Got Marketing?

Do you feel like you’re drowning in daily content creation? You’re not alone.  In this week’s episode of Got Marketing?, Mia tackles the biggest content challenges small businesses face and shares actionable strategies to create an effective and sustainable content plan. Whether balancing always-on content with high-impact campaigns or finding ways to stand out in a sea of sameness, this epis...

Welcome to Got Marketing? Season 6 This season, we are shaking things up and starting a new odyssey. Brands often fear changing things that are working, but the real question is:   Can it be better?  If you know me, you will know that I believe formulas suck (in marketing). Sticking to the same formula because it’s working will hold you back. That’s true in business, marketing, and...

It’s a new season, and we are looking and sounding very different. We're shaking things up and starting a new odyssey. In this episode, Mia explains the reasons behind the change and how her no-BS marketing philosophy will guide the way. Get ready for solo episodes packed with actionable tips, bold takes, fresh perspectives, and brand-new segments designed to keep things dynamic, fun, and impactfu...

Do you offer discovery calls but are winging them? Can you confidently handle objections from potential customers? This week, in Got Marketing?, Mia is joined by Julia Ewert , a professional negotiator and sales strategist, to discuss successful sales/discovery calls and objection handling strategies.  Mia is put in the hot seat as she role-plays a discovery call with Julia, followed by...

The content strategy myth that’s keeping your business stuck—and how to break free. In this episode of Got Marketing?, Mia teams up with Kryshla Salaris, founder of Shall We Social and a content marketing coach for service providers and small business owners, to bust the myths about content pillars and uncover what truly makes content successful. This isn’t your typical "how-to" on social media. I...

New year, new marketing mindset In this episode of  Got Marketing? , Mia chats with Rita Agoulian, founder of Lick Your Phone Media , about what it takes to dominate the marketing game. From humble beginnings as a foodie passion project to becoming the go-to agency for global brands like McDonald’s and Cadbury, Rita brings passion, expertise, and a no-nonsense approach to creating content and...

What’s next for marketing? In this Got Marketing? Episode, Mia explores the trends likely to define 2025—and how businesses can navigate them creatively. From partnerships that make you go “Wait, what?” to a resurgence of raw, unpolished content, this conversation is packed with insights for brands ready to embrace change and think strategically. Here’s what’s inside: ✨ Surprising brand collabora...

Want to build a brand that stands the test of time? Start with an engaged, loyal community. In this episode of Got Marketing?, Mia chats with Tori Kopke, a business coach and strategist helping rural and regional women grow thriving businesses despite challenges like isolation and limited resources. Tori pulls back the curtain on how to create communities that amplify your brand’s reach and drive...

What’s better than one campaign strategist? Two. In this episode of Got Marketing?, Mia teams up with Lucy Bloomfield, founder of Double Orders, a sales campaign specialist, to unpack the success of focused, story-driven campaigns. Forget boring, discount-driven tactics—this is about crafting campaigns that double sales, create lasting customer loyalty, and make your brand unforgettable. Here’s wh...

In this episode of Got Marketing?, Mia chats with Kathryn Deiulio, a sports management expert and founder of Behind Your Brand , to discuss lessons entrepreneurs can learn from professional athletes. Together, they explore how personal branding, focus, and resilience are as vital in business as they are in professional sports. You'll gain insights on work-life balance, the power of a support team,...

In  this episode of Got Marketing?, Mia Fileman sits down with Michelle Newell, founder of The Storytelling Business, to discuss the impact of brand storytelling. Michelle works with leaders and businesses to craft bold, authentic stories that make brands stand out. Expect practical insights into building a brand that resonates authentically. Mia and Michelle discuss how storytelling can forg...

In this episode of Got Marketing?, we welcome psychologist Jocelyn Brewer and human potential coach Kate McCready. Together, we dive into the ethics of the life coaching industry, sparked by Jocelyn’s Instagram post, “Pay me like an unqualified life coach.” We explore the value of credentials and the frustrations surrounding unregulated coaching practices. We also share practical ways to create he...

