan Mail Most law firms stall below $3M due to *shockingly* avoidable mistakes! In this episode, Sasha Berson welcomes close friend and colleague Mary Grinnan, a law firm growth expert, who speaks with 300–400 law firm owners every single year. Mary breaks down the winning traits of $3M+ firms, and the hidden trap keeping the rest from scaling their revenue. Is this you? Tune in now or ris...

Send us Fan Mail Eager to scale past $5M? It’s going to be stressful and deeply uncomfortable. In this episode, Sasha Berson sits down with Luis Scott of 8 Figure Firm Consulting, who’s helped 30+ firms jump from low 7 figures to $10M, $20M… and even $100M+. They break down 3 vital growth stages, why 50%+ growth should feel chaotic, and what you *must* change today if you want to scale to $10M. Tu...

Send us Fan Mail Scale too slow… and you stall. Scale too fast… and you break! Where’s the sweet spot? In this episode, Sasha Berson welcomes Mary Ellen Murrah of Vista Consulting to talk about org charts, mid-level leadership, and the systems your law firm needs to grow faster. You’ll discover how to create a strong accountability culture, build KPIs, and (as a bonus!) run a really cool “vacation...

Send us Fan Mail Do you need massive budgets, billboards, or TV ads to grow? Not quite! In this episode, Sasha Berson sits down with Laura Ramos James, a brilliant Texas PI lawyer who built a multi–million dollar law firm on an initial $20,000/year marketing budget, and NO office or staff. Laura breaks down how Facebook groups, nonprofits, and identity-driven branding became her secret weapon to e...