Good Revenue News

John Driver, the inspiring CEO of Lynx Technology, serves on both corporate and non-profit boards — including 50/50 Women on Boards — and champions mission-driven corporate service. In this episode, host Neeta Bidwai & John cover: John’s acquisition of Lynx, a leader in smart home technology, from his initial role as COO to his unexpected leap to CEO. A detailed breakdown of his acquisition jo...

Joyce Chung is an accomplished executive who has launched, led, and consulted for high-growth businesses in the U.S., Europe, Latin America, and Asia with 100 global innovation and consumer insights studies under her belt. In this episode of Good Revenue, host Neeta Bidwai and Joyce cover: Her non-linear career path, starting in advertising and transitioning to consumer insights and brand strategy...

Dexter Hardy, CEO of Ntegral, breaks down his transformative pivot from a services business to a highly successful product company during the COVID-19 pandemic. In this episode of Good Revenue, host Neeta Bidwai and Dexter cover: How the pandemic forced a shift to remote services, leading to the creation of ‘Consulting 2.0.’ Inspired by his son’s success in self-publishing on Amazon, Dexter reimag...

Ashton Belk, President of Huebner Marketing, discusses the critical role of brand equity in manufacturing mergers and acquisitions.  In this episode of Good Revenue, host Neeta Bidwai and Ashton cover: • The multifaceted nature of brands, which encompass identity, values, reputation, and emotional connections with audiences.  • Brand equity as a reason customers choose one brand over ano...

Regina Garcia Cuellar is the former Chief Commercial Strategy Officer at Izzy, the second-largest telecom company in Mexico. In this episode of Good Revenue, host Neeta Bidwai and Regina cover: Insights on the complexities and opportunities in developing markets. Regina highlights differences in market competitiveness, public vs. private sector dynamics, and the challenges of short-term political...

Host Neeta Bidwai concludes a 2-part episode explaining why traditional lead generation models are failing, and what to do about it. You can find the full episode, along with all the slides, on our Youtube channel. Part 2: Building off the data and market dynamics discussed in last week's episode, host Neeta Bidwai discusses the challenges faced by organizations in reaching and influencing custome...

Host Neeta Bidwai deep dives into a 2-part episode explaining why traditional lead generation models are failing, and what to do about it. You can find the full episode & slides on the Good Revenue Youtube channel. Part 1: Neeta analyzes the complexity, inefficiency, and unpredictability of moving prospects through traditional lead generation funnels. Key frameworks such as 'Predictable Revenu...

Jim Stevenson is an expert in complex business turnarounds, restructuring, M&A, and value optimization. Under Jim's guidance, companies ranging from UK-based retailers to global news organizations have undergone significant transformations.  In this episode of Good Revenue, host Neeta Bidwai and Jim cover: • • Jim’s unique journey into the field of turnarounds and the diverse experiences...

Todd Horvitz, Insights leader of HP’s $35B Personal Systems Division, shares his extensive experience from Kantar, Disney, and Wells Fargo. In this episode of Good Revenue, host Neeta Bidwai and Todd cover: Todd’s perspective on staying current in the tech industry, and the criticality of diverse perspectives in generating meaningful insights The balance between striving for perfection and being a...

Redefining Customer Success with Jina Kim Jina Kim is an experienced customer experience executive with a diverse background spanning investment banking, programming, and a pioneering role at Carta.  In this episode of Good Revenue, host Neeta Bidwai and Jina cover: The importance of proactive customer engagement and the need for structuring teams with subject matter expertise. Why you have t...

In this episode of Good Revenue, host Neeta Bidwai breaks down the importance of validating value from the customer's perspective, drawing on data from Forrester's annual CX benchmark index.  - The report, encompassing feedback from 98,000 U.S. customers across 223 brands and 13 industries, reveals a notable decline in customer experience quality.  - Key findings include a general declin...

Heather Spilsbury, the CEO of 50/50 Women on Boards, discusses the importance of gender diversity in corporate boardrooms and the business case for diversity on boards, backed by research that links diverse perspectives with increased profitability and reduced risk. In this episode of Good Revenue, host Neeta Bidwai and Heather cover: - The business case for diversity, current data & insights,...

Host Neeta Bidwai highlights critical data supporting the impact of thought leadership, and she outlines a comprehensive framework for creating and distributing thought leadership content.  Key insights include: The evolution of buyer journeys and preferences, highlighting the shift towards self-service and the diminishing effectiveness of transactional content. Thought leadership, distinct f...

