Grounding AI

B2B companies are spending money on lead generation programs, receiving lists of names, and then discovering that many of those people were never a good fit in the first place. After hearing this concern repeatedly during the fall trade show season, Donna Peterson takes a closer look at a question every marketing and sales leader should be asking: Are we actually reaching the right people? In this...

AI tools are being introduced into companies quickly. But before adding another platform, should B2B leaders first look at how AI is being governed inside the organization? In this episode of Grounding AI, Donna Peterson speaks with Dr. Islam Gouda about the role AI governance can play in protecting a company's brand, improving decision-making, and helping teams use AI with more purpose. They disc...

What would happen if the AI platform your team uses every day disappeared tomorrow? Would you still have the instructions, messaging, research, ideas, processes, and other company knowledge you have built there? In this episode of Grounding AI, Donna Peterson shares a simple reminder for B2B leaders: AI can be a useful place to work, but it should not become the only place your company's knowledge...

Why do AI answers sometimes seem less useful, even as AI tools keep getting better? Before blaming the AI, it may be time to look at the instructions you gave it. In this episode of Grounding AI, Donna Peterson explains why custom instructions should not be something you set once and forget. Your business changes. Your communication changes. The way you use AI changes. And the AI tools themselves...

Buying AI tools does not mean your team will actually use them. In this episode of Grounding AI, Donna Peterson talks with Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts and author of The Psychology of AI Adoption at Work: From Resistance to Results, about why AI adoption is often more of a people issue than a technology issue. Why do some employees avoid AI? Why are others using it but hes...

With all the excitement around AI, are we forgetting some of the business lessons that helped us become successful leaders in the first place? In this episode of the World Innovators Grounding AI Podcast, I talk about something I have been thinking about a lot lately. AI may not be what is creating confusion inside our companies. As leaders, we may be creating some of that confusion ourselves. We...

Where should B2B leaders draw the line when using AI to create content? In this episode of Grounding AI, Donna Peterson shares an ethical struggle she has been thinking about as AI makes it easier to generate entire podcasts, blogs, case studies, presentations, and other thought leadership. Donna uses AI regularly. She trains companies on AI and believes it can be an extremely useful business tool...

AI becomes valuable when it helps people do their real work, not when it simply becomes another tool to manage. In this episode of Grounding AI, Donna Peterson welcomes Aya Takase, Head of Global Marketing Communications at Rigaku and Vice President of AI Operations, for a practical conversation about helping employees adopt AI in ways that improve communication, decision making, and everyday work...

AI is improving quickly. The way we use it should improve too. In this episode of Grounding AI, Donna Peterson shares a simple weekly system that helps business leaders continuously improve how they use ChatGPT and other large language models. Instead of chasing every new AI tool, Donna explains how spending just 10 minutes each week reviewing your conversations with AI can help you write better p...

Donna Peterson has spent more than three decades helping industrial companies communicate more effectively, build stronger relationships, and grow their businesses. Like many experienced professionals, she wondered whether learning AI was really necessary at this stage of her career. In this episode of Grounding AI, Donna shares why her perspective changed. Rather than replacing experience, AI can...

Many association leaders volunteer because they genuinely care about helping their industry grow. The challenge is simple. Most volunteer leaders already have demanding full-time jobs, leaving little time to create new programs, improve member engagement, and think strategically about growth. In this episode of Grounding AI, Donna Peterson shares practical ways leaders can use artificial intellige...

Labor shortages continue to challenge industrial companies everywhere. But there is another growing concern many leaders are now facing: How do you preserve the knowledge and experience veteran employees take with them when they retire? In this episode of Grounding AI Podcast, Donna Peterson explores how industrial companies can begin using internal GPTs and AI systems to capture employee expertis...

Is AI Giving Buyers the Right Information About Your Company? For years, your website was the first place buyers went to learn about your business. Today, buyers are also asking AI tools like ChatGPT, Gemini, Copilot, and Perplexity questions about suppliers, products, services, and industry challenges before they ever contact a salesperson. In this episode of Grounding AI, Donna Peterson explores...

