Great Events

Are you getting the most out of trade shows? We talk a lot about the events that we, as planners, host ourselves. But with the right preparation and tools in place, the trade shows we attend can also be massively valuable. On this episode of Great Events, Host Alyssa Peltier sits down with Sohil Adyanthaya , Product Marketing Strategist at Cvent , to discuss ideal strategies for squeezing every dr...

Is it true that the louder, brighter, and flashier the event, the greater it will be? In this episode of Great Events, host Alyssa Peltier is joined by Megan Henshall , Google's Global Events Strategic Solutions Lead. They discuss the powerful intersection of technology and inclusion in the events industry and how to prioritize radical inclusion, ensuring everyone feels valued and safe at your eve...

Ever wondered how your most memorable student events were made? Well, in this episode of Great Events, host Rachel Andrews and Stacey Sheppard are joined by Sam Bethel , University of San Francisco’s Digital Communications Manager, and they cover just that.  They discuss how the University of San Francisco centralizes its approach to event planning and execution to ensure a seamless, branded...

Are your events and content truly accessible for all who’d like to participate? In honor of tomorrow’s Global Accessibility Awareness Day, we’re dedicating this episode of Great Events to just that - improving event accessibility.  And we have just the expert to help us.  Stephen Cutchins , Senior Manager of Accessibility at Cvent, has been working in accessibility for over twenty years....

You may think university events are just a small, normal piece of a university's student life and marketing plan.  But what if we told you that it's actually vital to create a long-lasting relationship with that student, who then continues into their journey as a professional adult and alumnus? This is why we’re dedicating a special two-part episode of Great Events to investigating the impact...

What does a successful event really boil down to? Effective planning and preparation.  Join Paulina Giusti and Robin Clark , Senior Manager of Trade Shows and Event Marketing at Cvent, as they delve into sales enablement and engagement, highlighting the symbiotic relationship between marketing and sales. Robin gives an insider look at how detailed tracking of the attendee experience at Cvent...

Have you made a habit of prioritizing sustainability?  In the events industry, it’s much-discussed, but action is key. As Great Events host Alyssa Peltier says, “When it comes to sustainability, a zero excuses policy is the best policy.”  In this episode, Alyssa joins fellow hosts Rachel Andrews and Felicia Asiedu to discuss insights shared by Cassidy Knowles , Group Managing Director of...

Content doesn't have to go to waste.  Rather, its shelf life and value can increase over time. In this episode of Great Events, join host Felicia Asiedu and content strategist Victoria Akinsowon as they dive deep into the art of repurposing event content.  They discuss practical tips for identifying the most resonant event themes/messages and how to repurpose them into various formats––f...

Why does Group Travel matter so much?   In a world full of Zoom and digital dial-ins, what makes in-person connection so essential?  Well, in this episode of Great Events, hosts Rachel Andrews and Felicia Asiedu discuss those very questions—and usher in Global Meetings Industry Day— with Ishma Haider , VP of Group Travel at the US Travel Association .  From defining the whats and w...

What are you doing to improve the effectiveness of your SKO event planning? In this episode of Great Events, join host Alyssa Peltier as she dives into a discussion with Caroline DeCamp and Becca Martinson from Morningstar . They share their insights and experiences in planning and executing Sales Kickoffs (SKOs) and other large-scale events.  The conversation covers various aspects of SKO pl...

It's not just about logistics—it’s about crafting event narratives that truly resonate with your audience. This is a philosophy that @ Traci DePuy , CMO of PCMA, encourages us to follow.  In this episode of Great Events, @ Rachel Andrews and Traci explore crafting impactful experiences and professional growth within the events industry.  Traci reveals the multifaceted nature of event suc...

A rising tide lifts all boats.  That’s the perspective Cat Kevern , Director of Electric Cat Productions and Chair of NOWIE (The Network of Women in Events), brings to promoting women in the events industry. Rather than shaming or alienating others, Cat invites everyone to elevate women and strongly believes in the power of allyship. In this episode, Cat discusses how NOWIE is fostering a sup...

Building personal connections in the workplace is the best way to boost collaboration and productivity. Especially for those in mid-management looking to shine within their projects. And in this episode, Paulina Giusti takes center stage, sharing her wisdom and insights for those looking to climb the corporate ladder. She discusses the importance of ensuring that hard work gets the recognition it...

