Grow Law Podcast

Send us Fan Mail AI was supposed to make life easier… so why is it burying some law firms? In this episode, Sasha Berson chats with law firm coach Brian Glass to expose the hidden downsides of AI: how it’s quietly killing your visibility, complicating SEO, and steering prospects toward competitors. But don’t panic. You’ll also learn how Brian’s firm generates 80% of revenue from one GREAT lead sou...

Send us Fan Mail Think you need more leads? Think again. In this episode, Sasha Berson connects with Michael Patrick Strauch, a leading legal sales expert, to expose the hidden gaps that are silently killing your signed case numbers. Michael breaks down how top firms consistently convert 2–3x more clients from the same lead flow by changing how their intake teams connect, communicate, and close....

Send us Fan Mail Most law firms are bleeding talent — especially women — because Big Law is still obsessed with 80-hour weeks. In this episode, Sasha Berson chats with Leslee Cohen, who built a powerhouse Chicago firm by hiring top lawyers with one shared deal-breaker: they refused to sacrifice life for their career. Big Law said no. Leslee said yes — and it changed everything. She reveals how her...

Send us Fan Mail Imagine signing 1,200 clients a month, without burning out OR hiring like crazy. In this episode, Sasha Berson sits down with Sam Mollaei, a 37-year-old attorney who runs 6 law firms (yes, 6)! Together, they break down the formula that lets Sam land as many as 1,200 clients every month — fueled by social media ads, airtight systems, and a team empowered by AI. Don’t let the market...

Send us Fan Mail Think you know SEO? Think again! In this episode, Sasha Berson sits down with Chris Dreyer, CEO of Rankings.io, to uncover how AI search tools like ChatGPT — that now own 27% of search traffic — are shaking up the legal marketing world! From E-E-A-T to Justia and Yelp, Chris reveals the new rules of visibility today. Discover how to compete and win in the age of AI. 📰 About Chris...

Send us Fan Mail Stop telling your associates to “just get out there.” In this episode, Sasha Berson sits down with Steve Fretzin to pinpoint what it takes to get your team to bring in business nonstop. Steve breaks down why most firms fail at business development (hint: it’s not because they’re lazy), and how a quietly toxic culture is killing your firm. Bonus: Get a few hard-hitting numbers (lik...

Send us Fan Mail Profit. Taxes. Exit. Your future hangs in the balance. In this episode, Sasha Berson sits down with Emil Abedian, a 20-year accounting veteran, to talk profit, taxes, and the tough reality of scaling. From his early days in Sweden to advising multimillion-dollar firms in Los Angeles, Emil has seen it all. Today, he shares how law firm owners can borrow smart, hire faster, and plan...

Send us Fan Mail Imagine your time is worth $400,000 a minute. Now, start acting like it. In this episode, Sasha Berson welcomes John Kormanik, a former criminal defense attorney turned certified coach, to unpack the “billionaire mindset”. John shares how overworked attorneys can break free from burnout — and overcome the five biggest myths holding them back! 📰 About John Kormanik: John Kormanik...

Send us Fan Mail Chicago is a brutally competitive market, and yet… Jonathan Merel survived the odds and built a colossal family law practice with 23 attorneys spanning three offices. In today’s episode of the Grow Law Podcast, Sasha Berson and Jonathan explore how the latter went from maxing out credit cards in 2009 to leading a multimillion-dollar firm powered by the right culture and relentless...

Send us Fan Mail Imagine being so well-connected that you’re one handshake away from knowing everyone in your city. That’s not a fantasy… that’s what Morris Lilienthal built in Huntsville, Alabama! In this episode, Sasha Berson explores how Morris took his law firm from old-school “grin and grip” networking to a modern marketing machine that doubled revenue, and captured 4% of their entire market....

Send us Fan Mail Forget the Yellow Pages. Law firm marketing is now a digital jungle! In this episode, Sasha Berson welcomes Ron Latz, a 15-year legal marketing veteran and the founder of LegalFenix. Ron has worn every hat in the industry, and today, he unpacks how your firm can outsmart big-budget competitors, while prepping for the AI-first future of client acquisition. 📰 About Ron Latz: Ron La...

Send us Fan Mail Most law firms never crack $10M. Tim Semelroth did. In this episode, Sasha Berson unpacks how Tim went from college mock trial student to managing partner of a 17-lawyer, multi-office PI firm. Along the way, Tim ran his own PPC and TV ads before making a game-changing hire that scaled RSH Legal into one of Iowa’s top firms. 📰 About Tim Semelroth: Tim Semelroth is the trail–blazin...

