Ground Floor

Can branding help Ashland attract more families? One nonprofit thinks so 03.07.2026 15:18 ↓

Storytown, a new nonprofit, is using events and a regional app to highlight the Rogue Valley's arts scene and encourage more families and visitors to explore Ashland.

Built2Buy founder shares lessons from a 25-year startup journey 25.05.2026 14:45 ↓

Cynthia Scherr, host of the Ground Floor, talks with the CEO of Built2Buy, Steve Rice.

In Medford, a startup turns housing into a job perk 30.04.2026 15:09 ↓

A Medford startup connects workers with housing through employer-backed programs, aiming to boost hiring and retention in tight markets.

How Joey’s Hot Sauce grew into an award-winning brand 03.04.2026 15:21 ↓

Joey Repice launched Joey’s Hot Sauce during the pandemic. The brand now earns national awards with fire-roasted flavor and simple ingredients.

How Southern Oregon’s Everything Envy became a viral home finds hub 23.02.2026 15:07 ↓

Margaret Sundin-McCann and Stetson Weichers are a mother-daughter small business team with a growing influence internationally.

Functional Botanicals wins $100K investment from Oregon Angels 07.11.2025 15:00 ↓

The Ground Floor host Cynthia Scherr visits with Cassandra Davis.

Medford company matches employees to affordable homes, with benefits for employers 03.10.2025 15:09 ↓

Cynthia Scherr, host of The Ground Floor, visits with Jerryck Murrey, founder of Annum Housing.

From startup to growup, to scaleup, then exit; the story of Mycorrhizal Applications 22.08.2025 28:29 ↓

Dr. Amaranthus visits with Cynthia Scherr, host of Ground Floor.

Functional Botanicals wins $100K investment from Oregon Angels 13.06.2025 15:00 ↓

The Ground Floor host Cynthia Scherr visits with Cassandra Davis.

100% recyclable and U.S. made: an Oregon small business offers solutions to florists 17.05.2025 14:15 ↓

Host Cynthia Scherr speaks with Travis Rigby owner of The Flower Box.

Scaling an organic family farm into a vertically integrated, certified organic operation 04.04.2025 14:52 ↓

The Ground Floor host Cynthia Scherr visits with Jason Walker of Starwalker Farms.

From the movies to the military with motion control 31.01.2025 14:54 ↓

Ground Floor host Cynthia Scherr interviews Michael Sorenson

From the movies to the military with motion control 31.01.2025 14:54 ↓

Ground Floor host Cynthia Scherr interviews Michael Sorenson

New vintage clothing store opens in Ashland 04.10.2024 14:46 ↓

"Acid Castles" offers cool throwback styles prized by collectors and lovers of rare vintage threads.

Electronic recycling options in the Rogue Valley 30.08.2024 14:38 ↓

Local electronic recycling business in the Medford

Herbs for your health: the story of Herb Pharm 05.07.2024 14:39 ↓

Herb Pharm CEO Daniel Marple talks about the business and its growth

Making the walls miles away from the building: Pacific Wall Systems 03.05.2024 14:25 ↓

Pacific Wall Systems, which constructs prefabricated wall panels at a covered plant in Phoenix, saving builders time and effort.

Startup help offered by Oregon Entrepreneurs Network 01.05.2024 15:00 ↓

Oregon Entrepreneurs Network, an alliance of entrepreneurs from across the state willing to help other entrepreneurs get succeed.

Business ideas take shape at SOU Startup Competition 22.03.2024 13:29 ↓

Cynthia Scherr talks to SOU Professor Erik Palmer (from our Signals & Noise team) and to student winners Brittany Mesica, whose entry is called Sploot, and Cameron Nye, who competed as Virtual Venue.

Herbs for your health: the story of Herb Pharm 08.03.2024 14:31 ↓

The Applegate Valley business known as Herb Pharm uses actual herbs to promote human health.

When 'HO' has nothing to do with Santa Claus 05.01.2024 14:52 ↓

Micro trains in Talent, OR is subject of The Ground Floor.

Quicker connections to the farm through Global Grange 08.12.2023 14:38 ↓

Drew Gibbs, an Ashland restauranteur and the co-founder and Chief Operating Officer of Global Grange on the Ground Floor.

How a wish for a local wine label boosted two businesses 03.11.2023 14:45 ↓

Lori Osborn at the Beverage Barn and Chris Graves at Naumes on The Ground Floor.

The Ground Floor: The business that helps businesses stay on the good side of the SEC 20.10.2023 14:47 ↓

Ashland based SEC Compliance Solutions creator Elizabeth Cope.

The Ground Floor visits with OSF interim exec Tyler Hokama 22.09.2023 14:41 ↓

OSF executive director and artistic director