Conversations with GTM experts by Everstage

Go To Masters Show

In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.

Author

Conversations with GTM experts by Everstage

Category

Technology

Podcast website

podcasts.fame.so

Latest episode

Jul 10, 2026

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Episodes

Peter Van Lier on Why Data Is Just the Starting Point of the Story 28.10.2025

Peter Van Lier is the Senior Sales Operations and Commercial Excellence Leader at Imperative Care. On this episode of the Go To Masters Show, he shares his journey from coding data warehouses at multinational medical device companies to building RevOps systems from dollar zero at a neurovascular startup. How sales and operations planning prevents hyper growth from outstripping capacity in every de...

Juan Felipe Mejia on Why Simplicity Is the Ultimate Sophistication in Sales Comp 23.10.2025

Juan Felipe Mejia is the Senior Director of Global Sales Compensation and Operations at UiPath. On this episode of the Go To Masters Show, he shares 20 years of sales compensation expertise across multiple industries, blending finance, strategy, and psychology to influence behavior through numbers. How Monte Carlo financial modeling projects different attainment scenarios for global comp planningW...

Matthew Thompson on Why GTM Leaders Must Lead From the Front, Not the Desk 21.10.2025

Matthew Thompson is the Chief Revenue Officer at Socure, the global leader in identity verification and fraud prevention. On this episode of the Go To Masters Show, he shares how 11 years in Army Special Operations shaped his approach to building high-performing GTM teams through trust, shared consciousness, and empowered execution. The Team of Teams framework: building trust through common purpos...

Erik Hofstede on Why Revenue Operations Is Your Success, Not Your Job 16.10.2025

Erik Hofstede is the VP Revenue and Customer Operations at GoGuardian. On this episode of the Go To Masters Show, he shares his unconventional journey from chemical engineering to RevOps leadership and how he tripled a business by challenging subscription models. The leadership success profile: Think strategically, build teams, drive results, inspire action, innovate for impactHow seller "follow m...

Yun Wong on Why System Integration Is Like Untangling a Spaghetti Ball 14.10.2025

Yun Wong is the VP of Finance Systems Transformation and M&A Integration at Datavant and founder of Falcon Transformation LLC. On this episode of the Go To Masters Finance Fireside, she shares 23 years of finance transformation experience from stapling receipts to leading enterprise-wide integrations. How to integrate M&A deals in four months through proactive playbook development and gove...

Terry Kim on Why Ignoring AI Is Not an Option for Finance Leaders 09.10.2025

Terry Kim is the Senior Director of Finance and Business Operations for Asia at Coupa Software. On this episode of the Go To Masters Finance Fireside, he shares his journey across consulting, banking, and SaaS leadership spanning multiple continents. The crawl, walk, run approach to transformation while staying comfortable with gray areasWhy successful change management requires understanding ever...

Sam Clark on Why Understanding Failure Is More Critical Than Measuring Success 06.10.2025

Sam Clark is the Director of Revenue Operations at SolutionReach. On this episode of the Go To Masters Show, he shares his journey from technical support to RevOps leadership and his unique approach to fixing leaky funnels through failure analysis. Why AI should be your most reliable data recorder, not just a content generatorHow understanding your failures drives better ROI decisions than focusin...

Jesse Morris on Why Ideas Are Only as Good as the Action That Surrounds Them 02.10.2025

Jesse Morris is a Tech Founder and Global Revenue Operations Leader at Never Ever Ordinary. On this episode of the Go To Masters Show, he shares his math geek approach to solving big problems and building global teams across 15 countries. The Wayne Gretzky principle: skating to where the puck is going in your career movesWhy agentic AI requires maniacal focus on one use case with quantifiable valu...

Doug Rendler on Why Top Sales Reps Are Quarterbacks Who Guard Their Time 30.09.2025

Doug Rendler is the Sales and Business Development Leader at A10 Networks. On this episode of the Go To Masters Show, he shares his quarterback approach to building high-performing sales teams and navigating high-growth transitions. The honey badger mindset: building resilience through discipline over motivationHow AI becomes your sales teammate, not replacement, in day-to-day workflowsWhy top per...

Ari Mukherjee on Why Great Sales Organizations Are Razor-Tight Operations 24.09.2025

Ari Mukherjee is the Vice President at Appian. On this episode of the Go To Masters Show, he shares how his McKinsey consulting background shaped his operational approach to building scalable go-to-market engines. Building thought partnerships through value engineering rather than product-focused conversationsImplementing RPA accountability meetings to create natural coaching moments for sales tea...

Sharan Balasubramanian on Moving from Top-Down to Bottom-Up Analytics 22.09.2025

Sharan Balasubramanian is the Senior Manager of Incentive Compensation, Analytics and Reporting at Sun Pharma. On this episode of the Go To Masters Show, she shares insights from the pharmaceutical industry where sales reps don't directly influence sales but must navigate complex stakeholder ecosystems. Understanding pharmaceutical industry complexities where multiple moving parts affect simple pr...

Daniel Morris on Solving Business Problems, Not Just Running Analysis 17.09.2025

Daniel Morris is the Head of Business Operations and Analytics at Proofpoint. On this episode of the Go To Masters Show, he shares how he scaled his team from 3 to 50+ people while supporting Proofpoint's growth to $2 billion ARR and eventual $12 billion acquisition. Moving analytics from measurement to strategic decision-making through customer obsessionBuilding trust across GTM and product teams...

