Cynthia Scherr
Ground Floor
Management and Business Consultant, Cynthia Scherr talks to regional entrepreneurs, business leaders, and educators about making it in the small business world.
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Episodes
Can branding help Ashland attract more families? One nonprofit thinks so 03.07.2026 15:18
Storytown, a new nonprofit, is using events and a regional app to highlight the Rogue Valley's arts scene and encourage more families and visitors to explore Ashland.
Built2Buy founder shares lessons from a 25-year startup journey 25.05.2026 14:45
Cynthia Scherr, host of the Ground Floor, talks with the CEO of Built2Buy, Steve Rice.
In Medford, a startup turns housing into a job perk 30.04.2026 15:09
A Medford startup connects workers with housing through employer-backed programs, aiming to boost hiring and retention in tight markets.
How Joey’s Hot Sauce grew into an award-winning brand 03.04.2026 15:21
Joey Repice launched Joey’s Hot Sauce during the pandemic. The brand now earns national awards with fire-roasted flavor and simple ingredients.
How Southern Oregon’s Everything Envy became a viral home finds hub 23.02.2026 15:07
Margaret Sundin-McCann and Stetson Weichers are a mother-daughter small business team with a growing influence internationally.
Functional Botanicals wins $100K investment from Oregon Angels 07.11.2025 15:00
The Ground Floor host Cynthia Scherr visits with Cassandra Davis.
Medford company matches employees to affordable homes, with benefits for employers 03.10.2025 15:09
Cynthia Scherr, host of The Ground Floor, visits with Jerryck Murrey, founder of Annum Housing.
From startup to growup, to scaleup, then exit; the story of Mycorrhizal Applications 22.08.2025 28:29
Dr. Amaranthus visits with Cynthia Scherr, host of Ground Floor.
Functional Botanicals wins $100K investment from Oregon Angels 13.06.2025 15:00
The Ground Floor host Cynthia Scherr visits with Cassandra Davis.
100% recyclable and U.S. made: an Oregon small business offers solutions to florists 17.05.2025 14:15
Host Cynthia Scherr speaks with Travis Rigby owner of The Flower Box.
Scaling an organic family farm into a vertically integrated, certified organic operation 04.04.2025 14:52
The Ground Floor host Cynthia Scherr visits with Jason Walker of Starwalker Farms.
From the movies to the military with motion control 31.01.2025 14:54
Ground Floor host Cynthia Scherr interviews Michael Sorenson
From the movies to the military with motion control 31.01.2025 14:54
Ground Floor host Cynthia Scherr interviews Michael Sorenson
New vintage clothing store opens in Ashland 04.10.2024 14:46
"Acid Castles" offers cool throwback styles prized by collectors and lovers of rare vintage threads.
Electronic recycling options in the Rogue Valley 30.08.2024 14:38
Local electronic recycling business in the Medford
Herbs for your health: the story of Herb Pharm 05.07.2024 14:39
Herb Pharm CEO Daniel Marple talks about the business and its growth
Making the walls miles away from the building: Pacific Wall Systems 03.05.2024 14:25
Pacific Wall Systems, which constructs prefabricated wall panels at a covered plant in Phoenix, saving builders time and effort.
Startup help offered by Oregon Entrepreneurs Network 01.05.2024 15:00
Oregon Entrepreneurs Network, an alliance of entrepreneurs from across the state willing to help other entrepreneurs get succeed.
Business ideas take shape at SOU Startup Competition 22.03.2024 13:29
Cynthia Scherr talks to SOU Professor Erik Palmer (from our Signals & Noise team) and to student winners Brittany Mesica, whose entry is called Sploot, and Cameron Nye, who competed as Virtual Venue.
Herbs for your health: the story of Herb Pharm 08.03.2024 14:31
The Applegate Valley business known as Herb Pharm uses actual herbs to promote human health.
When 'HO' has nothing to do with Santa Claus 05.01.2024 14:52
Micro trains in Talent, OR is subject of The Ground Floor.
Quicker connections to the farm through Global Grange 08.12.2023 14:38
Drew Gibbs, an Ashland restauranteur and the co-founder and Chief Operating Officer of Global Grange on the Ground Floor.
How a wish for a local wine label boosted two businesses 03.11.2023 14:45
Lori Osborn at the Beverage Barn and Chris Graves at Naumes on The Ground Floor.
The Ground Floor: The business that helps businesses stay on the good side of the SEC 20.10.2023 14:47
Ashland based SEC Compliance Solutions creator Elizabeth Cope.
The Ground Floor visits with OSF interim exec Tyler Hokama 22.09.2023 14:41
OSF executive director and artistic director
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