Good Morning, Market

OpenAI released ChatGPT less than a year ago, yet it has thrown the marketing world for a machine-learning loop. For small and mid-sized businesses, should they be using AI right now? If so, how (and to what ends)? Join Phillip as he documents his interactions with the trendiest tool on earth, and shares the outlook for this new industry as it approaches its first birthday. Learn more about Sol In...

The first step to customer-centricity is a customer-base audit. Join Phillip as he interviews book co-author, Peter Fader, on how to analyze the actual customers generating the numbers on financial statements.  Peter Fader is founder of analytics and research firm, Theta, as well as a leading professor of marketing at The Wharton School of Business (University of Pennsylvania). The book he co-auth...

An unprecedented amount of customer data is at your finger tips. For decades, everyday businesses could throw their hands up given a lack of software, data sets, and resources. No more. Join Phillip as he explores a needed revolution in the way small businesses understand customer behavior...and grow accordingly. (Special announcement enclosed) Learn more about  Sol Insights :  solinsights.com Fol...

We have more data than ever, yet most marketing programs are run on spontaneous creativity and gut-instincts. Zeek Coleman has been using data intelligence for over a decade to achieve growth and bring new solutions to market. In the final topic of the marketing program marathon, Zeek shares the insights on how data-driven marketing wins over other approaches. Connect with Zeek: https://www.linked...

Earlier this year, Phillip highlighted the business lessons from Moneyball, the story of small budget Oakland As using analytics to maximize value and thus, changing an entire industry. Fast forward to August, and two MLB teams are playing this lesson out in real-time: The New York Mets and The Atlanta Braves. Join Phillip as he breaks down the business lessons on these parallel stories and discus...

Adam Tsang has started many a business. When he and his team decided to get creative with TikTok branding, some posts got hot, and his retail business blew up. Join Phillip as he learns the marketing and commerce power of the hottest social media channel from a serial entrepreneur who has unlocked the key to leveraging TikTok power for business profits. Connect with Adam:  https://www.linkedin.com...

From the depths of a porta potty mishap in 2004 surged a revolution in the portable restrooms industry. Outdoor event guests everywhere needed a sensible portable restroom alternative, and two innovative guys with an idea had the solution. Join Phillip as he talks with co-founder Robert Glisson about the birth, old-school growth, and franchising success of Royal Restrooms. Explore Royal Restrooms:...

Business requires money, but smart funding requires wisdom on the right sources during the appropriate stage of the business life. Jen Bonnet has been starting businesses, funding businesses, and consulting businesses for decades. As Executive Director of The Creative Coast , she has seen the good, bad, and ugly of funding in the fast lane of commerce. Join Phillip as he finds the "smart mone...

Printing services have been around for over a century. There has long been strong competition in that business, and then COVID hits and reduces overall demand as digitization accelerates. For Kennickell Group, they had two choices: wade out the storm and settle in the new reality, or innovate and get aggressive. Andrew Smith, VP of Sales, shares the journey of how a 100 year old business strategic...

VicTreeFi was busy delivering financial literacy education to young people, when suddenly the multi-billion dollar college sports business got turned on its head. With Name, Image, and Likeness (NIL) policy changes unleashing a new industry for student athletes and business brands, VicTreeFi decided to jump into a brand new market. Hannah Whitehead joins GMM to share how Nillie. IO (the child bran...

Big businesses have Research & Development (R&D). Every-day businesses have taste tests. Inspired by the guidance of Google’s Chief Strategist, Phillip decided to help some retail companies venture into digital targeted advertising via a first-time, small scale campaign. Join Phillip as he dives into the taste test experience - what to expect, and why your business should be allocating sig...

Rachelle left Savannah, Georgia and her family's business to go strike her own path as a strategic marketer for the TV industry. Having acquired experience and marketing savvy in metros like Atlanta, Los Angeles, and London, Rachelle ended up coming full circle to Carver State Bank, one of the few African-American-owned banks in the United States. Rachelle and Phillip discuss her experiences i...

