Grounding AI

In our fast-paced world, staying current and evolving in the field of marketing is crucial. Wintersteiger, a brand that recently celebrated its 70th anniversary, is a testament to this. The brand's survival and thriving success in our ever-changing economy is a testament to its ability to adapt and innovate. In this episode, I had the pleasure of speaking with Tracy Beers, the Marketing Manager at...

In this episode, I am diving into the profound transformation underway in the marketing landscape, driven by the advancements in Artificial Intelligence. Join me on this journey as I explore how AI is reshaping marketing strategies, allowing businesses to streamline their processes and gain a competitive edge to stand out from their competition. Here are some of the topics I will discuss: * How B2...

In this podcast episode, I interviewed Brad Kuvin, the Editorial Director for Precision Metalforming Association and Metalforming Magazine. We discussed the challenges of growing membership and engaging subscribers in the manufacturing industry. Brad highlighted the importance of retention and engagement, as well as the value of in-person events for networking. We also talked about the various con...

In this podcast episode, I interviewed Tony Napoleone, VP of Client Services at Omeda. We spoke about his work experience with BPA and Bobit Publishing, and how those jobs gave him an advantage when talking to B2B publishers about the Omeda platform. Topics discussed include: Challenges and opportunities of marketing technology Biggest challenge for B2B Publishers Importance of Quality over Quanti...

GET TO THE POINT! Your audience wants you to get rid of the fluff. In order to create connections with your prospects, you must understand the way they want you to communicate with them. In this podcast episode, Donna and Rick Ellis, Director of Audience Management of CFE Media & Technology, discuss the importance of effective communication with engineers and how to create marketing messages that...

In this podcast episode, Donna spoke with Kathi Gilleland, Senior Director of Marketing and Promotions at Sosland Publishing. They discussed the importance of print in marketing strategies, particularly in the B2B world. The conversation continued on to cover -  The need for a balance between print and digital channels to effectively reach buyers.  Emphasizing that print gives a company validity a...

“If people like you they will listen to you, but if they trust you, they’ll do business with you.” Quote by Zig Ziglar In order to grow their businesses, companies need to be thinking about the kind of relationship building that instills trust. Podcasting has become another way to create those relationships. When you watch or listen to a podcast, you almost feel as though you are there having the...

Pricing power is a significant indicator of a company’s market position. Higher pricing power, maintained over a sustainable period, can often lead to increased profitability. Warren Buffet once said “The single most important decision in evaluating a business is pricing power. If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business.” This e...

In Part 2 of our interview with Vesna Moore of Annex Business Media, we discussed how Annex created an additional revenue stream that complemented their other advertising/marketing options.   At the OX6 Omeda conference, Annex won an award for the Lead Driver Package. Learn more about this package and how it helped companies create a cohesive strategy that builds relationships based on trust. Thes...

We all want to grow our audience and customer database, but we must concentrate on quality!  How can we do this? During the next two episodes, Vesna Moore explains how Annex Business Media has grown its database to 1.4 million subscribers across 60 brands. Last year alone, Annex grew its email subscriber base by 30%, which is an amazing growth rate. This show has suggestions that every company can...

If you are a business owner or marketing director whose head is always spinning with ideas, this episode is for you. Mitch Bettis, owner and president of Arkansas Business Publishing Group, has been in publishing and management for over 30 years. Today he is going to tell us how to get on a direct path to achieve success. In this thought-provoking conversation, we discussed the following: Effectiv...

In recent years, the life science and pharmaceutical industries have experienced unprecedented growth. As this momentum continues, it is critical for companies in Pharma and Life Science sectors to effectively engage with their target audience, demonstrating empathy and understanding of their unique circumstances. By fostering trust-based relationships, these companies can ensure long-term success...

There are 9932 marketing technology (martech) options currently available - one thousand more than last year. Marketing is changing at warp speed. No wonder it’s hard for companies to make the best decisions on what to use.  Today on the B2B Marketing Excellence Podcast, my guest is Dan Radu, President of Macro. Dan is going to tell us how companies can choose what to use and to make sure they uti...

