Conversations with GTM experts by Everstage
Go To Masters Show
In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
Author
Conversations with GTM experts by Everstage
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
From Data Geek to RevOps Leader: Amber Rouse on the Power of Metrics, AI & Cross-functional Impact 29.07.2025 24:20
Amber Rouse is the Revenue Operations Director at Sharecare. On this episode of the Go To Masters Show, she shares her unique approach to transforming analytical insights into actionable revenue strategies across complex sales cycles. Building KPI frameworks that predict success in long sales cycles before results materializeMastering cross-functional influence to optimize the entire customer jour...
Finance Fireside: Niranjan Sivan on The 30-60-90 Playbook for Finance Leaders 23.07.2025 20:22
Niranjan Sivan is the VP of Finance at Everstage. On this episode of the Go To Masters Show, he shares his strategic 30-60-90 day framework for finance leaders joining new organizations. His learn-plan-scale approach to the critical first 90 days in any finance leadership roleBuilding trust as a business partner rather than coming in "with a stick" to cut costsWhy every number tells a story that f...
Cass Ernst-Faletto on Balancing Revenue Speed vs Scale 18.07.2025 21:52
Cass Ernst-Faletto is the Senior Director of Global RevOps at Pendo. On this episode of the Go To Masters Show, she shares her framework for balancing tactical execution with strategic thinking across revenue operations. Her two-lever approach: unblocking near-term revenue vs laying groundwork for scalable processesHow to facilitate cross-functional alignment through shared goals and productive te...
Winning with Wellness: How Brandon Farb Drives Sales Success at Allstate Canada 27.06.2025 28:07
Brandon Farb is the Director of Sales Planning and Compensation at Allstate Canada. On this episode of the Go To Masters Show, he talks about:His "Winning With Wellness" program that allows salespeople to disconnect while maintaining earnings potentialFour guiding principles framework for creating fair, performance-driven, and sustainable comp plansMonthly feedback sessions and open communication...
From SDR to RevOps Leader: Patrick Sweny’s Journey Through Strategy, Tech, and Transformation 16.06.2025 35:06
Patrick Sweny is the Director of RevOps at Coursera. On this episode of the Go To Masters Show, he talks about:Running RevOps teams with product management methodologies and sprint-based workflowsMastering the art of setting boundaries and strategic technology evaluationEvolving RevOps from data delivery to change management and strategic partnershipConnect with PatrickFollow us: Linkedin | X
Pricing Power Moves: From Tactics to Transformation with Karan Sood 06.06.2025 23:58
Karan Sood is the Senior Director of Sales Operations at Rakuten Kobo. On this episode of the Go To Masters Show, he shares how pricing has evolved from a passive, cost-plus function to a strategic revenue driver that shapes entire go-to-market strategies. Transforming pricing from "order-taking" to strategic value creation across different business modelsMastering the nuanced differences between...
The Future of Revenue Operations: Insights from Helene Hartmann-Dirani 27.05.2025 13:10
Hartmann-Dirani is the VP of Revenue Operations and Enablement at Restaurant 365. On this episode of the Go To Masters Show, she shares her evolution from marketing to leading unified revenue operations. Creating robust forecasting cadences that align entire organizationsBuilding cross-functional alignment between sales, marketing, and customer successLeveraging AI to eliminate tedious tasks while...
Finance Fireside: Jason Wooten on Scaling, Negotiating, and Leading with Context 23.05.2025 27:30
Jason Wooten is the Head of Finance Operations at ClickUp. On this episode of the Go To Masters Show, he shares insights from his unique journey from sales to finance leadership. Merging deal desk and procurement for unified decision-makingBalancing risk management with responsible revenue growthCreating compensation plans that drive the right behaviors for better sales hygiene Connect with Jason:...
