Grounding AI

Today I had the privilege to sit down with bestselling author Sonya Shelton. Sonya wrote the book “You're an Executive, But Are You a Leader?” and is the CEO of Executive Leadership Consulting. Before starting her own business in 2007 she was the Head of Internal Communications for the Walt Disney Company.  In our discussion, we talked about the way leaders lead has changed.  If leaders want to be...

Today I am going to explain how mapping your customer’s journey can give you clarity that will improve your marketing efforts. It is going to help you connect to the right audience with messaging they will resonate with. You will save time getting on a direct path to achieving your goals. Here are the topics we will discuss: Learn why knowing just the basic demographics of your prospects is not en...

In the episode, we will hear from Ken Spaeth, the CFO at Cutting Tool Engineering magazine, on why it is crucial NOT to cut your marketing and advertising to save costs. This is very interesting because, as we all know, CFOs are usually very interested in reducing expenses to make a more attractive bottom line.  Instead of cutting your budgets, look for channels that can give you the reporting and...

In the latest episode of the B2B Marketing Excellence Podcast, I spoke with Aditya Varanasi, the founder and CEO of Awarity. We discussed the power of programmatic advertising and how it can help everyone from small local businesses to large B2B companies build brand awareness and reach their target audience.  It has been reported that people see between 4,000 to 6,000 ads every single day. For br...

In this episode of the B2B Marketing Excellence podcast, I will review the keys to successful strategic plan implementation. Today you'll learn: How to communicate the plan effectively and ensure that everyone understands their role. The importance of building a strong implementation team with the necessary resources and skills. The value of establishing clear goals and metrics to track progress a...

Pharmaceutical Project Warp Speed, launched by the U.S. government in 2020, aimed to accelerate the development, manufacturing, and distribution of COVID-19 vaccines, therapeutics, and diagnostics. One of the most significant changes that the industry has seen as a result of Warp Speed is the increased focus on building up domestic manufacturing capabilities. This has led to an all-time high deman...

Learn how to harness the full potential of targeted marketing within the pharmaceutical industry with Amy Miller, Director of Data Marketing Solutions at Informa.  In this exclusive interview, discover the secrets to reaching your ideal audience and boosting your sales with the latest strategies in nurture marketing.  Some of the topics discussed:    How BioProcess International has been able to g...

When you are scuba diving, a good compass not only guides you in the right direction it could also save your life. In business, your audience is your compass. Get to know your audience, learn to navigate their directions, and you’ll be on a direct path to success. In this episode, I will talk with Greg Trauthwein, President & COO of New Wave Media. A 4th generation family-owned business. New Wave...

Did you know that there were more manufacturing jobs created in 2021 than in any single year in nearly 30 years?  McKinsey & Company has reported that the US manufacturing sector could boost the GDP by $275 - $460 billion while adding up to 1.5 million jobs. And as manufacturing is rising, the metalworking industry is also going to increase.    In this episode, Alan Berg, Founder & President of Te...

One of the biggest challenges in B2B companies today is dealing with the disconnect between the decisions of upper-level management and the realities of those doing the work. My guest today will tell us how he closed that gap between his C-Suite and his marketing and sales teams. Ken Spaeth, the CFO at Cutting Tool Engineering magazine, stepped out of his office and joined his teams in the field. ...

B2C brands are the only type of companies that can benefit from influencer marketing - Right?  My guest today will destroy that myth and tell you how B2B companies can use influencer marketing to attract your ideal customer. Today I spoke with influencer marketing expert Niklas Hartmann, Managing Director of Reachon, who will point us in the right direction. For years, Niklas has helped companies...

True or False? When it comes to marketing, industrial brands only need to describe their products or service. They don’t have to think about building relationships.    In this episode of the B2B Marketing Excellence Podcast, I spoke with Zahra Awan, Editor of Furnaces International and Aluminium International Today. She will tell us why building relationships is vital to the growth of industrial b...

