Great Events

Curious to hear how an event marketing pro built her career from the ground up? This week on #GreatEvents, the tables turn as host Alyssa Peltier takes the guest seat as she is interviewed by Industry Marketing Manager of Cvent, Carisa Bartelt. Alyssa shares her unique career path, from starting as a graphic designer to becoming involved in event marketing at Cvent. She opens up about transitionin...

Wondering how data is reshaping event strategy and where this industry is headed? This week on #GreatEvents, hosts Alyssa Peltier , Rachel Andrews , and Felicia Asiedu discuss maximizing business impact through effective event management. They explain how to adapt messaging to resonate better with your target audience, streamline support for specific industries, and harness the power of data to dr...

Corporate gifting has evolved from simple tokens of appreciation to a powerful way of building lasting relationships and enhancing the attendee experience. In this episode, Alyssa Peltier sits down with Tom Romine , Founder and President of Cultivate, to explore how thoughtful and personalized gifts can leave a lasting impression at your events.  They dive into the power of offering choice in...

The power of video content in event success is undeniable, yet crafting the perfect visual experience requires more than just creativity. In this episode, Alyssa Peltier sits down with Steve Cotroneo and Mark Maguire from SAC Designs to explore how thoughtful video production, innovative design, and strategic use of AI can elevate your events. They discuss the importance of short-form videos that...

The role of contractors in event success is often overlooked, yet their impact is immense. In this episode, Rachel Andrews sits down with Matt Kalb , VP of Client Experience at T3 Expo, to discuss how a strong partnership with your vendors, clear communication, and thoughtful activations can take your events to the next level.  They discuss creating impactful, shareable moments that engage at...

The importance of safety, diversity, and inclusion in events is undeniable.  And in this episode, we’re discussing what creates safe and inclusive environments for all attendees. In this episode, Felicia Asiedu sits down with Raf de Kimpe , CEO of Fintech Week London, and Venus Piñeyro , CEO of the Inclusion Plus Institute, to see how data can do more than just measure outcomes—it can shape t...

We’ve all been there: planning an event down to the smallest detail, confident that everything is on track, only to realize we’re missing a clear picture of the data driving our success. In this episode, Alyssa Peltier sits down with Jared Ruppert , Director of Digital Analytics and Optimization at Cvent, to uncover how data can do more than just measure outcomes—it can shape them.  Jared sha...

We’ve all been there: planning the perfect event, ensuring every detail aligns seamlessly, yet somehow overlooking the simple yet impactful aspect of inclusivity in our beverage selection. This detail shouldn’t be an afterthought, rather an integral part of your event design. In this episode, Rachel Andrews sits down with Marcos Salazar , CEO of the Adult Non-Alcoholic Beverage Association (ANBA),...

Web design = user experience. And who doesn’t want a seamless user experience? Joining us this week are Andres Perez , Senior UX Web Designer at Cvent, and Dara Burg , Assistant team Lead of Events Marketing at Cvent. Both Andres and Dara are here to tackle a questions many are juggling: How can we make our websites more accessible and effective for all users? The episode explores elements like in...

Data matters more than ever, and understanding the true potential of KPIs is crucial.  This week, we welcome back Carisa Bartelt , Industry Marketing Manager at Cvent, as she shares valuable insights on the importance of KPIs, particularly in today’s economic climate. She discusses how to justify your event spend and scale your programs, starting from understanding basic metrics to creating a...

How would your events improve if you could multiply your time and talent?  Join us this week with Brooke Gracey , Marketing Director of Demand Generation at Cvent, and Hayley Contegiacomo , Chief Innovation Officer at Huddle Agency, as we discuss how cutting-edge AI technology is changing the game in the events industry. From using AI to quickly analyze massive amounts of event data to the ch...

Ever wondered how to turn a two-day event into eight months of engaging, evergreen content?  With the events season in full swing, it's a perfect time to rethink how to get the most out of your events. In this episode, Alyssa Peltier is joined by Mark Huber , VP of Marketing at UserEvidence, to discuss the art of content repurposing.  You'll learn: How to frame interview asks that make i...