Welcome to this episode of our podcast, where we have a special guest Katie Paine, Sr. Measurement Consultant (also known as the Measurement Queen), from Paine Publishing. In this interview, we explore strategies for B2B Brands to effectively analyze, evaluate, and measure success in their corporate communications, emails, and social media posts. By doing so, these brands can enhance their reputat...

Welcome to the B2B Marketing Excellence Podcast, hosted by Donna Peterson, CEO of World Innovators. In this episode, Donna interviews Andrew Ewer, CFO of Terrapinn, a globally recognized organization specializing in organizing and facilitating B2B conferences, exhibitions, training events, and publications all over the world. During the interview, Andrew shares valuable insights, including: The bi...

In this episode of the B2B Marketing Excellence Podcast, I had the opportunity to speak with Doug Glenn, an experienced publisher with over 30 years of experience in the heat-treating industry. Doug is the owner of Heat Treat Today, a leading publication that provides heat-treating information to readers across multiple channels. During our conversation, we discussed the importance of industrial b...

Today I had the privilege to sit down with bestselling author Sonya Shelton. Sonya wrote the book “You're an Executive, But Are You a Leader?” and is the CEO of Executive Leadership Consulting. Before starting her own business in 2007 she was the Head of Internal Communications for the Walt Disney Company.  In our discussion, we talked about the way leaders lead has changed.  If leaders want to be...

Today I am going to explain how mapping your customer’s journey can give you clarity that will improve your marketing efforts. It is going to help you connect to the right audience with messaging they will resonate with. You will save time getting on a direct path to achieving your goals. Here are the topics we will discuss: Learn why knowing just the basic demographics of your prospects is not en...

In the episode, we will hear from Ken Spaeth, the CFO at Cutting Tool Engineering magazine, on why it is crucial NOT to cut your marketing and advertising to save costs. This is very interesting because, as we all know, CFOs are usually very interested in reducing expenses to make a more attractive bottom line.  Instead of cutting your budgets, look for channels that can give you the reporting and...

In the latest episode of the B2B Marketing Excellence Podcast, I spoke with Aditya Varanasi, the founder and CEO of Awarity. We discussed the power of programmatic advertising and how it can help everyone from small local businesses to large B2B companies build brand awareness and reach their target audience.  It has been reported that people see between 4,000 to 6,000 ads every single day. For br...

In this episode of the B2B Marketing Excellence podcast, I will review the keys to successful strategic plan implementation. Today you'll learn: How to communicate the plan effectively and ensure that everyone understands their role. The importance of building a strong implementation team with the necessary resources and skills. The value of establishing clear goals and metrics to track progress a...

Pharmaceutical Project Warp Speed, launched by the U.S. government in 2020, aimed to accelerate the development, manufacturing, and distribution of COVID-19 vaccines, therapeutics, and diagnostics. One of the most significant changes that the industry has seen as a result of Warp Speed is the increased focus on building up domestic manufacturing capabilities. This has led to an all-time high deman...

Learn how to harness the full potential of targeted marketing within the pharmaceutical industry with Amy Miller, Director of Data Marketing Solutions at Informa.  In this exclusive interview, discover the secrets to reaching your ideal audience and boosting your sales with the latest strategies in nurture marketing.  Some of the topics discussed:    How BioProcess International has been able to g...

When you are scuba diving, a good compass not only guides you in the right direction it could also save your life. In business, your audience is your compass. Get to know your audience, learn to navigate their directions, and you’ll be on a direct path to success. In this episode, I will talk with Greg Trauthwein, President & COO of New Wave Media. A 4th generation family-owned business. New Wave...

Did you know that there were more manufacturing jobs created in 2021 than in any single year in nearly 30 years?  McKinsey & Company has reported that the US manufacturing sector could boost the GDP by $275 - $460 billion while adding up to 1.5 million jobs. And as manufacturing is rising, the metalworking industry is also going to increase.    In this episode, Alan Berg, Founder & President of Te...