Got Marketing?

Coach is another word that the gurus have tainted with their shady tactics and self-serving messaging. They are s elling hot garbage and diluting the value of genuine, qualified coaches who are invested in empowering people to make meaningful changes.  If you want to work with a coach, there are key signs you should look out for to ensure you aren't just setting your money on fire.  That...

Got Marketing? Mixtape, Volume 1, is a compilation of the three most downloaded episodes of 2023. Hear from  Kate Merryweather about why LinkedIn is the new Instagram. Kate shares common myths about LinkedIn, things we need to stop doing on LinkedIn and actionable bits of advice for using the platform. Next, Mia talks marketing strategy with Ashley Draeger, and they discuss how many stra...

There is a lot more to getting your product onto the shelves of the local Woolworths or Coles than you might think. It's an extremely competitive environment, a nd getting ranged is only the start. The guest on today's episode is a very special one, as she is one of the very few people to have ever successfully pitched the Got Marketing? podcast.  That guest is T anya Boots, a seasoned e...

If you've never done it before, working with a production company can be a daunting and a difficult thing. They speak another language, there's a lot of jargon to learn and a lot of misunderstandings about what really goes into creating fabulous video content.     As a lot of our listeners are planning campaigns, Today are going to discuss all things pre-production, production, and post...

Humans are inherently social creatures. Our desire for connection, community and belonging is hardwired into us on a physiological level, and through a marketing lens, it's really important to understand that the psychological phenomenon influences our purchasing decisions. If we're weighing out whether to buy a product or service, we naturally want to hear about other people's experiences. Did it...

As a small business in an oversaturated digital world, it is so important to create your own stand-out visuals to cut through the noise.  Whether it is images, graphics, or videos, all of the pieces play into our visual storytelling, and that is why today I've invited Sandra Chau on to this episode. Sandra is a creative director and a stylist. Sandra has directed and styled campaigns for luxu...

This episode is part two of my chat with Melissa Packham, a fellow FMCG-escapee. In this episode, we chat about packaging, channels and tactics for marketing FMCG, customer segments and the implications on FMCG of the explosion of e-commerce brands. Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business . She empowers brand owners to make their impact with consci...

We talk a lot about online business on this show, because that's what I do now, but I actually spent the first decade of my career in fast moving consumer goods brands like Black Swan Dips, Kraft and Bic. Recently, I have noticed that a lot of brand managers of these FMCG are joining our online programs, so it was probably about time to do an episode about it. I have invited my fellow FMCG-escapee...

Marketers are fantastic at convincing you that you need marketing, so business owners launch a business and dive straight in. However, the fastest way to go bust is when you grow too quickly without the suitable systems in place. Your marketing is only as effective as your systems. That is why I invited Nicole Smith, a lover of everything system design, to the Got Marketing? podcast for a chat. Ni...

You've heard me say that I'm a very intuitive marketer, but I am also a fully-fledged marketing data nerd. How do we know when to listen to our intuition, and when to listen to the data? Today, I am tackling this question with Laetitia Andrac, a former senior executive strategist and founder of Essential Shift. Laetitia is a beloved Campaign Classroom grad who defines herself as a busine...

Behind every successful business woman is a right hand wing-woman. Melissa Browne has Lawsie, Sheree Rubenstein has Frances, and I have Emily. On today's episode I am joined by Emily Lambourne, Campaign Del Mar's Digital Strategist, who has been a part of the business for the last two years. Emily is the personification of the modern marketer; she writes, she designs, she loves marketing funnels a...

Business strategy, marketing strategy, brand strategy, content strategy. How many strategies do we actually need? This is the question that we are going to answer today with my guest, Ashley Dreager. Ashley is a certified Director of Marketing and Strategy, who helps women-owned businesses thrive with strategic marketing. She is also a graduate of the most recent intake of Campaign Classroom. Let'...