 In this episode of Got Marketing?, we sit down with Meta Ads expert Tenai Seymour, founder of Ads Haus, to explore the evolving world of Meta advertising. Together, we break down how to avoid the pitfalls of generic Facebook ads and why a boutique, tailored approach often delivers better results. We dive into the importance of being fully prepared before launching ads, making sure that key m...

In this episode, we dive into the world of celebrity and personal branding marketing with a spotlight on Snoop Dogg's recent high-profile campaigns. We discuss how Snoop has become an undeniable highlight of the 2024 Paris Olympic Games, boosting NBC's viewership with his genuine and magnetic presence as a special correspondent. We also explore his successful BIC campaign with Martha Stewart, show...

In this Marketing Moment, Mia and  Nell Casey from Fete Creative  discuss the Incy Interiors Palava. Based on Nell's experience as an aggrieved customer who has been left in the dark, Nell, a small business owner and marketing expert, dug deep beyond the seemingly trustworthy brand and its solid online presence to shed light on the deceptive and misleading marketing efforts of Incy Inter...

How the f*ck are you supposed market to a generation who tune out from most advertising? Gen Z is known for rejecting the status quo, from wellness culture to luxury brands, and their marketing tolerance is practically non-existent.  They are socially conscious, demanding and discerning, and their values are rubbing off on other generations. So whether you actively target Gen Z’s or...

Creativity doesn't come in hours. So why are agencies still selling time? We don't have to look too hard to see that the marketing industry is evolving at the speed of light, but  marketing and advertising agencies have followed the same traditional agency model for over 40 years. With experience in both the brand side and the agency, Mia has seen the problem from both sides of the fence. So...

In this Marketing Moment, Mia discusses direct to consumer men's t-shirt brand True Classic. True Classic have become internet famous from their Facebook ad strategy and their clever messaging. Let's unpack it.     Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar .    Have a brand or campaign that you'...

We've all seen that unhinged big green owl kidnapping people on TikTok. It's no secret that Duolingo is more than succeeding when it comes to their organic social media strategy, but they're also winning with their campaigns. This episode is the first of our new direction for season five of Got Marketing?, and with my guest, Nell, we will be unpacking Duolingo's marketing strategy, from...

Brittney Saunders started as an OG 2010s YouTuber, girl next door from Newcastle who knew she wanted to make it big one day. Flash forward to now, she's the CEO of her own uber-successful clothing brand, cafe owner, and podcast host. In her own words, she's busy, and she loves it. Fayt The Label, her clothing brand, is a perfect example of how personal brands and business brands can intersect. Bri...

What's more important: brand marketing or performance marketing? This has been a topic of contention in the industry, especially when it comes to prioritising your yearly marketing budgets.  Brand marketing is about creating future demand. It is creative advertising aimed at enhancing customer awareness of, attitudes toward, and affinity with their companies’ brands.  Unlike brand market...

Strict rules and regulations, unusual customer journeys and touch points, and tight time frames are all features of the complicated world of marketing for healthcare professionals.  My love of ethical marketing and campaigns, though, is shared with today's guest. Claire Hewitt is an experienced marketer and director of Well Communications, an agency taking care of medical and health related b...

When a brand starts to see a plateau or a decline in their results, their reaction is often a band-aid fix, like some new social media tiles. That won't solve their problem though. It's the underlying strategy, getting to know your audience intimately and building authenticity that will get you the results. Businesses that don't evolve their brand, or mismanage it as they grow, aren't so...

There is no one-size-fits-all approach when it comes to achieving success on social media. The perfect social media strategy for one brand might be completely wrong for the next, but that doesn't mean we can't learn something from the approaches taken by other brands. In this episode, we're going to explore the social media strategies used by some of my favourite brands to see how they'r...

I have frequently said that I’m no fan of the 50-page strategy doc with pretty charts and graphs that sits in a draw. Strategy can be scary, but it doesn't have to be.  Strategy can actually be elegantly simple.  A few years ago, I came across a strategist on Instagram who I now quote all the time.  In fact, my go-to definition for strategy is “an informed opinion about how to win”....