Grassroots Marketing

Grassroots Marketing chats with Andrew Osterman, Brand Director of OCB Rolling Papers and how OCB has Launched America’s Only Real Rice Cones. Inspired by nature, OCB Brown Rice Cones are made with sustainably sourced, responsibly harvested, GMO-free red rice fibers from France’s Camargue river delta and organic hemp grown by a co-op of farmers in Champagne, France, with paper made in our family-o...

Grassroots Marketing speaks with Max Rudsten, Chief Revenue Officer at POSIBL. We speak about their award-winning Mexican American owned craft cannabis brand is sustainably grown using state-of-the-art Smart Greenhouses powered by its parent company, POSIBL in Salinas, California. Plus, Preserving rare genetics: relationships with breeders, and special projects in the works to preserve rare geneti...

We hear from Marc Beginin and Steve Tegeder with Prodigy Processing Solutions, and they introduced the ProX, made to be s tainless steel safe., eliminates winterization, produces 100 lbs of biomass per hour. Plus we hear about their new partner to build the ProX, made in the USA.  Prodigy Processing Solutions is the industry leader in cannabis extraction equipment. Offering state-of-the-art engin...

We discuss Cannabis Market Research and Test Groups with with Lara Fordis, Founder of Fordis Consulting. Lara Fordis, founder of Fordis Consulting, is a renowned market research expert and consultant specializing in consumer insights and data-driven decision making. With over 20 years of experience in the field, Lara excels in designing and executing cost-effective solutions that enhance various a...

Grassroots Marketing welcomes Jack Grover, the founder and CEO of Grove Bags , a provider of cannabis packaging specifically tailored for the unique physiology of the plant to create the perfect climate for cannabis preservation. Since March 2016, the company, Grove Bags, continues its commitment to manufacturing its packaging solutions in the United States for the global cannabis market, and has...

Grassroots Marketing speaks with Isaac Bock, Managing Director and Head of Strategy for AlphaRoot and now the host of the Roots to Risk podcast. Isaac Bock is the Managing Director and Head of Strategy for AlphaRoot, a cannabis-based insurance company. Bock first joined Founder Shield in 2017 before taking over their newly created AlphaRoot department which is dedicated to changing outdated percep...

Grassroots Marketing speaks with Charlie Hoch, the Cofounder of EYCE . Eyce launched 10 years ago, not only launching a completely new product, it created a whole new product category (silicone smoking pipes). From day one, Eyce has been giving durability that rips to people, setting many milestones for the future of smoking and its culture. Eyce Molds' products are recognized throughout the w...

Sorcha O'Regan, assistant manager of Bud Bus and South Shore Buds in Marshfield, MA talks to Grassroots Marketing about bringing small town cannabis Delivery to bigger markets. Sorcha plays a crucial role in the business's success by overseeing various aspects of operations, leading a team of dedicated professionals, and driving the growth and profitability of retail establishments. Her pr...

Grassroots Marketing speaks with George Breiwa, a serial entrepreneur, prolific inventor, and the Founder of DynaVap , a company with the mission to make smoking history and produce the greatest dry herb vaporizers available. DynaVap has developed into one of the US's fastest-growing private businesses under George's direction. Early in his career, George served in the US Navy and worked o...

Grassroots Marketing speaks with Michael Tesse, Senior Vice President of Retail - National, at GoldLeaf. GOLDLEAF is currently the only cultivator growing organically in Florida. The founders of GOLDLEAF are respected industry experts who came together to create something the cannabis market has never seen with the GOLDLEAF Model that you can experience at their first retail store in Sebring, or t...

Grassroots Marketing welcomes Successful Canna-preneur, Author, Filmmaker, Advocate and Entrepreneur JM Balbuena . JM Balbuena is an author, filmmaker, advocate, and entrepreneur focused on empowering aspiring leaders in the rapidly growing legal cannabis space. JM’s debut book, The Successful Canna-preneur, does exactly this, while awarding JM with “Cannabis Educator of the Year” by the 2021 Las...

Grassroots Marketing speaks with Jonah Rapino, Director of Marketing at nuEra Illinois . We talk about how social impact and revenue are true partners and the experience of being a budtender and communicating with cancer patients and how it changed his perspective and approach. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Discussing Kelia Cannabis Beverages and the Mocktail Market as we speak with CEO Sarah Patel. She founded the cannabis beverage company in 2022. She got the idea after ceasing cannabis use during pregnancy after years of heavy use — which she often felt judged for. After she stopped breastfeeding, Patel began using cannabis again, and felt a sense of relief. Her anxiety dropped and she felt more r...

