Grassroots Marketing

Hans Dietterich with the Making Metrc Easy podcast speaks with Shai Ramsahai, President of Royal Queen Seeds . Established in 2007, Royal Queen Seeds (RQS) is a market leader at the forefront of the global cannabis genetics industry. Driven by an inherent passion for the plant, RQS meticulously tests each seed for germination, vigor, yield and both recreational and medical efficacy. This dedicatio...

Hans Dietterich from the Making Metrc Easy podcasts speaks with Matt Knobe l, the President at What's Your Treat . He has explained that he saw a market and started to talk to a lot of great people in the different candy companies before partnering with our first candy manufacturer, what became one partnership then became 4. They have now partnered with 5 candy companies all with a minimum of...

Hans Dietterich from the Making Metrc Easy podcast welcomes Jennifer Makris, MBA, and President of Cannabis Cash Advisors. Jennifer brings over twenty years of experience in sales, transportation and logistics, and consulting. Over the last decade, she has specialized in secure cash management solutions for banks, credit unions, traditional retail, and high-risk industries. She has built a network...

Sean Kelly speaks with Suresh Khanna, a former tech industry executive with an impressive tenure at Google, has now embarked on an exhilarating journey into the cannabis space, where he envisions vast opportunities similar to the dot-com bubble, which proliferated available venture capital and market valuations. Suresh has  recently taken on the position of President and COO  at  Treez , the leadi...

Discussing Blue 42 Organics, CTE, Cannabis and The Georgia Hemp Crop with Henry Ostaszewski with Blue 42 Organics & Blue 42 Market, and the Co-founder of Creative Soul. Henry and Joe Ostaszewski played football for many years, ultimately competing at the highest levels in college football and the NFL. Despite all the victories, the glory, and the memories, competition at this level comes at a...

Grassroots Marketing spotlights Storz and Bickel and the Venty, Made with German Engineering with Jurgen Bickel, the Co-founder of Storz and Bickel. We discuss with Jurgen about Venty, the new dry-herb vape they have announced, plus the significant new features on the Venty, compared to their previous products. We also discuss the new recreational cannabis market in Germany. Advertising Inquiries:...

Grassroots Marketing spotlights the Struggles of a Social Equity Cannabis Startup with Jeff Similien, CEO of Lowkey Dispensary.  Lowkey Dispensary recently filed a lawsuit against a former business partner whom they claim allegedly conducted business in a fashion that caused corruption and embezzlement.  Lowkey proudly stocks Method Man’s brand, TICAL, and introduces  Neighborhood Strains  an exc...

We discuss Cannabis Transportation, Home Delivery and Security Measures with Talaria Transportation CEO Ari Raptis. Ari is the founder and visionary behind Talaria. He is a serial entrepreneur with over 15 years in logistics and business management leading the company with a wide range of real-world experience. With a specialized focus in secure logistics, his business background and leadership sk...

We hear the story of Zen Cannabis Special Projects Manager Evan Senn and her story transitioning from her background in Art and Design to managing Special Projects for Zen Cannabis. We also hear about Zen Cannabis' Innovative Chocolate Line: Elevating Indulgence and offer products to give a relaxing journey to inner bliss. Evan is a writer, editor and professor who splits her time between Sout...

Grassroots Marketing discusses changing the Perception of Cannabis and Plant Medicine with David Kooi, CEO and co-founder at Jointly. We discuss the possibilities of imagining a new perception of normalizing cannabis into plant medicine or plant wellness to the mainstream. We also compare and contrast the same scenario with psychedelics. We also learn about "Spark", the world's first A...

We discuss the Netaleaf Spyder and The Future of Cannabis Cultivation with the CEO of Neatleaf, Elmar Mair. The Neatleaf Spyder is a first-of-its-kind autonomous robotic platform that exceeds the capabilities of the human eye or any static sensor, generating millions of data points every day and translating these into simple and actionable insights, bringing the latest advances in machine learning...

Grassroots Marketing talks to the creators of Zen Leaf Roller, Bill Beauclair and John Allen. The Zen Leaf Rolling Tool provides a unique opportunity for individuals who are new to hand-rolling cigarettes and seek a discreet, personal journey of self-improvement encompassing mental, physical, and spiritual growth. With this tool in hand, beginners can embark on a transformative process that extend...