In the news, we have all heard companies talk about supply chain issues, the long lag time to get equipment into their facilities, and ESG (environmental, social, and governance) initiatives.  Industrial auctions can help manufacturing companies with these issues, allowing them to plan for future growth. I have been helping industrial auction companies with their marketing for over 20 years, but I...

Which category are you in? A) You are so worried about your data that you are paralyzed and don't do anything. or    B) You feel you are invincible and have nothing to worry about. Both scenarios are bad for brands that want to grow into the future. Today, I spoke with Pauline Murphy from 1 Stop Data. We spoke about the importance of having and using only clean, compliant data. This push must come...

In this episode, I had the opportunity to talk with Kate DiLeo, a Brand Architect with Kate DiLeo Branding. She has worked with over two hundred brands across twenty different verticals. Kate is going to shed light on how Industrial brands can make real connections with prospects and customers, keeping them coming back year after year. 1) How can industrial brands build the brand trifecta? 2) What...

Today I had the pleasure of talking with Sharyn Combs, Founder of Knowledge or Nonsense, and Speaker/Instructor at UCDI Leadership Training. She is also a CRCST certified sterile processing technician. Our conversation started with understanding the sterilization process when it comes to surgical tools and equipment, and all the steps that have to take place to ensure everything is completely clea...

Today I had the pleasure of talking with Renee Johnson, founder of Third Coast Learning. We talked about several areas where businesses and individuals should consider making some changes. If employers and employees can share a common purpose, everyone will be happier.  During Covid, some company's personnel problems got amplified. You have to show everyone around you that you truly care. Without...

Title:  Don’t Start Your Business Without These Marketing Tips In this episode, we learned from Aaron Montgomery, co-founder of Our Success Group, about how collaboration between different owners can help business owners save time and money by avoiding things that did not work. Some of the topics discussed: 1) The importance of knowing your Mission, your Why, and your Goal, and how they can move y...

I believe that relationship building is the new marketing. Brands must build a relationship that instills trust so that a prospect will become a lead. Once you have a quality lead it is time for sales to continue building the relationship.  You will not deepen a relationship by sending out general sales messages that are more concerned about quantity over quality. In this episode, I had the opport...

LinkedIn currently has over 774 million subscribers in over 55 million companies across 200 + countries. To say that LinkedIn must be part of every B2B marketing campaign is an understatement. But I will caution you; You must do it correctly to be effective.  In this episode, my guest is Lorraine Duncan, a B2B social media expert and Founder of Biz Gone Social. She and I will be discussing the fol...

Welcome to B2B Marketing Excellence: A World Innovators Podcast. In this episode, we’re going back to marketing basics. We’ll be discussing the importance of developing goals, having a mission, and knowing you're “why”. Then we’ll dive into how to define the uniqueness of your company: How to focus on a specific niche audience Creating messaging that show you truly care and understand the prospect...

Every company has to put guidelines in place to make sure they are handling the data they have in-house correctly.  They also need to make sure the data is cleaned and updated so the marketing and sales teams can use it in the most appropriate way to attract appropriate leads that will turn into repeat customers.  Kim Palmbush, an expert in the Data Governance space, can give companies some great...

Today, I had the pleasure of talking with Eric Weiler, President of New Mill Capital. Eric was able to shed light on the industrial auction process and how food and beverage companies can take advantage of the benefits. Here are the topics we discussed: 1)    Why should companies consider used equipment vs new 2)    What does the current supply chain look like and how has that affected the used ma...

In this episode, Donna Peterson interviewed Janet Granger, founder of Marketing Career Mentor & author of OK Boomer. We discussed why people buy. Did you know there is a proven connection between emotion, neuroscience, and B2B buying? While many insist they make choices only on facts and data, final decisions are always emotionally based. We also spoke about how relationship building should be the...

For the next few episodes of the World Innovators Podcast, we will be looking to educate and inspire corporate women to find balance and mindfulness in life.  Giving is a major component of mindfulness. Individuals that have a good sense of awareness and gratitude are usually very charitable with their time and money. Helping and giving to causes that are meaningful is a big component to having in...