Revenue Operations with Foresight: Ajay Erogbogbo’s Approach to Long-Term Success 21.05.2025 20:41
Ajay Erogbogbo is the Vice President of Revenue Operations at Pathward. On this episode of the Go To Masters Show, he shares how a finance-first mindset helps structure long-term revenue strategy. Building revenue operations around predictability and actionable insightsCreating a 4-pillar framework to align short-term actions with long-term goalsEnvisioning AI’s future in transforming forecasting...
Flavio Ferracuti on The Psychology of Change in Medical Sales 15.05.2025 31:00
Flavio Ferracuti is the Director of Sales, EU Distributed Operations at STAAR Surgical. On this episode of the Go To Masters Show, he brings a global sales perspective rooted in medical innovation and strategic leadership. Flavio discusses:Why strong customer relationships go beyond product and into business advisoryThe role of psychology and neuroscience in sales successThe balance of scientific...
Alli McKeon on Why Driving Change is More Art than Science 30.04.2025 28:28
Alli McKeon is the Director of Sales Strategy & Operations, Americas at OneTrust. On this episode of the Go To Masters Show, she shares her journey from auditing to Ops leadership, talking about:Why momentum, buy-in, and “buzz” are key for organizational changeWhy great RevOps is not just about data crunchingEmbracing the “number two” role while advocating for yourself and your teamConnect wit...
Pratik Shrestha on The Art of Simplification in RevOps 30.04.2025 30:01
Pratik Shreshta is the Director of Sales Ops at Qualys. He has experience in simplifying complex GTM systems to create seamless experiences. On this episode of the Go To Masters Show, he talks about:Aligning cross-functional teams to buyer experienceHow comp plan design and rep retention are deeply linkedThe importance of changing your environment for career growthConnect with PratikFollow us: Lin...
Ethan Lippman on Dashboards: Where Data Goes to Die 22.04.2025 24:24
Ethan Lippman is the VP of Revenue Operations at Alkami Technologies. On this episode of the Go To Masters Show, Ethan shares a masterclass in building RevOps with intention, impact, and innovation. He dives into:His journey from product management to RevOpsThe power of "Democratize, Disseminate, Narrate” for driving data transparencyCreative strategies to boost efficiency across the full sales ec...
Finance Fireside: Jessica Trimmer on Navigating Complex Quote-to-Cash Cycles and M&A Transitions 08.04.2025 23:33
Jessica Trimmer is the Director of Revenue at Intapp. She’s a seasoned revenue accounting leader with over 20 years of experience driving operational excellence. This episode of the Go To Masters Show features Jessica, as she talks about:Streamlining quote-to-cash (Q2C) cyclesImportance of collaboration across functionsThe underrated potential of documentation & cross-trainingConnect with Jess...
When Literature Meets Strategy: How Brianna Lewke’s Academic Background Helped Her Ace Sales Enablement 21.03.2025 35:59
Brianna Lewke is the Senior Director of GTM Enablement at Lyra Health, where she ensures every market-facing employee is equipped to do the best work of their career. This episode of the Go To Masters Show features Brianna, as she talks about:Her unique journey from German literature to sales enablementWhy enablement needs to be about teaching vs. trainingTips for improving cross-functional collab...
The IPO Growth Formula: Diana Green’s take on Streamlining Ops & Driving Revenue 18.03.2025 22:55
Diana Green is the VP of RevOps at Docker. Shifting from Finance to RevOps, she has over 25 years of experience, including pivotal roles at SentinelOne and NetApp. This episode of Go To Masters Show features Diana, as she talks about:How data-driven decision-making shapes leadershipKey differences between pre-IPO and post-IPO operationsThe impact of AI in RevOpsConnect with DianaFollow us: Linkedi...
Finance Fireside: Fawad Dar on The 3 Keys to Successful M&A Integration 12.03.2025 7:32
Fawad Dar is the Financial Controller of Aviat Networks. He has led finance teams across global organizations, ensuring compliance and driving financial efficiency. This episode of Go To Masters Show features Fawad, as he talks about:Best practices for integrating acquisitions and ensuring financial stabilityHow automation and analytics are shaping modern financeStrategies to enhance cash forecast...