A few years ago, LinkedIn was pretty lame. It was the app most professionals had but never used.  However, since the pandemic, LinkedIn has quite the resurgence and reinvention. Today, we are discussing marketing your business with LinkedIn, and who better to have this conversation with than LinkedIn Coach Kate Merryweather. Got Marketing? is brought to you by Mia Fileman, a professional mark...

Seeing ideas come to life is the most rewarding part of my job.  But, you’ve think you’ve got a good idea, then you have no idea what to do next. Today I've invited Frances Chnaider onto the podcast to chat about  making the intangible, tangible, and taking a seed of an idea and bringing it to life.  Frances is the founder of Awesome Source, a non-alcoholic G&T brand.  The...

Purpose-led business and financial services have traditionally sat on opposite ends of the ethical spectrum. But it is at this intersection that Oyelola Oyetunji, founder of Phrased with Purpose, plays. Oyelola is a copywriter who creates empathy-powered copy for purpose-driven financial services businesses. During this chat, we talk about crafting marketing messaging that's ethical, strategi...

Australia and New Zealand have successfully secured the bid to bring the FIFA Women's World Cup down under in 2023 and will become the first two nations to co-host the global sporting tournament. Winning the bid was no easy feat, and that was only the first step. So, t o take us through what actually goes into marketing a global event, I chat with Kim Anderson, Head of Marketing for the FIFA Women...

Almost anyone can start a podcast in 2023, but should they?  It may seem easy enough from the outside, but podcasts are a gut load of work. Is launching a podcast worth it, or are they just a vanity project? On this episode, I chat with Beck Rayner, the founder of Military Life, an online community for defence partners and the host of the Military Life podcast. The Military Life podcast...

I have no problem with change, I embrace it. But, I have been burying my head in the sand and hoping that this whole AI/ChatGPT thing will go away. My issue runs deep and is layered, and definitely could not be boiled down to a social media post. So, on this episode, I have invited Remi Audette onto the show to have this conversation through with me. Remi is the founder and director of Sunday...

There are some business models that are inspiring, some that are dodgy AF, and some that are what I like to call "throwing on the pile" models.  This episode is the second half of my chat with Business Strategist Fiona Johnston, where we will deep dive into a few more business models that we both like and dislike. Got Marketing? is brought to you by Mia Fileman, a professional marketing strat...

I’m fascinated by non-traditional business models.  There are so many different ways to do business differently, create new revenue streams and find new ways to deliver value. Joining me back today is one of your fave guests, Fiona Johnston from Peach Business, a business strategist working with female founders.  In this episode, we are going to talk through a lot of examples, the pros a...

Campaigns are where marketing and advocacy meet. They are not only for selling products, launching courses and promoting services; they have a proven track record for creating impact. For example: RUOK?, Movember and Slip, Slop, Slap are all powerful, impactful campaigns. This episode is our recent expert panel event where we explored the power of campaigns to grow your brand and create...

There comes a point in business where you can’t grow until you resource, whether that’s growing an in-house team or outsourcing.  This is a tough decision to make because managing a team is the hardest thing about running a business. In today's episode, I chat with leadership mentor and employee experience strategist Hareta McMullin about leading an outsourced team and workplace culture.&nbsp...

Many in-house marketers who are Millennial women are working 50+ hours a week in a corporate job, with a big commute and expensive childcare. Understandably, many of these women are considering taking the plunge from an in-house corporate role to starting a business.  So, in today’s episode, we are going to tackle the big question: Is the grass greener? To nut out this discussi...

Understanding humans and our flaws is at the heart of effective marketing. Science plays a key role in marketing, especially the science of psychology.  Many platforms, tools and trends promise to “revolutionise” marketing, but the reality is humans and how our brains tick remains largely the same. In this episode, we chat about human behaviour. We explore three fascinating behavioural biases...

If there is a market that’s practically locked out to new entrants, it’s active wear. Right?  Nike, Adidas, Under Armour, Puma: those are not small fish. So how on earth did an unknown, bootstrapped new player not only break into the market, but seize precious market share?  With the power of marketing campaigns of course. In this episode, I am joined by the cofounders of one of my favou...