Sol Insights

Good Morning, Market

Business EN ↓ 101 episodes

The market outside the four walls of a business are always in motion - small and mid-size businesses need to be up-to-date on the latest market trends, consumer research, and related strategy to win their target market. Hosted by Phillip Scroggin of Sol Insights, this podcast is built to identify and capitalize on opportunity.

Be sure to visit the podcast's website and support the creator: www.solinsights.com

Author

Sol Insights

Category

Business

Podcast website

www.solinsights.com

Latest episode

Aug 26, 2024

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Episodes

Georgia's Economic Redbook w/ The GA Chamber of Commerce (Episode 100 special) 26.08.2024

Episode 100 of  Good Morning, Market : Phillip celebrates this milestone with a special guest, Chris Clark, the President and CEO of the Georgia Chamber of Commerce. Together, they dive into the economic landscape of Georgia, drawing insights from the 2024 Economic Redbook. In this episode, you'll hear an in-depth discussion on the state's most pressing economic topics—from housing development and...

Retail On The River: The Rivers & Glen Trading Co. Approach 19.08.2024

In a crowed market for outdoor apparel and equipment, this locally grown brand is winning with community, conservation, and customer service. Savannah store leader, Kyler Gartner, shares the unique way in which Rivers & Glen serves its outdoor enthusiasts. Find out how this brand is expanding business lines and locations with its technology, approach, and know-how in the 99th episode of GMM. Explo...

How Three Tree Coffee Combines Growth and Social Mission 29.07.2024

Phillip is back for an inspiring episode with Philip Klayman, founder of Three Tree Coffee Roasters. Discover how his coffee business blends scalable food retail and wholesale with a mission to end human trafficking. Learn about the unique challenges of roasting versus retail, the impact of Shopify on their multi-channel business, and the importance of data-driven decisions. Klayman also shares ho...

Setting the Standard: How Benedetto Guitars Defines Excellence in Jazz 27.05.2024

In the age of streaming, pop singles, and 3D printing, there is a renaissance business employing "luthiers" to hand-make the most magnificent guitars on the planet. Benedetto Guitars has been the signature guitar sound of jazz for decades and Howard Paul is their signature artist-turned-CEO. We reveal how this premium craft company has bucked the trends - showing that the old ways are st...

Precision Business, Explosive Growth w/Buck Holly 13.05.2024

A decade ago, Buck Holly was making custom firearms in his small business. Then Glock, the biggest name in the industry, made an off-the-wall request for an upcoming trade show. It changed his business forever. Hear how C&H Precision became the fastest growing manufacturer in Georgia, as Buck shares the market foresight, the sacrifice, and the business savvy that has led to exponential growth...

Joyful Retail Growth: The Emily McCarthy + Co. Story 06.05.2024

Emily McCarthy started her small business a little over a decade ago. Since that time, her brand has grown to 400+ retailers and recently grew 30% YoY at the beginning of 2024. What has been the key to this joyful growth? Hear from the founder herself how smart sales strategy and unique design have contributed to one of the emerging apparel companies in the southeast. Explore Emily McCarthy + Co.:...

Belonging To The Brand In 2024 w/ Mark Schaefer 29.04.2024

Traditional marketing efforts are losing power. People are losing trust in ads. Humans are more isolated and lonely. How can marketing drive relationship and value in 2024? According to Mark Schaefer, the last great marketing strategy may just be community. Phillip interviews nationally-recognized author, professor, and marketing consultant Mark Schaefer on his newest book, and how community build...

The Destruction of Your Brand w/ Sean Fox 22.04.2024

Sean Fox, Founder and Head of Creative & Strategy at Pioneer Design , has been in corporate branding and design for over a decade. In 2024, he foresees the decay of brand power and relevancy. Why? Join Phillip as he and Sean discuss the trends, fads, and technologies which will consume brands just like yours...and how you can choose the path of high-quality authenticity in contrast. Discover P...

The Three Business Authors Who Changed My Business Forever 15.04.2024

This episode, we delve into the story of how three business gurus—Neil Hoyne, Peter Fader, and Alex Hormozi—whose books have revolutionized the way we operate at Sol Insights. It all started with a serendipitous LinkedIn discovery of Neil Hoyne and his seminal book, "CONVERTED," leading to an inspiring podcast interview. This connection opened the door to Peter Fader's enlightening p...

Weaving Success: Maria Gallo's Textile Triumph 08.04.2024

In this insightful episode of Good Morning, Market, join us as we explore the fabric of success with Maria Gallo, the mastermind behind Measure. Delve into the origins and groundbreaking strategies of Measure, a company that's redefining the textile industry through innovative trend forecasting and a unique blend of intuition and data. Maria shares her vision for the future of textiles and off...

The Profit Minority Report 25.03.2024

If your business could identify its most profitable customers for the next several years would you treat those customers differently? During his presentation at the 2024 GRIT Conference, listen in to Phillip Scroggin's presentation on how the leading brands in the world are using first-party data and predictive modeling to scale profits and personalize experiences. Learn more about Sol Insight...

Productivity Hacks for Scale w/Weslyn Bowers 18.03.2024

Weslyn Bowers has had a common thread that has enabled her to succeed as a non-profit director, marketing leader, inspirational author, and radio deejay: communication. She shares her non-conventional and trusted communication values for productivity inside the office, and scale outside. Connect w/ Weslyn: 912-436-9094 Learn more about Sol Insights:  ⁠⁠⁠ solinsights.com ⁠⁠⁠ Follow Good Morning, Ma...