The $250M to $2.5B Growth Journey: Terry Lee’s Playbook on GTM Strategies & Scalable Systems 28.02.2025 19:51
Terry Lee is the VP of Revenue Operations & Strategy at Harness. He has played a pivotal role in helping Harness scale ARR from $250M to $2.5B. This episode of the Go To Masters Show features Terry, as he talks about:His exact playbook to achieving 10x revenue growthThe three pillars of a good GTM strategyHow to build a scalable GTM systemConnect with TerryFollow us: Linkedin | X
Finance Fireside: Shalini Agarwal on Balancing Compliance and Innovation in Finance 26.02.2025 20:56
Shalini Agarwal is the Director of Accounting at Starburst. With over a decade of experience in finance, she outlines her journey to her current leadership role. This episode of the Go To Masters Show features Shalini, as she talks about:Leveraging technology & data in financeBalancing compliance with operational efficiencyAI’s role in transforming financeConnect with ShaliniFollow us: Linkedi...
Finance Fireside: Nikhil Agarwal on Navigating the Future of Finance 24.02.2025 26:21
Nikhil Agarwal is the Senior Director of Global Finance at Browserstack. Aside from pharma and media, he has dabbled in the domain of finance across every industry in his 25-year career. This episode of the Go To Masters Show features Nikhil, as he talks about:Staying updated with analytics & latest technologiesThe impact of AI on FinanceThe idea of commercial consciousnessConnect with NikhilF...
The Ops Efficiency Blueprint: Tancrede Juvin on Country Prioritization & Cross-Team Interlocks 20.02.2025 21:52
Tancrede Juvin is the Senior Director of Strategy & Ops at Snyk. Having firsthand experience in setting up growth strategies at Veeam & Snyk, he talks about his blueprint to maximizing ops efficiency. This episode of the Go To Masters Show features Tancrede, as he talks about:The growth hack of country prioritizationHow to have “interlocks” to stay on top of critical questionsWays to set r...
Sales Enablement 101: Tomas Kral’s Blueprint for Building Successful Sales Teams & Processes 18.02.2025 28:26
Tomas Kral is the Senior Manager of Sales Ops at Epicor. He talks about the best ways to navigate sales enablement based on his experience of 25 years in Sales & Sales Ops. This episode of the Go To Masters Show features Tomas, as he talks about:The most effective sales conversation templateThe key elements of an enablement processHow documentation helps in enablement successConnect with Tomas...
Building a Holistic GTM Approach: Greg Coman on Strategies, Forecasting, and ABM 17.02.2025 21:12
Greg Coman is the Senior Manager of GTM Strategy & Analytics at Abnormal Security. Leveraging his learnings from the consulting space, he has crafted successful strategies in the cybersecurity domain. This episode of the Go To Masters Show features Greg, as he talks about:How he crafted a GTM strategy for CybersecurityDevising new methodologies for forecasting salesA more granular approach to...
Alignment, Balance, and the Power of AI: Josh Blandy on Building Focused & Unified GTM Teams 12.02.2025 25:46
Josh Blandy is the Head of Market & Commercial Strategy at Telstra. With over 2 decades of experience across strategy & consulting, he unpacks a lot of insights for GTM teams on this episode, like:Driving focus for a unified GTM teamBalancing acquisition vs. retentionAligning sales strategies with financial goalsConnect with JoshFollow us: Linkedin | X
Finance Fireside: Jeremy Li on Expansion Challenges, Incentives, and AI in Finance 27.01.2025 27:28
Jeremy Li is the Director of Strategy & Field Finance, APJ at Confluent. With over 15 years of experience in Finance & Operations, he has led strategic and tactical business initiatives. This episode of the Go To Masters Show features Jeremy, as he talks about:How to tackle global expansion challengesDesigning long-term incentives aligned with company goalsThe role of AI in FinanceConnect...
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