Global Studio Marketing Podcast

Throughout the millions and millions of entrepreneurs in the world there is a common trait possessed by those who are most successful. They each have this thread of quality that makes all of the difference. This trait even provides them with an unfair advantage. While their competitors are staring at a hole in the ground, these success-minded entrepreneurs are making genuine progress and improving...

This is going to be a tough podcast episode. You're going to hear something that will make you uncomfortable. But believe this, these tough words, this hard truth. It's for your own good. The good news is that once you have a chance to hear this truth, think it through and let these words marinate in your consciousness, you'll actually agree. This is a transformative truth. It's going to fix your...

Most people begin their journeys as entrepreneurs in much the same way. Whether it's a new restaurant you're opening, or an accounting firm you're launching or a  product you want to take to market. The surest way to get things off of the ground successfully is to start with your inner circle of contacts and work your way outward. But, this will only take you so far if you really want to grow. Joi...

There are many people who say they've always wanted to be a business owner who in truth will never take the entrepreneurial leap. For many, that's a good thing. There are way more people on the planet who should NOT be an entrepreneur, than those who should. So...what's the difference between someone who SHOULD chase their dreams of being an entrepreneur...and those who probably shouldn't? Join Mi...

It's a given that every person who goes into business wants to be successful. Every entrepreneur wants to be a success. Which begs the question, "How do you even know if you ARE a success?" The answer is it's all about the margins. There are three critical types of margins that you need in order to experience true success as a business owner.  Join Michael as he reveals the margins of entrepreneur...

Many beginning entrepreneurs struggle with the concept of price. Actually, many intermediate and even advanced business owners do as well. They worry about their pricing. Obsessively. Are we too expensive? Are we charging too much? What are our competitors doing? Are they charging more? Or less? The problem is that price is the wrong discussion to have. Price is actually totally irrelevant in most...

As a marketing professional for a quarter century...and someone who is also a traditionally published author of historical novels, Michael can tell you this: There are a lot of similarities between an author and an entrepreneur. In fact, he's worked with many, many authors with their marketing, and teaching them that they need to approach the beginning of their writing career as if they are launch...

The goal of marketing is the same for just about any business. That is, to bring attention to your products or services. If you're successful, why you might even be able to draw a crowd. There aren't too many businesses where they say, "I sure hope no one shows up." We want a large audience. A wide customer base. Yet, excellent marketing will do more than just get you a lot of attention.  When don...

One of the grandest illusions and delusions when it comes to marketing is that it's your job to trick your customer into saying YES. Whatever hack. Whatever latest gimmick. Whatever innovative trickery you can muster. This kind of Machiavellian approach to malevolent con artistry  has plagued the high roads of strategic marketing since the beginning of time. And, if you use bait and switch techniq...

When most entrepreneurs think of marketing, they think of one singular point and purpose: How do we get more people through the front door of our business? These relentless business owners are doing ad campaigns on every popular social and traditional media network. They are working on 5X, 10X and even 100X growth strategies. That is all well and good...after all much of this is the art and scienc...

Many entrepreneurs believe their main challenge is their competition. To win, they don't have to be perfect, they just have to be a little better than their competitors. In the end, this mentality is not a healthy one for business owners, as they need to reach much higher if they are going to be successful and have sustaining power. But, the largest error in this reasoning is they are frequently o...

Worried about what's going on in the world around you? Are you wondering how it's going to affect your business? One of the hardest things about being a business owner is that ultimately, you're not in charge. Sure, you can develop a plan, and can execute it to perfection. But radical changes in global events, the economy...and even the weather...can shred up even your most well developed plans. S...

Many marketing professionals and sales people approach their prospects as if they are engaged in some type of heavy combat. They are going to try to overwhelm these potential customers with punches of brilliance that are going to knock out any objections their prospects might conjure. It's mano a mano. One on one. You're not leaving this room until I get you to buy this product. This is the wrong...

There is a shared goal between artists, musicians, actors...and entrepreneurs. They all want to be discovered. This is perfectly natural. After all, that's a large part of chasing the dream. If we work hard and perfect our craft and create something tremendously unique...one would think that someday... Someone is going to come along, discover our greatness, and then the rest...as they say, will be...

One of the most common misconceptions that entrepreneurs have was represented by a movie created in the late 1980's called, "The Field Of Dreams." You see, many entrepreneurs start their business with same exact idea that is whispered throughout this movie over and over again. That is, "If you build it...they will come." (Actually, in the movie the phrase is "he will come", but it's been pluralize...

Sales objections. They are so critical to the sales process, and the best sales people in the world are masters at dealing with them. What is a sales objection? Quite simply...it's when you pitch your products or services, either directly or through your marketing...and rather than getting a "Yes", you get a seemingly negative response.  That's called an objection. They might say, "That seems too...

If you want to describe in one word what most entrepreneurs feel about marketing it would be this: FRUSTRATION! Frustration as in, "Why doesn't this work easier?" It's not an empty feeling. It's actually founded in fact. The fact being, marketing yourself, your business, your products, your services...folks...it's ain't easy! Here is the good news. If you build it properly, if you do it right, if...

It's not uncommon to hear an entrepreneur say or even shout, "My marketing isn't working." These entrepreneurs are probably right in that they aren't attracting as much interest and generating as many sales as they hoped. But...usually, it's not their marketing that isn't working...it's that they don't have the right marketing mindset. You see, many entrepreneurs are looking for a "Rainmaker"...so...

Most entrepreneurs are under the belief that being successful in business is all about gaining more sales, more revenues, and more money. This is true. Sales are good. Sales are essential. We've all heard that "Money Makes the World Go Around" and to a large degree this is true as well. However, sophisticated marketers know there is something even more important than money when it comes to profita...

Marketing is an art and science that requires an intense amount of focus and attention to detail. The best marketers on the planet are those who are always alert to the shifting tides of demand, of emotional bonding, of popularity and of trends. You see, we all want to serve a customer base that is highly loyal and that will stick with us through thick and thin. But...most consumers are more fickl...

Every entrepreneur is looking for a little marketing magic when it comes to making their business successful. One wave of the wand and then the cash registers start to ring. Unfortunately, there is no magic dust when it comes to making your marketing work. However; there is a strategy that is almost as good as magic. And, it's simple. Actually, the simplicity is the magic. It's all about never hav...

There is a foundational truth at the root of every business that if properly unearthed, will result in phenomenal success. You'll experience all of the success you have ever wished for as an entrepreneur. Unfortunately, most business owners only scratch the surface of their full potential during their entrepreneurial journey. And, all of their marketing, all of their sales, would be SO much easier...

It is surprising how many entrepreneurs, inventors and business professionals will say, "I don't like sales". Some of the even more stubborn ones will utter, "I don't DO sales". Yet, if you want to succeed in business, as an entrepreneur...then you must become an excellent salesperson. Sales in many ways is just purpose-driven communication.  The great news is that anyone...yes, even you...can lea...

Many entrepreneurs believe if they can create something so true...so perfect and excellent in many ways...the whole world will come flocking to them. It's this false belief which leads many otherwise promising businesses to fail within the first or second year.  As is often the case, it's not the product or service that has failed, it's the marketing that let them down.  And, many times it's becau...

Many entrepreneurs believe if they can create something so true...so perfect and excellent in many ways...the whole world will come flocking to them. It's this false belief which leads many otherwise promising businesses to fail within the first or second year.  As is often the case, it's not the product or service that has failed, it's the marketing that let them down.  And, many times it's becau...