Conversations with GTM experts by Everstage
Go To Masters Show
In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
Author
Conversations with GTM experts by Everstage
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
Burak Ciflikli on Why JotForm Survived 20 Years Without Investors 17.02.2026 13:23
Burak Ciflikli is the Chief Operating Officer at JotForm, a bootstrapped online form builder celebrating its 20th anniversary with 35 million organizations in its user base. On this episode of the Go To Masters Show, he shares insights from his journey as a software engineer turned COO, and how staying investor-free gave JotForm the freedom to focus entirely on what customers actually need. Why bo...
Melissa Ramirez on Why Shadow Accounting Means Reps Don't Trust You 10.02.2026 30:42
Melissa Ramirez is the Director of Commission Operations at Cox Communications, where she leads a team supporting 3,000+ sales employees with 99.9% first-pay accuracy. On this episode of the Go To Masters Show, she shares insights from over a decade in comp strategy, technology, and business operations—delivering daily commission statements with mobile access to eliminate shadow accounting and bui...
Darren Fay on Why Compensation Plans Are Art, Not Science 06.02.2026 34:37
Darren Fay is the VP of Operations at Littera, one of the few full-service AI-native legal software companies. On this episode of the Go To Masters Show, he shares insights from an unconventional path—starting as a firefighter where process and procedures became second nature, then leading operations across Sprint, seed-stage startups, and publicly traded companies. Why firefighting prepared him f...
Benito Piuzzi on Why AI Is an Enhancer, Not the Puzzle 29.01.2026 34:34
Benito Piuzzi is the Senior Vice President of Organization Strategy at Lakeview Loan Servicing. On this episode of the Go To Masters Show, he shares insights from scaling better.com from a figure to massive growth in 18 months, his McKinsey consulting foundation, and now navigating mortgage tech acquisitions—all through the lens of intentional operations and strategy. Why businesses that win with...
Christopher Goff on Why Comp Leaders Support, Not Lead 27.01.2026 49:17
Christopher Goff is the Senior Director of Sales Compensation at LabCorp. On this episode of the Go To Masters Show, he shares insights from "growing up in sales operations"—falling into comp when his manager left three months in, then bridging the language barrier between HR and sales across quotas, territories, market analysis, and now global compensation spanning 35+ countries. Why comp leaders...
Ankit Chopra on Why Partnerships Are the New Procurement 22.01.2026 35:57
Ankit Chopra is the Director of Financial Planning and Analytics for Cloud and AI Products at Neo4j. On this episode of the Finance Fireside podcast, he shares insights from applying AI and ML models to forecasting across Meta, Mambo, Atlassian, and Kespry—expertise that's now mainstream as the world catches up to what he's been doing for a decade. Why finance is the "central nervous system" track...
Jordan Rogers on Why RevOps Isn't IT Support for Sales 20.01.2026 46:19
Jordan Rogers is the Founding Partner at GTM Advisor Group. On this episode of the Go To Masters Show, he shares insights from 10+ years scaling RevOps functions across unicorns and PE-backed companies—including building Thumbtack's sales org from 4 reps using sticky notes to 90 reps with structured processes. Why data is just a byproduct of good process—without consistent process, everything down...
Mark Rosenthal on Why Great Sales Leaders Are Skeptical 15.01.2026 23:23
Mark Rosenthal is the Chief Revenue Officer at Castle, a $200 million managed security-as-a-service company focused on commercial real estate. On this episode of the Finance Fireside podcast, he shares insights from scaling revenue across vastly different stages—from $194K ARR to $35M at HQO, leading a $3.5B business at Google, and now $200M at Castle. Why great sales leaders are skeptical while g...
Brian Jakins on Why Winning Means Solving Problems, Not Closing Deals 13.01.2026 41:50
Brian Jakins is the Senior VP of Global Sales at SD Engineering iDirect. On this episode of the Go To Masters Show, he shares insights from 25 years at the forefront of sales leadership across GSM, telco, and the space race—from early mobile networks to today's low earth orbit satellites connecting handsets directly from space. Why the sales cycle isn't about closing deals—it's about solving custo...
Salina Dayton on Why AI Sometimes Draws Like a Child 08.01.2026 23:36
Salina Dayton is the Head of Sales Operations for the Americas at Moxa, a Taiwanese industrial connectivity device company. On this episode of the Go To Masters Show, she shares insights from a career spanning Starbucks, banking, software, semiconductors, and now industrial tech—starting as a dental hygiene major who discovered her problem-solving superpower. Why AI is a tool to "see around corner...
Pinky Raina on Why Expenses Can Be Investments 23.12.2025 24:38
Pinky Raina is a seasoned finance executive with CFO experience across manufacturing and sporting industries. On this episode of the Go To Masters Finance Fireside podcast, she shares insights from leading finance functions that prove the industry-agnostic nature of finance leadership—from Deloitte external auditing to CFO roles managing treasury and board relations. Why R&D cuts are tempting...
Jane Akczinski on Why Correlation Isn't Causation in Comp 18.12.2025 16:03
Jane Akczinski is the Global Sales Compensation Manager at Rithum. On this episode of the Go To Masters Show, she shares insights from a career spanning sales operations and finance, starting from writing mainframe code to extract data to now designing global compensation programs that balance fairness, transparency, and business growth. Why more client meetings don't necessarily cause higher reve...
