Good Revenue News

Jacqueline Leng, SVP Client Solutions at Interpublic Group, shares insights from 12 post-acquisition integrations across Kinesso, Oracle, and several ad tech startups. In this episode of Good Revenue, host Neeta Bidwai and Jacqueline cover: The critical importance of the first 12 to 18 months post-merger for integration success. Leadership alignment, fostering team collaboration, and strategic pla...

Michael Frankel, the founder and managing partner of Trajectory Capital, shares his extensive experience in handling over a hundred M&A deals across firms like Deloitte, Redbooks, & LexisNexis.  In this episode of Good Revenue, host Neeta Bidwai and Michael discuss: The importance of preparation, having a clear strategy, and being proactive in sourcing opportunities. Complexities of M...

Eddie Yoon is a category designer, strategist, and the author of "Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth."  In this episode of Good Revenue, host Neeta Bidwai and Eddie cover: How Eddie drove $10B+ in profitable growth for firms and brands by understanding who the superconsumers are and what they care about. Eddie’s core insight: superconsumers spend 30-70%...

Mandy Lozano is an experienced strategy & marketing executive at Nestle, Starbucks, and PepsiCo as well as startups like Spoke Sciences and MiiR.  Key Takeaways: *Strategy gets a bad rap, but strategic thinking helps you with frames so you can correctly identify the problem, eliminate extraneous info, and drive outcomes. It’s simple but effective. And it removes subjectivity and improves...

Thought leadership is additive, newsworthy, and educational. It teaches your audience something they didn’t know. It challenges the status quo. And it helps your audience achieve a goal or get better at something they care about. That’s why it’s an incredibly powerful tool, when done well.  In this episode of Good Revenue, host Neeta Bidwai covers: • Why data-backed thought leadership ch...

Baljeet Singh, a product executive with experience at Google (2x), (real) Twitter, YouTube, Invoy, and Livongo, has led product strategy, monetization, roadmap definition, and organizational design for both consumers and enterprises. In this episode of Good Revenue, host Neeta Bidwai and Baljeet cover: Why stage and context are crucial in product development - what works in one company may not wor...

Host Neeta Bidwai discusses the most important things you need to know if you’re just getting started with pricing, and why monetization should always be a strategic priority for your organization.  In this episode of Good Revenue, we cover: - Why pricing isn’t about price points or matching the competition. It’s about validating customer needs, values, and willingness to pay. - Ten benefits...

Willow Hill is Chief Creative Officer and co-founder of ScoutLab.  In this episode of Good Revenue, host Neeta Bidwai and Willow cover: Insights and experiences from notable rebrands, including Airbnb, Venmo, and Apple. Why short-termism is not your friend when it comes to brand. If you want a $100M+ market cap, it’s a long-term game. How to tell when brand work or a rebrand makes sense, and...

Cassie Young is a General Partner at Primary Ventures. She’s also a longtime SaaS operator with stints as Chief Revenue Officer and Chief Customer Officer at Sailthru and at its acquirer, Marigold. Cassie tells us exactly why customer centricity is about driving outcomes customers care about, why retention is your cheapest form of growth, and why the best companies are all about alignment. Key Tak...

Manisha Shetty Gulati, a seasoned healthcare executive and former McKinsey partner, began her career in international development. She recently served as Chief Growth Officer at Commure and currently serves on Model N’s public company board and ReSurge International’s non-profit board. In this episode of Good Revenue, host Neeta Bidwai and Manisha cover: Surprising challenges of healthcare across...

Nadia Morozova is a Global Chief Analytics & Insights Officer – Brand, Marketing & Communications at EY in London. She’s an advocate for customer-centric decision making in business. In this episode of Good Revenue, host Neeta Bidwai and Nadia cover: The importance of customer-centric decision-making and the value of insights in driving business outcomes. Evolving landscape of marketing mi...

Hilda Mwangi is a customer-centric CFO with experience across private equity, large enterprises, the public sector, and startups.  In this episode of Good Revenue, host Neeta Bidwai and Hilda cover: Risk assessment, resource allocation, and prioritizing quality over quantity in revenue, EBITDA, and customer acquisition. Hilda emphasizes the importance of strategic planning, effective team col...