Special announcement in this episode! At the core of a strong business brand is a great personal brand.  Victoria Baylor, mindset and clarity coach, shares the importance of  personal branding for business leaders and how to position that image to  your target market. Connect w/ Victoria Baylor:  https://www.victoriabaylor.com/ Follow  Good Morning, Market  on YouTube:  ⁠https://www.youtube.com/@s...

Supply chain constraints, long-term labor shortages, and a complete transformation of the industry products are some of what Neal Wilson and his team have faced. How does a single business gain success in such a climate? Neal joins the program to share how they overcome major forces beyond their control with organizational development, customer service, and agility. Explore Vaden Automotive  https...

Business gets done on LinkedIn. The World's most professional social network has a bevy of tools for recruiters, sales executives, marketers, and thought leaders. Yet many "every day" businesses are doing the bare minimum. Enter Lisa Kanda. Lisa Kanda has been working the power of LinkedIn for well over a decade and is one of the leading consultants and instructors on the social medi...

Businesses struggle to be data-driven not for lack of data, but for overload. With so much data to organize and so much noise to filter, how do everyday businesses effectively (and efficiently) find insights to grow? From Charleston, South Carolina, there is a team which offers a key piece to this puzzle. Ian Schenkel (Director of Marketing) and Mitch Ballestero (Lead Consultant) of Bear Cognition...

Coca-Cola. Apple. Walt Disney. Nike. Such brands evoke affinity in unparalleled manner. Garrett Clark founded an ice cream retail front in a small market, and has proceeded to shape and inspire an entire community...by using the same secret sauce as the famous brands previously mentioned. Amazing brands promote much more than a product or service - they evangelize a mission. Garrett takes us throu...

Nearly every business is "on social media", but few are strategically adding paid media to the picture. Nadia Osman of small business consulting and coaching source, the UGA SBDC, shares over a decade of test cases on how to up your game in social media marketing. Phillip chats with Nadia to cover this discipline from Facebook to TikTok, organic to paid, attraction to engagement and conv...

Finding and focusing on a niche is a neglected but powerful practice for any business - including chiropractic practices! Kaleb Scroggin, BS, DC, CACCP, joins GMM to share his example of how the "riches are in the niches".  Listen now to learn about the industry challenges and opportunities in chiropractic, finding and banking on your target market, and how to position yourself to win a niche. Res...

Too many companies have a short-term strategy when it comes to data: focusing on the point-of-purchase moment with a customer, rather than building their business around long-term relationships. A Senior Fellow at Wharton and Google’s Chief Measurement Strategist, Neil Hoyne has led over 2,500 engagements with the world’s biggest advertisers—helping them acquire millions of customers, improve conv...

In any organization, your most valuable asset is your people. But as the labor market continues to remain lean, employers are being challenged to find, develop, and position their human capital in the best possible positions. Dr. Julie Olsen has been developing leaders, teams, and organizations for decades, and launched her consulting/coaching firm back in 2017. Dr. Olsen joins Phillip to discuss...

Billy Beane was a small-market general manager of a small-market baseball club facing the looming loss of his best players and a severe lack of funds to build a competitive, marketable team. A chance meeting with a young economics graduate led Billy to change the way the Oakland Athletics built their baseball teams. Once this statistics-driven organization left their mark, all of Major League Base...

Every business wants more sales and profit margin, the king (lagging) success indicators. One marketing stat that the best brands in the world have been living by for years is unknown to most every-day businesses. In this special edition of GMM, Phillip explains Customer Lifetime Value and how small and midsize organizations can follow its insights to next level profits. Also, listen closely for a...

In 2023, shoppers are super savvy. Not only can they compare your product to alternatives across the world...they increasingly can track how you've changed prices over time (per product). New research has shown some telling patterns in what drives shoppers away and what drives them to buy now. Join Phillip as he breaks down the latest industry research on how your pricing tactics are influencing t...

There is a plant called a sugar beet that, when combined with an entrepreneur on a mission to lead a business, body, and beauty revolution, can create a new kind of community. Michelle Peth shares the BEETTAN story, from her sister's skin care scares to her new podcast, as BEETTAN creates new business owners and a healthier tanning alternative. Follow The BEET GOES ON podcast on Instagram: @BeetGo...