How do you stay in control of AI while still benefiting from everything it can do? As AI becomes more powerful, many leaders are focused on getting AI to do more work. But perhaps the better question is: How do you make AI more effective without letting it influence your thinking, your brand, or your business direction? In this episode of Grounding AI, Donna Peterson explores why leaders must rema...

AI can help businesses move faster, organize ideas, and improve communication but it can also unintentionally weaken your brand voice and create generic messaging if leaders are not careful. In this episode of the Grounding AI Podcast, Donna Peterson discusses why AI is truly a double-edged sword and how leaders can use AI strategically without losing the expertise, relationships, and trust that m...

How should leaders introduce AI into their companies without creating confusion, resistance, or disconnect inside their teams? In this episode of the Grounding AI Podcast, Donna Peterson shares practical leadership insights on how businesses can approach AI implementation in a way that strengthens communication, improves team alignment, and builds long-term trust. As more companies invest heavily...

Most people jump into AI too quickly. They open ChatGPT, type a question, and expect a perfect answer immediately. But when the response feels too broad or generic, they assume AI simply does not work for them or their industry. In this episode of Grounding AI, Donna Peterson shares why better AI results actually begin before the prompt itself. After presenting and moderating AI roundtables at the...

How can you capture and nurture leads consistently if your team resists using a CRM? Many leaders invest heavily in systems like HubSpot or Salesforce expecting consistency, visibility, and growth. But the reality is, not every strong relationship builder on your team wants to use those systems. In this episode, Donna Peterson shares a practical, real-world workflow using ChatGPT to bridge that ga...

Most companies are now tracking whether their teams are using AI tools. But there’s a more important question leaders should be asking. Is AI actually helping your business grow? In this episode of Grounding AI, Donna Peterson walks through the critical shift leaders need to make, from monitoring usage to driving results. Because activity alone doesn’t move a business forward. Direction does. You’...

Main Question This Episode Answers: How can leaders use AI to stop reacting all day and actually move the business forward? Do you ever end your day feeling busy but not productive? In this episode, Donna Peterson walks through a simple but powerful shift: turning your daily to-do list into a strategic, AI-guided plan that prioritizes real business growth. Instead of reacting to emails, meetings,...

Many leaders are embracing AI to create content faster, but a common concern keeps coming up: “Is this still our voice?” In this episode, Donna Peterson addresses a growing issue in the market, content that feels generic, overly polished, and disconnected from the brand behind it. She shares a practical approach to using AI as a tool for guidance, not replacement, so your messaging remains grounde...

Main Question this Episode Answers: Why are companies investing in AI tools but not seeing real results, and how can they fix it? In this episode of Grounding AI, Donna Peterson breaks down one of the biggest frustrations leaders are facing right now, investing in AI tools without seeing meaningful results. The issue isn’t the tools themselves. It’s how they’re introduced, communicated, and adopte...

Why does AI feel overwhelming right now, and how can teams use it more effectively? In this episode, Donna Peterson addresses one of the most common challenges leaders and teams are facing today- AI overload. Across industries, teams are experimenting with AI tools but not seeing meaningful progress. The issue is not a lack of effort. It is a lack of clarity, focus, and alignment. Donna introduces...

Many companies are experimenting with AI tools. But a bigger leadership question is starting to emerge: How should teams organize AI so it actually improves productivity? After presenting at the Verticon conference, Donna Peterson had several leaders ask the same practical question: Should we build AI Projects… or custom GPTs? The answer depends on how your team works. In this episode of the B2B M...

Main Question This Episode Answers: Are you using AI in a way that builds trust for your brand, or are you slowly eroding it through inconsistency and siloed use? Episode Summary- AI is everywhere. But simply using AI tools does not guarantee growth. In fact, without structure, AI can fragment your messaging, dilute your tone, and weaken trust. In this episode, Donna Peterson shares what was happe...