Amy Gershkoff Bolles is a founder, former CEO, and public company board member with deep expertise in strategy and operations. In this episode of Good Revenue, host Neeta Bidwai and Amy cover: Her diverse experiences leading startups, growth stage companies, and public companies like eBay, Zynga, WPP, and Levi Strauss. How to turnaround a company in less than 1 year.  The importance of buildi...

Kara Cabassa, a Customer Success leader with diverse experience in B2B and B2C firms, offers candid insights into effective Customer Success practices, particularly the impact of poor revenue decisions on Product, Sales, and Marketing. In this episode of Good Revenue, host Neeta Bidwai and Kara cover: • The often undervalued function of customer success in SaaS and tech companies. • Her experience...

Mike Heilmann is a Revenue Operations and Sales executive with two decades of experience scaling revenue organizations from zero to several hundred million dollars at companies like Demandbase and StrongView.  In this episode of Good Revenue, host Neeta Bidwai and Mike cover: • The ‘Wild West’ phase in startups and the transition to scalable, structured processes. • Importance of writing clea...

Spencer Fox is the SVP Business Lead at Cannes Lions Advisory, part of internationally known Cannes Lions, an authority in brand, marketing, and creative excellence. In this episode of Good Revenue, host Neeta Bidwai and Spencer cover: • Insights from the ‘Marketing Challenges’ report by Lions, and the importance of maintaining a strategic focus in marketing efforts • Shift in focus for marketers...

Kristy Friedrichs is Chief Operating Officer at New Relic, and was formerly their Chief People Officer after a 15-year career at Bain & Company. In this episode of Good Revenue, host Neeta Bidwai and Kristy cover: Embedding empathy in leadership, improving organizational communication, and maintaining a healthy company culture during turbulent times, like the COVID-19 pandemic. Effective influ...

Host Neeta Bidwai explores the intricacies of Product-Led Growth (PLG), providing a comprehensive guide for tech and SaaS companies aiming to implement or enhance their PLG strategies. Neeta distinguishes between starting from scratch with a self-serve or freemium motion and adding it to an existing sales-led motion. In this episode of Good Revenue, we cover: • Why it’s easier to start with PLG, a...

Host Neeta Bidwai breaks down Product Led Growth (PLG) and why it’s critical to think through the business model and the go-to-market strategy before you build. In this episode of Good Revenue, we cover: • The history and context of PLG including its origins and advocacy by tech & SaaS firms during the height of growth-at-all-costs • The benefits of PLG (a.k.a. self-serve or freemium business...

Carrie Holtz, with over two decades of experience at Alix Partners and PWC, is an expert in organizational transformation and turnarounds, particularly in human resources.  In this episode of Good Revenue, host Neeta Bidwai and Carrie cover: - The importance of commitment to personal values, excellence, a growth mindset, and relationship building in career progression. - Key advice for senior...

Host Neeta Bidwai discusses the importance of market segmentation as a critical tool for effective business growth and revenue optimization. Customers have diverse interests, purchasing power, and needs. Segments allow you to tailor your approach. Target segments reveal relevant patterns, enabling you to create products customers love, communicate effectively, optimize campaigns, and shorten cycle...

Host Neeta Bidwai explores the critical relationship between positioning and pricing in driving revenue growth and customer value. Positioning is explained as not just a marketing tactic but a foundational business choice that helps define a company's value proposition, aiding in product prioritization, messaging, and ultimately influencing profitability.  In this episode of Good Revenue, we...

Host Neeta Bidwai discusses the challenges and inefficiencies in the B2B buyer journey, particularly the disconnect between sales, marketing, and customers.  In this episode of Good Revenue, we cover: - The evolving nature of the B2B buyer journey, with an increase in independent research by buyers. - The inadequacies of traditional marketing tactics like MQL targets and lead gen without rega...

Host Neeta Bidwai deep dives into the critical yet often overlooked aspect of business strategy: monetization. The episode explores how effective pricing and value discovery can transform a company’s profitability and even its positioning. In this episode of Good Revenue, we cover: - Why monetization is a revenue driver and a roadmap fixer, helping businesses build profitable strategies. - Highlig...

Host Neeta Bidwai discusses the good revenue framework, emphasizing the importance of focusing on customers who understand the value of your services and contribute positively to the business. The episode covers: Why good revenue is worth more than bad revenue. Good revenue is financially beneficial in the long run, driven by customers who understand and appreciate the value of the product, leadin...