Got Marketing?

For too long, marketers (and brands) have relied on Meta and Google platforms. They have been leaving money on the table by not considering other platforms, and not executing an omni-channel approach. And now, with the beginning of the fall of the big players, they are being left without a choice. But what is behind the demise of the duopoly? To have this chat, I’ve brought back one of the fi...

What does success look like to you? I've often heard that scaling your business to one million dollars is the pinnacle of success for a business owner. But, if doing so means that you’re trading in your lifestyle and running at 110% all of the time, is it really worth it?  In this episode of the Got Marketing? Podcast, my biz pal Kristy Dinuzzo and I dive deep into this question, and why the...

When you hear the word creativity, you often think of painting, music, or even acting. But what we’re really talking about in the context of marketing is actually coming up with creative ideas.  Creativity is how you stand out. But, it needs to be done strategically. On this episode of the Got Marketing? Podcast I have my dear friend Katie Emslie with me to talk about what creative strategy i...

Greenwashing is happening all around us. Misrepresentation of a brands’ green credentials is unethical, and although there’s a lot of claims otherwise, it is sometimes completely intentional. Spoiler alert: intentional or not, it is never ok. In this episode, I’ve brought back the first ever guest I had on this podcast, Melissa Packham, to dive into what greenwashing is, and unpack the good, the b...

In Part 2 of my chat with Dante, we chat about: Comparisonitis; a concerning condition that's rife among the female entrepreneurship community. We see someone posting each day on Instagram, and they look like they're killing it, and we think that's all we need to do too. But there is often a lot more behind the scenes we don't see that tells the true picture. For example, Dante has 9000 people on...

10 years ago, it wasn't uncommon for your social media content to reach 25% of your audience organically. Now, it’s considered a success if you get just 1%.  Brands blame the algorithm for their content no longer performing well, but is more at play here? With everyone copying everyone else on social media, content has become boring, templated and done to death. If the algorithms aren’t to bl...

I have used a lot of different approaches to build my business, but one that I find the most valuable is brand collaborations. Collaborations have allowed me to grow my audience and have a more visible brand, which is only one of the reasons I love them. I recently collaborated with two fabulous women, Elsa Mitchell and Cha Higginson to co-host our exciting Mind Your Business one-day in person (!)...

Campaigns bring all your marketing together so they have many moving parts. The building blocks of your campaign are: The 'Big Idea', a creative theme or hook that underpins your entire campaign Messaging Visual identity Channel strategy So, I invited experts in these areas to chat about creative cohesive campaigns with me during a free panel event 💃🏼 Hosted by Mia Fileman, Campaign Del Mar, wit...

Having targets and objectives is what gives us the sense of making progress, and in turn, keeps us motivated. But how do we set realistic goals that won’t leave us feeling down if we don’t achieve them, and how do we develop a marketing budget to help us achieve these goals? This episode is the second part of my discussion with Fi on where to spend your marketing dollars.   Got Marketing...

One of the questions I am asked the most by my customers and my students is about where they should invest their finite marketing dollars. So, today I have invited my good friend Fiona Johnston onto the podcast to chat about this very question, and why “winging it” is not a winning strategy when it comes to your marketing budget. Fi is a Chartered Accountant who plays where profit and purpose meet...

The pandemic has served as a catalyst for influencers’ growing role in brand marketing. In industries such as beauty and fashion, influencers have become so omnipresent that not having an influencer marketing strategy may leave you left behind.  In this episode, we discuss influencer marketing campaigns and showcase how smaller brands have been able to use influencer marketing to propel...

If content is king, then video marketing is the master of the universe. With the rise of platforms like TikTok and Instagram that prioritise video, it is the perfect time to chat to a small business owner who is absolutely nailing their video marketing. Joining Mia on this episode is Jonathan Steedman, principal dietitian and head honcho at Bite Me Nutrition. Jono is an accredited practicing...

What is anti-marketing, and why does it work so well? In part two of this juicy discussion with Jono, we dive into answering these questions, and what else he uses in his marketing mix alongside his brilliant videos. Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.   Connect with Mia Fileman: www.instagram.com/campaign_del_mar w...

