Go To Market

AI is everywhere in go-to-market conversations.  But is it actually helping revenue teams grow? In this episode of the Go-To-Market Podcast with Dr. Amy Cook, Justin Rashidi, Co-Founder and Chief Strategy Officer of SeedX, discusses what's really working in modern B2B go-to-market strategy and what's being overhyped. Justin shares insights from working with CMOs and revenue leaders across B2B, B2C...

What do marine biology, revenue operations, and bloated tech stacks have in common? According to Helena Aryafar, SVP of Revenue Operations at Interos.ai, a lot more than you think. In this episode of Go-To-Market, host Amy Cook, CMO and co-founder of Fullcast and Helena share some of the biggest challenges facing modern GTM teams today, particularly tooling overload that looks powerful but doesn't...

One discussion.  Five leading voices, spanning AI, academia, RevOps, and startups, come together to dodge the hype and answer the questions revenue leaders are really asking: Where is AI headed in the next 24 months? How will AI reshape entry-level roles, career progression, and education? What does "AI-first" actually mean for GTM and RevOps teams? Which human skills become more valuable as AI ac...

As we wrap up the holiday season, Dr. Amy Cook—CMO and co-founder of Fullcast and host of Go-To-Market with Dr. Amy Cook—shares a heartfelt message of gratitude and reflection with our listeners, partners, customers, and the entire go-to-market community. This special holiday episode is both a thank-you and a year-in-review, highlighting the bold moves, meaningful connections, and real-world outco...

Cold calls. Spammy emails. AI-generated "personalization." If your pipeline still depends on these tactics, this episode is a must-listen. In this conversation, Dr. Amy Cook sits down with Timothy Hughes, one of the original architects of modern social selling, to unpack why traditional outbound sales motions are collapsing under their own weight and how top-performing teams are quietly replacing...

Think you understand how boards work? Think again. In this keynote, Ryan Westwood, entrepreneur, board member, and CEO of Fullcast, reveals the boardroom dynamics that most executives NEVER learn until it's too late. Keep in mind, this is not a talk about sales, marketing, or RevOps. Instead, this is the career-unlocking discussion that top operators wished they had heard ten years ago.  Ryan brea...

Are you uptight about AI taking over the C-suite? Relax! The CRO role isn't disappearing. It's just having the biggest glow-up in GTM history. In this conversation, Amy Cook, co-founder and CMO at Fullcast and host of the Silicon Slopes Go-To-Market Podcast, sits down with Jon Bradshaw, founder of CodeBase and creator of AI Utah to speculate on one of the spiciest AI debates of the year. Where is...

How do we move faster without breaking quality and without breaking our teams? Don't look now, but your go-to-market may need a reset.  In this exclusive conversation, Fullcast CEO Ryan Westwood, CMO Dr. Amy Cook, and Copy.ai founder Chris Lu unpack the real story behind their groundbreaking collaboration and what it means for the future of go-to-market, productivity, and human-centered AI. During...

In this episode of the Go To Market Podcast, host Dr. Amy Cook, CMO at Fullcast, sits down with Warren Zenna, Founder and CEO of The CRO Collective, to explore one of the most misunderstood executive roles in modern business: the Chief Revenue Officer. Warren has spent years studying the CRO function across startups, scaleups, private equity rollups, and enterprise organizations. His conclusion? M...

"Stop talking about tools. Start talking about impact—revenue, conversion, and growth." — Roee Hartuv In this episode of Go-To-Market, host Amy Cook sits down with Roee Hartuv, a seasoned go-to-market strategist and senior pricing advisor at Willingness to Pay, to unpack how fast-changing market conditions—from COVID to AI—are reshaping the modern revenue engine. Roee shares his journey from engin...

What happens when a former Paris "tour guide" and SEO expert decides to reinvent how we think about content marketing in the age of AI? You get Nathan Thompson, Director of Marketing at Fullcast and core member of the newly acquired Copy.ai team, who believes the future belongs to those who stay human in an automated world.  In this episode, Nathan and Amy dive deep into: Why content marketing isn...

When every quarter feels like a reset button, who's really driving growth? Join Dr. Amy Cook and Jeremy Baras, Executive Senior Partner and Go-To-Market Practice Lead at TalentFoot, for a candid, insider conversation about the power players shaping the new GTM era — and the roles that might be going extinct. In this episode, Jeremy shares what he's hearing straight from the boardroom: Why AI isn't...