Jennifer Krusius is an investor at ABS Capital. She helps companies scale, drawing on her operating experience co-founding a fiber and wireless infrastructure company, Vivacity Infrastructure Group, and as an executive at Uber.  In this episode of Good Revenue, host Neeta Bidwai and Jennifer cover: - Her extensive experience across various sectors including digital infrastructure, enterprise...

Michele Macguire is an eSports executive with extensive experience in advertising, media, and entertainment. In this episode of Good Revenue, host Neeta Bidwai and Michele cover: The evolution of esports from its beginnings in the 70s to its current state, highlighting major platforms like Twitch and YouTube Live. Challenges and strategies in building crucial partnerships, especially amidst the ma...

Shinyoung Park, a seasoned founder and product leader, has created 23 consumer products with a combined 42 million users and $88 million in revenue.  In this episode of Good Revenue, host Neeta Bidwai and Shinyoung cover: The importance of data in product development, market fit, and competitive positioning for startups. The need to track and analyze engagement metrics to improve ARPU, retent...

Greg Stein is the head of M&A and Strategy at Xerox, and he joins the show to discuss how Xerox’s Project Reinvention addresses operational simplification and repositioning for growth. In this episode of Good Revenue, host Neeta Bidwai and Greg cover: How the initiative is driven by challenges like COVID-19 impacts, supply chain disruptions, and the shift to hybrid work. The transition towards...

Host Neeta Bidwai discusses how companies can escape the trap of bad revenue and optimize their business for good revenue.  In this episode of Good Revenue, we cover: - How to identify bad revenue, characterized as deals that seem beneficial short-term but incur long-term hidden costs.  - Common signals of bad revenue such as missed targets, slowed revenue growth, excessive churn, and hi...

Matt Moscardi, founder of FreeFloat Analytics, breaks down the nuanced dynamics of corporate boardrooms, focusing on measuring management effectiveness for investors.  In this episode of Good Revenue, host Neeta Bidwai and Matt cover: How FreeFloat evaluates board performance using metrics on influence and performance. Concepts like influence consolidation and the impact of diversity and incl...

Chris Jones is a veteran partner at Silicon Valley Product Group focused on the nuances of building high performance companies and product teams. In this episode of Good Revenue, host Neeta Bidwai and Chris cover: Critical transitions companies need to make from output-focused to outcome-oriented product teams. Value creation for customers as a fundamental difference between high performers and av...

This episode of Good Revenue -- hosted by Neeta Bidwai -- features a special look back at past episodes, focusing on the characteristics that differentiate high performance organizations. Topics include the importance of an exceptional culture, clear values, inclusivity, investment in people, alignment, embracing innovation, and dedication to customer needs. The discussions also touch on successfu...

Alexis Bowen is the co-founder of Elsewhere.io, a travel marketplace acquired by Lonely Planet in 2022.  In this episode of Good Revenue, host Neeta Bidwai and Alexis cover: Elsewhere’s rapid development and sale within a year during the COVID-19 pandemic (the company connects travelers directly with local travel agencies to plan and book international trips). Insights on the challenges of la...

Braughnwynn "Bibi" Brown, the COO of TENCUE, shares her experiences and observations on the dynamic changes and challenges in the events industry, particularly in the wake of the COVID-19 pandemic. In this episode of Good Revenue, host Neeta Bidwai and Bibi cover: The resurgence of in-person events, and the diminishing demand for hybrid events. Challenges like increased costs and the need for budg...

Davina Kale is a longstanding senior partner and the Co-Leader of the Capital Markets practice at Pillsbury, Winthrop, Shaw, and Pittman.  In this episode of Good Revenue, host Neeta Bidwai and Davina cover: How Davina guided prominent companies like 1st Dibs, Coursera, and Everi through IPOs and mergers & acquisitions. The changing nature and purpose of IPOs over the past four decades, a...

Mar Brandt is an experienced scale up revenue leader who has built strong sales teams at companies like AppsFlyer, Sitecore, and Experian. In this episode of Good Revenue, host Neeta Bidwai and Mar cover: • The state of revenue for late-stage and newly public companies • Adapting sales approaches to a scrutinized budget environment • The evolution of the buyer journey and self-serve preferences •...