Nabeel Ebeid on Why Wishful Thinking Kills Comp Plans 15.12.2025 20:35
Nabeel Ebeid is the VP of Revenue Operations at Wonderkind. On this episode of the Go To Masters Show, he shares insights from a career combining finance and operations across ExactTarget (IPO'd and acquired by Salesforce), Active Campaign, Cheetah Digital's spinoff and merger to become Marigold, and multiple M&A transactions. Why typing bigger numbers into spreadsheets doesn't create capacity...
Sunil Kausik on Why Everyone in Life Is a Sales Guy 11.12.2025 29:28
Sunil Kausik is the Director of Revenue Operations at Semrush. On this episode of the Go To Masters Show, he shares insights from two decades in RevOps and incentive compensation, starting as India's #1 life insurance sales rep and evolving through banking, Accenture consulting, and now global sales operations. Why scalability and repeatability trump custom solutions—you shouldn't reinvent the whe...
Preston Toone on Why You Must Be Seen to Be Promoted 09.12.2025 25:12
Preston Toone is the Director of Revenue Operations at Weave. On this episode of the Go To Masters Show, he shares his unconventional journey from SDR to leading post-sales operations, building the first dedicated post-sales ops function at Weave. Why RevOps can't be "a mile wide and an inch deep"- you need depth across the entire revenue cycleHow post-sales operations unlock value that sales ops...
Saurabh Kapadia on Why Data in Your CRM Becomes Noise 04.12.2025 26:07
Saurabh Kapadia is the Director of Revenue Operations at Together AI. On this episode of the Go To Masters Show, he shares insights from seven years in RevOps, including building at Fivetran during hypergrowth, scaling at public company Asana, and now architecting systems at an AI-native startup. Why only actionable data belongs in your CRM—everything else is just noiseHow smart enrichment using A...
Vivek Vishal on Why RevOps Is Literally Saving Lives 01.12.2025 20:24
Vivek Vishal is the Senior Director of Sales Excellence at PIP Global Safety. On this episode of the Go To Masters Show, he shares insights from leading sales strategy across Dell Technologies' $40 billion portfolio, Honeywell's PPE divestiture, and now driving 2.5 billion in PPE products that protect frontline workers. How predictive analytics during COVID ensured critical product availability wh...
Steph Allen on Why Finance Must Move From Historian to Navigator 25.11.2025 30:38
Steph Allen is the CFO at Accela. On this episode of the Go To Masters Finance Fireside podcast, she shares insights from three years as CFO at fast-growth companies, focusing on sustainable scaling and transforming finance from a compliance function into a strategic business partner. Why cash flow clarity is the first strategic lever in any new CFO roleHow dynamic dashboards transform finance rep...
Colin Towner on Why Simplicity Wins in Comp Plan Design 19.11.2025 16:21
Colin Towner is the VP of Global Commercial Operations at Shockwave Medical. On this episode of the Go To Masters Show, he shares insights from over 20 years across eight medical device companies, spanning vascular, orthopedics, GI, and urology. How machine learning transforms revenue forecasting from simple statistical models to multi-factor predictionsWhy compensation plan simplicity prevents re...
Yassine Almiaadi on Why RevOps Is the Bridge Between Departments 18.11.2025 18:56
Yassine Almiaadi is the Head of Revenue Operations and GTM Strategy at AirTies. On this episode of the Go To Masters Show, he shares insights from leading the transition from a hardware company to a pure software business in the telco smart Wi-Fi space. Navigating revenue recognition traps when moving from hardware to SaaS business modelsBuilding cross-functional forecast accuracy by stress-testin...
Kapil Duggal on Reading Finance Like a Doctor Reads a Pulse 13.11.2025 23:17
Kapil Duggal is the Head of Finance, India at Transaction Network Services, a subsidiary of Coke Global Solutions. On this episode of the Go To Masters Finance Fireside podcast, he shares insights from 20 years leading finance operations across record-to-report, order-to-cash, and procure-to-pay functions. How virtue trumps talent when building high-retention finance teamsReading balance sheets, c...
Designing for Reality: Wayne Chiang on Consumption Comp, SPM Timing, and AI Self-Service 11.11.2025 28:32
Wayne Chiang is the Director of Sales Compensation at Cribble. On this episode of the Go To Masters Show, he shares insights from over 20 years navigating sales comp across insurance, legacy tech, and high-growth SaaS startups. How compensation design evolves from hyper-growth ARR focus to consumption-based stickiness modelsWhy companies should adopt SPM solutions the moment they create a sales co...
Jeremy Whiteman on Building Agility Into Sales Operations DNA 06.11.2025 28:49
Jeremy Whiteman is the Senior Director, Sales Operations and Commercial Excellence at Resideo. On this episode of the Go To Masters Show, he shares how early experience carrying a bag shaped his approach to leading six distinct sales ops functions. Building agility as a core competency to navigate uncontrollable market dynamics and leadership changesDesigning end-state visions that prevent reactiv...
Hope Blaythorne on Why Change Is Your Career Superpower 04.11.2025 32:27
Hope Blaythorne is the Chief of Staff, Revenue at Octopus Deploy. On this episode of the Go To Masters Show, she shares insights from her journey across sales, channel management, customer success, and operations leadership. Navigating from enterprise hierarchy to startup meritocracy while building cross-functional alignmentEmbracing change as opportunity rather than obstacle in volatile GTM envir...
Sara Terlecki on Being the Calm in Sales Ops Chaos 30.10.2025 11:40
Sara Terlecki is the Director of Sales Operations at Dialight. On this episode of the Go To Masters Show, she shares her unconventional path from retail management to leading sales ops in complex manufacturing environments. Bringing clarity to chaos through cross-functional alignment in industrial manufacturingBuilding trust across teams as the foundation for operational transformationNavigating t...
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