I have often said that playing it safe is the riskiest strategy of all. Sure, bold ideas come with risk but rolling out same-same marketing is guaranteed to be scrolled past. To have this conversation out, I’ve invited Brand Strategist and beloved Campaign Classroom Grad Soojee Ford to join me today. Soojee is one of the Directors of The Good Studio, a branding studio based in sunny QLD.&nbsp...

With attention spans dwindling, does anyone still read blogs? Should marketers and entrepreneurs pour effort into blogs, or is our time better spent elsewhere? Blogs can benefit your brand more than you think, including driving valuable traffic to your site over a long period.  I n part two of this discussion with Marcus, we chat about SEO and how to use blogs to your advantage. Got Mark...

How many people do you know working in the area they studied at university? When I started my career in marketing, tertiary qualifications were essential, but my degrees did not prepare me for actually working in marketing. Sadly, not much has changed since then. Isn't it  time that we reimagined marketing education?  I chat with my friend Marcus Dunn about this very quest...

There’s a lot of tone-deaf marketing around with brands jumping on trends and fads that fizzle as quickly as they start. It’s not rocket science - good marketing comes from really good listening. What helps marketers create memorable marketing campaigns is deep insights from genuinely getting to know your audience. In this episode, Mia chats with Nadine Nethery, founder of CAN DO! Content, a strat...

It's about time we explain the milk moustache. While there are many iterations of the Got Milk? campaign, the most famous are images of celebrities and thought leaders with milk moustaches. Hence, the name, milk cartons, and the milk moustache in our podcast cover art. Mia is once again joined on the podcast by Lauren Pickering, a professional marketer with 15 years of experience across...

Everyone has knowledge to share, so it’s no surprise that online courses have taken off in a big way. In fact, they are now a saturated market. With online course completion rates at an all-time low, marketing an online course is no walk in the park. Today, Mia is joined by Niharikaa Sodhi, a top writer on Medium (21 times over), online course creator and the Founder of Summit 21. Mia and Niharika...

Mia and her returning guest Ash Jurburg compare the pair. They have each chosen a marketing campaign from the same industry and discuss "who did it better?" Campaigns unpacked during this episode: Dating apps: 'Get back to love': Match.com 'Swipe Night': Tinder Tourism: 'Travelling Under the Social Influence': Tourism NZ 'Son of Dundee': Tourism Australia Got Marketing? is brought to you by M...

Campaigns are no small undertaking and are often represent the most significant concentrated investment in a brand's marketing.  Brands hit the jackpot when their campaigns manage to generate a ton of free media.  This episode looks at examples of campaigns that have generated free media and share how smaller brands can PR their campaigns.  Joining me today is my PR mentor, pub...

Millennials have massive spending power, and they don’t mind spending freely. So it’s no surprise that brands are prioritising reaching millennials. However,  winning over millennials can prove to be easier said than done. Hence, it’s essential to brush up on exactly what makes them different so you can create marketing campaigns that resonate. Mia Fileman and Amy Voller discuss what mat...

Last year I rebranded my business. Like many start-ups riding the COVID storm, my former business Idiello had many iterations over its three-year history. But after transitioning to being a sole director with a fresh vision for the future, rebranding was an opportunity to set the record straight about what I now offer. In today’s episode, I want to take you through my rebrand journey and offe...

The holiday season is here, so what better time to discuss Tourism Marketing.  Tourism is worth around $122 billion to the Australian economy, making it one of the biggest drivers of economic growth. As a result, millions of dollars are spent every year marketing tourism destinations. Mia and her guest Ash have both worked in the tourism marketing sector and share their favourite tourism...

Today Mia is joined by one of Australia's leading brand marketers.  Lauren has been the Group Brand Manager for Maybelline New York, t he Senior Marketing Manager for Barbie and  is now the Executive Director of Marketing for Lauriston Girls School.  In this episode, we discuss strategy versus tactics and how they are different. We provide examples of each to help small business mar...