Grassroots Marketing

The cannabis industry has seen tremendous growth and innovation over the past decade, with a plethora of products hitting the market to cater to consumers' diverse needs. However, one area that hasn't seen as much innovation as others is the edibles sector—that is, until now. A recent episode of Grassroots Marketing on CannabisRadio.com has given us insights into a new player in the space:...

In a revealing discussion between Grassroots Marketing and Marc Rodriguez from Greenleaf Payroll and Business Solutions, we unearth key insights into how businesses within the sector can optimize their operations. The cannabis industry is rapidly transforming, and with that transformation comes a need for specialized business services that cater to its distinctive challenges. Greenleaf Payroll and...

Kevin Hart, founder and CEO of Green Check Verified, discusses the challenges and solutions in providing financial services to the cannabis industry. He highlights the exclusive partnership with Brinks for cash logistics and the importance of legitimizing the industry. Access to capital remains a key concern for the cannabis industry, but Hart sees a rationalization and better visibility into oper...

The cannabis industry is witnessing a remarkable era of innovation, particularly in the realm of post-harvest technology. Daron Babin of CannabisRadio.com sat down with Lance Lambert from Grove Bags at the Benzinga Cannabis Conference in South Florida, unraveling how the latest advancements are revolutionizing cannabis storage and curing. Tapping into the wealth of knowledge shared during this ins...

Aaron Nosbisch, co-founder of BREZ, discusses the success of his company's microdose cannabis and mushroom beverage. In just eleven months, BREZ has generated $5 million in revenue and is on track to reach $20 million by 2024. The beverage, which contains THC and nano-emulsified lion's mane mushrooms, provides a fast-acting and enjoyable experience. BREZ primarily sells directly to consume...

The Benzinga Cannabis Capital Conference, renowned for its networking-centered approach, provided a hotbed for industry leaders to converge, with an intent focus on striking deals and fostering relationships. This conference stands as a testament to the evolved professionalism within the cannabis industry. The spirited engagement at this event shows an ecosystem brimming with entrepreneurs and bus...

From the sun-soaked ambiance of the Benzinga Cannabis Capital Conference CannabisRadio.com brings us another stimulating episode of Grassroots Marketing. In the spotlight is Lucas Jarzem and the innovative cost-saving solutions his companies offer to the cannabis industry. This thought leadership article delves into themes around economic sustainability, the secondary equipment market, and the val...

The cannabis industry continues to burgeon, shaking off old stigmas and embracing a new era of sophistication and business acumen. The Benzinga Capital Conference, a staple event in the industry's calendar, brings together entrepreneurs, investors, and thought leaders to discuss the future of cannabis. In this episode of Grassroots Marketing on CannabisRadio.com, we get a front-row seat to the...

Chris Piazza, CEO of CannaDevices, joins us to discuss the growth and expansion of their American-made glass accessories in the cannabis industry. They now offer a wide range of branded products, including grinders, trays, batteries, and more. Piazza highlights their ability to create custom products for different cannabis brands, tailoring accessories to match their product lines. With over 700 d...

In this episode, we speak with Kyle Sherman, the founder and CEO of Flowhub, a leading cannabis retail management platform. They discuss Flowhub's new integration with Biotrack, expanding their national coverage to 36 markets. Kyle explains how their new platform, Flowhub Maui, is revolutionizing the dispensary experience by streamlining operations and improving customer service. They also tou...

The recent discussion at the Benzinga Cannabis Capital Conference unveiled some exciting developments in the cannabis industry. With the presence of industry leaders such as Matt Hawkins, founder and managing partner of Entourage Effect Capital, the conversation shone a light on the future of cannabis investments, the impact of legal shifts, and the globalization of cannabis commerce. Entourage Ef...

The burgeoning cannabis industry is rapidly evolving, with an increasing focus on consumer safety and product quality. A recent discussion at the Benzinga Cannabis Capital Conference 2024 highlighted the strides VIST Labs is making in this space. With a commitment to delivering healthcare and pharmaceutical-grade decontamination and testing services, VIST Labs is setting a precedent for clean cann...

In this episode, we are joined by Jillian DeHerrera, the Director of Sales at Würk, a cannabis-specific payroll and HR management system. They discuss the company's growth and success in the industry, as well as their focus on compliance and banking partnerships. They also touch on the upcoming changes in tax laws and how Würk is prepared to help their clients navigate these changes. With thei...

