Grassroots Marketing

We talk about Cannabis Sustainability in California with A Golden State with Nishant Reddy, Co-Founder of Satya Capital and A Golden State. Nishant Reddy drew on his decade of experience in investment banking and private equity on Wall Street to build a cannabis company from the ground up that would practice the business and social principles he most admired in other companies. He created Satya Ca...

Chinese Medicine and Master Herbalist Crosses Over to Cannabis and CBD as we hear from   Dr. Jenelle Kim , Founder and Formulator of  JBK Wellness Labs .. Dr. Kim is likely the formulator behind some of the brands that you love! Dr. Kim is a doctor of Chinese medicine and master herbalist, she studied alongside some of the most profound doctors in Asia. Her proprietary formulations have been passe...

Hear about Excelsior's Cannabis Control Program Helping Identify Employer Needs as we learn from Gretchen Schmidt, Faculty Program Director Criminal Justice and Cannabis Control at Excelsior University. Gretchen is an attorney who is well-versed in the regulatory side of the cannabis industry. Consulting with industry experts, she helped to build the curriculum for Excelsior's Cannabis Con...

We learn the latest findings on When Consumers Choose Cannabis and CBD with Carmen Brace, Chief Data Evangelist, Aclara. Aclara Research, an emerging cannabis and wellness trends consulting firm, released the results of a year-long study examining cannabis and CBD usage habits among consumers. The company partnered with Ipsos, a global research and polling company to deliver a syndicated segmentat...

Grassroots Marketing speaks with Amber Craig, Chief Merchandising Officer at FOUR20 and how they are Approaching Cannabis in a Socially Responsible Manner. Amber Craig has over 20 years of experience in the media and journalism industry. Prior to working at FOUR20, Amber ran a marketing company, working with over 100 companies on brand strategy. She has worked extensively in real estate and is a C...

Learn about Esports Athletes Using CBD for Joint and Muscle Pain as we speak with John Vuckovich, co-founder of AmourCBD. Many Esports athletes tend to experience back pain, tennis elbow, muscle weakness, and stress.  4 out of every 10  esports athletes complain about joint and muscle pain. 3 out of every 10 athletes also report back pain.  AmourCBD was one of the first CBD companies to get FDA re...

Grassroots Marketing speaks with Jane (CEO) and David Sandelman (CMO) of Cannatrol, the disruptive innovator in precision cannabis drying and curing systems about their new patent. “Cannatrol’s patented technology takes the guesswork out of cannabis drying and curing to the benefit of growers, processors and end-users,” said David Sandelman, Chief Engineer at Cannatrol and a serial technology inno...

Cannabis Pardons Expungement Panel From The 5th Annual Cannabis Opportunities Conference’s 3rd Annual Black Cannabis Week powered by the Diasporic Alliance for Cannabis Opportunities. Governor Tom Wolf and Lieutenant Governor John Fetterman recently announced a deadline of September 30, 2022 for those applying for a pardon for a select minor, non-violent marijuana criminal conviction as part of a...

Cannabis Policy Forum from The 5th Annual Cannabis Opportunities Conference’s 3rd Annual Black Cannabis Week powered by the Diasporic Alliance for Cannabis Opportunities. A panel of prominent political leaders present our Cannabis Policy Forum, where they discuss ending cannabis prohibition at the State and Federal level and the prioritization of Social Equity and Expungement.  Scheduled Panelists...

We speak with the author of Don't Let It Smoke You: How to Create a Nontoxic Relationship with Cannabis, Tarris Batiste. Tarris Batiste explains: "I'm originally from Irvine, California but I was born and bred in Cartersville, Georgia. My life has always revolved around sports. However, throughout my journey I always knew I wanted more. Shortly after my professional football career end...

The Bubby in Bubby’s Finest Cannabis Revealed as we speak with Founder of Bubby’s Finest Cannabis . Bubby’s Finest: A lifestyle cannabis brand founded by Adam Zats in 2019. The brand was inspired by Adams’ mother, Helene, who recently passed away from lung cancer. In Helene’s last few months of life, she took to cannabis to help relieve her pain associated with the grueling radiation and chemo tre...

Lorenzo was a business analyst for Fortune 100 corporations, is now Co-founder & Director at a mental health facility, and VP of a vocational college. He’s a phenomenal thought leader within the black community and across all demographics of the region.  He’s driven by his sincere focus on the dire state of Camden, NJ, and works to improve the lives of those living there, who he says are dear...

Chase Hudson as a founder and CEO of HempLucid, with over 2000 stores in the USA. Hemplucid is dedicated to providing lucid information and products to help people understand and experience the benefits of the hemp plant in their lives. Chase has become intimately familiar with psychedelic therapy and has offered ketamine therapy through the insurance plan of his many employees. He co-produced Lam...

