GRC PR 360

In This Episode… We talk with Alice Wilks about SEO, link building, and content. We talk about the changes in SEO, how to do link building effectively, content, the future of Digital PR, and how traditional PR pros can make the transition to Digital PR.   Show Notes ·      [00:42] Are you a coffee or tea drinker? ·      [01:17] Can y...

In This Episode… We talk with Deevo about content creation, photography, podcasting, coffee, and chocolate. We discuss the importance of niching your audience. The photography industry and where it is heading, plus, what PR pro should look for when it comes to hiring a photographer.   Show Notes ·      [01:46] Are you a coffee or tea drinker? ·   &...

In This Episode… We talk with Matt Prince about the impact of Taco Bell on the culture. We talk about what it goes into creating cultural moments, how listening affects those moments, how to change it when it needs to change, and helping young PR pros.   Show Notes ·      [01:01] Are you a coffee or tea drinker? ·      [02:45] Can yo...

In This Episode… We talk with Tressa Robbins about content creation, content management, social media, podcasts, drop-in/drop-out audio and more. We talk about personal branding and being careful about what you say on social media. Don’t miss this episode!   Show Notes ·      [00:56] Are you a coffee or tea drinker? ·      [01:42] Ca...

In This Episode… We talk with Dan Fiehn about leadership in PR. We talk about successful digital strategies, keeping up with emerging trends. We also talk about convincing people of your PR vision, and how to get people on board with new digital trends.   Show Notes ·      [00:40] Are you a coffee or tea drinker? ·      [01:20] Can y...

In This Episode… We talk with Stella Bayles about PR and SEO. We talk about measuring what’s important, about what not to do when creating reports, how influence marketing is changing PR, and how to listen to your customers.   Show Notes ·      [00:46] Are you a coffee or tea drinker? ·      [01:35] Can you summarize your expertise?...

In This Episode… We talk with Joe McLeod about crisis communication. In every busy business, there needs to be a crisis plan. This week we discuss how to create an effective crisis plan, how the pandemic has changed it, what’s the difference been an issue and a crisis, things to avoid, and appealing to their emotion of logic.   Show Notes ·      [00:51] Are you a...

In This Episode… We talk with Amy Vernon, Director, Brand & Digital Strategy for Kaiju Capital Management, about online communities. We discuss how to build highly engaged communities, how to build internal communities, how to turn trolls into fans, and owning versus renting for online platforms.     Show Notes ·      [00:56] Are you a coffee or tea drin...

In This Episode… We talk with Pikkal & Co.’s Prarthana Sibal about podcasting. Podcasting has become enormously popular, and the pandemic proved podcast are here to stay. We talk about what PR pros should spend their time on, making sure you have the right host, the data on how popular podcasting is, and the future of podcasting.   Show Notes ·      [00:51] A...

In This Episode… We talk with Golden Rule Charity’s President Paula Robison for a second episode about Golden Rule Charity. We discuss about grants, content, fundraising vs. funder, choosing a board member, the future of non-profits, and caused based marketing.   Show Notes ·      [00:46] Are you a coffee or tea drinker? ·      [01:1...

In This Episode… We talk with Rootstrap’s Patrick Ward about digital transformation. We discuss how important it is for businesses to be more digital, how the sales person is your website, renaming influencer marketing, PR pros having FOMO, content, and looking at PR teams as small media companies!   Show Notes ·      [00:43] Are you a coffee or tea drinker? ·&nb...

In This Episode… We talk with G8 Strategies Ira Gostin about investor relations. Every PR pro should tune in to get tips and tricks about investor relations. How important a crisis plan is for investor relations, and how to message effectively about shortages and inflation.     Show Notes ·      [00:42] Are you a coffee or tea drinker? ·   &nb...

In This Episode… We talk with Kitcasters’ Co-founder Brandy Whalen about podcasts. It’s an interesting industry that has exploded over the past two years. We talk about, the commitment it takes to produce a podcast, tools, metrics, Clubhouse, the difference between Clubhouse and podcasts, and more!   Show Notes ·      [00:50] Are you a coffee or tea drinker? ·&nb...