Ever feel like an imposter?  You’re not alone. Imposter syndrome can affect anyone anytime, especially women in leadership roles.  In this episode, we dive right into it with host Rachel Andrews , who is joined by Courtney Stanley , a renowned global keynote speaker, leadership coach, and podcast host to Dare to Interrupt. Courtney shares personal insights and actionable strategies, emph...

Celebrating Black culture in events goes beyond remembering historical struggles–It’s about shining light on successes, uplifting talents, and embracing the powerful impact of education and representation. Join Paulina Giusti & Felicia Asiedu as they share how events like Black Techfest and the UK Black Business Show are celebrations that bring communities together, showcase rich cultures, and...

Engagement is about connection.  And building connections is key to creating positive and memorable experiences for your audience. In this episode, your hosts, Rachel Andrews , Alyssa Peltier , and Felicia Asiedu , explore the world of engagement within events and marketing and how we can brace ourselves for changes in 2024.  Join us as we share insights that empower you to make your eve...

The countdown to 2024 has officially begun. And in terms of trends in the events industry, the future is looking bright. Things like staffing levels, diversity, sustainability, accessibility, and AI will be covered in this week’s #GreatEvents episode. All FOUR hosts, Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier/), Paulina Giusti (https://www.linkedin.com/in/paulina-giusti-96644712/),...

“No matter who you love, what the color of your skin is, what your religion is, or where you are from in the world, you're welcome here in San Antonio.” San Antonio is a welcoming city… A city that has something for everyone. In this episode of Great Events, Marc Anderson (https://www.linkedin.com/in/marc-anderson-a6b4634/), President and CEO of Visit San Antonio (https://www.visitsanantonio.com/m...

HOT TAKE: An event without community is worthless. Why? Because community creates connection, and connection creates relationship. In this episode, Katie Ray (https://www.linkedin.com/in/community-katie/), Director of Community at Metadata (https://metadata.io/), and Tiffany Sanford (https://www.linkedin.com/in/tiffany-j-sanford/), Demand Gen at Cvent (https://www.cvent.com/), discuss the contrast...

Let’s face it… the meetings and events industry is changing daily and can get busy. And through the busyness, hurdles arise. In this episode, hosts Paulina Giusti (https://www.linkedin.com/in/paulina-giusti-96644712/), Alyssa Peltier (https://www.linkedin.com/in/alyssapeltier/), and Rachel Andrews (https://www.linkedin.com/in/rachel-k-andrews/) sit down to chat about the challenges they've faced i...

Engagement. A word that’s thrown around and talked about on the daily. But what does it really mean, and how do you accurately measure it? Well, you’re in for some good news. In this episode, Clark Campbell (https://www.linkedin.com/in/bclarkcampbell/), CEO and Co-founder at RVRB (https://www.linkedin.com/company/rvrbagency/), and Heather Pocorobba (https://www.linkedin.com/in/heatherrenaep/), Lea...

ABM has become a buzzy word in the marketing world. But what exactly does it mean? In this episode, EJ Oelling (https://www.linkedin.com/in/ej-oelling/), VP of ABX at 6sense (https://6sense.com/), breaks it down. She explains the difference between ABM and ABX while emphasizing the importance of bringing the experiential factor to ABM in events. But what about the data? Data is a crucial component...

Ever think we’d do a live wine tasting on the podcast? Neither did we. Grab your choice of wine, and let’s get the party started. In this episode, Anthony Giglio (https://www.linkedin.com/in/anthony-giglio-88381a4/), Speaker, Writer, Author, and Wine Expert, joins the show to discuss all things wine. From the importance of that first sip to challenging traditional pairing rules, Anthony brings a f...

With over 11,000 Martech solutions available in 2023, filtering through the noise and implementing the right technologies becomes crucial. In this episode of Great Events, @Alyssa Peltier and Stephanie Sweetland (https://www.linkedin.com/in/stephaniesweetland/), Director of Marketing Technology and Automation at Cvent (https://www.cvent.com/), dive into the challenges faced by marketers and event...

Understanding and demonstrating ROI holds greater significance than ever in light of the industry's resource constraints and staffing concerns. One key step towards effectively navigating the dynamic events landscape is mastering the art of calculating and quantifying the value of event benefits within ROI. In this week's episode, we're honored to be joined by Brad Gillespie (https://www.linkedin....