Breaking Cymbals, Building Dreams: The Full Circle Co. story 04.03.2024

In the summer of 2018, another drummer had broken another cymbal. But this one thought to herself, "what can I do with this?". This was the beginning of Full Circle Co. for founder Liz Aponte. Liz joins Good Morning, Market to discuss her journey into entrepreneurship, from expansions in product line to navigating the global pandemic and audience targeting. Explore Full Circle Co.: https...

Direct Primary Care: Dr. Jamal Lawrence's Solution to Business Healthcare Woes 26.02.2024

Business owners, like Americans in general, know the US healthcare system is a mess. One physician isn't taking this lying down. Jamal Lawrence, M.D., is part of an emergency wave of primary care physicians offering direct primary care. Ahead of his GRIT conference keynote, hear how this resurgent service model is set to disrupt the industry, and drive better outcomes for patients. Learn more...

Working Out A Scaling Business w/Balance App 19.02.2024

How can one woman train hundreds (or even thousands) of worn-out working moms who have been there and done that? This is the mission of Kristie Calise, fitness and well-being coach of Balance App. In this GRIT preview episode, Phillip uncovers how Kristie cracked the code on business model scale and worked through trials and tribulations of branding and promoting a sophisticated online operation....

The Small Business Money-Making Machine w/ Mike Michalowicz 12.02.2024

Profits are essential in any business. So, why do so many businesses take the profit-last approach? Prominent business author and business owner Mike Michalowicz disagrees with the accounting orthodoxy, and shows how "profit-first" takes entrepreneurs to peaceful prosperity. Join Phillip as he interviews Mike on the Amazon #1 Best selling book (financial accounting) and prepare to profit...

When Culture Becomes Your Market Edge w/ Erik Reagan 06.02.2024

In the kickoff of season 4, we're peeling back the layers on a game-changing business strategy: company culture. Erik Reagan, the innovative mind behind Focus Lab and BuiltOnPurpose, sits down with Phillip to discuss how culture can be the ultimate market differentiator. From his early days as a web developer to becoming a leading figure in cultivating impactful workplace environments, Erik&#3...

Google's Chief Strategist Shows The Data-Driven Way (Best of Season 3) 15.01.2024

Too many companies have a short-term strategy when it comes to data: focusing on the point-of-purchase moment with a customer, rather than building their business around long-term relationships. A Senior Fellow at Wharton and Google’s Chief Measurement Strategist, Neil Hoyne has led over 2,500 engagements with the world’s biggest advertisers—helping them acquire millions of customers, improve conv...

How Realistic Are Your Growth Objectives? Book interview w/ Peter Fader (Best of Season 3) 08.01.2024

How healthy is your customer base? How do your customers differ in terms of their behavior and value? These are crucial core questions; when answered, they provide profitable insights. From season 3, listen to Phillip's interview of Peter Fader on his major book release: The Customer-Base Audit. Get The Customer-Base Audit:  ⁠Wharton School Press⁠ Explore Theta:  ⁠https://thetaclv.com⁠ Learn m...

Workforce Transformation on The Coast w/ Anna Chafin 26.12.2023

What happens when you take a mid-size metro area and invest nearly $10B in economic development within a few years? You have to transform the workforce to reap the harvest. Anna Chafin as CEO of the Economic Development Authority of Bryan County was a key player in successfully attracting major corporations like Hyundai to I-16 corridor. Years later, the real work begins of preparing a workforce p...

The Power of Digital Presence w/ The Bold Opinion 11.12.2023

How do businesses build online media presence the way media companies and digital creators do? To answer this, Phillip discusses digital presence with a YouTube/Journalist/Entrepreneur: Jannah Bolds. Having began as a journalist, Jannah built an online media company and monetized YouTube channel as an independent journalist/entrepreneur. Discover the bridge between business and powerful digital in...

The Evolution of Retail w/The Retail Darwin Podcast 23.10.2023

Much industry has been on fast-forward since the pandemic, perhaps none more so than retail. As merchants are pressured to operate smarter and market more creatively, it's difficult to keep up (much less get ahead). Taylor West and her team at WS Development in Boston have been supporting and uncovering this evolution for 5+ years through The Retail Darwin Podcast. Join Phillip and Taylor as t...

Coffee Fox Roasting: An Entrepreneur's Story 16.10.2023

Jennifer Jenkins has always wanted to have a say at the table. Thus, she has found herself opening and operating over five businesses since 2011 (including her new venture of Coffee Fox Roasting Co). Learn the story of one of the creative entrepreneurs in the Coastal Empire, and how you can turn small business into an art form. Explore Coffee Fox Roasting :  https://thecoffeefoxroastingco.com/ Lea...

Build an Audience, Grow a Business w/Dan Sanchez 09.10.2023

A business does not have to pursue audience building to grow, but a strong audience makes long-term growth much easier. Dan Sanchez knows this better than most, having grown many businesses through strategic audience building. Phillip interviews one of the most influential marketing voices to figure out how to influence customers...even when they are not actively shopping. Get the Danchez newslett...

Small Biz, Big Influence: Tapping into Influencer Marketing 25.09.2023

Have you tapped into the $16B industry that is influencer marketing? Want to know if research shows your customers are being influenced on social media, and which channels drive the best results? It's time to discuss influencer marketing! Join Phillip as he covers the latest data and industry research on one of the most engaging marketing tactics. Learn more about Sol Insights:  solinsights.co...

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