Go To Market

Most conversations about artificial intelligence focus on better models, larger datasets, and faster automation. But according to Sumit Parashar, CEO and founder of BODEX, the next technological revolution won't be driven by AI alone—it will be powered by quantum computing. In this episode of Go-To-Market, Amy Osmond Cook sits down with one of Utah's leading technology innovators to explore what c...

Healthcare doesn't change easily. In fact, according to many healthcare leaders, technology is often the easiest part of transformation. The real challenge is helping people embrace it. In this episode of Go-To-Market, Amy Osmond Cook sits down with Dr. April Larson, Medical Director of Dermatopathology at Sonic Healthcare, board-certified dermatologist, and co-founder of Pathology Watch, to discu...

As AI reshapes the workplace, most leaders are focused on productivity, efficiency, and innovation. But there's another conversation happening beneath the surface, and it's one that could have an even greater impact on organizational success. In this episode of Go-To-Market, Amy Osmond Cook sits down with licensed psychologist, business consultant, and mental health expert Dr. David Morgan to expl...

What happens when revenue leaders, operators, and executives stop working in silos and start aligning around a single source of truth? In this special encore presentation from the 2025 Go-To-Market Live event at Silicon Slopes headquarters, Amy Cook, co-founder and CMO at Fullcast drove a discussion with industry leaders to share the ideas behind the bestselling book, The RevOps Advantage, and why...

What happens when AI can create content, answer questions, and automate customer interactions faster than ever before? According to Matthew Holman, the answer isn't less human connection—it's more. In this episode of the Go-To-Market Podcast, Amy Osmond Cook sits down with Matthew Holman, founder of Commerce Catalyst, to discuss how community, collaboration, and human expertise are becoming even m...

What if the biggest problem in healthcare isn't a lack of innovation—but innovation aimed at the wrong targets? In this episode of Go-To-Market, host Amy Osmond Cook sits down with Mike Woodruff, Executive Medical Director at Regence BlueCross BlueShield of Utah, to discuss one of the most complex challenges facing entrepreneurs, healthcare leaders, and policymakers today: how to make healthcare m...

In this episode of the Go-To-Market Podcast, host Amy Osmond Cook, co-founder and CMO at Fullcast, sits down with Brian Samson, founder and chairman at Plugg Technologies, to talk about the rise of nearshoring, global talent strategy, geopolitics, and why Latin America is quietly becoming one of the most important innovation hubs in technology. Brian shares how his experience living in Argentina h...

What happens to sales and marketing when AI can clone your voice, write your emails, and interview your prospects before you ever pick up the phone? In this episode of the Go-To-Market Podcast, host Amy Osmond Cook, CMO and co-founder of Fullcast, sits down with Dr. Jeremy Weisz, co-founder of Rise25 and host of the Inspired Insider podcast, to dig into a question every revenue leader needs to ans...

What happens when one of the original architects of Customer Success turns his attention toward the future of AI-powered revenue activation? In this episode of the Go-To-Market Podcast, host Amy Osmond Cook sits down with Sreedhar Peddineni for a fascinating conversation about the evolution of SaaS, the birth of Customer Success, the rise of AI-powered enablement, and why the next generation of so...

In this episode of Go-To-Market with Amy Osmond Cook, Amy sits down with Mike Sitter, Vice President of Revenue Operations at AssetWatch, to discuss what separates tactical sales support from true Revenue Operations leadership. With two decades in revenue operations and deep SaaS operating experience, Mike believes RevOps exists to make revenue predictable, repeatable, and efficient. And when it w...

Did you know consumers are often making high-stakes healthcare decisions without knowing the cost upfront? This episode explores why that's still the case and what needs to change. In this episode of the Go-To-Market Podcast, host Amy Osmond Cook sits down with Lincoln Haycock to discuss one of the most frustrating—and expensive—systems in the world: American healthcare. The U.S. spends nearly 18%...

What happens when an entrepreneur who built businesses around structuring messy, unstructured data turns his attention to healthcare? You don't get incremental change. You get a complete reimagining of how money moves through the system. In this episode of the Go-To-Market Podcast, host Amy Osmond Cook sits down with Jake Fackrell, COO at Savvos Health, for a conversation that challenges one of th...

In this episode of the Go-To-Market Podcast, host Amy Osmond Cook (CMO & Co-Founder of Fullcast) sits down with David Carlebach, COO & Head of Business Services at World Trade Center Utah, for a conversation that reframes how revenue leaders should think about growth beyond borders, beyond pipeline, and beyond traditional GTM strategy. From launching his own ventures, advising global companies as...