In This Episode… We talk with a great entertainer MSS Francois. We talk about skills, audio, video, editing, Clubhouse, audio content, marketing, and more!   Show Notes ·      [00:45] Are you a coffee or tea drinker? ·      [01:44] Can you give a brief overview of your expertise? ·      [03:40] How do yo...

In This Episode… We talk with Dr. Rissy’s Writing and Marketing’s Owner Morissa Schwartz about content, book publishing marketing, and social media marketing. We discuss the future of social media marketing, thoughts about Clubhouse, virtual events, video content, and live streaming.   Show Notes ·      [00:45] Are you a coffee or tea drinker? ·   ...

In This Episode… We talk with Keith Renninson about his TRIP communication system, Star Trek references, life, how to avoid burnout, and more. If you are looking for a boost or uplifting message, this podcast episode is for you.   Show Notes ·      [00:52] Are you a coffee or tea drinker? ·      [02:10] Can you give a brief overview...

In This Episode… We talk with EPAM Systems Global Marketing Head Julie Hansberry about digital marketing transformation. We discuss how the pandemic has accelerated it. What businesses need to do to be successful at it. Why getting away from tech is the best for your work and creativity!   Show Notes ·      [01:00] Are you a coffee or tea drinker? ·  &n...

In This Episode… We talk with Gold Rule Charity’s President Paula Robison about non-profits and e-payments. In these unusual times, nonprofits need to have a solution to accept payments online. We talk about the future of those, how nonprofits can use them, PR pros rule in this, content, and cryptocurrency.   Show Notes ·      [00:42] Are you a coffee or tea drin...

In This Episode… We talk with Tracy Lamourie about coffee, tea, podcasting, Clubhouse, media relations, live streaming, and more! If you’re looking or are in the entertainment industry this is the episode for you!   Show Notes ·      [00:44] Are you a coffee or tea drinker? ·      [02:40] Can you give a brief overview of your experti...

In This Episode… We talk with Lumino’s Rhiannon Ruff about Wikipedia. Yes, the site you use for research but forget to use for your brands. We discuss the reasons why you should use it, why it’s important to put accurate information, why it’s biased, and how it helps brand reputation. If you are wanting to jump into Wikipedia, this is a great episode for you!   Show Notes ·   &...

In This Episode… We talk with SureCo Chief Marketing Officer Donald Nosek about campaigns, content, team building, how to communicate with introverts and extroverts. Also, how ads will change.   Show Notes ·      [00:50] Are you a coffee or tea drinker? ·      [01:18] Can you give a brief overview of your expertise? ·  &nbs...

In This Episode… We talk with Tina Loncaric about non-profits. We discuss grassroots outreach, how the pandemic has affected non-profits. We also discuss consulting PR, skills sets for PR pros, and more!   Show Notes ·      [00:44] Are you a coffee or tea drinker? ·      [01:00] Can you give a brief overview of your expertise? &...

In This Episode… We talk with TradePending’s Chief Marketing Officer Matthew Davis about messing, supply chain issues, used car market, virtual events, tech startups, and more. If you’re in the tech startup industry this is a great episode to learn about how to market your software and why one-on-one meetings are great for connecting with journalists.   Show Notes ·    &nb...

In This Episode… We talk with Awario’s Elizabeth Shydlovich about SMM, SEO, and content creation. We talk about organic reach, how social media has become pay-to-play, and what the future of SEO and SMM look like.   Show Notes ·      [00:54] Are you a coffee or tea drinker?               &...

In This Episode… We talk with Incture’s Sowmya Moni about go-to-market strategies, education content, influencers, authentic storytelling, and how to be simple when explaining products to customers. It’s important to keep things simple and to keep your message authentic!   Show Notes ·      [01:06] Are you a coffee or tea drinker?      &n...