What happens when a childhood hospital stay sparks a lifelong mission to improve healthcare? Meet Saul Marquez, founder and CEO of Outcomes Rocket, who went from the medical device field to building one of the most trusted healthcare marketing agencies today.  In this episode of Go-To-Market with Dr. Amy Cook, Saul opens up about his journey from humble Chicago beginnings to leading a San Diego-ba...

What happens when the speed of innovation outpaces society's ability to adapt? In this episode of Go To Market with Dr. Amy Cook, tech visionary Jason Lowe, AI consultant and host of AI Diatribe, joins Amy to unpack one of the most urgent questions of our time: how do we, as business leaders and human beings, keep up with AI's exponential acceleration?  From coding his first programs in high schoo...

In this episode, Amy Cook sits down with Garth Fasano, President and Co-Founder of Raynmaker, to discuss how AI sales automation is reshaping the future of sales and service. Discover how Garth's journey from managing 8,000-agent call centers to building AI voice assistants for sales led to the creation of the Raynmaker platform, a tool that can answer calls, qualify leads, handle objections, sche...

What does it really take to build and scale Revenue Operations? Beyond the buzzwords, the dashboards, and the endless "alignment" meetings, of course.  On this episode, Amy Cook goes straight to the source: Emme Thacher, VP of Revenue Operations at Beam Benefits.  Together, they dig into the messy, powerful, and often misunderstood role of RevOps in rewriting GTM strategy, fueling sales enablement...

This week on Go To Market with Dr. Amy Cook, we sit down with Guy Rubin, one of the most influential voices in revenue operations today. As the founder of Ebsta, Guy reshaped how companies think about customer engagement with data-driven sales intelligence. Now, in his role as Managing Director of Insights at Fullcast, he's helping revenue leaders harness data, technology, and strategy to fuel sus...

In this episode, Dr. Amy Cook sits down with Gui Costin, founder of Dakota and author of The Dakota Way, to talk about what really drives sales in a world obsessed with technology. Here's what you'll learn: Why face-to-face connection will always beat AI The secret to cold emails that actually get answered How to scale teams without losing culture The career hack millennials and Gen Z can't ignore...

Automation, AI, and product-led growth—where's it all taking us? In this episode, Amy Cook sits down with Dave Boyce of Winning By Design to explore the evolution of automation, the rise of freemium and product-led growth, and how authenticity is reshaping the buyer journey. Dave shares his journey building and selling five SaaS companies, why empathy is the cornerstone of growth, and how companie...

If you want to know the temperature of real estate and cooperative housing in New York City? Ask Stuart Fish.  With more than 25 years of experience managing properties across the city, Stu has been at the center of one of the most important shifts in real estate history. In this episode of Go To Market with Dr. Amy Cook, Stu takes us inside the world of property management: The Rise of Co-Ops & C...

In the latest episode of Go To Market with Dr. Amy Cook, Kristen Sweeney, CEO, Every Little Word, shares how her background as a trained musical theater actor evolved into a thriving career in marketing and communications. What started as a freelance side gig soon became the economic engine of her professional life, which helped Kristen launch a business built on the power of expert-led content an...

On the latest episode of GoTo Market with Dr. Amy Cook, Craig Daly, CRO of Nectar, shares how his love for the unknown, innovation, and a commitment to authentic human connection have shaped a standout career in tech. From his early days at a then-50-person Qualtrics to leading strategic initiatives at Podium, Craig has been at the forefront of hypergrowth companies that blend cutting-edge technol...

After nearly 10 years in various RevOps leadership roles at LinkedIn, Rachel Krall recently transitioned into Strategic Finance, as AI and digital transformation redefine how business teams operate.  In this exclusive conversation with Go To Market with Dr. Amy Cook, Rachel shares what she's learned, where she sees the future of RevOps heading, and why being technically curious is now just as impo...

What happens when a lifelong sales leader is suddenly handed the keys to Revenue Operations? Something amazing.    In this episode, Amy Cook sits down with Jim Sbarra, whose decades-long career in enterprise sales took an unexpected and yet transformative turn when he was asked to lead RevOps at Domo. What followed was five years of bridging gaps, breaking silos, and building a deep understanding...

In this episode of Go To Market, Dr. Amy Cook sits down with Michelle Pietsch, the early-stage sales team architect and Co-Founder of Beacon GTM, to sort through the messy middle between product-market fit and scalable revenue.  With battle-tested experience scaling sales orgs at Datadog, Drift, and Dooly, Michelle shares tactical advice for founders, sales leaders, and marketers who are grappling...