In this episode we welcome back Arthur de Cordova, CEO of Ziel, to discuss the company's presence in the German cannabis market. We explore the differences between the medical market in Europe and the recreational market in the United States, emphasizing the importance of quality and regulatory compliance. We also touch on the potential role of the FDA in safeguarding quality in the US cannabi...

Joseph Zahaitis, President of Bankcard International Group, discusses the payment solutions his company offers to the cannabis industry. With over a decade of experience in cannabis payments, Zahaitis explains how his company helps businesses navigate the challenges of cashless transactions and compliance. He also addresses the potential impact of DHS rescheduling on tax implications for cannabis...

Join Jeffrey Trappe, Director of Operations at Planet 13 Holdings, as he discusses the opening of their cannabis consumption lounge, Cannabition, in Las Vegas. He shares the positive response they've received and the unique experiences they offer, such as a cannabis museum and partnerships with local restaurants. Trappe also talks about Planet 13's expansion into Florida through the acquis...

Grassroots Marketing speaks with Markel Bababekov, Founder of The Herbal Care . He talk about his  transition from the legacy cannabis market to legal operations, emphasizing quality and safety. He addresses financial burdens and limited profit margins in the regulated cannabis industry, focusing on supporting legal dispensaries for consumer safety. Markel navigates New York's cannabis landsca...

Grassroots Marketing speaks with Whitney Conroy (Chief Commercial Officer) and Alisha Holloway, PhD, Chief Scientific Officer at Phylos. We discuss a collaboration with People Science on recently announced groundbreaking findings from an IRB-approved, double-blind clinical study. This study throws light on the effects of the rare cannabinoid tetrahydrocannabivarin (THCV), particularly highlighting...

Grassroots Marketing speaks with Claudia Post, Founder and CEO of MOST Consulting Group and Scarlet Express . Claudia highlights her background in transportation logistics. She emphasizes a focus on assisting businesses in cannabis transportation services, regardless of scale, offering consultation or partnership opportunities. They delve into Scarlett Express's services, showcasing expertise...

Grassroots Marketing speaks with Rob Metcalf, Vice President of IT Infrastructure at compli about the importance of compliance and regulatory solutions for businesses in the cannabis industry. They emphasized the need for tailored compliance solutions, expertise in guiding businesses through the process of implementing critical technologies, and ongoing support to ensure profitability. They also d...

Grassroots Marketing welcomes Cameron Gallacher, the CEO and Co-Founder of Latched , the world's premier agency dedicated to elevating cannabis businesses through innovative strategies. With a specialization in Search Engine Optimization (SEO) for Cannabis, Hemp, and CBD companies in both Canada and the United States, Latched has become a trailblazer in the industry under Cameron's visiona...

Grassroots Marketing delves into the exciting partnership between Hi Seltzer , a rapidly growing THC-infused beverage company, and the Professional Pickleball Association (PPA) tour. In this exclusive interview, CEO and Founder Lou Police shares insights into Hi Seltzer's innovative approach to crafting a zero calorie, zero sugar, and zero alcohol hemp-infused Seltzer. The beverage, utilizing...

Grassroots Marketing catches back up with Bryan Gerber, the founder & CEO of HARA Supply, the largest manufacturer of cannabis cones and combustibles in the world, producing 100 million + cones monthly for the market's largest entities, like Jeeter, Stizzy, OCB, and Zig-Zag. They own and operate 14 facilities with over 2,000 employees. Bryan is also the founder & CEO of four-time inc....

Grassroots Marketing welcomes back Benjamin Meggs, a seasoned executive leader with over fifteen years of experience, notably shaping businesses within the highly regulated Texas oil and gas industry. As the CEO of Bayou City Hemp + 8th Wonder, Ben has masterfully steered the company's transformation from a small extraction operation to a multimillion-dollar, vertically integrated hemp manufac...

We learn about Oneness , the product line that intersects with Science, Spiritual Medicine and Full Spectrum Hemp. We hear from with Dr. Neha Raje (CEO) and President Alexander McLain (President) with Oneness. Oneness is a private corporation founded in 2020. It is headquartered in Gainesville, FL with offices in Nashville and Los Angeles. The company plans to roll out additional lifestyle product...