Hara Supply is a Manufacturer of Hundreds of Millions of Cannabis Cones and Combustibles Monthly, and we learn about their setup with their CEO Bryan Gerber. They produce for the market's largest entities, like Jeeter, Stizzy, OCB, and Zig-Zag. One of the largest pre-roll manufacturers in the world, with a 40,000 sq ft. warehouse and an office in Vegas with about 50 employees. They produce 100...

Fruit Slabs Flourishes with Cannabis Collaborations as we catch up with CEO Brandon Dorsky. Brandon’s spearheaded creative licensing transactions within the cannabis industry with top recording artists, music festivals, and content distributors and also developed successful counterfeit policing strategies for brands and product manufacturers, and other techniques to best navigate and survive in th...

We talk about Mello Cannabis , and creators of Mello Aroma Profiles©, Eugene and Tyler McCain. Mello is a ground-breaking approach to cannabis selection, is transforming the cannabis industry to provide health, happiness, and well-being to people everywhere. From their uncompromising cannabis products to their commitment to education and thought leadership, Mello is making better cannabis experien...

Omari Anderson originated Best Dirty Lemonade begins when he wanted to help his mother who was struggling with early onset Alzheimer’s and the debilitating effects of the disease. Omari understood the benefits of cannabis in his personal life and created Best Dirty Lemonade, a cannabis-infused premium non-carbonated drink, to try to bring comfort to his mother. He saw how it provided some much-nee...

Outside Lands Festival is Celebrating 5 Years of Culture, Community, and Cannabis and we speak with Lauren Carpenter, (Chief Executive Officer) and Dustin Moore (co-founder) at Embarc about what to expect. Outside Lands is happening August 11-13th at San Francisco's Golden Gate Park and is one of the most popular summer events for both music and culinary enthusiasts alike. The three-day festiv...

Brett Gelfand is the Co-Founder and Managing Partner at the cannabis-focused collections agency  CannaBiz Collects . He discusses Debt Collection in the Cannabis Industry. “Debt collection is an issue that has probably directly or indirectly affected everybody that has ever sold wholesale product in cannabis. So that can be anyone from licensed producers to cultivators wholesaling products to othe...

Pure Spectrum CBD Plays Ball with a Major League Baseball Team as we speak with their CEO Daniel Huerter. The Kansas City Royals are now one of the first MLB teams to officially partner with Pure Spectrum CBD. The new section of Kauffman Stadium isn’t just about cooling down. It’s also a new spot for Royals fans to learn about Dan Huerter’s Pure Spectrum CBD. Pure Spectrum will have ambassadors at...

Grassroots Marketing welcomes back Nohtal Partansky, the CEO of Sorting Robotics . We follow back up on his robot, Jiko, designed to bring a major boost to the cannabis manufacturing and co-packing companies able to afford ($125,000) or lease the device. “People see [pre-rolls] on dispensary shelves and think it’s ‘Albertson’s’ [grocery chain], where everything’s made in these massive factories, a...

Grassroots Marketing welcomes Trey Kavooras, the Founder of TPK Ceramics. TPK Ceramics is a manufacturer and distributor of ceramic vaporization hardware. Their products are designed to work with oils that are above 70% viscosity and are engineered with bio-compatibility and health in mind. Ceramic coils are porous and can heat viscous oils better, which results in more oil being vaporized and thi...

Grassroots Marketing speaks with Jamie Rosen, Founder & CEO of Dr. Dabber , makers of the coolest, most innovative vaporizers on earth.  Dr .  Dabber  has become popular with high-quality, innovative, and downright cool vaporizing products. Known for their top quality and durable vaporizers, Dr. Dabber is one of the most sought-after vaporizer brands in the market with years of reputation. Adv...

A great discussion on How Branding Is Much More Than Just Marketing with Andreas (“Dre”) Neumann, Jushi Holdings’ Chief Creative Director and GRAMMY® award winner. Dre is Chief Creative Director of Jushi Holdings, has been at the forefront of advertising, branding, entertainment and technology for the last three decades.  In addition to being a known and respected leader in the creative and techno...

Lift Conferences and Expos Expands Into The United States and we learn more from their Director of Marketing Lisa Petty. The  Lift Expo  has been a staple in the Canadian cannabis scene since 2016, bringing different aspects of the industry together for networking, education, and merry-making at their annual Toronto and Vancouver events.  The Expo has undergone several changes over the years, with...