Send us Fan Mail Failure — true failure — is staying stuck doing what you don’t love. That’s the trap Jordan Ostroff found himself in: running a 6-lawyer firm, $200K in debt, and every problem landing on his desk. In this episode, Sasha Berson and Jordan discuss how he rebuilt everything, scaling to 25 employees, raking in millions, while allowing him to work three days a week. 📰 About Jordan Ost...

Send us Fan Mail A remarkable man on a remarkable journey! In this episode, Sasha Berson swaps insights with John Cannon, the brilliant founder of Cannon & Associates. John breaks down how he scaled a criminal defense and family law firm to 15 attorneys in under 7 years… while serving in the National Guard, raising a family of three, and running a successful home building business. 📰 About Jo...

Send us Fan Mail What if you could handle 50% more cases without hiring? In this episode, Sasha Berson chats with Manny Griffiths, co-founder of Hona, a game-changing communication tool for busy law firms. Most attorneys waste 2-3 hours a day on status calls, emails, and repetitive updates. Manny reveals how smart firms are clawing back nearly 10 weeks a year with Hona. 📰 About Manny Griffiths Ma...

Send us Fan Mail A must-hear AI story for the ages! Travis Easton, attorney-turned-founder of AI Demand Pro, cut demand letter prep from 3 days to just 10 minutes, and doubled his firm’s revenue. In this Grow Law Podcast episode, Travis reveals how his AI-powered system generates emotionally compelling demand letters that read like a “John Grisham novel”. Catch Travis’ fascinating insights today. ...

Send us Fan Mail What if your money could grow, stay liquid, and pay you interest… at the same time? In this eye-opening Grow Law Podcast, M.C. Laubscher, CEO of Producers Wealth, breaks down the exact financial system ultra-wealthy families have used for 170+ years. Discover a smart way to multiply your cash, without losing control of your capital. And no, you don’t need millions to start! 👉 Sas...

Send us Fan Mail What does it take to 4X your law firm’s revenue in just three years? Join Sasha Berson as he speaks with Keith Dyer, founder of LEXGRO, who helped one firm scale from $3M to $12M with bold marketing, smart budgeting, and a full-funnel strategy. Keith breaks down the biggest growth mistakes law firms make, and how to turn your spend into a consistent caseload. 👉 Sasha and Keith ex...

Send us Fan Mail Are you a burned-out law firm owner, minutes away from calling it quits? You’re not alone. Join Sasha Berson as he speaks with Allison Johs, founder of Legal Ease Consulting, who knows that struggle firsthand. After making partner at a fast-growing firm in her early 30s, she quit with no backup plan… just intense burnout. In this episode, Allison shares how she rebuilt her career...

Send us Fan Mail The inspiring story of how Daniel Scola left a cushy corporate job, turned down a role at Johnson & Johnson, and built one of the biggest IP law firms in the game… from his home office! In this Grow Law Podcast episode, Daniel breaks down how he landed his first client in 2 weeks and went on to make $1.4M in his first year. If you’re a law firm owner, this is a masterclass in...

Send us Fan Mail Most lawyers dream of doubling their firm. Dana Brooks did it four times in 14 years. In this episode, she reveals the mindset, strategy, and systems that fueled that incredible growth. From building strong referral networks to making smart acquisitions, she’s turned her PI firm into an eight-figure machine. If you're serious about growth, this is the one to listen to. 📰 Abo...

Send us Fan Mail Every law firm owner  will leave the business one day. The only question is whether that happens by design or by default. In this episode, Sasha Berson talks with Brian Zapf, founder of Flight Financial, who helps law firm owners not just grow their businesses, but engineer them to be sellable, scalable, and far less stressful. 📰 About Brian Zapf: Brian is a former investment ban...

Send us Fan Mail Legal directories probably aren’t something you think about very often, but you should. Why? Because when done right, they can be a hidden growth engine for your law firm. And in this episode, Sasha Berson talks with Jason Craver of Attorney at Law Magazine, one of the sharpest minds in legal marketing, to unpack exactly how to use directories to your advantage. 📰 About Jason Cra...

Send us Fan Mail What do you do when life hits reset? If you're Elise Buie, you build a new life—and a law firm that grows 300% in nine months. In this episode of the Grow Law Podcast, Elise shares with Sasha how she went from no marketing plan to running a multimillion-dollar family law firm with a team and culture people actually love. 📰 About Elise Buie: Elise is a family law attorney, en...

Send us Fan Mail On this episode of the Grow Law Podcast, Sasha Berson sits down with Gabriel Stiritz, co-founder of Lexamica, to reveal how law firms are transforming “no” cases into a brand-new profit center. If you’ve ever had to turn away a client because of jurisdiction, case size, or practice area, you’re leaving money on the table. 📰 About Gabriel Stiritz: Gabriel is a systems thinker, leg...