Grassroots Marketing

Jai Kensey fills us in on the latest with the Good Green Grant program - a social equity initiative providing unrestricted funding to 501(c)3 nonprofits. The program is focused on creating opportunity and change in three key areas: education, employment, and expungement. The program is accepting new grant applications until Friday, August 19, 2022. The Good Green Grant program was started in 2021...

Melanie Kossan joins us on Grassroots Marketing to tell us about Stillwater Hemp, a Montana-based Organic health and CBD company. A lifelong entrepreneur and natural healthcare advocate, Melanie initially launched Stillwater Hemp to provide safe, 100% organic hemp products to her family and friends. When she first began working with CBD, people in her area either didn’t know what it was, or they h...

AB Lighting introduces us to their new line of LED Lights with Lower Wattages, a Full Spectrum and Continuous Run Times in the AB330 and AB660. Made for commercial vegetable growers, the AB330 and AB660 grow lights optimize power consumption for new greenhouse environments and as a 1:1 HPS replacement for greenhouse environments. Traditionally, greenhouses that are run on generated power need to b...

Grassroots Marketing sits down with Rhett Jordan, Co-Founder and Chief Operations Officer of Native Roots and Greatest Hits Cannabis Co. Rhett Jordan brings an elite level of vertical cannabis industry expertise rarely seen in the field to his role as Chief Operations Officer at Greatest Hits. With years of pioneering leadership experience in nearly all aspects of cannabis, Rhett has been able to...

Discussion of Proactive Video Monitoring for Cannabis Growers and Dispensaries as Grassroots Marketing speaks with Justin Wilmas, President of Netwatch North America.  With the number of dispensaries on the rise nationwide, it's more critical than ever for cannabis businesses to be sufficiently protected, and Proactive Video Monitoring (PVM) is a solution to this concern in more ways than one....

Grassroots Marketing discusses Empowering Women through Sexual Wellness with Felicia Hershenhorn, the Founder of Runi Inc. Runi is Felicia’s newest and most personal endeavor. Felicia set out to empower women through sexual wellness. Runi is an intimate wellness company that celebrates pleasure as an essential component of human sexuality fundamental to overall health and wellbeing. Runi empowers...

Curio Wellness Combines Medical Cannabis with Trusted Healthcare. We learn more about this vertically integrated medical cannabis company and trusted healthcare partner with CEO Michael Bronfein. The Parent Company, a leading consumer-focused California cannabis company, announced today it has entered into an exclusive brand licensing and cultivation and production agreement with Curio Wellness to...

Discussion of Cannabis-focused AI and the Jiko Automated Pre-roll Infusion Robot with serial entrepreneur Nohtal Partansky, Co-Founder and CEO of Sorting Robotics. Nohtal is also the Co-Founder and CEO of Rise Co-Packing, the premier automation-first co-packer for trimming, pre-rolls, & turn-key cannabis brand needs, and Inventor of Jiko Joints, the first robotically infused badder cannabis pr...

Grassroots Marketing welcomes aboard Brian Geddes, the Vice President of Sales at Jane Technologies, the leading cannabis eCommerce platform. Brian is a lifelong advocate for the plant and its unlimited potential to heal patients and enrich lives, and he believes that facilitating access to cannabis via technology is an efficient way to effect positive change.  Brian leans on his experience in fin...

Grassroots Marketing discusses the Future Of Cannabis Sales And Marketing with Petalfast CEO Jason Vegotsky. Petalfast Inc ., a first-of-its-kind full spectrum sales and marketing agency for the cannabis industry. Petalfast helps cannabis brands achieve rapid growth via its go-to-market accelerator program in California, and through agency services available to brands nationally. Recently, they an...

Grassroots Marketing welcomes Jake "The Snake" Fraczek, a cannabis enthusiast and the Author of “The Waiting Room” & “Quicksand” as well as the Host of the Damaged Goods Podcast. Jake Fraczek is a Best-selling author, Damaged Goods podcast host and musician. Jake has released his newest book, a hilarious collection of essays titled WAITING ROOM, which is the follow-up to his first book...

Serving Underserved Markets and Underrepresented Communities is the commitment CLEO has made. We learn more from the founders, Andrea Berrios and Spencer Perron. CLEO is a line of Delta-8 and CBD gummies with a focus on solving the unpredictable dosing of some edible CBD and Delta-8 products. (More on their line of products HERE ) The brand lives at the intersection of what the ever-conscious cons...