With softgels leading the way in popularity amongst consumers, pharmaceutical and nutritional supplement industries look for education, proven market performance, custom formulations, and competitive pricing from manufacturers. Vantage Hemp Co., a pharmaceutical-grade CBD producer and manufacturer, adds softgel capabilities to its expanding portfolio that already consists of tinctures, capsules, t...

Grassroots Marketing showcases St John Brewers, the makers of Cool Out Delta 8 Infused Sparkling Seltzer. Delta-8 infused beverages are debuting across the country as D8, a cannabinoid that exists naturally in hemp, increases in popularity. Long time beverage industry professionals are staying ahead of this trend with Cool Out Delta 8 infused sparkling seltzer.   From the founders of St. John Brew...

We talk about Cannabis Home Furnishings with Flowers of Pot with Adrienne Uthe (CEO and Founder) and Eric Burleigh (Co-Owner). Flowers of Pot  has reshaped the home furnishing space with cannabis potted plants. This women-led business creates opportunities for gift giving that allows you to send statement pieces for family and friends. The company’s line of potted silk cannabis plants is designed...

Will California Explore Interstate Commerce for Cannabis? We ask that to Jigar Patel, Co-Founder and CEO of NorCal Cannabis Company. Jigar Patel, Co-Founder and Co-CEO of NorCal Cannabis, was drawn to the cannabis industry by his love for the plant and its limitless potential over 20 years ago, and has since become a key player in California’s explosive legal market. In leveraging his extensive kn...

Grassroots Marketing showcases California Cannabis Flower Testing with Myron Ronay, Co-founder and CEO of BelCosta Labs.  Myron Ronay is the Co-founder and CEO of BelCosta Labs. Myron founded the lab in 2017, with the mission of providing the highest quality, dependable, and timely cannabis testing and analytical services. He has played a vital role in implementing the lab's testing methodolog...

How Cannabis Complements The Meditative Practice of Yoga as we hear from Hanna Brand, Co-Founder at Autumn Brands.  Hanna Brand is CSO, who serves as the face of Autumn Days, a hybrid of a customer appreciation and education event that is typically held at a dispensary, where she shares her vast knowledge on the specifics of cannabis and general agriculture. On the farm, Hanna oversees the 20-pers...

Lantern, a leading on-demand cannabis e-commerce marketplace and home delivery platform, who as of today has officially launched its fifth social equity incubator program, The New York Cannabis Project. Akele Parnell, Head of Equity Partnerships at Lantern fills us in.  This incubator provides New York’s social equity entrepreneurs with the skills, knowledge, and resources needed to succeed and be...

How CBD Can Enhance Your Fitness Routine with Amanda Goetz, Co-Founder and CEO of House of Wise and Ariel Belgrave, Health Coach, CEO, Gym Hooky, and ACE Trainer.  They discuss how CBD may be the ingredient your fitness routine needs, to push through physical boundaries, shorten recovery times, and amp up energy levels. Amanda Goetz is the Founder & CEO of House of Wise, the CBD and personal w...

We learn about Rokin and Their Advanced Vaping Products for Oil and Concentrates with their CEO Daryl Bauer on Grassroots Marketing.  With nuclear engineer Alex Bauer, at the helm of product development, Rokin maintains its position at the forefront of vaping technology. The Rokin Dial is not only the newest and most advanced addition to the Rokin oil vaporizer line, but also the most advanced por...

Outlaw Country Singer-Songwriter Beau Nair Gets BEAUDACIOUS as we speak with Beau about his sophomore album BEAUDACIOUS.  After years on the road crisscrossing the United States playing Honky Tonks, saloons, pool halls, and trailer parks alike, prolific outlaw country singer-songwriter Beau Nair recently released his debut album Truth Or Nair and is following up with his sophomore album BEAUDACIOU...

Desert Harvest Studies Using Aloe Vera To Treat Interstitial Cystitis. CEO Heather Florio first discovered the connection between IC and aloe vera and fills us in. Upwards of 8 million women suffer from interstitial cystitis (IC), a chronic bladder condition that can be extremely painful and debilitating and is typically treated with one prescription medication that not only provides little relief...

Extract Labs Earns USDA Organic Inspection and Leaping Bunny Certification. We learn about the honorable distinction with Craig Henderson, CEO and founder of Extract Labs.  Extract Labs, a leading full-service CBD extraction laboratory and retailer, today announced that the company not only passed the rigorous USDA Organic Inspection but also received the prestigious Leaping Bunny Certification, w...