Grassroots Marketing

Grassroots Marketing welcomes Anders Mintz: Creative Marketing Director for 22Red in AZ. We learn details about 22Red , the cannabis brand founded by System of a Down’s Shavo Odadjian, laying down roots in Arizona with their first ever proprietary grow. Plus, we hear about the release of heir Live, Ice Water Hash infused pre-rolls and pre-roll packs; Live, Ice Water Hash Disposable Rosin Vapes; an...

Spark Sourcing Dedicates Staff and Introduces New Packaging Material to Help the Cannabis Industry Reduce Plastic and Avoid Greenwashing Traps. We learn all about it with Andrew Bliss, the founder of Spark Sourcing. Spark Sourcing is excited to introduce eco-shell™, a game-changing solution that can reduce plastic by up to 50% and carbon emissions by up to 70%, all while offering 100% recyclable p...

Grassroots Marketing talks to Tom Sheridan, the CEO of MWG Holdings about their work in the California Cannabis market. Would love to learn about existing investment opportunities that are out there and learn about their vast offerings of retailing services for customers. MWG Holdings is in a unique position with vertical integration and strategically placed retail facilities to continue to grow u...

King Palm Introduces New Collabs with Sean O' Malley and The Game as we speak with Brandon Puett, co-founder and Chief Operating Officer at King Palm Wrap Company.  King Palm crafts every one of their organic pre-rolled cones to replicate the beauty of those traditional wraps people have been enjoying for centuries. Just like those who came before us, King Palm is embracing all things natural...

Grassroots Marketing speaks with Dave Richmond CEO of Banana Bros , the makers of OTTO Smart Motorized Grinders. By activating the device’s single-use button, OTTO by Banana Bros. is designed with artificial intelligence to gently mill buds to uniform perfection and then neatly fill Banana Bros. premium raw fiber cones in just seconds: No mess, no wasted greenery.  Founded in 2017 by CEO Dave Ric...

Media and Marketing Converge with Mode Family-owned, Hemp-derived CBD and here to tell us is Jorge Vivar, the Creative Director at Mode. (Promo Code MODE15.at Checkout) Mode is committed to creating organic, all-natural, and lab-tested products which promote overall mind and body wellness. .A key member to Mode’s success and values, Jorge use 15+ years of experience to promote the growth and estab...

Grassroots Marketing showcases Ceres Greenhouse Solutions and how their system handles common Controlled Environment Agriculture Challenges. We speak with Josh Holleb, Systems Integration Specialist with Ceres Greenhouse Solution. Ceres Greenhouse Solutions is an organization that takes these efforts even further by designing greenhouses that maximize energy from the sun. Ceres has even patented t...

Grassroots Marketing discusses Access to Multi-state Cannabis Insurance Programs with Erich Schutz, VP of National Practice Leader for Cannabis, Jencap Specialty Insurance Services. Erich i s a broker, underwriter, and risk manager who specializes in hard-to-place, multi-state cannabis insurance programs. He has more than 14 years of experience in the excess-and-surplus lines insurance segment. He...

Applying the Ad Agency Approach to Cannabis Branding as Grassroots Marketing talks with Grassroots Marketing with Patrick Toste, Creative Director @ HIGHOPES Design. As Creative Director, Patrick oversees and is at least knee-deep in every project that comes through the doors. After earning his BFA in Graphic Design, he gained valuable branding and marketing experience working alongside big brands...

Complications in Cannabis Banking, Regulations and Licensing as we welcome back Jonathan Robbins, Chair, Cannabis Practice with Akerman LLP . We also speak on these topics from a national and state level (New York and Florida). Jonathan Robbins serves as chair of Akerman’s Cannabis Practice, counseling clients on the evolving, complex legal and business issues impacting companies with interests in...

Grassroots Marketing welcomes Lucy’s Natural Remedies founder Lucy Escudero. Lucy's Natural Remedies is a Maryland-based cannabis education company, empowers Marylanders seeking guidance on their journey to using medical cannabis. Founded in 2021 by an experienced medical cannabis patient, Lucy's Natural Remedies’ mission is to educate people about the health benefits of medical cannabis....

We learn about Dank Poet Dispensary , a new Washington, NJ dispensary that Embraces Culture and Community., We hear from Sonia Mangalick, CFO & Managing Partner; Chris Caruso, CEO, Founder & Managing Partner; and Deborah Snow, COO & Managing Partner. Inside Warren explained: The journey of Dank Poet Dispensary was frequently challenging, frustrating, and bank-breaking. Chris shared, “B...