Larry Penta on Building Flexible Yet Consistent Revenue Operations 15.09.2025

Larry Penta is the Senior Director of Revenue and Commission at Snyk. On this episode of the Go To Masters Show, he shares how his unique dual role balances financial stewardship with revenue operations excellence in a fast-scaling DevOps security platform. Balancing automation with flexibility while maintaining data governance and controlsDesigning compensation plans that align behaviors with ent...

Humans Over Paperwork: Christopher Hart’s Blueprint for People-First Total Rewards 11.09.2025

Christopher Hart is the Director of Total Rewards at Boldyn Networks. On this episode of the Go To Masters Show, he shares how authentic leadership and inclusive design unlock real value in total rewards programs. Designing rewards programs that signal acceptance rather than conformityIntegrating compensation, benefits, and DEI as one unified system instead of separate campaignsBuilding pay equity...

Matthew Haddad on Being Comfortable with Being Uncomfortable 09.09.2025

Matthew Haddad is the Senior Manager of Commercial Operations at Werfen North America. On this episode of the Go To Masters Show, he shares how his finance background and "Swiss Army knife" approach drive strategic decision-making in commercial operations. Being comfortable with being uncomfortable as a core requirement for successBalancing data-driven decisions with creative strategy developmentU...

Vikas Sareen on Thinking in Systems, Not Just Tools 05.09.2025

Vikas Sareen is the International RevOps Director at EMEA for Helium. On this episode of the Go To Masters Show, he shares his unconventional journey from finance to RevOps leadership across multiple industries. Transitioning from supporting roles to strategic RevOps leadership through curiosity and cross-functional learningBalancing data-driven insights with human dynamics by telling stories with...

From Forecasts to Frontlines: Building Sales Ops in Semiconductors 02.09.2025

Madhu Sudhan is the Head of Sales Operations at Sci-Fi. On this episode of the Go To Masters Show, he shares his unique perspective on establishing modern sales operations in traditional manufacturing environments. Building CRM-ERP integrations that unlock real-time business intelligence in semiconductor companiesTransforming Excel-based forecasting into opportunity-driven demand planning systemsL...

Nick Makee on Why Customer Comes Before Process 28.08.2025

Nick Makee is the Senior Director of Global Enterprise Sales Operations at Park Place Technologies. On this episode of the Go To Masters Show, he shares his customer-first approach to operations built from 11 years of cross-functional experience. Putting "customer before process" while maintaining operational integrityUsing AI to eliminate manual work and empower teams with better decision-making...

Alignment, Incentives & the Human Touch: Claudio Yamashita on Global RevOps at Scale 26.08.2025

Claudio Yamashita is the former VP of Sales Operations at SS&C Intralinks. On this episode of the Go To Masters Show, he shares insights from leading global revenue programs for 400+ sellers across five continents. Using forecasting as a mentoring and enablement tool rather than just number reportingBalancing AI automation with personalized customer interactions across diverse marketsCreating...

Tyler Will on Why Rev Ops Must Own Problems Not Just Answer Questions 21.08.2025

Tyler Will is the VP of Revenue Operations at Intercom. On this episode of the Go To Masters Show, he shares a systems-driven approach to scaling GTM operations while maintaining efficiency at hypergrowth. Building automated territory and quota models that scale beyond manual Excel processesUsing AI to eliminate low-value RevOps tasks while elevating strategic decision-makingTaking ownership of co...

Build Less, Navigate More: Yuval Bresler on the Future of RevOps & AI 19.08.2025

Yuval Bresler is the Director of Revenue Operations at Yotpo. On this episode of the Go To Masters Show, he shares his unconventional path from Israeli Justice Department attorney to RevOps leader and his unique approach to optimizing business operations. His framework for managing friction across cross-functional teams—knowing when to reduce it and when to increase itHow AI will reshape RevOps by...

Problem-First RevOps: Austin Matthews on Commissions, Forecasts & the AI Advantage 14.08.2025

Austin Matthews is the Director of Sales Operations at EverCommerce. On this episode of the Go To Masters Show, he shares his journey from sales rep to self-proclaimed "sales ops MacGyver" and his philosophy of building creative solutions in chaotic environments. His approach to creating paperclip-and-duct-tape solutions that deliver lasting business impactWhy compensation plans should be simple e...

Andrew Brousell on Why Long-Term Incentives Drive Strategic Impact 12.08.2025

Andrew Brousell is the Director of Compensation at Granite Telecommunications. On this episode of the Go To Masters Show, he shares 18 years of compensation expertise across multiple industries and market shifts. How long-term incentives create genuine employee investment and retention beyond traditional pay structuresLeveraging AI and modern tools to revolutionize job descriptions and market anal...

Gary Pudles on Why Happiness is a Choice and the Ultimate Business Strategy 07.08.2025

Gary Pudles is the Founder, President, and CEO at AnswerNet. On this episode of the Go To Masters Show, he shares how choosing happiness daily creates better business outcomes and stronger leadership. He talks about:Making habits of doing what unsuccessful people avoidBalancing human touch with AI in customer service operationsUsing music and authenticity to build meaningful business relationships...

Josh Rappoport on Why Finance Is 20% Math and 80% Psychology 05.08.2025

Josh Rappoport is the VP Finance at Acumatica. On this episode of the Go To Masters Show, he shares how curiosity and people-first leadership drive operational excellence across diverse go-to-market models. Building structure and process as enablers of speed, not barriersLeading with empathy and prioritizing people during uncertain timesStrengthening analytical muscle over relying solely on AI too...

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