Grassroots Marketing discusses Cannabis industry skills education with Kurt Kaufmann, Founder & CEO of Seed Talent.  Seed Talent,  a community-based knowledge platform that supports the education and advancement of cannabis industry professionals. Seed Talent has largely been flying under the radar while commanding market share in major East Coast markets and expanding west. The platform has c...

Grassroots Marketing discusses cold-pressed CBD products with Jonny Alberto, one of the co-founders of The Good Level. British brand The Good Level offers high quality, full spectrum CBD oils, balms and jellies all made with UK-grown hemp. Born of the founders’ frustration in trying to find consistently high-quality CBD products for themselves, The Good Level’s range of cold-pressed CBD products o...

Grassroots Marketing showcases BESO Wellness with Celebrity Massage Therapist and former NBA Wife Megan Blackwell. Created by massage therapist and former NBA wife, Megan Blackwell, whose celebrity clientele includes some of the most active professional athletes on the sports scene and celebrities in the entertainment industry suffering from chronic pain, the much-talked about CBD-powered BESO Wel...

Hydroponics, Pheno Hunting and The Living Soil Room with David Miller and Erich Maelzer, Co-Founders of FlowGardens. David Miller and Erich Maelzer, Co-Founders of FlowGardens, are changing people's minds about cannabis by educating them about the health benefits of the entire cannabinoid spectrum. They've been in this industry for 25 years. Their East Tennessee indoor R&D center, helm...

Streamlining the Cannabis Business License Application Process with with Jordan Smith, Chief Operations Officer of Cognitive Harmony Technologies. Cognitive Harmony Technologies, recently launched a new platform that streamlines the cannabis business license application process, making it as simple as filing taxes online. The digital application is now available for New Jersey applicants and for N...

Grassroots Marketing learns about Texas' Premier Cannabis Brand RESTART CBD with CEO Shayda Torabi.  Shayda Torabi is the Co-Founder and CEO of RESTART CBD, Texas' premier cannabis brand. In addition to founding RESTART CBD with her two sisters in 2018, she is also the host of popular cannabis and marketing podcast To Be Blunt, where she interviews leading brands and marketers on their str...

Grassroots Marketing discusses how How Botani Gummed Wrappers Take Blunt Rolling Next Level with Managing Director Alex Boone. Until now, single-use foil packaging has been the go-to solution for blunt wraps. Without it, most blunt wraps will dry out. (Or so, you would think…) But what if you could get rid of the foil? What if cannabis brands could provide blunt wraps that were gummed, and/or in a...

Grassroots Marketing looks into Automated BHO and Ethanol Cannabis Extraction Solutions with Jack Naito from Luna Technologies Jack Naito is founder and president of Luna Technologies, which makes closed-loop extraction equipment for cannabis with a focus on butane hash oil (BHO). The BHO process helps maintain a full spectrum experience in finished products from edibles, concentrates, to live-res...

We learn about Hemper and Their Flavor-Infused and Disposable Quick Hitter, their Hemper monthly subscription boxes and more with CMO Angel Ferrer.  The Quick Hitter is the first official Hemper product that is able to be sold in convenience stores and will undoubtedly increase awareness and exposure of the Hemper brand to a new customer base. Hemper has seen significant growth in recent months, w...

Cannabis Brand RR Brothers Inspired By Candy Confections as we learn the backstory from Roberto Laposse, CEO of RR Brothers.  They recently expanded their product line to the Arizona market. RR Brothers THC-infused gummies are now available in twelve different flavors for recreational and medical purchase at Sticky Saguaro, The Mint, Ponderosa, and Oasis dispensaries throughout Arizona.  Establish...

Grassroots Marketing examines the Weedsies Approach to Selling CBD, Hemp, and Cannabis with their CEO and Founder, Henry Calix.  Vendors that partner with Weedsies can get an experience similar to eBay while users go through an Amazon experience. Weedsies allow vendors to sell their products and get a broader reach to find their target audience. Through Weedsies, vendors are protected and ensured...

Grassroots Marketing highlights Nuvata and Their Live Resin Disposable Vaporizers with Andy Singh, founder and CEO of Nuvata.  Live resin is a cannabis concentrate that’s extracted from fresh, frozen cannabis plants, preserving its sensitive cannabinoids and proteins. But when it comes to marketing and branding, there is a lot of misleading terminology in the concentrates market and the products j...

Grasroots Marketing speaks with Tanya Griffin, founder of CBD-infused sexual wellness line, oOYes! specializing in CBG + CBD infused sex products.  With a focus on women's and family health, her journey started in 1995 with her stores, Kangaroo Kids, where, as a lactation consultant, she helped families with breastfeeding and parenting needs. As her kids grew, her attention turned in 2011 to p...