Content doesn't have to go to waste.  Rather, its shelf life and value can increase over time. In this episode replay of Great Events, join host Felicia Asiedu and content strategist Victoria Akinsowon as they dive deep into the art of repurposing event content.  They discuss practical tips for identifying the most resonant event themes/messages and how to repurpose them into various for...

We all know that great events don’t just happen overnight.  They require collaboration, creativity, and, most importantly, strong partnerships. In this episode, host Felicia Asiedu is joined by Andrew Perrott , Founder of Chorus Creative Group, and Anita Howard , Strategy Director at ICE (International Corporate Events), to discuss the future of inclusion in events. They share the fundamental...

Planning an event, particularly on the scale of a citywide conference like Cvent CONNECT, involves many complex and often overlapping tasks.  Some of the primary challenges include coordinating volunteers, ensuring ample and engaging signage, and effectively managing unforeseen pop-up costs. And on this week’s #GreatEvents episode, we’re sharing all the behind-the-scenes magic on how to navig...

Have you ever wondered how to cut costs without compromising the wow factor in events? That’s where leveraging local resources can be a game-changer. Our guest, Virgil Napier , Area Director for Kimpton Seafire Resort and Spa, explains how to utilize local resources for everything from coffee to fresh fish—all while making your events a total wow. Plus, Kelly McDonald , Senior Event Sourcing Consu...

Are you getting the most out of trade shows? We talk a lot about the events that we, as planners, host ourselves. But with the right preparation and tools in place, the trade shows we attend can also be massively valuable. On this episode of Great Events, Host Alyssa Peltier sits down with Sohil Adyanthaya , Product Marketing Strategist at Cvent , to discuss ideal strategies for squeezing every dr...

Is it true that the louder, brighter, and flashier the event, the greater it will be? In this episode of Great Events, host Alyssa Peltier is joined by Megan Henshall , Google's Global Events Strategic Solutions Lead. They discuss the powerful intersection of technology and inclusion in the events industry and how to prioritize radical inclusion, ensuring everyone feels valued and safe at your eve...

Ever wondered how your most memorable student events were made? Well, in this episode of Great Events, host Rachel Andrews and Stacey Sheppard are joined by Sam Bethel , University of San Francisco’s Digital Communications Manager, and they cover just that.  They discuss how the University of San Francisco centralizes its approach to event planning and execution to ensure a seamless, branded...

Are your events and content truly accessible for all who’d like to participate? In honor of tomorrow’s Global Accessibility Awareness Day, we’re dedicating this episode of Great Events to just that - improving event accessibility.  And we have just the expert to help us.  Stephen Cutchins , Senior Manager of Accessibility at Cvent, has been working in accessibility for over twenty years....

You may think university events are just a small, normal piece of a university's student life and marketing plan.  But what if we told you that it's actually vital to create a long-lasting relationship with that student, who then continues into their journey as a professional adult and alumnus? This is why we’re dedicating a special two-part episode of Great Events to investigating the impact...

What does a successful event really boil down to? Effective planning and preparation.  Join Paulina Giusti and Robin Clark , Senior Manager of Trade Shows and Event Marketing at Cvent, as they delve into sales enablement and engagement, highlighting the symbiotic relationship between marketing and sales. Robin gives an insider look at how detailed tracking of the attendee experience at Cvent...

Have you made a habit of prioritizing sustainability?  In the events industry, it’s much-discussed, but action is key. As Great Events host Alyssa Peltier says, “When it comes to sustainability, a zero excuses policy is the best policy.”  In this episode, Alyssa joins fellow hosts Rachel Andrews and Felicia Asiedu to discuss insights shared by Cassidy Knowles , Group Managing Director of...

Content doesn't have to go to waste.  Rather, its shelf life and value can increase over time. In this episode of Great Events, join host Felicia Asiedu and content strategist Victoria Akinsowon as they dive deep into the art of repurposing event content.  They discuss practical tips for identifying the most resonant event themes/messages and how to repurpose them into various formats––f...

Why does Group Travel matter so much?   In a world full of Zoom and digital dial-ins, what makes in-person connection so essential?  Well, in this episode of Great Events, hosts Rachel Andrews and Felicia Asiedu discuss those very questions—and usher in Global Meetings Industry Day— with Ishma Haider , VP of Group Travel at the US Travel Association .  From defining the whats and w...