El Blunto provides a classic-styled Cigar Making Product for the Finest Cannabis Experience and we learn more from Q. Ladraa, the CEO of Albert Einstones, makers of El Blunto. Q. Ladraa is CEO of Albert Einstones the creator of El Blunto is a family-run MSO headquartered in Los Angeles, CA with manufacturing facilities in Arizona, Nevada, Michigan, Missouri, Massachusetts, and all of Canada. Despi...

Grassroots Marketing welcomes Lex Corwin, Founder and CEO of Stone Road Farms and the work that Cannabis Farmers burden and their ongoing Challenges of Sustainability. Stone Road  was founded by Lex Corwin in 2016 at the age of 23 as a queer-led, family run cannabis brand committed to harvesting and creating quality cannabis, offering the best buds, never shake, filler or distillate-sprayed weed f...

Grassroots Marketing showcases BATCH a bustling Wisconsin Grown CBD and Wellness Brand with Dennis Mistrioty, the CEO/Co-founder of BATCH. The Co-founders of BATCH, Dennis Mistrioty, Griff Lynch, and Andy Gould are three lifelong friends who grew up in the greater Milwaukee area and went on to attend the University of Wisconsin, Madison. Merging their chemistry acumen with a dedication to natural...

Grassroots Marketing talks to Mario Gabriel, Director of Nectar Medical Vapes  about How Nectar Medical Vapes Revolutionizing the Dry Herb Vaping Experience. Driven by his passion and a desire to make a positive impact beyond traditional engineering, Mario's entrepreneurial spirit led him to establish The Herb Convention Ltd. Recognizing the growing demand and necessity for quality portable va...

Grassroots Marketing showcases Surfside and their new platform Commerce Media, deemed The Next Generation of Advertising Technology with Jon Lowen, the Co-founder of Surfside . Commerce Media empowers cannabis brands by opening a new advertising channel directly within a retailer's ecommerce websites and marketplaces. The expanded offering will accelerate the ability for retailers and cannabis...

The Department of Health and Human Services (HHS) recently recommended that marijuana be reclassified from a Schedule I substance to a Schedule III substance. If implemented, this schedule change could have a big tax impact on cannabis businesses. Grassroots Marketing speaks with Guillermo Rodriguez, Virtual CFO with Summit Virtual CFO by Anders ..Using his accounting and financial background, Gui...

Grassroots Marketing showcases brelixi ® , an innovative new holistic wellness brand, has officially launched its line of nano cannabis-infused instant drink mixes. We speak with their founder and chief food scientist, Breanna Neff. brelixi draws on the power of its proprietary nano cannabis technology and better-for-you functional ingredients to offer consumers convenience, discretion, and unpara...

Grassroots Marketing speaks with Todd Friedman, Director of Strategic Partnerships of DAG – The Grow Facility Company about Cannabis Controlled Environment Agriculture (CEA) Facilities.   DAG – The Grow Facility Company is an industry leader in the development, design and construction of Controlled Environment Agriculture (CEA) facilities for the cannabis and food industries of North America. As a...

We discuss the concept of Community Cannabis with Chris Vining is the Co-Founder of The Goods , a dispensary in Somerville, MA.  The Goods dispensary in Somerville, Massachusetts actively participate in the communities we work and live in. From investing in the art, music, and culture in and around Davis Square to advocating for our neighbors by speaking out, standing up, and fighting the Good fi...

We discuss Bridging The Women's Leadership Gap In The Cannabis Industry with   Audra Horridge  vice president of technical solutions   at  Advanced Vapor Devices (AVD). Audra Horridge drives product development and innovation by using her extensive hardware knowledge to continuously improve all aspects of AVD hardware, from internal performance to design. Her skill at guiding and educating cli...

Grassroots Marketing welcomes Madison Shockley, Chief Executive Officer of Cadre and Founder of the Cannabis Equity Policy Council (CEPC). Cadre is a visionary social equity brand that actively advocates for equitable opportunities across the cannabis industry, offering exceptional cannabis products while uplifting marginalized communities.  Advertising Inquiries: https://redcircle.com/brands Priv...

Grassroots Marketing showcases Kush Queen and their Premier Luxury Lifestyle Cannabis with Olivia Alexander, the Founder and CEO of Kush Queen, a premier luxury lifestyle cannabis brand that launched in 2015. Renowned for providing quality, innovative cannabis wellness and lifestyle products, Olivia has become known as one of the industry’s top tastemakers, pioneering new areas of the space and cr...

We discuss Social Equity at Dispensary Level: Breaking Barriers and Achieving Success with Annu Khot, the founder and CEO of Socíale , an employee-owned business exclusively offering products from female and minority-owned operations. Socíale embodies Annu's vision of providing ownership opportunities to those disproportionately impacted by the War on Drugs. Her leadership has earned her a spo...