In this episode of the Go-To-Market Podcast, host Amy Osmond Cook (CMO & Co-Founder of Fullcast) sits down with Jonathan Kvarfordt — known as "Coach K" — VP of GTM Strategy & Marketing at Momentum (now part of Salesforce), founder of the GTM AI Academy, and one of the most credible AI practitioners in the revenue space today. Jonathan was one of the earliest voices sounding the alarm that AI would...

In this episode of the Go-To-Market Podcast, host Amy Cook (CMO & Co-Founder, Fullcast) sits down with Michelle Seger, Chief Operating Officer at Sales Globe. Michelle's extensive background in global consulting, entrepreneurship, and executive leadership gives her a practical perspective on operational excellence, organizational change, and AI adoption. From her early days in change management at...

Is your business falling for the biggest myth in AI right now? In this episode of the Go-To-Market Podcast, Dr. Amy Cook, CMO and Co-Founder of Fullcast, talks with Jacob Andra, CEO of Talbot West, about what AI can and cannot do for your business. His take? AI is not the Ozempic of business efficiency.  Real AI transformation requires strategy, data readiness, change management, and a clear-eyed...

What if the biggest problem in modern marketing isn't your ads… it's what happens after someone clicks them? In this episode of the Go-To-Market Podcast, host Amy Cook, Co-Founder and CMO at Fullcast, sits down with Shamir Duverseau, Co-Founder, Managing Director and Chief Strategist at Smart Panda Labs, to challenge one of marketing's biggest blind spots. Most companies obsess over the click—the...

What if trust wasn't a soft skill… but a measurable strategy? In this episode of Go-To-Market, sponsored by Fullcast and Silicon Slopes, host Amy Osmond Cook sits down with David Homan, President and Founder of SOAR Connect, to explore a bold idea: what if we could quantify authentic relationships and use that data to drive meaningful action? David's path to building "connector tech" is anything b...

What if the reason your revenue growth feels harder than it should… isn't your market, your product, or even your talent but your compensation plan? In this episode of the Go-To-Market podcast, host Amy Cook, CMO and Co-Founder at Fullcast, sits down with self-described "mercenary" of incentive compensation, Dan Walter, to challenge one of the most sacred assumptions in go-to-market strategy: that...

Kris Rudeegraap, co-CEO of Sendoso, didn't start in software. He started in sales, hustling during the early days of mail merge when 90% email response rates were real (yes, really). But when inboxes became saturated and automation tools exploded, he asked a pivotal question: What's my competitive advantage now? His answer? Actively listen to what his customers were saying and respond with:  –Hand...

In this episode of Go To Market, sponsored by Fullcast and Silicon Slopes, host Amy Cook sits down with Navin Persaud, VP of RevOps at 1Password, to talk about what it takes to scale revenue with discipline, data, and operational muscle. But let's start at the beginning.  Navin didn't start in operations. Instead, he started in sales, carrying a bag, and chasing quota, until he realized he was far...

In this episode of Go To Market, host Dr. Amy Cook sits down with Jon Pierre Francia, Founder & President of Life Cider, to discuss the health crisis that sparked a fast-growing consumer brand built on real science—not trends. This conversation exposes why many people don't have too much stomach acid but too little, how apple cider vinegar can transform digestion and blood sugar response, and what...

In this episode of Go-To-Market, sponsored by Fullcast and Silicon Slopes, host Dr. Amy Cook, CMO at Fullcast, sits down with Michael Maximoff, Chief Growth Officer and Co-Founder of Belkins, to discuss what's actually holding sales and marketing teams back in 2026. With a background that spans B2B sales, agency leadership, and scaling an eight-figure company at nearly 200% year-over-year growth,...

In this episode of the Go-To-Market Podcast, Dr. Amy Cook sits down with longtime collaborator and GTM leader Will Spendlove to share how AI, analytics, and RevOps are colliding to fundamentally change how companies operate, sell, and scale. From Will's early days in product and growth marketing to carrying a bag as an AE at Symantec, to leadership roles at Salesforce, DocuSign, and now Alteryx, t...

What happens when AI meets your SaaS stack?  During this panel discussion, industry leaders tackle one of the most pressing questions in tech today: Is SaaS dead, or evolving with AI?  Panelists: Pete Kazanjy – Co-founder, Atrium (now part of Fullcast). Shawn Killpack – VP, GTM Strategy & Operations, Gong.  Aditya Gautam – Tech & ML Lead, Meta. Louis Poulin – Principal Advisor, Quantum Fused AI  M...