Grassroots Marketing speaks with Leili Fatehi (One of the chief architects of Minnesota’s cannabis legalization policy) and Laura Moon-Ginsburg, Partners and Principals of Blunt Strategies. Leili Fatehi’s multidisciplinary background has established her as a leading innovative and effective strategist at the nexus of politics, policy and industry development. Her adept understanding of legal and r...

We're excited to introduce FlyWheel™, a groundbreaking technology solution from 240L Holdings designed to synchronize the cannabis supply chain from seed to sale. This free platform for our top retail partners leverages the power of data capture to streamline inventory management, improve sell-through rates, and optimize auto-replenishment, all while protecting your data. FlyWheel™ uses real-t...

Michael Brosgart is a cannabis industry veteran with a background in finance, consumer goods, real estate, and global capital introduction. As COO of AVD, he oversees the high-level operations of each department while promoting a strong company culture and advocating for the democratization of the cannabis plant. Michael has significant experience building and scaling businesses. His oversight ens...

A marketing expert with over 25 years of sales and marketing experience, Gabrie has launched over 10 cannabis brands and has worked as both an owner and executive with Dispensary teams. Her expertise in brands and marketing led her to develop Monarch Data Systems and managed services to help dispensaries maximize revenue. Capitalizing on our team of experts to help create the most efficient and pr...

Jack is the founder and Chief Executive Officer for Mosaic, a company that is redefining the digital user experience for dispensary customers. Jack also serves as a Board Director for Wedge who is transforming the digital interview process as well as Board Director for the Freedom Educational Foundation which is a nonprofit charity providing educational support for young students in deprived commu...

For any coverage of New York’s cannabis market, including the latest news and industry trends, available to provide insider, boots-on-the-ground commentary is CEO Nicolas Guarino (graduate of NYC’s Baruch College, now based in Albany) of Naturae, currently one of only six cannabis companies licensed in New York State for all supply chain activities. As a GMP-certified 100% New York company working...

Cameron Clarke is the Co-Founder and CEO of the California cannabis manufacturer. Sunderstorm is the parent company of Kanha gummies, Wind vapes, Nano5 oral sprays, and the Solara brand of flowers. He is a serial entrepreneur with a track record of transforming technical innovation into high-impact applications. The company has built a manufacturing facility and will launch its edibles into the Th...

Jesse Channon joined The Cannabist Company in December 2019 as Chief Growth Officer. Jesse is an accomplished leader with over a decade of experience in digital marketing, consumer targeting, grassroots campaigns, and social media, having advised and worked with some of the largest brands and agencies in the world, including Microsoft, AT&T, Honda, Starbucks, NBC, Red Bull and more. A member o...

Kim Sanchez Rael  is a passionate business leader, a startup veteran, and an investor in innovation. She has extensive experience as an operating executive and as a venture capitalist, focusing on early-stage investments in technology companies. Rael is currently the President and CEO of SRE Wellness, Inc. (dba Azuca). Rael has an extensive background in both startup and Fortune 50 Companies. Befo...

Grassroots Marketing learns How The Cannabruhz Are Cultivating Financial Growth in the Cannabis Community. Their mission is to empower individuals with the knowledge and tools they need to navigate the intricate financial terrain of cannabis, all while championing the progress of the cannabis community and its underrepresented minorities. We speak with Jerell Duncan who emobodies the heart and sou...

LeafLink Offers Some Holiday Sales Guidance by way of their comprehensive Holiday Sales Guide . We get the details from LeafLink strategist Ben Burstein.  Designed to help cannabis retailers, brands, and distributors boost their holiday sales, our guide provides actionable insights and data-driven recommendations to make your holiday season a success. Ben Burstein is LeafLink’s Strategist, helpin...

Grassroots Marketing revisits The Goods and their Community Based Cannabis Culture 1 Year Later as we welcome back Chris Vining, the Co-Founder of The Goods, a dispensary in Somerville, MA.. The Goods dispensary Somerville actively participates in the communities we work and live in. From investing in the art, music, and culture in and around Davis Square to advocating for neighbors by speaking ou...

Grassroots Marketing discusses Cannabis Compliance Prevention With Air-sampling and Molecular Testing with Rachel Reboulet, the VP of Commercial Operations at AirAnswers, Inc. AirAnswers® is responsible for the only commercial air-sampling technology that has the capability of detecting pathogens that can harm cannabis crops, affect crop yield, and prevent compliance with state testing requirement...